LA-based Luxury Watch Designers Share Their Part in Contributing to the Look of the Modern Man

Los Angeles, CA -- (SBWIRE) -- 06/21/2016 -- There is more to the resurgence of watches for men than may meet the eyes. Beyond being a mere practical device for telling time, timepieces have taken on an even broader pragmatic function. In an age where efficiency is everything, the immediate statement of wearing a luxury timepiece can mean a lot. For men, it has once again become a way of conveying a deeper kind of message about oneself.

Leading the revival of this movement in many ways, Egard Watch Company has taken on the new era seriously and their large and diverse body of work proves it. Relentlessly bold and unapologetic, the first thing that stands out about the Egard's men's collection is a handsome, robust and fearless style that grabs attention immediately. Egard watches do not demand attention – they command it. They have a confidence that needs no spokesperson or committee to represent it – just a sheer raw look that exudes sophistication and courage all at once in one beautiful masterpiece of a watch.

Just like men's fashion in general is seeing a revival of sorts so are accessories too. The synergy these combined forces create results in a modern man who can send a message almost instantaneously with few words yet is able to effectively speak volumes. It shows a person who is able to adapt to current modes of communication while still maintaining classic and timeless style.

"Egard was forged on the basis of creating a 'tribute' timepiece for my father and grew into a company from there," shared Egard Founder Ilan Srulovicz. "To me, it's no wonder the natural outgrowth of such a gesture only lended itself to building a men's line that reflected so many of the characteristics I appreciate in my father as a man. The strong bond that already existed between us found its way into a more tangible expression – one that I believe is worthy of widespread revival."

With varying styles to fit each man's personalities – from the rustic to the more modern and everything in between – Egard is "the" watch for men in 2016. Visit all styles at egard.com.

About Egard Watch Company
Based out of Los Angeles and Toronto but loved the world across, Egard Watch Company has forged a name for itself by crafting some of the finest watches available on the planet. It was founded and is still run by father and son duo Peter and Ilan Srulovicz. Built with only the highest quality movements – those produced in Switzerland and Japan – Egard watches cater to those who value time and expression as equally important states. The distinct and luxuriant style the Srulovicz family have developed includes a diverse lineup of timepieces that are at once bold, prestigious, sophisticated, and highly aesthetic – each one in their own unique way. Egard is an unstoppable force in the world of time. Ultimately, they must be seen – and worn – to be believed.

www.egardwatches.com
888-436-5456

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Luxury Watch Designers Draw Inspiration from Surrealist Salvador Dalí in Collaboration with Cultural Icon William Shatner

Los Angeles, CA -- (SBWIRE) -- 05/24/2016 -- It's one thing to be unique. It's another for that uniqueness to really do something. To have function, to have purpose, to have prowess. Egard Watch Company accomplishes all this and more with its unforgettable timepieces. Its watches meld the jagged with the luxurious in details that melt together brashness and sensitivity in one flowing yet intricately crafted working piece of art.

One of the lines that has put Egard on the map in terms of this approach to watchmaking is Passages. A series of watches created in collaboration with none other than William Shatner, Passages was a success story waiting to happen. The inspiration behind the signature watch case came from Salvador Dali's The Persistence of Memory – better known to most simply as "the melting clocks painting".

Egard Founder and Designer Ilan Srulovicz reflected on the process that went into creating the watches. "While Dali is easy to draw a general inspiration from, it is extremely challenging to find a way to take what is moving about his life and work and newly mold it into something original. I am proud that we achieved just that with this collaborative effort. Though an arduous process, it is one that paid off." Srulovicz went on to say, "There is only one Dali and there only ever be one Dali. In striving to create timepieces as not just objects to tell time but also as timeless works of arts, we humbly and sincerely hope that one day people will look back many years from now and say there is only one Egard and one line of Passages."

At first look at Egard's Passages, Dali may not be what immediately comes to mind. However, another great artist, Pablo Picasso is often credited with saying: "Good artists copy, great artists steal"; and, in this sense, Egard certainly has created something that is indisputablely their own. Passages spared no expense creating a custom case and hand crafted curved sapphire crystal. To mark the passage of time, authentic meteor dust is placed on the dial and a modified automatic movement showcases the open heart movement as well as a day night indicator. Every Passages watch comes with Mr. Shatner's signature engraved on the back as well as limited edition numbering.

While Passages stands at the head of the fleet as it were, Egard has amassed no shortage of additional timeless, original watches which are sure to fit styles and personalities across the board. Meticulously crafted, Egard's timepieces range from the modern to the classic with features such as Swiss movements, water resistance to 100 feet, limited editions, and a variety of special colors and textures for both men and women – to name a few.

More information about Passages and other watches can be found at egard.com.

About Egard Watch Company
Based out of Los Angeles and Toronto but loved the world across, Egard Watch Company has forged a name for itself by crafting some of the finest watches available on the planet. It was founded and is still run by father and son duo Peter and Ilan Srulovicz. Built with only the highest quality movements – those produced in Switzerland and Japan – Egard watches cater to those who value time and expression as equally important states. The distinct and luxuriant style the Srulovicz family have developed includes a diverse lineup of timepieces that are at once bold, prestigious, sophisticated, and highly aesthetic – each one in their own unique way. Egard is an unstoppable force in the world of time. Ultimately, they must be seen – and worn – to be believed.

www.egardwatches.com
888-436-5456

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Luxury Watch Designers are Redefining What Time Looks Like

Los Angeles, CA -- (SBWIRE) -- 05/10/2016 -- Watches revolutionize the way humans act. They are more than measurements of the finite attached to a wristband. When we look more closely, we see our place in them or, more specifically, our place in time. Ultimately, it is this realization that allows for a greater appreciation of each moment that passes. A watch wraps one in the knowledge of the importance of how we spend time and – most of all – who we spend it with. Egard Watch Company designs each and every timepiece with this in mind – crafting watches that contain bold and unique elements which resonate in those who wear them and even allow us to form stronger bonds with those we give them to. Ultimately, they are built for individuals who see time as more than fleeting but rather as something to embrace to the fullest.

Like a father's hands guide us so too do the hands of time. This very notion of fatherhood is what Egard is built on. It was conceived of five years ago in what began as an attempt by founder Ilan Srulovicz to create a "tribute" timepiece for his father – something special that could forge a kind of invisible bond via something tangible. Before long, this eventually led to a deeper desire to share that same passion and idea with the rest of the world through allowing others to own a unique watch that was designed with emotion, ingenuity, and purpose. Unsurprisingly, Egard has begun to frame the conversation around watches in a totally new space. Those with a penchant for style, sophistication, and individuality cannot help but be drawn into the allure of Egard's work and the deeper meaning that lay behind it.

Not every watch company can say the founder and designer are one. This makes for formidable vision put into unbridled action. Perhaps no two sentences could better express the secret behind Egard's success which is inextricably linked with its founder's sincerity:

"Egard is built on the philosophy that timepieces are more than just instruments to tell the time but are art pieces that can be worn and passed up or down from family members or close friends", shared Ilan Srulovicz in a recent interview. "I am always striving to challenge myself and design outside the box and take risks which is something I believe makes the brand somewhat unique in today's market."

With a growing number of celebrity wearers, Egard is steadily penetrating the mainstream with style never before seen. Recent collaborations include William Shatner who the company sat down and designed and developed "Passages" with. Several other notable celebrity collaborations have already taken place and many more are currently in the works.

About Egard Watch Company
Based out of Los Angeles and Toronto but loved the world across, Egard Watch Company has forged a name for itself by crafting some of the finest watches available on the planet. It was founded and is still run by father and son duo Peter and Ilan Srulovicz. Built with only the highest quality movements – those produced in Switzerland and Japan – Egard watches cater to those who value time and expression as equally important states. The distinct and luxuriant style the Srulovicz family have developed includes a diverse lineup of timepieces that are at once bold, prestigious, sophisticated, and highly aesthetic – each one in their own unique way. Egard is an unstoppable force in the world of time. Ultimately, they must be seen – and worn – to be believed.

http://www.egardwatches.com/
888-436-5456

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm