The City of Sunny Isles Beach and the Sunny Isles Beach Tourism and Marketing Council have announced the launch of the “Sunny Isles Beach Staycation Package” targeting Floridians to come and experience a resort vacation in their own backyard."

Miami, FL -- (SBWIRE) -- 05/13/2010 -- The City of Sunny Isles Beach and the Sunny Isles Beach Tourism and Marketing Council have announced the launch of the "Sunny Isles Beach Staycation Package" targeting Floridians to come and experience a resort vacation in their own backyard.

The Sunny Isles Beach 'Staycation' offers Florida residents special Sunny Isles Beach Tourism and Marketing Council member packages for hotel stays, shopping, and attractions at a variety of costs to fit any budget. The numerous 'staycation' packages allow Floridians to get away and explore their own state without having to spend a lot of money for a vacation to remember.

Sunny Isles Beach 'staycationers' will experience Florida's Riviera and enjoy the 2 ½ mile-long fine sand beach and outdoor amenities such as water sports, boating, fishing, and tennis. The landmark pier is a local favorite while the beautiful Samson Oceanfront Park provides children's play area and space to relax; meet friends and enjoy the sunrise. The diverse dining, exclusive resorts and abundant shopping, also add to all that the city has to offer. Tennis and golf buffs will enjoy the cool sea breezes at Haulover's nine-hole Par 3 golf course and tennis courts, both located bayside. Eco tourism abounds at Oleta River State Park, which offers more nature-inspired fun, with mountain bike trails, kayak, canoe and rustic cabin rentals as well as picnic pavilions.

"Sunny Isles Beach offers everything from pristine beaches and world-class resorts to value hotels, along with great food and shopping. Floridians will realize that they don't have to travel too far to vacation at a top travel destination," said Ibis Romero, executive director of the Sunny Isles Beach Tourism and Marketing Council.

To view the "Staycation Packages" click here:
http://www.sunnyislesbeachmiami.com/images/pdfs/sibtmc_staycation_050610.pdf

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Miami, FL -- (SBWIRE) -- 04/01/2010 -- Spain's Secretary of State for Tourism, Mr. Joan Mesquida has introduced today the creative for the new international campaign; "I NEED SPAIN". The campaign seeks to consolidate Spain's leadership in leisure tourism, position Spain as a first tier destination for cultural tourism and diversify the country's tourism demand, in terms of origin markets, tourist products and seasonality.

The campaign will be introduced to more than 40 countries, with a target audience of 400 million, compared with 100 million for the previous campaign "Smile, You're in Spain", which was launched in 2005.

Development of the campaign
Based on the results of the "Research on Spain's Tourism Brand Positioning in International Markets" carried out by the Institute for Tourist Promotion of Spain (Tourspain), the campaign briefing was supervised by a external committee of experts from the Spanish companies with the most international marketing experience.

Twenty–one of the most relevant creative agencies in the world participated in the public bidding. The chosen proposal was the one made by McCann Erikson, around the concept "I NEED SPAIN". The Miro sun, Spanish tourism logo for more than 25 years served as an inspiration to design the font of the claim.

One of the characteristics of this campaign is the fact that it includes pieces specifically designed to jointly promote destinations and products with different regions, cities, destinations' associations and private companies.

The launching of the new campaign will begin with a rotation on the main international television networks (CNN, FOX, National Geographic, Eurosport). At the same time, an on-line campaign will be integrated in. Moreover, International events like the Soccer World Cup will be used to increment the media presence and have a greater reach and notoriety.

Promotion
The promotion of Spain as a tourist destination abroad has seen its budget increased more than 20% in the past two years. This has facilitated in 2009 alone, the ability to reach 259 agreements with Spanish regions, public and private enterprises, airlines, etc. which have added €25 million (approximately $34 million) to Tourspain's promotional budget, elevating it to a total of €42 million (approximately $57 million).The Tourism Offices of Spain abroad have executed 3,173 promotional activities in 2009 alone, 3% more than the previous year. The Secretary of State for Tourism has organized or supported more than 2,200 journalists visiting Spain last year, which have resulted in more than 3,500 articles and programs about Spain, with an equivalent cost in advertising of €126.5 million (approximately $169 million).

