The focus of the Second World Forum “Communication on Top” could be uttered in a single word: Reputation.

Vienna, Austria -- (SBWIRE) -- 06/10/2010 -- The focus of the Second World Forum "Communication on Top" could be uttered in a single word: Reputation. A 2-day Draft Program, for 17-18 February, 2011, offers a number of section key-notes and plenary discussions centered on reputation management and online publicity and evaluation: http://www.forumdavos.com/program.

The goal of the Forum is to provide a platform for discussion on the future development of communications, to foresee the upcoming communication trends, and to secure a method for analyzing problems and finding solutions to help top managers take the right decisions in their daily work and, through the exchange of ideas and opinions, to improve their own corporate and social efficiency.

Forum 2011 intends to examine more closely: successful on/off-line reputation management; the power of PR impact and its proper advocating before the society; reform strategies messaged with communicative integrity; the 'web-2.0 effect' on business and politics; social media as a marketing tool for successful branding.

Some of the particular topics and questions the Forum will try to cover are:

- New challenges to the communication profession and industry – how to prove the worth of PR and advocate it as equal to Law/Accountancy?
- Reputation and Publicity: on/off-line – what should the next step be and how to asses and mobilize influential networks?
- Web 2.0 and its effect in politics and governmental structures – what are the risks and benefits?
- Marketing, Branding, and the New Media – how to create socially responsible brands through social activist marketing techniques and how to capture more budgets for efforts by demonstrating combined ROI of these communication efforts?
- Litigation PR – why is it a special field of crisis communications?
- Crisis management in the media society: why communicative integrity is the key to safeguarding reputation in a crisis period?
- How to communicate negative financial results?
- Talent management – how to effectively engage internal stakeholders as a competitive advantage in a global market?

The Forum will summon dedicated professionals and skilled trend-makers to an international conference following right after the Annual WEF.

The core of the summit is an open dialogue uniting high-ranking managers of leading companies, political and state-run institutions, NGOs, research centers, and media units.

For more information visit http://www.forumdavos.com or contact us on partners@forumdavos.com

Valentina Atanasova
Project manager

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

enjoy the video - with full text script published online

Vienna, Austria -- (SBWIRE) -- 04/23/2010 -- This is what the PR guru Paul Holmes replied, when asked to define communication in an interview video-filmed at Davos, Feb 2010. See 13 more witty replies given by guest-speakers, now published online in the Media webpage of "Communication on Top" Forum, followed by full script of 3 videos!

http://www.forumdavos.com/media

3 famous speakers give their blessing to the new event and share observations/visions on:

• EU external relations and the messages voiced

Cristina Gallagh, spokesperson for the Spanish Presidency at the EU Council, focuses on the integration between communities and their communication with people: "The legitimacy comes from the local, but the problems will only be solved in a global manner. We always have to balance these two angles – proximity and the global." Christina advises that we should consider the message itself and its specific perception, without forgetting that we live in a global village – what you say to a community is always heard and maybe understood differently by another such unit. Christina is convinced EU would be better liked through action than via simple messages for complex decisions. Explaining well what you do ensures better understanding and turns the situation of confrontation into a situation of cooperation. "Now", she says, "messages go through the pipeline of the – I'll say it in French – La Tritureuse: the machine to chop down." She says media fragmentation is better today, but at the same time very complicated and making life more difficult: "it is a challenge, only if you are able to pass very simple and specific messages, but we live in a very complex world, where passing simple messages is not possible."

• Modern PR facing new opportunities and higher demands

Paul Holmes, the founder of The Holmes Report and the SABRE awards, foresees much bigger demands towards PR experts: the higher level of transparency, the more information and misinformation, therefore reputations are constantly under threat. "Bad PR can hurt a company much more quickly and much more severely." Paul thinks nowadays it all comes down to daily conversations. "Your brand is all the things that people tell each other about your company, organization, country, government – when you are not listening!" For him the nature of the modern PR lies in managing the relationship between the organization and all of its publics. "You do it by how you behave, not by how you talk: PR should be involved into setting a policy, rather than communicating it." Paul defines 3 major drawbacks of the modern PR – it has failed at recruiting best talent, at building its own image & reputation, and at doing research, evaluation, and measurement. However, he is convinced that in today's difficult environment of global economic crisis, the PR industry, unlike advertising, will bounce back very quickly, since the situation only favors more competition among the PR people. "Seize the opportunity or perish!"

• Technological singularity and its marketing effect on the consumer

Garrett Johnston, strategic marketing group director at MTS Group, defines technological singularity as "a point in time when the speed of growth of artificial intelligence overtakes that of biological intelligence". He foresees an era of post-humans, a combination of artificial and human intelligence and he adds: "today we sell internet capacity, people consume minutes of traffic and text messages." To him 'the creative consumer' is an outdated idea – he compares modern marketers to "Coca-Cola, yet not focusing on the drink, but on why people get thirsty, or trying to create ways they get thirsty." Making choice easier, more accurate for the consumer, proves more profitable, hence Garrett's advise: "learn to talk, even in a very primitive and un-precise level, to the segment of one customer, and you will be doing well in the crisis".

All uploaded videos' 2010 are available at YouTube on our channel forumdavoscom:
http://www.youtube.com/user/forumdavoscom

For more information visit http://www.forumdavos.com
or contact us on partners@forumdavos.com

Valentina Atanasova
Project manager

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Communication on Top Forum 2010 has just published speakers' presentations on their website - available for download

Vienna, Austria -- (SBWIRE) -- 03/30/2010 -- On 28th March a new sub-page was launched on the "Communication on Top" Forum's website – http://www.forumdavos.com/presentations. The new page includes presentations available for download as pps, each one with a synopsis – based on the actual participation of speakers attending Forum 2010.

The presentations reflect the experience of specialists from around the world who occupy top positions in global companies and organisations. They share best practices and observations on contemporary PR, Marketing, and communication issues.

On the web-page you will find:

• 14 Power Point Show presentations,
The Corporate Blogging and External Online Communications
Social Revolution. CIS countries experience a marketing communications boom in Social Media
Indicators and dashboards. An approach to measurement at Dassault Aviation
Companies & Environment in the "Comm – Boom" era and "eco2soc" crises
The value in your values turned into sales. Effective marketing of environmental commitment
Building Trust in a turmoil Crisis through Change Management communications
Company leaders change role – from management to communication
Communication after crisis: What do companies need? Future Communication Keys
Individual consumers' value orientation
Integrated marketing communications. Growing Relevance in a Seamless Society
Custom made publishing today
Political communications through the credit crunch
From speech writing to blogging – the entropy of political communications
E-democracy, e-activism and e-revolutions

• 1 PDF document,
Communicating effectively with rating agencies

• 4 summary reports on un-disclosed pps presentations,
Crisis Communication - Staying Clear of Turbulence
Making Social Media Simple: A look back on Casio's social media movement
Is there any future for traditional media?
Communicating the right thing, the right way, at the right time

• 2 outline notes of the speeches held by the PR guru Paul Holmes and the indisputable marketing expert Garrett Johnston,
R's Coming Golden Age: Seize the Opportunity or Perish
Pervasive connectivity & ubiquitous computation - key catalysts of the 21st century Renaissance

The First Forum (Feb'10) brought together participants from 21 countries, 35 companies, and 10 international associations, while the global internet audience had the opportunity to watch its online web-translation in real time!

Video material form the interviews is being currently uploaded on the Media sub-page of the Forum's website: http://www.forumdavos.com/media.

The Second Annual Forum "Communication on Top", held again in Davos on 28 Feb - 1 Mar, 2011, following the WEF.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

“Communication on Top” Forum, Davos, Switzerland - 2011

Vienna, Austria -- (SBWIRE) -- 03/19/2010 -- Yesterday a New Forum Committee Team was announced on the "Communication on Top" Forum's website - http://www.forumdavos.com/committee. The new committee includes members from 12 countries (Russia, Bulgaria, Canada, Spain, Germany, Kuwait, UAE, UK, USA, Austria, Greece, and France).

The First Forum 2010 brought together people from around 21 countries, 35 companies, and 10 associations and the whole internet audience had the opportunity to watch its online web-translation in real time.
The committee team commences the overall preparation of the Second Annual Forum "Communication on Top", held again in Davos on 28 Feb - 1 Mar, 2011, following the WEF.

The goal of the Forum is to unite top-managers in PR, GR, Marketing, Media, Political and Business Communication, IR, CSR, and Corporate Finances for a global discussion on how to make communications more effective, customer-oriented, trustful, and approachable; to create a platform where best practices, latest researches, ideas and innovations could be shared.

The New Forum Committee Team comprises of 16 members, as follows:
• Natalia Belenko - President, Founder of Top Communication GmbH - Austria, RU
• Alexander Anisimov - CEO of Top Communication GmbH - Austria, RU
• Andrei Izmailov - Risk Management, Bank of Montreal, CA
• Cristina Gallach - Spokesperson for the Spanish Presidency at the EU Council, ES
• Denise Stillman - Owner & President, Clear Directions LLC, USA
• Dr. Daniel Hoeltgen - Head of Communications, EASA (European Aviation Safety Agency), DE
• Jolyon Kimble - Director for Middle East, Africa and Asia, Sovereign Strategy, KW
• Maxim Behar - Chief Executive, M3 Communications Group Inc., BUL
• Mohamed Al Ayed - Founder, President and CEO of TRACCS, UAE
• Rui Martins - Corporate Comms and Public Affairs Director, Associacao Dianova, PT
Regional Coordinator of EACD (European Association for Communications Directors), PT
• Stephen Davies - Blogger & Consultant - PR Week, UK
• Svetlana Kananykhina - Founder & CEO, Event Live Communication agency - Moscow, RU
• Thomas Missong - President of EACA (European Association of Credit Rating Agencies), AU
• Yanina Dubeykovskaya - Founder and CEO of "SeaMediaGroup" Ltd - Bulgaria, RU
• Yannis Freris - Head of Corporate Communication & Sustainable Development, GEFYRA, GR
Regional Coordinator of EACD (European Association for Communications Directors) - GR
• Yves Robins - Senior VP, Extl Relations and Corporate Communication, Dassault Aviation, FR

In the next couple of months the new Forum Committee will work on the feedback from the First Forum "Communication on Top" and use it as basis to define the Second Forum's over-arching theme and aims, the outlining of the program content, its adequate format, and the major topics for discussions.

For more information please visit http://www.forumdavos.com
Or contact us on partners@forumdavos.com

Valentina Atanasova
Project manager

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm