The digital landscape is ever evolving and so are the elements of it. Everything from website designs, templates, content is changing. Therefore, professionals are always trying to implement measures that can make their business stand out from the competitors.

Pottsville, PA -- (SBWIRE) -- 03/03/2016 -- According to research, 40% of visitors leave if the website doesn't load in 3 seconds. 69% of the users want big buttons on the mobile version of websites. 40% of the users go elsewhere if the website is not mobile-friendly. While a report from imFORZA states, 75% of the users never go beyond the first page of Google.

These numbers very clearly depict that a website needs to be multi-functional and versatile with exceptionally good navigational features. An increased availability of free designing tools urge owners to follow a DIY route to design websites. Following this method can cause more harm than profit. Therefore, experts always recommend to get the website designed by a professional.

5 Reasons Why One Should Get A Website Designed By Professionals

Some of the major reasons for hiring professional website designers are as follows:

Strategy Development: One of the key reasons companies prefer experienced designers is their capability of customizing a strategy based on the company's needs. Professional designers have proper knowledge of industry standards and are capable of offering services that would match the demands of corporate officials.

Quality Website Development: A website is a window to every business and has a capability of leaving a mark on the memory of the visitors. Therefore, quality is a primary aspect that needs to be taken care of before making any website live. Professionals are well aware of this fact and create a website that is dynamic, well-planned and user-friendly. The websites designed by professionals are lively and attractive to grab every visitor's attention.

Search Engine Optimization: Comprehensive website is not only important, it needs to be equally optimized for the generation of quality leads. It is a known fact that visitors will become customers only when a website ranks high on the search engine result pages and offers reliable service. One of the major advantages of working with professionals is that they hold expertise in finely incorporating strategic elements in any website design.

Unique Content Creation And Management: As useless is a farm without crop, same goes for a website without quality content. Inexperienced individuals are incapable of creating an effective, lucid and captivating content like the professionals can. Therefore, investing in professionals is a sound decision when it comes to enriching websites with readable and original content.

Web Analytics: When one trusts a professional with designing a website for contractors, each and every section of the website gets proper attention and continuous monitoring. This practice makes addition of the newest feature more feasible and thereby business owners get an upper hand in their industry.

All these features are mandatory for prominent web presence. Web designers for contractors at Contractor Marketing 911 specialize in all these aspects and leave no stones unturned to create a website that appeals to the masses.

About Contractor Marketing 911
Contractor Marketing 911 is a company serving contractors in need of digital marketing solutions for years. Their professionals keep a tab on all the digital marketing trends and they are one of the most reliable companies for contractors.

To schedule a consultation with experts, please call 570-794-5089 or visit contractormarketing911.com

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SEO Firm For Contractors: Employing Latest Optimization Strategies

Pottsville, PA -- (SBWIRE) -- 01/20/2016 -- Google is updating its algorithms on a regular basis to enhance user's surfing experience. To outshine competitors, it is necessary for organizations to upgrade websites and optimization methods frequently. To stay ahead of the curve, the selection of a SEO firm for contractors should be done by analyzing their services.

According to imFORZA, 93% of the online experiences begins with a search engine. Google owns almost half of the online market share that is 65-70% on a whole. 70-80% users prefer organic results over paid ads. For search engine giants like Google, 18% of the clicks go to #1 position, 10% to #2 and only 7% to #3 position. 75% of the users never care to go beyond the first page. According to MOZ, since its inception, Google has made minor to major changes for about 500-600 times in algorithms.

These number states that to gain national exposure for business, it is necessary to rank on the first page if not on the top spot.

There is no shadow of doubt in the fact that SEO tactics possess the capability of boosting websites above all other belonging to the same niche. If the strategy is not up to par and flexible enough to embrace the ever evolving digital industry, then it is useless.

To monitor current status of SEO campaign, the company owners should be aware of the current trends of the industry. Some of the moves that will dominate the digital landscape in the coming year are as follows:

>Semantic Search: In 2013, Google rolled out its "Hummingbird" update. The algorithm was mainly based on meanings that users derive from keywords given. Optimizing the content or website with long tail keywords is a concept that promotes quality over quantity. Customers are more likely to use such keywords when they are stuck in middle of a buying cycle or very close to making a buying decision. Using conversational phrases for keywords is going to stay in the digital market for a long tenure.

>Mobile Search Optimization: According to Pew Research, 50% of adolescents and 47% of the adults use internet on cell phones on a daily basis. 40% of low income adults confirmed preference of mobile phones to surf internet. Google has also been penalizing sites that are not mobile friendly. This update is like a boon for those who owe small businesses and want to drive high local online traffic.

> Impact Of Social Signals: Popularity on social media sites was definitely considered an effective way to boost rankings. According to KissMetrics, for every 100 followers on Google+, website ranking enjoys a boost of 14.63%. But in 2014, Google web spam head Matt Cutts stated that "There is a correlation between social signals and good rankings but not a causation." The latest update stresses on the fact that social media marketing in a boarder context of a content marketing strategy.

>Content is Still King: It is true that content is the helm of any digital marketing campaign. Looking at the recent updates and customer's online behavior, interactive content is trending. Infographics are more popular compared to other content forms.

All these trends focus on the thumb rule that adopting changes is key to sustain in the world of digital marketing. The executives of Contractor Marketing 911- an SEO firm for contractors keep themselves updated with these evolving tactics and optimizes websites accordingly.

About Contractor Marketing 911
Contractor Marketing 911 is a company designed to provide solutions for contractors' online marketing needs. They have a full understanding of contractors and their businesses and hence are one of the best companies in the market.

To receive free consultation from experts, please call 570-794-5089 or visit contractormarketing911.com

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Every company, that wishes to carve out an online presence, has to have a great website. A creative home page design is very important as it will create the first impression on the visitor. As people rightly say that first impression is the last impression, so the web design needs to be unique, elegant and perfect.

Pottsville, PA -- (SBWIRE) -- 01/12/2016 -- Getting potential customers to contact the company is the main purpose of the contractor website. The sleeker the website design the more people it will attract. Select a proper theme and a format that suits the business and design it in a user-friendly manner, so that anyone can visit the website wherever and whenever they want.

The three sure shot elements that work in attracting maximum clients are:

1. Emotion
2. Aesthetics
3. Logic

Emotions Always Work The Best

It's often noticed that the car companies compel customers to visualize how great they would look when they drive in a brand new car. Life insurance companies traditionally focus intense emotions like fear, anxiety and stress to bring out a response. Beer companies target on memories and how to indulge in a good time.

Contractors have none of these to offer, but they can design a warm and an engaging website. An enticing color palette is an effective strategy, therefore the color scheme can be warmed up with tints or shades of yellow, orange, and red. The content should be friendly and conversational, but do not overdo it since the general aim is to keep it professional. These positive emotions will definitely influence many customers since designs have a strong effect on emotions and decision making.

Customers Who Respond To Aesthetics

Customers would any day prefer the websites that have an elegant color scheme, amazingly-designed layout and attractive typefaces. Anything pretty or beautiful catches the eye first, so play well with the designs, colors, and format. One of the key factors that gets overlooked is the optimization of the website for different mobile devices. If the website is not easy to navigate, it can have a negative effect on the brand's image. Convenience and design are factors that appeal to the user and a well-structured website with complete details will bring in more customers.

Customers Who Respond to Logic

Make sure to have detailed, clear and relevant information on the website. Properly highlight the services. If there is no clear and concise content on the different services offered, the customer might leave due to lack of information. One might think that people don't read in detail, but actually people do especially when they are looking for specific services.

Contractor Marketing 911 is dedicated to designing a comprehensive online presence for contractors with their enhanced knowledge of the industry and customer needs.

About Contractor Marketing 911
Contractor Marketing 911 has specialized in customizing the website according to the needs of the contractor's business. The company has a team of professional designers, who posses great knowledge along with skills to design a lucrative website.

To work with the best, log on to contractormarketing911.com.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm