hCentive announces the addition of consumer marketing innovator Paul Argay as marketing advisor to their team.

Sterling, VA -- (SBWIRE) -- 09/07/2010 -- hCentive, Inc. (http://www.hcentive.com), an innovative company providing technology solution to simplify health care, proudly announces the recent addition of consumer marketing innovator Paul Argay as marketing advisor.

hCentive's web-based health insurance exchange helps individuals and families search and compare health plans from major insurers and purchase the plan that best meets their needs. The supporting technology platform also helps state governments comply with the health insurance exchange requirements of health care reform.

"We are excited about Mr. Argay's accomplished marketing career." said Manoj Agarwala, president and chief operating officer for hCentive, "His proven track record of successfully launching technology-based consumer products and services will help hCentive achieve its goal of becoming the leading online consumer marketplace for health insurance and related healthcare decision support."

Argay comes to hCentive from Resolution Health/ WellPoint, where he served as chief marketing officer and led the development of industry-leading direct-to-consumer health communications programs to improve health care quality and save money for plan members.

Before joining Resolution Health, Argay served as vice president of strategic marketing for Aetna, where he led strategy and marketing plan development for consumer-oriented health care businesses, including Aetna Medicare, Aetna Rx Home Delivery, and the launch of Personal Health Records. In addition, Argay guided the development of an improved member Web site, which was recognized as leading the industry for ease-of-use.

Argay began his career at Procter & Gamble, where he worked for 11 years before moving to progressively higher positions at both Nestle and Haagen-Dazs. He then moved to consumer technology companies, leading the creation and market introduction of wireless telecommunications brands including Sprint Spectrum, the country's first digital wireless service, and Cricket Communications, targeted to "around town" consumers. He introduced consumer-focused innovations that revolutionized the way wireless is marketed and sold in the U.S.

Argay earned Bachelor of Science and Master of Engineering degrees in chemical engineering from Rensselaer Polytechnic Institute in Troy, New York.

"We are very fortunate to have such an accomplished marketing expert as Paul on our team," said Agarwala, "and we look forward to a long and prosperous professional relationship with him.

"Our primary goal at hCentive is to help individuals find the right health insurance plan that meets their needs. This is especially important as health care reform becomes a reality and state governments build health insurance exchanges." Agarwala said. " We are confident Paul's knowledge of the consumer and healthcare marketing expertise will help us craft a user experience that will establish hCentive as the leader in meeting consumers' health insurance needs."

"I am excited to be joining hCentive." said Argay, "I am especially proud to be working with a company that is investing in technology to help uninsured Americans. Not only will hCentive's health insurance exchange platform help states comply with health care reform legislation, it will enable millions of uninsured state residents find affordable health insurance options and knowledgeably choose the coverage that best meets their needs."

About hCentive
hCentive develops technology solutions to help health insurers, state insurance exchanges and hospitals reduce cost and administrative complexity while enhancing relationships with health plan members and patients. hCentive's web-based health insurance exchange helps individuals and families search and compare health plans from all major insurers and purchase the plan that best meets their needs.

For more information, visit http://www.hcentive.com.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Dr. Hassan Rifaat joins the Board of Advisors of hCentive, boosting the strength behind the innovative platform of the company to simplify healthcare solutions.

Sterling, VA -- (SBWIRE) -- 08/31/2010 -- hCentive, Inc. (http://www.hcentive.com), an innovative company providing technology solutions to simplify healthcare, proudly announces the recent addition of Dr. Hassan Rifaat to the company's Board of Advisors.

hCentive's web-based health insurance exchange helps individuals and families search and compare health plans from major insurers and purchase the plan that best meets their needs. The supporting technology platform also helps state governments comply with the health insurance exchange requirements of health care reform.

"We feel Dr. Rifaat's expertise in the healthcare arena will strongly support hCentive's mission to provide individuals with an easy-to-use resource to help make health care and health insurance decisions that are right for them," said hCentive chief executive officer, Sanjay Singh.

