Phoenix, AZ -- (SBWIRE) -- 01/27/2010 -- "The money is in the list!" is the mantra of most online marketing experts. But how do you grow this list? "You have to entice people to opt-in," business coach and consultant Carma Spence-Pothitt, author Home Sweet Home Page: The 5 Deadly Mistakes Authors, Speakers and Coaches Make with Their Website's Home Page and How To Fix Them!, now available at Amazon.com in both trade paperback and Kindle editions.

"Simply offering a newsletter subscription no longer cuts it," says Spence-Pothitt. "That's why I created 'Opt-In Bonus Secrets' a free e-course which lays out the basics of creating a compelling opt-in gift or, a some people call it, an 'ethical bribe.'"

The course is delivered via email and covers these topics:

• Why you need to be collecting your web visitors' information with an opt-in box
• What your opt-in box should look like
• Where you should place your opt-in box
• Why you need an opt-in bonus
• Tips on how to develop your opt-in bonus

To enroll in this free e-course, just visit http://www.optinbonussecrets.com and complete the form.

Not collecting visitor information and not having a compelling opt-in incentive are two of the 5 deadly mistakes Spence-Pothitt reveals in her new book, Home Sweet Home Page. Drawing on her more than 20 years experience in marketing and public relations, Spence-Pothitt created a book that is easy to understand and simple to use time and again. In her business, she helps authors, speakers and coaches build a thriving web presence through effective use of web pages, information product development and social media.

Home Sweet Home Page: The 5 Deadly Mistakes Authors, Speakers and Coaches Make with Their Website's Home Page and How To Fix Them! (ISBN 978-0557044337, 73 pages, $9.99) was self-published through Lulu.com. For information about the book or author, Carma Spence-Pothitt, visit http://www.homesweethomepagebook.com.

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Phoenix, AZ -- (SBWIRE) -- 01/13/2010 -- Having a website is no longer a luxury, but it can be a liability if the virtual real estate isn't set up correctly. Seeing that so many authors, speakers and coaches had website home pages that just weren't doing them any good, business coach and consultant Carma Spence-Pothitt wrote Home Sweet Home Page: The 5 Deadly Mistakes Authors, Speakers and Coaches Make with Their Website's Home Page and How To Fix Them!, now available at Amazon.com in both trade paperback and Kindle editions.

"The most common and most glaring mistake people make with their websites," says Spence-Pothitt, "is not being clear on the purpose of the home page. So what people get are ineffective websites that never quite accomplish any goal because they are trying to accomplish too many."

Spence-Pothitt says that there are four basic goals that a website's home page can accomplish: establish branding, sell something, develop a relationship or demonstrate expertise. When a home page tries to do too many of these things, its effectiveness falls.

"Home Sweet Home Page was written in simple, easy-to-understand language so that anyone can use this information to re-focus and improve their home page's performance," says Spence-Pothitt. "I wanted the book to be not only accessible, but useful as well. So the information is laid out in a format that makes it easy to refer back to time and again as the reader creates new landing and home pages for their business."

Spence-Pothitt has more than 20 years experience in marketing and public relations, having worked for organizations such as City of Hope National Medical Center and The National Human Genome Research Institute. She helps authors, speakers and coaches build a thriving web presence through effective use of web pages, information product development and social media.

Home Sweet Home Page: The 5 Deadly Mistakes Authors, Speakers and Coaches Make with Their Website's Home Page and How To Fix Them! (ISBN 978-0557044337, 73 pages, $9.99) was self-published through Lulu.com. For information about the book or author, Carma Spence-Pothitt, visit http://www.homesweethomepagebook.com.

Carma Spence-Pothitt is available for interviews. Contact Carma at carma@homesweethomepagebook.com for further information.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm