Consumers prefer video, as seen by numerous statistics gathered through various companies, reports TinkerTaylor.tv

Birmingham, West Midlands -- (SBWIRE) -- 01/20/2016 -- Many companies are now turning to videos, according to eMarketer. In 2014, they predicted online advertising via video would increase by 22.2 percent in 2015 and, although final numbers have yet to come out, it appears more companies are now recognizing the value of this marketing medium. In fact, this same company predicts 87 percent of tablet users will watch a minimum of one video a month on their device by 2018. Companies wanting assistance with corporate video production need to request this help now to stay ahead of the competition. Learn more from Tinker Taylor about the importance of video today.

"Video serves as a great way to engage consumers, but only when it is done properly. The video must inspire viewers in some way, and our company is committed to making this happen. We love what we do and it shows in our work, whether we are creating a social media recruitment campaign for the NHS, a marketing campaign for a leading brand such as DeWalt or an awareness campaign for local law enforcement," Sam Taylor, founder of Tinker Taylor, explains.

Citrix expands on this theme, stating video now makes up more than half of all mobile traffic. Even more importantly, research conducted by SocialMedia Today found that visual information is retained by consumers more than text-based information, at a rate of 65 percent to 10 percent. Companies need to share their information visually to reach more customers and ensure they retain what they see and hear.

"The problem many companies encounter is they struggle to come up with interesting content, content that will have the viewers staying on the site. Invodo reports more than 67 percent of shoppers on the Internet played a video more than three-fourths of the way through in 2014. The other viewers most likely left the site because they didn't enjoy the video. Make sure this doesn't happen. Head over and see Tinker Taylor for information," Taylor recommends.

Tinker Taylor works with clients on a wide variety of projects, including advertising and commercials, charity videos, product promotions and explainer videos. Regardless of what a client needs, this company can be of help. All videos produced by the company are outstanding, thus clients know they will see the desired return on investment.

"Contact us today and we'll get started on your project. We produce engaging and inspiring videos for the public, private and third sectors, and clients love what we produce. Be sure to visit our site today and learn how we can assist you," Taylor advises.

About Tinker Taylor
A video marketing company, Tinker Taylor produces video content that inspires and engages the target audience. All videos produced generate an outstanding return on investment, and this is why they return again and again.

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Corporate video increases brand awareness while boosting conversion rates, reports TinkerTaylor.tv

Birmingham, West Midlands -- (SBWIRE) -- 12/29/2015 -- According to Invodo, 92 percent of individuals viewing video on a mobile device share this video with others. Companies need to keep this statistic in mind when developing their marketing plan, as the use of corporate video production can quickly expand the reach of the business, attracting new visitors who might otherwise be overlooked. When the time comes to develop a video for marketing purposes, businesses need look no further than corporate film production at Tinker Taylor.

"Tinker Taylor understands the importance of a high quality video, as this may be a consumer's first introduction to a business. In fact, when a business uses a video on a landing page, the conversion rate increases by as much as 80 percent, according to Unbounce. If the video is of poor quality or doesn't project the correct image, this figure may drop. For this reason, a company cannot be too careful when choosing their video production company," Sam Taylor, spokesperson for Tinker Taylor, reports.

comScore expands on this theme, reporting that consumers are 64 percent more likely to purchase a product after seeing a video. The benefits don't stop here, however, as search engines rank sites with video higher than those without multimedia. This is true of many major search engines, including Google, Yahoo and AOL. To increase the benefits of using videos, companies can take this a step further and add tags on the video. Doing so boosts the potential of the production.

Taylor goes on to explain that approximately one billion users across the globe now turn to YouTube for videos, with four billion videos being viewed every day. Reaching even a fraction of these viewers can significantly boost a business, and one billion of the videos are being viewed on mobile devices. The odds of a business gaining new followers goes up significantly when these videos are shared, allowing the company to expand their brand awareness and customer base.

What surprises many is the fact that only nine percent of small businesses currently make use of YouTube, according to ExpandedRamblings.com. With the help of corporate video, those businesses not taking advantage of this opportunity find they can grow in ways they never imagined. This is especially true of those marketing to business executives, as Forbes reports 59 percent of senior executives prefer video over text.

"Consider adding corporate video production to your marketing plan today. The benefits of doing so far outweigh the costs. Companies making use of this marketing technique will see their business grow and thrive, often in ways they never imagined. Don't delay any longer. With a new year about to begin, now is the time to make changes to your marketing plan, and corporate videos are a great place to start," Taylor declares.

About Tinker Taylor
Tinker Taylor offers a wide variety of corporate video production services, ranging from advertising and commercials to events video production. Corporations often turn to this provider for assistance, and the same is true of charities and public sector organizations. Powerful video makes for powerful marketing, and the team at Tinker Taylor remains motivated to create exceptional work every time.

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