Dealerships with customized loyalty platforms continue to see incremental sales growth as AutoAwards’ dealership clients reach 1.1 billion dollars in customer pay sales, see a 16% increase in customer pay sales and welcome their 2.2 millionth member associate in August.

Odessa, DE -- (SBWIRE) -- 09/28/2017 -- The future looks bright for dealerships with customized auto loyalty platforms targeted at retaining, rewarding and driving incremental business. As the overall automotive industry continues to fluctuate, dealerships have started to plan to better manage the eventual downturn.

"Nobody wants to experience what we did in the downturn. Our existing and new dealership clients want to build an unbreakable bond with clients today so that relationships can be harvested down the road," said Chandler Greene, Vice President of Sales and Marketing at AutoAwards. "Our clients understand that if they live by the door and focus solely on conquest sales, if the traffic shuts off like in the down turn, they potentially die by the door."

AutoAwards, by NuCar Consulting, was developed 24 years ago as their own automotive dealerships (NuCar Connection- Delaware) were looking for a better way to reduce traditional marketing, drive market share and better maintain their own customer base.

"We were fortunate enough to have an executive GM that saw the industry changing and taught us that the most valuable asset we had was our loyal customers. Unfortunately, at the time, we were not investing in our best customers, but trying to find new ones. Fortunately, it was one of the best life lessons I learned," said Greene.

At a time when a handful of factories have also launched points-based loyalty platforms, the question remains: Whose customer is it anyway? Large multi-franchise dealerships still want and need to cross-pollenate their customers and invite them to cross-shop brands, while factories have developed metric-based standards, directed at automotive brand loyalty, regardless of the dealership location. There is potentially a large financial reward or punishment with either path.

"In my mind, we have a job to do. Our dealership needs to keep customers spending money at our stores. The experience has to be so good that they become a vehicle of growth by bringing us new customers into our world," said Rob Spanka, CFO of the Fred Beans Automotive Group and a 14-year client of AutoAwards.

There is no doubt that automotive rewards programs changed the industry and help dealerships reach retention goals and benchmarks established internally, or by the factories. The numbers speak for themselves when 90.1% of customers participate in at least one loyalty program and 69.2% change their habits to earn rewards. The concept has proven to work time and again in most industries around the globe.

About AutoAwards
Since our founding in 1991, AutoAwards by NuCar Consulting has been widely recognized as the industry leader in automotive and marine loyalty marketing, earning longstanding relationships with many of the industry's most successful dealer groups and OEMs.

Contact:
Chandler Greene
Vice President of Sales and Marketing – AutoAwards by NuCar Consulting
Phont: 302-696-6000
chandlerg@nucarconsulting.com
http://www.autoawards.com

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

In addition to rewarding customers with a points-based loyalty program, AutoAwards dealerships provide an ownership experience second to none with a unique partnership with select area merchants and in turn drive local commerce.

Odessa, DE -- (SBWIRE) -- 07/20/2017 -- AutoAwards reports continued growth of their "Keep it Local" network. "Keep it Local" was launched in 2012 as a turn-key tool for automotive dealerships to create a network of hand-picked local business that offer exclusive perks and discounts to their customers. Similar to the American Express, "Shop Small" campaign, "Keep it Local" connects dealerships with local brick-and-mortar merchants in the community that provide exclusive ongoing offers to the dealerships' customers. With hundreds of participating partners, the "Keep it Local" program is now found in cities across the United States and in Canada. Each dealership selects their merchant partners and the AutoAwards team interviews potential partners and handles the logistics of developing an offer and managing the relationship. It is a full time marketing program that drives downtown business in a world of growing on-line retailing.

"In addition to the strong loyalty our clients experience with customized point/rewards programs, the 'Keep it Local' program is the perfect way to enhance the program and provide real value to our dealership clients, their customers and their employees. In a world of increased online buying, our dealerships want to support the local businesses that drive the local economy and support their dealerships", said Jonathan Greene, Vice President at AutoAwards. "The fact that we can connect all these businesses and leverage the marketing power of our clients (dealerships) is a win/win for everyone."

There is no fee to participating merchants and the uniqueness and value of the offer influences traffic and sales to each participating business. The marketing and awareness is provided by the dealership via members-only emails, newsletters and password-protected website access. Participating merchants post a dealership-branded identification sticker on their front door to elevate awareness.

