Chicago, IL -- (ReleaseWire) -- 01/21/2016 -- GoXercise, Inc. is launching the "Don't Run, Walk" campaign to help motivate more people to safely get more out of exercise to Experience a Healthier Lifestyle. Research from the National Running & Walking Study1 reveals that 60% of runners experience injuries that can prevent them from exercising. Just walking is too moderate an exercise and does not contribute substantially to cardiovascular heart health. There needs to be an exercise that is a happy medium for both safety and intensity that fits into most lifestyles.

The answer is Don't Run, Walk campaign and Workout While Walking™ with the WalkMate™ that can double the effective calorie burn2 over the same duration and pace of just walking. The issue with walking is you only exercise the lower half of your body and neglect the upper half, until now!

The WalkMate™ is a multi-functional hand-held fitness device that you just swing while you walk and it exercises the upper body comfortably and safely with your body's natural balance as you walk. It enables over (15) easy to perform upper body exercises that tone your core to help relieve lower back pain, strengthen your arms, shoulders and lose weight. It only weighs (3) pounds and has a 2-handle Kettle Bell-2 configuration that supports a variety of Dumbbell, Medicine Ball and Kettle Bell exercises.

"You can exercise by walking anywhere and now you get double the benefits that can improve your heart health and lose weight too," said Gary Shorter, President of GoXercise, Inc. "The Don't Run, Walk Campaign is for consumer awareness to add a Workout While Walking™ that can easily fit into existing walk routines and double your productivity with twice the calories burned," Shorter said.

The WalkMate™ Model-3 (3 Lbs) is available at discounted prices, save 25% off (for a limited time) on our Crowdfunding Campaign at Kickstarter.com at this link: http://kck.st/1PXMAxS

About GoXercise, Inc.
GoXercise, Inc. is based near Chicago, IL, is an innovative health and fitness company with a focus on helping more people Experience a Healthier Lifestyle.

Refs: (1) http://well.blogs.nytimes.com/2013/05/29/is-it-better-to-walk-or-run/?_r=0 and http://www.huffingtonpost.com/Greatist/walking-running_b_8160786.html (2) https://www.healthstatus.com/perl/calculator.cgi

Contact: Gary Shorter, President & Founder, 630-915-1004, info@GoXercise.com

For more information on this press release visit: http://www.releasewire.com/press-releases/dont-run-walk-and-burn-double-the-amount-of-calories-with-this-workout-while-walking-658675.htm

Chicago, IL -- (ReleaseWire) -- 01/14/2016 -- GoXercise, Inc. is launching the Patented (20-in-1) Trans4mer™ portable fitness device with its Crowdfunding Campaign on Kickstarter.com today. The flexible Trans4mer combines all the benefits of exercising with (20) individual pieces of hand-held fitness equipment in this (1) convenient multi-purpose device, like the Swiss Army Knife of fitness equipment.

Gary Shorter, the inventor, suffered from Lower Back Pain that afflicts 31 Million Americans (1). His sciatic pain was so severe he required surgery to fuse his L4-L5 vertebrae to relieve the pain. After months in a back brace and weeks of physical therapy he realized that light weights with non-extreme exercise worked best to strengthen his core. But doctors sent him home with just a yoga mat and stretch band to continue exercising when he recognized a need for better equipment. Using his engineering skills, he combined the Russian nesting doll concept with the variety of hand-held fitness equipment he used at physical therapy and invented the multi-functional all-in-one Trans4mer™.

"Lower Back Pain is too common and strengthening the core is a well known solution for relief, but there isn't convenient equipment and non-extreme exercise training for home users. The focus today is too extreme and too heavy for back pain sufferers," said Gary Shorter, President of GoXercise, Inc. "Just walk and swing the Trans4mer will exercise the neglected upper body, double the calorie burn and strengthen your core because of your body's natural balance while you walk," said Shorter.

The Trans4mer Model-10 weighs just (10) pounds and saves (115) pounds of our natural resources used on the (20) individual pieces of fitness equipment it replaces. Plus, it saves users time, space and money with discounted rewards on the Crowdfunding Campaign offering the Trans4mer at an economical price, for a limited time, of less than a $2 cup of coffee each week.

The Campaign: "The World's Most Functional 20:1 Portable Fitness Device – Trans4mer" is on Kickstarter.com and launches Wednesday (1/13/16) at noon CST at: http://kck.st/1PXMAxS

About GoXercise, Inc.
GoXercise, Inc. is based near Chicago, IL, is an innovative health and fitness company with a focus on helping more people Experience a Healthier Lifestyle.

Ref: (1) American Chiropractic Assn - http://www.acatoday.org/Patients/Health-Wellness-Information/Back-Pain-Facts-and-Statistics
Contact: Gary Shorter, President & Founder, (630) 915-1004, info@GoXercise.com
Website: www.GoXercise.com, FB: https://www.facebook.com/GoXercise-Inc-532389170116617/
Campaign: https://www.kickstarter.com/projects/1008334394/the-most-functional-20-1-portable-fitness-device-t

For more information on this press release visit: http://www.releasewire.com/press-releases/trans4mer/fitness-equipment/release-656199.htm