"Choosing the right health care is critical," said Dr. Rifaat, "but most people find it very complex. hCentive leverages information technology and web capabilities to simplify the process. By collecting, condensing and presenting personally relevant information in a clear and understandable way, individuals can make these decisions intelligently and with confidence."

Dr. Rifaat is the chief operating officer for Outcomes Health Information Solutions, where he oversees field and clinical operations for the company's HEDIS and health care coding services. Prior to OHIS he served as senior vice president for the Eastern Region of Coventry Health Care and as a regional chief executive officer of the Southeast and Illinois Regions for Humana. Dr. Rifaat was also vice president of sales for HealthMarket, which offered consumer-driven heath plans to small and mid-sized companies. He was also director of alternative medicine for Oxford Health Plans, where he created one of the first alternative medical plans in the industry, receiving national recognition for its success. Dr. Rifaat earned his M.D. at the University of Virginia and holds a B.A. in biochemistry from Harvard University.

"I am proud to join Sanjay and his team in creating this valuable new service for consumers," concluded Dr. Rifaat, "and I look forward to a long and successful relationship with hCentive."

About hCentive
hCentive develops technology solutions to help health insurers, state insurance exchanges and hospitals reduce cost and administrative complexity while enhancing relationships with health plan members and patients. hCentive's web-based health insurance exchange helps individuals and families search and compare health plans from all major insurers and purchase the plan that best meets their needs. For more information, visit http://www.hcentive.com.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Health insurance platform making it possible to buy health insurance plans with just one click

Sterling, VA -- (SBWIRE) -- 06/29/2010 -- hCentive, Inc. (http://www.hcentive.com), an online exchange offering health insurance plans, has made it possible for consumers to obtain health insurance quotes with a single "click" of the mouse. The Web-based interface technology platform assists in reducing time normally required by online consumers seeking information on health insurance, rate or plan quotes, or who wish to purchase insurance.

President and Chief Operating Officer for hCentive, Inc., Manoj Agarwala, commented, "Our main focus providing this platform was to deliver a product that is quick and easy to use for online consumers of health insurance, who prefer to not have to fill-in numerous information fields in the process to obtain quotes, compare health plans and submit applications.

Indeed, our team has worked very hard to provide this information to consumers via technology that requires minimal personal information, or utilization of the mouse.

"Internet technology endeavors to reduce time associated with gaining information online," said Agarwala. hCentive has achieved just that with this quick and user-friendly platform, which provides consumers immediate access to ongoing healthcare debate and reforms beginning with suggestions about health plans.

About hCentive
hCentive, Inc., is in the business of simplifying the complex world of health insurance. Using its health insurance exchange, individuals, families and small businesses can search, compare and purchase suitable health insurance from leading providers.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

hCentive provides easy-to-use platform to the consumers in Virginia seeking objective advice to buy health insurance.

Sterling, VA -- (SBWIRE) -- 06/24/2010 -- hCentive, Inc. (http://www.hcentive.com), the leading online portal for health insurance, provides an online platform to customers seeking objective advice on healthcare insurance providers in Virginia. The company offers side-by-side health insurance plan comparisons and the ability to purchase policies online.

"We wanted to offer Virginia residents who are seeking information on health insurance a complete online experience," said Manoj Agarwala, president and chief operation officer for hCentive. "To do this, we wanted to present an innovative online platform to our customers by which they could find objective research, and purchase policies online.

"hCentive's platform provides easy-to-use features which allow customers to apply for insurance plans within minutes," he said.

A toll-free customer service number is also provided which connects consumers with experts who can answer any questions they may have about health insurance plans.

"In an additional effort to reduce time required to purchase insurance online, as well as increase ease of process," Agarwala said, "our team has dedicated many hours developing this technology." To find out more, visit http://www.hcentive.com.

About hCentive
hCentive, Inc., is in the business of simplifying the complex world of health insurance. Using its health insurance exchange, individuals, families and small businesses can search, compare and purchase suitable health insurance from leading providers.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm