Flowers Melbourne City, a local Melbourne florist shop, has just unveiled its new website at flowersmelbournecity.com.au , where customers and clients can browse a wide selection of flowers and order them for immediate delivery.

Melbourne, Australia -- (SBWIRE) -- 10/26/2010 -- This local floral art design company specialises in providing professional floral gifts, arrangements, and accessories for any occasion and any aesthetic.

They pride themselves on being able to match any creative ideal, no matter how different or unique. They consider themselves somewhat more than florists - they're floral artists, utilising cut flowers, foliage, herbs, ornamental grasses and other botanical materials to create centerpieces that bring any event together. They offer everything from "romantic roses" to "groovy grasses" - from "class cuts" to "funky flowers."

Flowers Melbourne City's new website offers interested customers a way to look at a wide variety of bouquets, with all the vibrant colours and fascinating shapes one can expect from Australian flowers. Head florist Lisa Marson has worked with flowers all over Australia, from Canberra and Brisbane in the east to Fremantle in the west, and brings her expertise and eye for beauty to every bouquet produced by her business.

The website is expected to bring in a lot more interest, simply because where flowers are concerned, images are worth a hundred thousand words. The website will also make it a lot easier for people to purchase their flowers online for events such as Mother's Day, Valentine's Day, weddings, hospital visits, baby showers and more. Flowers Melbourne City also delivers these floral arrangements all across the city of Melbourne, meaning that customers don't even have to leave their computers.

While principal florist Lisa Marson has expertise on floral arrangements for many different occasions, her true calling involves brightening corporate or business spaces and events. Each business is different, with its own atmosphere and aesthetic. Whether a business is looking for a bright, lush set of bouquets or would rather create an understated, minimalist space, Flowers Melbourne City offers custom-made arrangements. It counts local Melbourne restaurants, bars, shops, offices and hotels among its clientele, due to the combination of spectacular design and a different aesthetic that suits each space.

In addition, Flowers Melbourne City is also launching the Spring Racing 2010 series of floral headpieces for the 2010 Melbourne Cup race days. The website offers the official flower for each race day through the end of October and beginning of November. The next race day is Saturday, October 23, with the Tatts Cox Plate race taking place at Moonee Valley, with the Cecil Brunner Rose. Each week, a new official flower is named, and it's a form of national solidarity for women to wear that same flower in their hair each race day. The Flowers Melbourne City website contains information on all the flowers and race days at http://www.flowersmelbournecity.com.au/flowers-for-feature-race-day.shtml, so be sure to look them up.

If you are interested in reserving or purchasing your floral headpieces, corporate arrangements, function flowers or celebration bouquets, please contact Flowers Melbourne City by web, email or phone, or visit our store at 318 Little Collins St., Melbourne, Vic 3000

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Queensland based florist, Brisbane City Blooms, has today claimed the spot as Australia’s first and only florist with an online store m.brisbanecityblooms.com.au built for iPhone users.

Surry Hills, NSW -- (SBWIRE) -- 02/27/2010 -- Developed by enflexion, an Australian interactive design firm, the Brisbane City Blooms iPhone interface (http://m.brisbanecityblooms.com.au) was created off the back of Flower Store In a Box, a dedicated e-commerce shop front designed for florists.

Drew Wentzel, Principal of enflexion said, "We are introducing florists to e-commerce through the iPhone. This is a new opportunity for online florists who are looking for new ways to reach their customers and want to engage with customers who need to make purchases while they are on the run."

The enflexion Flower Store In a Box iPhone interface has been designed for retailers who want to capitalise on the full real estate of an iPhone's screen to present an enhanced mobile shopping experience in a secure online environment.

Customers can shop for flowers by occasion, specific types of flowers or shop by price ranges. The interface has been optimised for the iPhone's screen and users will not need to scroll or zoom in on a page to get more details as they would in a normal web page.

Buying has also been made easier with a simplified 128-bit secure checkout system that accepts all major credit cards. The level of security is similar to what users will expect from secure online transactions completed on a desktop computer or laptop.

Kirsty Farrell, Owner of Brisbane City Blooms said, "The online florist industry is a competitive market and we see the iPhone store front as an additional channel for us to reach prospective customers who have an immediate need. We're really excited with this new opportunity."

enflexion's Flower Store In a Box for iPhones is available immediately. For further information, visit http://www.flowerstoreinabox.com.au/iphone/

Apple and iPhone are trademarks of Apple Inc., registered in the U.S. and other countries.

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