There is no doubt that automotive rewards programs changed the industry and help dealerships reach retention goals and benchmarks established by car manufacturers. The numbers speak for themselves when 90.1% of customers participate in at least one loyalty program and 69.2% change their habits to earn rewards. The concept has proven to work time and again in most industries around the globe. Now with "Keep it Local," the ability for customers to take their membership and associated benefits outside the walls of the dealership and into the community creates a win-win for the dealership, customer, business and community.

Our Fred Beans "Keep it Local" Merchant Network has grown to over 200 locations in Central Bucks County. Not only is it a huge value to our members, but it separates our dealership experience from our competition completely. In fact, we call it our Purple Cow!," said dealership client, Virginia Krause, Business Development Manager at the Fred Beans Family of Dealerships.

"Our concept is simple. We start with a blank piece of paper and create a highly customized solution that fits the needs of our client. Our clients have different needs and goals, we create the platform, train their team how to leverage it and manage it with benchmarks to ensure success. That even includes the types of merchant partners they want to associate themselves with." says Greene.

About AutoAwards
Since our founding in 1991, AutoAwards by Nucar Consulting has been widely recognized as the industry leader in automotive and marine loyalty marketing, earning longstanding relationships with many of the industry's most successful dealer groups and OEMs.

CONTACT:
Chandler Greene
Vice President of Sales & Marketing
AutoAwards by NuCar Consulting
Phone: 302-696-6000
chandlerg@nucarconsulting.com
http://www.autoawards.com

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

AutoAwards announces over $1.6 billion in customer pay transactions for their clients’ automotive loyalty and rewards programs.

Odessa, DE -- (SBWIRE) -- 05/08/2017 -- AutoAwards is proud to announce they have reached a milestone in their 23 year history. Their customized points-based loyalty platform has helped drive over $1.6 billion in customer pay parts & service transactions at our network of automotive dealerships. With over 23 years of experience and an executive team with retail automotive experience, their loyalty platform has proven to be highly successful and continues to drive the parts and service for hundreds of car dealerships.

AutoAwards created the points-based loyalty concept in their own car dealerships 25 years ago. The success of airline mile programs created a need within the automotive industry to drive the same type of loyalty. Their own dealerships had already successfully created a points-based loyalty platform with nationwide press coverage and was the catalyst to launch a separate company to provide platforms to other car dealers. Over the years, the Flexstat platform has been perfected and expanded in partnership with other automotive dealers across the United States and Canada. Today, AutoAwards has over 1.2 million members participating through a large network of automotive dealerships. The customized AutoAwards programs have proven successful in increasing consumer parts and service visits and spending leading to increased vehicle sales retention.

AutoAwards' Vice President of Sales & Marketing, Chandler Greene, said, "We've seen some clients service retention rates go from 37% to over 70%. There is no secret that the first service is the starting point for all transactions down the road including a consumer's next choice in a vehicle purchase. Our Flexstat platform is the perfect tool to simply reward great customers, target market with specific messages and entice lower value consumers to be become high value."

There is no doubt that automotive rewards programs have changed the industry and keep dealerships reaching retention goals and benchmarks established by factories. The numbers speak for themselves when 90.1% of customers participate in at least one loyalty program and 69.2% change their habits to earn rewards, the concept has proven to work time and again in most industries around the globe. "The fact that our platform is designed to drive consumers back to their selling dealer is the most important factor to our car dealer clients." says Greene.

AutoAwards is an innovator in the marketplace. They were the first to start a program called "Keep It Local." The program partners with local brick and mortar merchants offering exclusive benefits and discounts for a dealership's customers. On average, each dealership have between 25-30 local participating merchants that make sure local spending stays in the local economy. "Our Keep it Local Merchant Network has grown to over 200 locations throughout our area. Not only is it a huge value to our members, but it separates our dealership experience from our competition completely. In fact, we call it our Purple Cow!" says Virginia Krause, Business Development Manager at the Fred Beans Family of Dealerships.

AutoAwards drives client success by establishing exclusive marketing areas in certain markets. "Since our inception, we looked at the way we service and support our clients from a real retail perspective. Our goal is to make our clients number one in their specific places of business. That can't be done if you engage every dealer in a market." states Greene. "Our ability to obtain better consumer data and insight allows our clients to create more personalized 1 to 1 communications and drive business that is a specific message to their dealership experience."

AutoAwards' clients typically offer multi-tiered programs with different levels and values for their customers. Often, they choose to provide crossover packages that tie into the insurance and finance departments. "Our concept is simple. We start with a blank piece of paper and create a highly customized solution that fits the needs of our client, not the other way around. Our clients have different needs and goals, we create the platform, train their team how to leverage it and manage it with benchmarks to ensure success."

AutoAwards is offering a marketing consultation in automotive marketing to start a loyalty and rewards program. Visit http://www.autoawards.com/lets-talk/ to request a consultation.

About AutoAwards
Since our founding in 1991, AutoAwards by Nucar Consulting has been widely recognized as the industry-leader in automotive and marine loyalty marketing, earning longstanding relationships with many of the industry's most successful dealer groups and OEMs.

Since marketing for automotive dealerships has changed in the past 25 years, AutoAwards understands the #1 predictive factor for dealer growth and profitability. Customer loyalty is the most successful way to revenue. Hundreds of automotive groups use and recommend loyalty programs for dealers as the way to drive brand loyalty. AutoAwards has always recognized the need for top notch, highly creative, effective loyalty strategies in large and small businesses alike. For this reason, our automotive loyalty marketing expertise is engineered to meet the individual needs and goals of any business - regardless of its size. Contact us online to talk about dealer loyalty or call 302-696-6000.

Contact:
Chandler Greene
Vice President of Sales & Marketing
AutoAwards by NuCar Consulting
Phone: 302-696-6000
chandlerg@nucarconsulting.com
http://www.autoawards.com

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Dealerships Become the Conduit to Shopping Dollars Spent Locally

Odessa, DE -- (SBWIRE) -- 11/02/2016 -- AutoAwards currently has 3.5 million members enrolled in dealer loyalty programs throughout the United States and Canada. Members earn loyalty points that can be redeemed at more than 350 participating dealerships, and the Keep it Local program allows them to also go to thousands of hand selected local merchants to receive exclusive discounts and savings on a daily basis.

"Dealerships are acting like a local Chamber of Commerce," says Chandler Greene, Vice President of Sales and Marketing, "connecting their members to local brick-and-mortar merchants such as restaurants, florists, dry cleaners and more. This is a powerful way for dealerships to make a meaningful impact in their community and provide value for the customers."

Dealerships who offer AutoAwards dealer loyalty programs to customers are empowered to hand select local merchants to become part of this interconnected network. It costs the merchants nothing to participate and, in response, they offer special deals for consumers who have an automotive loyalty program keycard from the participating dealership – and gain their business.

"This is an opportunity," adds Greene, "for dealerships to become the heartbeat of their local economy. It also provides creative opportunities for dealerships to sponsor food drives, host local events and otherwise make a significant difference in their communities. The Keep it Local program truly is unique in its co-branding and its impact on participating communities."

If you are a local merchant who is interested in participating, contact AutoAwards today to be connected with the appropriate dealerships in your area. Dealerships who are interested in becoming the Grand Central Station of their area should also contact AutoAwards to find out more about the automotive loyalty program that drives this local economic momentum.

About AutoAwards
Since our founding in 1991, AutoAwards by NuCar Consulting has been widely recognized as the industry-leader in automotive loyalty marketing, earning longstanding relationships with many of the industry's most successful dealer groups and OEMs.

AutoAwards has always recognized the need for top notch, highly creative, effective loyalty strategies in large and small businesses alike. For this reason, our automotive loyalty marketing expertise is engineered to meet the individual needs and goals of any business - regardless of its size. Contact us online to talk about dealer loyalty or call 302-696-6000.

Contact -
Chandler Greene
Vice President of Sales & Marketing
AutoAwards
Phone: 302-696-6000
chandlerg@nucarconsulting.com
http://www.autoawards.com

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

New Website Launched in March 2016

Odessa, DE -- (ReleaseWire) -- 03/24/2016 -- After more than 25 years of providing marketing services to the automotive industry, NuCar Consulting has changed its brand name to AutoAwards to better reflect the new and improved automotive marketing solutions that it now provides in response to customer needs.

"We are positioning our company for the future," said Marketing Director Chandler Greene, "as we offer our customers even more ideas, tools and support for success. AutoAwards combines our creative ideas and seamless execution you know and expect with an exciting new platform of integrated and technology-driven retention ideas offering one comprehensive loyalty strategy that works."

As part of this rebranding, AutoAwards has launched a streamlined website that quickly provides dealers with the information they need: http://www.autoawards.com

About AutoAwards
Since our founding in 1991, AutoAwards by NuCar Consulting has been widely recognized as the industry-leader in automotive loyalty marketing, earning longstanding relationships with many of the industry's most successful dealer groups and OEMs.

AutoAwards has always recognized the need for top notch, highly creative, effective loyalty strategies in large and small businesses alike. For this reason, our automotive loyalty marketing expertise is engineered to meet the individual needs and goals of any business - regardless of its size.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm