Lake Forest, CA -- (SBWIRE) -- 02/18/2010 -- Recently called upon for its signature, fully integrated advertising and creative strategy solutions that combine creative innovation with progressive marketing strategy, Blue C Advertising brings the essence of Hussong's Cantina & Taqueria to the nightlife of Las Vegas. In addition to the development of advertising, collateral, broadcast and various other advertising executions for the restaurant, the award-winning agency also will develop forward-thinking interactive and social media campaigns to even further bolster the celebrated Hussong's name. The campaigns will target Las Vegas local nightlife as well as feeder markets including Southern California.

Blue C Advertising will work in conjunction with Titan Nightlife Group, developers of nightlife entertainment and restaurant concepts, to recreate the legendary dining destination for locals and visitors to enjoy. Set to open the first quarter of 2010, the 3,700-square-foot Hussong's Cantina & Taqueria – Las Vegas will be located at The Shoppes at Mandalay Place.

"Blue C Advertising boasts a diverse background in Baja-inspired travel and tourism, in addition to extensive food service experience—which is a perfect complement to Hussong's atmosphere, image and attitude," said Scott Frost, president of Titan Nightlife Group and Hussong's LLC. "We are excited to be working with Blue C Advertising on this venture and are confident that the agency's experience and creativity will help us continue to keep the Hussong's brand experience top-of-mind with our guests."

Located 50 miles south of Tijuana, Mexico, in Ensenada, the original Hussong's Cantina is a rite of passage for those traveling south of the border to embark on the "real" Mexican cantina experience. Originally founded in 1892 by John Hussong, the cantina is best known as the originator of "The Margarita" drink. Currently owned by Ricardo Hussong, the grandson of the founder, Hussong's maintains the tradition of serving consistently great drinks, using top-quality liquor and charging reasonable prices. The laid-back, friendly, casual atmosphere of the original Hussong's Cantina in Ensenada has been replicated at the new Hussong's Cantina – Las Vegas.

"Hussong's is an authentic brand infused with culture and soul; it embodies the heart of the Baja Sur region and the authentic 'Baja' lifestyle," said Eric Morley, principal at Blue C Advertising. "Blue C Advertising is excited to revitalize this iconic venue by utilizing our expertise in social media, creative collaboration and digital media strategies to maintain the identity of this popular brand."

For more information about Blue C Advertising, please visit http://www.bluecusa.com.

About Blue C Advertising
Founded in 1996, Blue C Advertising is a comprehensive, integrated, full-service advertising agency based in Newport Beach, Calif. The award-winning firm provides general market advertising for print, broadcast, outdoor and sales promotions, as well as interactive media and social media strategy and execution. Best known for its pioneering approach to brand development and ROI initiatives, Blue C Advertising connects client brands with strategic messaging, traditional and online advertising, direct response, retail sales marketing and comprehensive end-to-end integrated marketing programs. Blue C's diverse portfolio includes clients such as American Honda, Azunia Tequila, CHOC (Children's Hospital of Orange County), Hussong's Cantina / Las Vegas, Kawasaki, Monster Energy Drink, The Hilton Waterfront Beach Resort, SRS Labs, The District at Tustin Legacy, Toyota, Word & Brown and Wahoo's Fish Taco. As part of an ongoing corporate vision, the agency continues to participate with numerous charitable organizations both locally and internationally. To learn more about Blue C Advertising, call 949-723-9202 or visit http://www.bluecusa.com.

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Couples Invited to Team Up for an Amazing Race TV Show-Inspired Competition throughout the Popular Shopping Center

Tustin, CA -- (SBWIRE) -- 02/09/2010 -- The District at Tustin Legacy, Orange County's newest shopping and entertainment destination, today announced it will be hosting a competitive scavenger hunt in celebration of Valentine's Day, offering couples the chance to complete for a pair of his-and-hers Nirve Beach Cruisers. Open to couples ages 21 and older, the scavenger hunt will take place on Saturday, Feb. 13, beginning at noon, at The District Stage located in The District Promenade near Borders Books & Music.

"The scavenger hunt will allow couples to work together in celebration of Valentine's Day in an event inspired by The Amazing Race television show by utilizing their communication skills to navigate around the many amenities, stores and restaurants of The District at Tustin Legacy," says Kimberly Daskas, director of marketing and strategic sponsorship.

Beginning today, The District is inviting local couples via Facebook to join forces and participate in the event. The first 10 couples to qualify will be selected to participate in the competition. The participating couples will meet at The District Stage, just in front of Borders Books & Music, where they will be provided with a set of instructions, clues and other items necessary for them to compete. The first couple to successfully complete all items on the list will win the beach cruisers. Other prizes will be provided by The District's participating stores and restaurants.

To apply for a position in the Valentine's Day scavenger hunt, please search for The District at Tustin Legacy Facebook page and comment on the scavenger hunt post.

About The District at Tustin Legacy
The District at Tustin Legacy is Orange County's newest shopping and entertainment destination. A 1-million square-foot lifestyle center boasting your favorite retailers such as: Whole Foods Market, Costco, Target, Lowe's and TJ Maxx/Home Goods. The District also has many specialty retail shops, including Pinkberry and Yabe Optik, as well as service and health and beauty-focused businesses like Wells Fargo Bank, Legacy Cleaners, Facelogic and Mode Salon Aveda. Pei Wei Asian Diner, Lucille's Smokehouse Bar-B-Que, Marmalade Cafe and The Winery Restaurant & Wine Bar are just a few of the many dining options that can be found at the shopping center.

However, what really sets The District apart from other shopping experiences is The District Promenade, which is positioned at the center of the venue featuring a variety of entertainment, retail, and dining options such as: Madison Bleu, Chaparosa Grill, Angelic Boutique, JT Schmid's Restaurant & Brewery, RA Sushi, Auld Dubliner Irish Pub, Native Foods Cafe, Strike Orange County, Bluewater Grill Seafood Restaurant and AMC Tustin 14. To learn more, visit http://www.thedisticttl.com.

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