Tourism relevance for Spain
During 2009, Spain received 52.2 million tourists, who spent more than €48 billion (about $65 billion). Spain is the country in the European Union with the highest total of hotel overnight stays, more than 251 million. The surplus in the tourism section of the balance of payments in 2009 covered 57.7% of the Spanish trade deficit, compared with 32% the previous year. Tourism in Spain represents close to 11% of the BSP, making it the largest industry in the country. The "I NEED SPAIN" campaign will continue to position Spain for success in the international tourism market.

NOTE: For visuals of the campaign or commercials spots, please contact: Howard R. Miller Communications 305-573-0882 or info@gohrmc.com

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Enter to Win at UpInTheAirSweeps.com

Miami, FL -- (SBWIRE) -- 03/09/2010 -- Travelpro, the original inventor of Rollaboard® luggage and leader in innovative, high-quality luggage, announced today its involvement with Paramount Home Entertainment for a People "Up in the Air" sweepstakes to celebrate the studio's release of "Up in the Air" on Blu-ray and DVD March 9th, 2010.

Nominated for six Academy Awards® including Best Picture and Best Actor, Up in the Air was named by over 200 critics as one of the top 10 films of 2009. The film tells the story of a man discovering that life is not simply about the journey alone, but about the personal connections made along the way.

As a luggage provider for the movie, Travelpro's industry leading products, the choice of flight crews and frequent travelers, can be seen throughout the film. "Being associated with such a great film that is all about travel was an ideal fit for our brand and we're excited to extend that connection to the Blu-ray and DVD," said Scott Applebee, Vice President of Marketing.

In celebration of the home entertainment release, fans can enter to win the People "Up in the Air" Sweepstakes. The sweepstakes offers an exciting grand prize package that includes:

• Two coach class round-trip tickets to anywhere in the United States, Canada, Mexico or the Caribbean that American Airlines flies where there is a participating Hilton-brand hotel
• Four nights hotel accommodations provided by Hilton
• Two sets of Travelpro® Walkabout® LIte 3 Luggage which includes: a soft duffel bag, 22" Expandable Rollaboard® Suiter and a 26" Expandable Rollaboard® Suiter
• $500 cash

The sweepstakes runs from March 1st through March 15th, 2010 at 12:01 am ET. To enter, simply register at upintheairsweeps.com. The sweepstakes is open only to legal residents of the 48 contiguous United States and Washington, D.C., who are 18 years of age or older at the time of entry. Odds of winning depend on the number of entries. No purchase is required to enter the sweepstakes. The Sweepstakes is sponsored by PEOPLE, a division of Time Inc., 1271 Avenue of the Americas, New York, NY 10020. The approximate retail value of the prizes is $4,760. Visit this site to view the complete sweepstakes rules.

About Up in the Air
Ryan Bingham (Academy Award® winner George Clooney) is truly living the high life. Flying all over the world on business, he never stops moving...until he meets Alex, a fellow passenger and learns that life isn't about the journey, but the connections we make along the way. Nominated for six Academy Awards including Best Picture and included in over 200 top 10 lists, "Up in the Air is light and dark, hilarious and tragic, bouncy and brainy, romantic and real."- Owen Gleiberman, ENTERTAINMENT WEEKLY

About Paramount Home Entertainment
Paramount Home Entertainment (PHE) is part of Paramount Pictures Corporation (PPC), a global producer and distributor of filmed entertainment. PPC is a unit of Viacom (NYSE: VIA, VIA.B), a leading content company with prominent and respected film, television and digital entertainment brands. PHE is responsible for the sales, marketing and distribution of home entertainment products on behalf of various parties including: Paramount Pictures, Paramount Vantage, Paramount Classics, Paramount Famous Productions, Nickelodeon, MTV, Comedy Central, CBS and PBS and for providing home entertainment fulfillment services for DreamWorks Animation Home Entertainment.

About Travelpro®
For over two decades, Travelpro has prided itself on design innovation and durability in crafting the highest quality luggage for travelers worldwide. Since transforming the ease of modern day travel with The Original Rollaboard® wheeled luggage, Travelpro has been the brand of choice for flight crews and frequent travelers worldwide. Travelpro is dedicated to building a lifelong relationship with its customers by consistently understanding and exceeding their needs. The company offers a variety of innovative, high-quality luggage collections and computer briefs; each aimed at a specific user lifestyle and rigorously tested. Travelpro was the winner of the 2009 Leading Edge Award from Executive Travel Magazine for "The Best Carry-on Case."

Please visit Travelpro at http://www.travelpro.com for a complete list of the latest products and retail locations.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm