Reema Khan speaks to how powerful ambitions and a giving heart led her to raise money and awareness for women's empowerment.

Los Angeles, CA -- (ReleaseWire) -- 09/14/2016 -- On May 21, 2016, Reema Khan, CEO of s.h.a.p.e.s Brow Bar, RMLA, and Reema Beauty set the new Guinness World Record for the most eyebrow threadings in one hour by one individual. The new record is 53 pairs, beating the previous record holder's number within the first 12 minutes. And what's best, she did it all to raise money and awareness for domestic violence.

"It wasn't even something I had set my mind on," states Ms. Khan. "We were already scheduled to participate in the LA Ultimate Women's Expo as a vendor. My event team was brainstorming on how best to use this platform to raise brand awareness and highlight our charities: Everyone is beYOUtiful and Feeding the Beauty Within. Consequently, one of our team members had this out-of-the-box idea to go after a World Record! She found out that someone had set the record for eyebrow threading in one hour and was so confident that I could beat it. I was so hesitant at first, but I started thinking about how women at the Expo could participate and help support our cause to fight for women's empowerment. There are so many women and children that are suffering from domestic violence and I just want to help them all as much as I can. So I said, 'Let's do it…. let's do it for them.'"

A chance to make a difference for women means the world to a woman of power like Khan. From being the owner of one small brow salon to becoming an icon in the brow business, she has been a model for success, hard work, and determination. Today, Khan is the head of a multi-million-dollar business with 55 s.h.a.p.e.s Brow Bar and 22 RMLA Makeover Bar locations across the US. All this success is alongside a celebrity-sought cosmetic line called Reema Beauty. She was featured as one of the 28 most powerful women by SHAPES magazine and is sought after for her advice by press, media, and business women around the world. And now, she has tackled what only a select few have done – broken and set a Guinness World Record.

About s-h-a-p-e-s Brow Bar
s-h-a-p-e-s Brow Bar, the pioneers of brow threading, started in 2003 when Reema Khan noticed a clear demand for her brow threading services. With women driving from all over just for a short threading session, Khan saw the opportunity to maximize and make people more aware of this burgeoning marketplace. Armed with her threading expertise and a mission to educate people about this ancient art, she launched her first brow bar at a local mall in Chicago. With the success of her first brow bar, Khan took the brow artistry experience to the next level and expanded the brow bar concept to malls across the U.S. Equipped with great brow shaping techniques, an affordable price point, and a growing demand, s-h-a-p-e-s Brow Bar set forth the next level of beauty – the brow bar experience – and turned one woman's vision into a flourishing business.

Contact:
Reema Khan
CEO, s.h.a.p.e.s. Brow Bar
reema@shapesbrowbar.com
562-991-5225

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Cerritos, CA -- (ReleaseWire) -- 05/11/2016 -- At the core of s-h-a-p-e-s Brow Bar and Reema Beauty founders and owners, Reema and Mosin Khan, are huge hearts...hearts for giving back. They have dedicated their lives to paying it forward and empowering women all over the world. Their women's empowerment charity initiative - Everyone is BeYOUtiful - helps disenfranchised women globally feel and be more empowered through time, services and 10% of net sales proceeds from Reema Beauty. And there is no one more disenfranchised and degraded than the woman suffering from domestic abuse and violence. That woman deals with the hurt, pain, and suffering of a partner stripping away the very essence of her being. To that, we at s-h-a-p-e-s and Reema Beauty say "ENOUGH is ENOUGH". There is no better evidence of that fight to break the cycle of violence than by spreading awareness and raising funds with our BROW THREAD-A-THON during the Los Angeles Ultimate Women's Expo to be held at the marvelous Los Angeles Convention Center on May 21 and 22, 2016.

Not only will the s-h-a-p-e-s and Reema Beauty team provide custom eyebrow threading services at this magnificent gathering of women empowering women; but also, we are shattering the record books by going after 2 Guinness World Records for eyebrow threading. Our own Empress of Brows, Reema Khan, will demonstrate the threading mastery that launched the s-h-a-p-e-s empire and break the record for most eyebrows threaded in 1 hour. In addition, our masterful team of Brow Artists will set the never-before attempted record for most eyebrows threaded by a team in 7 hours. We will offer our signature eyebrow threading services at a special LA Ultimate Women's Expo price of $5.00 as well as some exclusive product deals from Reema Beauty with 50% of all funds going to help organizations like Women Helping Women, A Better Way and Working Wardrobes breathe life and confidence into women who have survived the torment of domestic violence.

The Ultimate Women's Expo is the nation's largest event designed for active women, featuring over 600 local, regional and national exhibitors that provide products and services designed for women, their home and their family. Featured in cities across the United States, the Los Angeles Ultimate Women's Expo 2016 will feature a host of leading brands, blossoming small businesses, celebrity signings and phenomenal, entrepreneurial keynote speakers like actress and producer Vivica A. Fox, bestselling author and reality star Brandi Glanville, attorney and reality star Phaedra Parks, BRAVO reality star Asa Soltan and supermodel Cynthia Bailey. It's the ultimate opportunity to share, care, explore, renew, relax, rejuvenate and take advantage of your mega-buying power as women.

Come Join the BROW THREAD-A-THON at the Los Angeles Ultimate Women's Expo brought by s-h-a-p-e-s Brow Bar and Reema Beauty

When: Saturday and Sunday, May 21 - 22, 2016
Time: Saturday 10AM-5PM and Sunday 11AM-5PM
Where: Los Angeles Convention Center at 1201 South Figueroa Street in Los Angeles, California 90015 Booth 521 and 523
Why: To be part of World Record Breaking History and help us raise funds to break the cycle of domestic violence.

About s-h-a-p-e-s Brow Bar
s-h-a-p-e-s Brow Bar, the pioneers of brow threading, started in 2003 when Reema Khan noticed a clear demand for her brow threading services. With women driving from all over just for a short threading session, Reema saw the opportunity to maximize and make people more aware of this burgeoning marketplace. Armed with her threading expertise and a mission to educate people about this ancient art, she launched her first brow bar at a local mall in Chicago. With the success of her first brow bar, Reema took the brow artistry experience to the next level and expanded the brow bar concept to malls across the U.S. Equipped with great brow shaping techniques, an affordable price point, and a growing demand, s-h-a-p-e-s Brow Bar set forth the next level of beauty – the brow bar experience – and turned one woman's vision into a flourishing business. Now with s-h-a-p-e-s Brow Bar locations nationwide and continual rapid growth, Reema unveils her next innovation - RMLA Makeover Bar, your beauty transformation destination.

Bold. Vibrant. Cutting-Edge. Inventive. Sensual. Sensitive. Playful. Confident. Passionate. A woman exudes all of these things and more. Reema Beauty was created to celebrate the beauty inside of you. We believe makeup is an expression of power, giving everyone the opportunity to embrace the true essence of beauty and the confidence to express that to the world. We, at Reema Beauty, are in love with the innovative vibrancy of color and believe in using the finest, groundbreaking ingredients to create color cosmetics that women love to use to tell their story. We believe makeup is so much more than a little color on your face. It's a window into your personal truths and a way to share those truths with everyone around you. There is nothing like a makeover on the outside to make you feel better and more confident on the inside. Reema Beauty is where everyone is beYOUtiful. Rediscover your beYOUtiful self each day with Reema Beauty.

For press inquiries and information, please contact Tara Ward at tara@trendzbeautygroup.com or 562-991-5225.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Cerritos, CA -- (ReleaseWire) -- 02/29/2016 -- It's a wrap! The lights are dimmed…. the winners have been honored. It's time to kick back and celebrate the 2016 Awards Season in style. And what better way to end the season on a high note than with Reema Khan and the team from Reema Beauty and s.h.a.p.e.s. Brow Bar as they sponsor the 2016 Awards Season VIP Suite and Wrap Party – Tuesday, March 1 and Wednesday, March 2, 2016 at the Sofitel Beverly Hills.

Amidst the lavish ambiance of this Beverly Hills iconic hotel, celebrities and burgeoning companies take center stage in this exclusive interactive branding experience. Reema Beauty and s.h.a.p.e.s. Brow Bar convert the space into a VIP Beauty Transformation Destination with threading and makeover stations to give attendees the Red Carpet treatment. Guests will also get an exclusive sneak peek at the Reema Beauty 2016 Spring Look Bar. Each evening will continue the VIP experience as guests take time mingle, network and relax with friends with a Cocktail Reception on March 1st and the VIP Wrap Party Extravaganza on March 2nd. It will be the hottest ticket in town.

2016 Awards Season VIP Suite and Wrap Party brought to you by s.h.a.p.e.s. Brow Bar and Reema Beauty

When: Tuesday and Wednesday, March 1 and 2, 2016

Time: March 1, 2016 Press Access - 2pm – 4pm & March 2, 2016 Press Access - 10am – 3pm

Where: Sofitel Beverly Hills, 8555 Beverly Blvd., Los Angeles CA 90048

Why: Because it's the place to be.

s.h.a.p.e.s. Brow Bar, the pioneers of brow threading, started in 2003 when Reema Khan noticed a clear demand for her eyebrow shaping services. With women driving from all over to the north side of Chicago just for a short threading session, Reema saw the opportunity to maximize this burgeoning marketplace. Armed with her threading expertise and a mission to educate people about this ancient art, she launched her first brow bar at a local mall in Chicago. With the success of her first brow bar, Reema took the brow artistry experience to the next level and expanded the brow bar concept to malls across the U.S. Equipped with great brow shaping techniques, an affordable price point, and a growing demand, s.h.a.p.e.s. Brow Bar set forth the next level of beauty – the beauty bar experience – and turned one woman's vision into a flourishing business. Now with s.h.a.p.e.s. Brow Bar locations nationwide and continual rapid growth, Reema unveils her next innovation - RMLA Makeover Bar, your beauty transformation destination.

About Reema Beauty
Bold. Vibrant. Cutting-Edge. Inventive. Sensual. Sensitive. Playful. Confident. Passionate. A woman exudes all of these things and more. Reema Beauty was created to celebrate the beauty inside. Reema beauty believes makeup is an expression of power, giving everyone the opportunity to embrace the true essence of beauty and the confidence to express that to the world. The company is in love with the innovative vibrancy of color and believe in using the finest, groundbreaking ingredients to create color cosmetics that women love to use to tell their story. Reema Beauty believes makeup is so much more than a little color on the face. It's a window into personal truths and a way to share those truths with everyone around. There is nothing like a makeover on the outside to make someone feel better and more confident on the inside. Reema Beauty is where everyone is beYOUtiful. Rediscover the beYOUtiful self each day with Reema Beauty.

For press inquiries and information, please contact marketing@trendzbeautygroup.com or 562-991-5225.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Cerritos, CA -- (ReleaseWire) -- 02/29/2016 -- Lights! Camera! Action!.... All of the world's eyes look to Hollywood for entertainment's biggest night – The 88th Academy Awards – Sunday, February 28, 2016. Hollywood's A-listers, bloggers, vloggers and internet sensations are set to watch all of Oscar's big winners at the Sofitel Beverly Hills. And to make sure everyone is Red Carpet Ready for their close-ups will be Reema Khan and the team from s.h.a.p.e.s. Brow Bar and Reema Beauty.

Amidst the lavish ambiance of this Beverly Hills icon, guests will experience the thrills, surprises and excitement of the 88th Academy Awards with a live viewing and after-party which will be held at the Rivieria 31, Esterel and Patio inside Sofitel Beverly Hills. More than viewing and networking, guests will also get an exclusive look at the 2016 Look Bar Collections from Reema Beauty and have the opportunity to win unlimited brow services from s.h.a.p.e.s. Brow Bar. With Oscar-themed cocktails and food, star-studded red carpets and a chance to mingle with the Who's Who of Hollywood, this is sure to be an Oscar obsession that must be fulfilled.

Come Join for French Tuesdays and The Notice Network Oscar Viewing and After-Party brought by s.h.a.p.e.s. Brow Bar and Reema Beauty

When: Sunday, February 28, 2016

Time: 3:00pm – Midnight

Where: Sofitel Beverly Hills - 8555 Beverly Blvd., Los Angeles CA 90048

Why: Because it's the hottest ticket in town (besides the actual Academy Awards).

s.h.a.p.e.s. Brow Bar, the pioneers of brow threading, started in 2003 when Reema Khan noticed a clear demand for her eyebrow shaping services. With women driving from all over to the north side of Chicago just for a short threading session, Reema saw the opportunity to maximize this burgeoning marketplace. Armed with her threading expertise and a mission to educate people about this ancient art, she launched her first brow bar at a local mall in Chicago. With the success of her first brow bar, Reema took the brow artistry experience to the next level and expanded the brow bar concept to malls across the U.S. Equipped with great brow shaping techniques, an affordable price point, and a growing demand, s.h.a.p.e.s. Brow Bar set forth the next level of beauty – the beauty bar experience – and turned one woman's vision into a flourishing business. Now with s.h.a.p.e.s. Brow Bar locations nationwide and continual rapid growth, Reema unveils her next innovation - RMLA Makeover Bar, your beauty transformation destination.

About Reema Beauty
Bold. Vibrant. Cutting-Edge. Inventive. Sensual. Sensitive. Playful. Confident. Passionate. A woman exudes all of these things and more. Reema Beauty was created to celebrate the beauty inside. Reema beauty believes makeup is an expression of power, giving everyone the opportunity to embrace the true essence of beauty and the confidence to express that to the world. The company is in love with the innovative vibrancy of color and believe in using the finest, groundbreaking ingredients to create color cosmetics that women love to use to tell their story. Reema Beauty believes makeup is so much more than a little color on the face. It's a window into personal truths and a way to share those truths with everyone around. There is nothing like a makeover on the outside to make someone feel better and more confident on the inside. Reema Beauty is where everyone is beYOUtiful. Rediscover the beYOUtiful self each day with Reema Beauty.

For press inquiries and information, please contact marketing@trendzbeautygroup.com – 562-991-5225.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm