Digital Marketing Masterclass: New Delhi Start: 05/28/2010 End: 05/30/2010 Timezone: Asia/Calcutta Event Location: IICM Training Centre, New Delhi 28th, 29th & 30th May 2010 * Concerned about your career in an exceedingly competitive workplace? * Understand Marketing, but feel like you're falling behind and less able to meet measurable goals? * Worry that advancing technology and new age marketing mediums will render you obsolete?

Delhi, India -- (SBWIRE) -- 04/26/2010 -- Digital Marketing is the practice of promoting products and services using digital distribution channels to reach consumers in a timely, relevant, personal and cost-effective manner.

Throughout the US, Europe and now India, investment and activity in digital marketing is growing at an accelerating rate. Digital media, such as the internet, email, mobiles, TV and radio, now play an increasing role in both tactical initiatives and as a key component within fully integrated, multi-channel campaigns.

No marketing budget, plan or strategy can now be considered complete unless it includes a digital component. As a result, today's organisations need marketers who truly understand digital marketing technologies, applications and techniques.

They need people who know exactly what is possible, achievable, affordable and effective within digital marketing. They need people who can plan and direct online campaigns, execute them cost-effectively, and integrate them with their traditional marketing activities.

If this is true for your department / organization, it is time to make a change and to use the ideas from this workshop to fashion a well-planned and thoughtful Digital Marketing Campaign for your brands.

The objective is to give you solid skills and knowledge to truly take advantage of the digital medium for your career and use it as a competitive differentiator.

Topics Covered

1. ntroduction to Digital Marketing

2. eMail Marketing

3. Online Advertising

4. Affiliate marketing

5. Search Engine Marketing

6. Search Engine Optimization (SEO)

7. Pay Per Click (PPC) / Pay Per Million Advertising

8.Social Media

9.Viral Marketing

10.Online Reputation Management

11.Web Public Relations (PR)

12.Website Development and Design

13.Online Copywriting

14. Web Analytics and Conversion Optimization

15. Mobile Marketing

16. Customer Relationship Management

17. Market Research

18. Digital Marketing Strategy

Who should attend?
This informative program will enhance the professional excellence of all Marketing and Sales Heads, Brand Managers, Sales, Marketing and Executives from different functions, who are involved in the execution of Marketing, Branding and Sales of products or services.

FEE: Rs. 12,000 (Inclusive of all taxes)- per head. The fee is payable in advance by Cheque payable to ''Creative Merchants''. It covers lunch, tea/coffee & course material for 3 days. The seminar is non-residential.

Seat Availability on "First Come First Serve" basis.

Contact Details
http://www.iicm.in/digital-marketing-masterclass-new-delhi
Amith Gupta:-09819258570
info@iicm.in

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IICM Digital Marketing MBA Program is designed for professionals who shall be actively involved in the operational aspects of planning and managing digital or multi-channel marketing campaigns and also benefit marketing executives.

Mumbai, Maharashtra -- (SBWIRE) -- 01/20/2010 -- Event Location: New Delhi & Mumbai

4 Things you expect from the traditional MBA

1.Knowledge

2.Know-How

3.Credibility

4.Placements

There are plenty of reasons to get yourself an industry recognised MBA,

1.Your parents dream about it (even when they are awake)

2.Your best friend is doing it and you want to spend more quality time together

3.Your worst foe is doing it and you don't want to be left behind

4.You finally graduated after 3 long years of bachelor studies and can't find any suitable jobs

5.Former American President GeorgeW.Bush is your role model

We are not sure what your reason is, but we are pretty confident that whatever it is, a traditional MBA would consume at-least 2 years of your life and approximately 10 years of your parent's savings.

At IICM, we would like you to consider (and apply for) something pretty different from what you are used to seeing.

The IICM Digital Marketing MBA (Mentored By Amit) Program

Who is Amit Gupta?
Amit Gupta leads a Tribe of Marketing Professionals at the International Institute of Creative Marketing by offering coaching, mentoring and training to students and professionals across Digital Marketing Technologies.

Amit Gupta provides strategic, creative, and technology solutions to organizations interested in building successful digital businesses.

Be it a B2B or B2C Portal, E-Commerce or a Social Community solution, Amit has provided complete turnkey solutions using optimum technology and ensuring the lowest Total Cost of Ownership to JCI Approved Hospitals, Leading e-Commerce brands, SME's and Corporates around the world.

3 Months intensive training and mentoring program on Digital Marketing comprising of,
• 4 Hours a Day from Monday to Saturday for 12 weeks (72 Sessions)
o 1 hour a day Mentoring Sessions by Amit Gupta – Digital Marketing Specialist & Founder IICM
o 1 hour a day Research on Digital Marketing Trends & Tools
o 1 hour a day Practical Exercises on Latest Technologies
o 1 hour a day Delivery of tasks assigned through Live Projects

Certification

All participants who successfully complete the three months program and maintain a minimum of 90% attendance would receive the following;
1. IICM Certificate in Digital Marketing
2. IICM Certificate in Search Engine Marketing
3.I ICM Certificate in Social Media Marketing
4. IICM Digital Marketing Expert POET (Planner-Organiser-Executer-Tracker)
5. A personally signed Letter of Reference from Amit Gupta
6. Opportunity to connect, communicate and liase with over 500 Top CEO's across the world

What you can expect to learn and practically experience from the IICM Digital Marketing MBA Program
• Website Design & Development
o How to create a Powerful, Effective & Dynamic Website where anyone with the right set of permissions could add, edit or delete pages without any programming knowledge

• Search Engine Optimization
o How to optimise a website from scratch to finish in-order to remain on top of search engines

• Search Engine Marketing
o How to Plan, Organise, Execute Paid Search marketing campaigns such as Pay Per Click and Pay for Impressions

• Permission Marketing
o How to get the requisite attention and permissions from your target audience to communicate with them on a regular basis digitally.

• Affiliate Marketing
o How to find the right Affiliates for your products online and How to promote quality products by becoming their affiliate

• Online Advertising
o How to plan, organise, execute and track effective ROI driven online advertising campaigns

• Web Analytics
o How to track, analyse and decipher Traffic, Analytics and optimize conversions

• Social Media
o How to be a Social Media Magnet by attracting and leading tribes across social networks

• Web PR
o How to be famous online and remain in news for all the good reasons

• Viral Marketing
o How to plan, stimulate & control the spread of your ideas faster than the Flu

• Customer Relationship Management
o How to stay in a long term relation with your customers efficiently and cost effectively

•Digital Marketing Strategy
o How to create digital marketing strategies that use minimum resources and result in optimum returns

• Leadership
o How to take charge of complex situations by leading the way and driving growth

• Presentation & Soft Skills
o Last but not the least, How to be presentable, socially acceptable and skilful enough to have a everlasting impression in whatever you do, wherever.

For more details please view this link http://www.iicm.in/iicm-digital-marketing-mba-program-0 or copy & paste to your browser.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Mumbai, Maharashtra -- (SBWIRE) -- 01/19/2010 -- Social media is not just about blogging, though, and several platforms that made sharing other kinds of content easier have come to the fore. Social media has changed the world we market in, and can be used as an integral part of an online marketing campaign.

Social media is all about the ways that we create connect and share online.

At International Institute of Creative Marketing, we provide a gateway to free social media education for students, corporate from all over the world. IICM has been founded by Creative Merchants, one of the worlds leading Digital Marketing Company for the professional development of creative practices in direct, data & digital marketing.

IICM-Social Media Marketing is an online open learning, evaluation and certification programme where IICM test the practical knowledge and skills required to succeed and sustain in the ever changing marketing scenario.

IICM-Social Media Marketing currently tests expertise in the following modules.

* Social Media
* Viral Marketing
* Web PR
* Digital Marketing Strategy

IICM- Social Media modules has been prepared with a view to educate and create awareness about Social Media marketing, how social networks work, when to consider spending on social media, how to do it right, emerging technologies, the good and the bad about social media marketing.

For further information on IICM-Social Media Marketing or IICM please visit http://www.iicm.in or email on info@iicm.in

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

New Delhi, India -- (SBWIRE) -- 01/18/2010 -- The IICM Certificate in Digital Marketing- Classroom Program (Jan-2010) is designed to provide practitioners with a comprehensive knowledge and thorough understanding of digital marketing technologies and their many applications.

It is designed for professionals who shall be actively involved in the operational aspects of planning and managing digital or multi-channel marketing campaigns and also benefit marketing executives who have some level of responsibility for digital marketing, or who wish to make more effective use of digital marketing techniques within their overall marketing mix.

Students will gain an applied understanding of how digital marketing can be leveraged upon to meet their communications and commercial objectives. They will learn how to apply the key technologies, tools and techniques within digital marketing effectively, and how to successfully integrate online tools and media within the overall marketing mix.

Upon completion of the Certificate, students will be able to effectively plan and apply digital technologies and techniques, while continuously improving the value that digital media contributes to the success of their marketing programmes.

This is a certificate that gives you solid skills and knowledge to truly take advantage of the digital medium for your business and use it as a competitive differentiator.

Training will be imparted in the following modules,

1. Website Development and Design
2. eMail Marketing
3. Affiliate Marketing
4.Online Advertising
5. Search Engine Marketing
6. Web Analytics and Conversion Optimization
7. Social Media
8. Web PR
9. Viral Marketing
10. Mobile Marketing
11. Customer Relationship Management
12. Digital Marketing Strategy

20 Hrs Program, Investment Required INR 9,000 or USD 200$

The IICM Certificate in Digital Marketing course is modular, each module representing a standalone discipline.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Mumbai, Maharashtra -- (SBWIRE) -- 01/15/2010 -- There are many People searching so many things every time on the internet, now you can learn the Search Engine techniques by registering free at IICM. IICM provide Free Learning & Certificate Course in Search Engine Marketing.

Search Engines are basically web- based programmes that index the web and allow people to find what they are looking for. Search or Search Marketing is often used to refer to the industry that has built up around search engine.

IICM (International Institute of Creative Marketing) has been founded by Creative Merchants, one of the worlds leading Digital Marketing Company for the professional development of creative practices in direct, data and digital marketing.

IICM-Search Engine Marketing Course includes the following Modules:

- Search Engine Marketing
- Search Engine Optimization
- Pay Per Click

IICM-Search Engine Marketing Modules are designed to provide practitioners with a comprehensive knowledge and thorough understanding of search engine marketing technologies and their many applications.

For further information on IICM Search Engine Marketing Course or IICM, please visit http://www.iicm.in or e-mail on info@iicm.in

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Mumbai, Maharashtra -- (SBWIRE) -- 01/04/2010 -- To meet the growing interest and demand of Digital Marketing, the International Institute of Creative Marketing launched free training programs on Digital Marketing.

IICM sets standards and promotes professional excellence by providing comprehensive professional development and training through education, qualifications and information services of the highest creativity & quality.

IICM introduces 3 Certificate courses, i.e. Certificate in Digital Marketing, Certificate in Search Engine Marketing & Certificate in Social Media Marketing. These Certificates are designed to provide practitioners with a comprehensive knowledge and thorough understanding of digital marketing technologies and their many applications.

IICM's online courses are becoming more and more popular worldwide because of their high value content that enables people from all walks of life to quickly upgrade their internet marketing skills and market value at their convenience. IICM courses are intuitively designed and contain useful learning aids, exhaustive explanations, and learner friendly interfaces to reinforce learning at multiple levels.

The IICM Digital Marketing program is appropriate for anyone aiming to learn about digital marketing online to improve their knowledge in the field of Internet Marketing.

IICM offers the following learning options:

* Free Selfpaced Study - Self-paced study is available through IICM Free Masterclass Programs. Registration to the Masterclass is Free for all members of IICM. The Masterclass is delivered through an advanced learning management system comprising of Study Resources and a constantly incrementally updated knowledge center. You are required to pay only for Assessment, when you are ready to be certified.

* Training On Demand - Online / Classroom / Onsite Training options available

For further information on IICM Certificate in Digital Marketing or IICM, please visit http://www.iicm.in or e-mail on info@iicm.in.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm