Mumbai, Maharashtra -- (SBWIRE) -- 06/06/2010 -- India's leading DTH player signed a corporate alliances with LG Electronics on their select models of Color TV range

Aiming to enhance customer service, Reliance Big TV, the leading direct-to-home (DTH) service provider in the country has signed a corporate alliance with LG electronics on their select models of Color TV range. The alliance comes with a special offer where the customer gets a BIG TV connection with 1 month free Silver Pack on purchase of select models of LG color TV and needs to pay only Rs.399 towards installation charges to avail the offer.

The offer is planned for the states of AP, Karnataka, Rajasthan, Punjab, Kerala, WB, Bihar, Assam, Jharkhand, Orissa ,North east states, J&K, Maharashtra, TN, Gujarat, UP, HP,& Chhattisgarh. The offer duration is from 10th April 2010 to 30th June, 2010.

Umesh Rao, Senior Vice President, Reliance BIG TV, said, "We are excited with this partnership that brings in a dramatic scaling of reach & unprecedented value proposition for the LG customers. We will aggressively pursue cross category alliances to reach out to a broader spectrum of end users"

About Reliance BIG TV DTH
A wholly owned subsidiary of Reliance Communications, India's largest integrated telecom service provider, offers India's first fully Digital Home Entertainment Service using MPEG-4 platform, under BIG TV DTH brand. The world's most advanced MPEG4 DTH technology platform enables BIG TV DTH to offer over 200 TV, Cinema and Audio channels, the highest by any other DTH operator in the country. With 32 exclusive movie channels in English, Hindi and Regional languages, BIG TV DTH offers a choice of 600 new movies every year, unmatched by any DTH or cable operator in the country.

The country's largest on-ground infrastructure for a Home Entertainment created by BIG TV DTH would enable the company to serve over 5 million new customers every year and will offer multiple price points and packaging offers to suit needs of all customer segments. The state-of-the-art Customer Service mechanism is fully functional and ready to serve a minimum of 50,000 customers every day in 11 Indian languages. Available at launch at 1-lakh retail outlets across 6500 towns, over 2000 exclusive Reliance branded stores, BIG TV DTH is the largest retail rollout of a Home Entertainment Service in India. BIG TV DTH Toll Free Number: 1-800-200-9001; Website: http://www.BIGTV.co.in SMS BIGTV to 55454.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

India’s leading DTH (Direct-to-home) player has launched a special In-shop Display cum sales thrust campaign for their newly launched High definition cum advanced digital video recording box

Mumbai, Maharashtra -- (SBWIRE) -- 06/02/2010 -- Reliance Big TV recently launched India's first High definition cum advanced digital video recording box with a universal remote & recording capability of 200 hours.

As part of the brand activation, the 360 degree launch includes TV, print, online and below-the-line programs. The key thrust of the launch is to work closely with channel partners by focusing on retail environment & delivering smart merchandising & product demonstration solutions.

The special in-shop display campaign targets retail outlets spread across top 100 cities and will be supported by India's largest distribution infrastructure of a home entertainment service covering 6500 towns with a network reach of over 100,000 retail points which includes electronic showrooms, TV showrooms and multi-brand TV outlets.

Discussing the potential of retail media, Umesh Rao, Senior Vice President, Reliance Big TV, said, " in the DTH space, the last mile consumer engagement assumes critical importance as the category is still in a development stage. Cogent product demonstrations & retailer assurance helps consumers take well informed purchase decisions"

The company has worked towards customizing merchandising solutions to judiciously utilize retail spaces. Demonstration units, array of merchandising aids & trained in shop promoters have been deployed to communicate the features & benefits of India's first High definition cum advanced digital video recording box.

A retail outlet owner from Lucknow said "There have been many activities done by DTH players in the past but the current Reliance BIG TV HD-DVR in-shop display promotion is a wonderful experience and the customers are enjoying it a lot." He also added that this indeed resulted in the increase in the sales of the product.

About Reliance BIG TV DTH
A wholly owned subsidiary of Reliance Communications, India's largest integrated telecom service provider, offers India's first fully Digital Home Entertainment Service using MPEG-4 platform, under BIG TV DTH brand. The world's most advanced MPEG4 DTH technology platform enables BIG TV DTH to offer over 200 TV, Cinema and Audio channels, the highest by any other DTH operator in the country. With 32 exclusive movie channels in English, Hindi and Regional languages, BIG TV DTH offers a choice of 600 new movies every year, unmatched by any DTH or cable operator in the country.

The country's largest on-ground infrastructure for a Home Entertainment created by BIG TV DTH would enable the company to serve over 5 million new customers every year and will offer multiple price points and packaging offers to suit needs of all customer segments. The state-of-the-art Customer Service mechanism is fully functional and ready to serve a minimum of 50,000 customers every day in 11 Indian languages. Available at launch at 1-lakh retail outlets across 6500 towns, over 2000 exclusive Reliance branded stores, BIG TV DTH is the largest retail rollout of a Home Entertainment Service in India. BIG TV DTH Toll Free Number: 1-800-200-9001; Website: http://www.BIGTV.co.in SMS BIGTV to 55454

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Mumbai, Maharashtra -- (SBWIRE) -- 05/23/2010 -- India's Fastest growing DTH player has enhanced and optimized user experience in areas of Design, Navigation, Usability, Functionality, and Content.

Mumbai, 20th May, 2010: Reliance Big TV, the leading direct-to-home (DTH) service provider in the country has enhanced their official website. The new site comes with a completely fresh and international look with free-flowing white spaces and fluid interactions. The new navigation interface adopted is simplistic and intuitive with the objective of increasing the average time spent on site. With a warm conversational tone, the content is aimed to provide enough info to category explorers to turn them into BIG TV customers while converting existing BIG TV customers into complete loyalists & advocates.

Sources state, the clear agenda for the site revamp was to use it as an effective marketing tool to garner new customers as well as to promote VAS to existing customers. The site achieves this by clearly directing 'seekers' vs. 'users' into separate sections. Interested customers can now order a new BIG TV connection online. This is in association with their online partners http://www.letsbuy.com. Various spaces have also been allocated both on the home page & in the inside pages to up sell VAS offerings to existing customers.

The new site's launch has been strategically timed with the launch of Reliance BIG TV's HD DVR service to take their brand quotient to the next level and give it a fillip in the fast expanding & extremely influential space of internet advocacy.

Three new applications have been introduced in their new site:-

- Product Calculator/Comparator: A first internationally! This will be a clincher, helping customers to completely demystify the packages and letting them create their ideal channel package

- Program Guide: No other DTH service provider in the country has this on their site. Going ahead this application will enable HD DVR users to schedule recordings online

- Store Locator: Helping customers to find a Demo Zone/Retail Store closest to them via State+City dropdowns

Contact Person - Umesh Rao
Contact No - 9321039135
Email ID - umesh.rao@relianceada.com

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Mumbai, Maharashtra -- (SBWIRE) -- 04/26/2010 -- Mani Ratnam and A.R. Rahman's much awaited music for Raavan was launched in a grand media event at Yashraj Studios in Mumbai tonight. The event was attended by Mani Ratnam, A R Rahman, Abhishek Bachchan, Aishwarya Rai Bachchan, Vikram and Reliance Big Pictures senior management.

A spirited performance by AR Rahman and a live performance by the cast were the highlight of the evening along with the introduction of Vikram by Aishwarya Rai Bachchan. The exciting set was created by the talented art director Samir Chanda and light design by leading cintematographer Santosh Sivan.

The music of Raavan was released by a consortium of Reliance Big Music, T Series and Hungama and is available in stores now.

Reliance Big Pictures is also set to release the film worldwide, June 2010.

Sanjeev Lamba, CEO, Reliance Big Pictures – "We are proud to be associated with the winning combination of Mani Ratnam, A R Rahman Abhishek Bachchan and Aishwarya Rai Bachchan for one of the most awaited releases of 2010. Reliance Big Pictures has become synonymous with some wonderful cinema and Raavan is sure to continue that trend."

About Reliance Big Entertainment
Reliance Big Entertainment Ltd. (RBEL, http://www.rbe.in) is the flagship media and entertainment arm of the Indian conglomerate Reliance Anil Dhirubhai Ambani Group (www.relianceada.com). It has a significant presence in filmed entertainment (film production, distribution, exhibition and TV content), broadcasting, studio infrastructure, processing, digital services, music, home video, animation, events, out of home, gaming and new media.

Reliance BIG Pictures (http://www.reliancebigpictures.com), RBEL's motion picture brand, has built a formidable Indian film production slate in English, Hindi and several other Indian languages, which it markets and distributes worldwide. The slate has projects with leading production houses and marquee Indian directors, both mainstream and arthouse, including Vidhu Vinod Chopra, Mani Ratnam, Rakesh Roshan, Farhan Akhtar, Amitabh Bachchan and Abhishek Bachchan, Kunal Kohli, Priyadarshan, Madhur Bhandarkar, Sudhir Mishra, Shaji N. Karun, Shyam Benegal and Rituparno Ghosh and others.

Reliance ADA Group (http://www.relianceada.com) is among India's largest private sector, business houses and has interests in communications, financial services, health, energy, infrastructure and media & entertainment.

Media Contact –
Riya Mitra- Reliance Big Pictures – 9320192126/9833323465, riya.mitra@relianceada.com
Parull Gossain – 9870778621, parull@gmail.com

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Mumbai, Maharashtra -- (SBWIRE) -- 04/26/2010 -- The launch was attended by the star cast – Meera Jasmine & Aniruddh, director- MS Sathyu, music director-Manikanth Kadri and some of the Kannada Film Industry's famous stars Sudeep, Nagakiran, Sathya amongst others.

Speaking on the occasion MS Sathyu said, "Music is one of the most important aspects of this film. It creates magic and revolves around the story to enhance the screenplay. Its enchanting and will take you to a different world while experiencing the film"

Manikanth Kadri, the upcoming & talented music director from the South Indian film industry added, "Music is not an acquired culture, it is an active part of natural life. For me, music is in my genes coming from my father the genius Kadri Gopalanth. I have always strived to be applauded by him and with this film I think I've achieved that. It has been an achievement to work with Sathyu Sir. Truly age is not a barrier when it comes to the language of music."

Sanjeev Lamba – CEO- Reliance Big Pictures – "We are extremely pleased to be partnering Mr Sathyu, Manikanth Kadri and Sony Music, India on the music of Ijjodu. We look forward to a successful partnership."

Shridhar Subramaniam - Managing Director, Sony Music, India.- "It is a privilege for us to sign up project as grand and special as Ijjodu, Being associated with Big Pictures is a delight. Ijjodu is a very special beginning to the things to come and it shows our commitment to be a serious long term player in this market. Sony Music has always redefined the way music has been marketed, and we are looking forward to setting new standards here as well."

IJJODU – THE INCOMPATIBLE - In a remote area in Karnataka (South India), photojournalist Ananda meets Chenni, a woman who was made a 'Basavi'--offered to the village goddess to save the superstitious locals from a devastating epidemic. Basavis, like Devdasis, often end up becoming sex workers. Ananda specializes in photographing ancient monuments and writing about various rituals and customs that have gone unquestioned. Ananda soon gets obsessed by Chenni's unusual life. In trying to explore more information about her he discovers that she is a victim of blind faith and the story unfolds to changes their lives forever.

M.S. Sathyu – Director, Screenplay Writer & Art Director
Mysore Shrinivas Sathyu (M.S.Sathyu) is a leading film director, stage designer and art director. Recipient of the Padma Shri Award, he is best known for Garam Hawa which won him several awards and recognition. His filmography includes over 15 documentaries and 8 feature films in Hindi, Urdu and Kannada

Anirrudha Jatkar – Lead Actor
Anirrudha is a diploma holder in Interior Designing and Decoration and has attended Film Appreciation Course at FTII Pune. He has principally acted in Kannada films but has also worked in a Tamil and Hindi film. He has done lots of Theatre and has also sung songs as a playback singer in Kannada films.
Meera Jasmine – Lead Actress
Jasmine made her debut in the Malayalam film Soothradharan in 2001. Her first Film Fare award came in 2003 for her performance in Kasthooriman. The same year, she acted in T V Chandran's acclaimed Paadam Onnu: Oru Vilaapam playing a 15 year old who is forced to marry an older man. The film fetched her National Award and several other awards. Her entry into Tamil films made her a well known star in South and it led to her working with top directors. Meera Jasmine has worked in Malyalam, Tamil, Telegu and Kannada films.

Manikanth Kadri – Music Director
Son of legendary saxophone player Gopalnath Kadri, Manikanth Kadri comes from a classical background. Yet Manikanth is today's new-age musician. With his ponytail and modern attire, Manikanth is comfortable scoring music which is deeply rooted in melody for films. He chose not to follow the tradition of playing the sax but to stay in the realm of music and compose for films and albums. He has scored music for Kannada and Malayalam films and a crossover project (Rajshri Ojha's Chaurahen). He made his debut in Telugu films as a composer with Avakkai Biryani.

Reliance BIG Pictures: (http://www.reliancebigpictures.com), RBEL's motion picture brand, has built a formidable Indian film production slate in English, Hindi and several other Indian languages, which it markets and distributes worldwide. The slate has projects with leading production houses and marquee Indian directors, both mainstream and arthouse, including Vidhu Vinod Chopra, Mani Ratnam, Rakesh Roshan, Farhan Akhtar, Amitabh Bachchan and Abhishek Bachchan, Kunal Kohli, Priyadarshan, Madhur Bhandarkar, Sudhir Mishra, Shaji N. Karun, Shyam Benegal and Rituparno Ghosh and others.

About Reliance Big Entertainment
Reliance Big Entertainment Ltd. (RBEL, http://www.rbe.in) is the flagship media and entertainment arm of the Indian conglomerate Reliance Anil Dhirubhai Ambani Group (www.relianceada.com). It has a significant presence in filmed entertainment (film production, distribution, exhibition and TV content), broadcasting, studio infrastructure, processing, digital services, music, home video, animation, events, out of home, gaming and new media.

Reliance ADA Group (http://www.relianceada.com) is among India's largest private sector, business houses and has interests in communications, financial services, health, energy, infrastructure and media & entertainment.

For further media queries kindly contact:
Riya Mitra- Reliance Big Pictures – 9320192126, riya.mitra@relianceada.com
Murali R – 9945511831, muraliramu31@gmail.com

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Reliance Big Pictures is all set to release Kannada film Ijjodu on April 30, 2010. The film marks the return of one of Indian cinema’s legendary directors-Mysore Shrinivas Sathyu after twelve long years.

Mumbai, Maharashtra -- (SBWIRE) -- 04/13/2010 -- Ijjodu, screened at 4 prestigious domestic film festivals, has already received immense critical acclaim.

Commenting on the release, director M.S. Sathyu says, "Ijjodu is very close to my heart. The film takes a strong stand against the existent Devdasi pratha in the Yellama society in Karnataka. It has some excellent performances and music and I am happy that my 12 year long hiatus ends with such a beautiful film."

Sanjeev Lamba, CEO Reliance BIG Pictures adds, "Ijjodu not only marks the return of a director par excellence but also explores a social practice which has officially been banned from our society. Reliance Big Pictures is proud to be associated with such meaningful cinema"

Ijjodu scripted by National Award winner Sathyu himself, has noted South Indian Actress Meera Jasmine playing the female lead "Chenni". Meera was the recipient of the National Award in 2004. The film also stars popular Kannada actor Aniruddha Jatkar as the male protagonist. The film's music has been composed by Manikanth Kadri and cinematography is by G.S. Bhaskar.

IJJODU – THE INCOMPATIBLE - In a remote area in Karnataka (South India), photojournalist Ananda meets Chenni, a woman who was made a 'Basavi'--offered to the village goddess to save the superstitious locals from a devastating epidemic. Basavis, like Devdasis, often end up becoming sex workers. Ananda specializes in photographing ancient monuments and writing about various rituals and customs that have gone unquestioned. Ananda soon gets obsessed by Chenni's unusual life. In trying to explore more information about her he discovers that she is a victim of blind faith and the story unfolds to changes their lives forever.

About Reliance Big Entertainment:
Reliance Big Entertainment Ltd. (RBEL, www.rbe.in) is the flagship media and entertainment arm of the Indian conglomerate Reliance Anil Dhirubhai Ambani Group (http://www.relianceada.com). It has a significant presence in filmed entertainment (film production, distribution, exhibition and TV content), broadcasting, studio infrastructure, processing, digital services, music, home video, animation, events, out of home, gaming and new media.

Reliance BIG Pictures: (http://www.reliancebigpictures.com), RBEL's motion picture brand, has built a formidable Indian film production slate in English, Hindi and several other Indian languages, which it markets and distributes worldwide. The slate has projects with leading production houses and marquee Indian directors, both mainstream and arthouse, including Vidhu Vinod Chopra, Mani Ratnam, Rakesh Roshan, Farhan Akhtar, Amitabh Bachchan and Abhishek Bachchan, Kunal Kohli, Priyadarshan, Madhur Bhandarkar, Sudhir Mishra, Shaji N. Karun, Shyam Benegal and Rituparno Ghosh and others.

RBEL has partnered with Steven Spielberg & Stacey Snider in the new DreamWorks Studios. Additionally RBEL also has unique creative partnerships for film development and production with Brian Grazer & Ron Howard's Imagine Entertainment, Nicholas Cage's Saturn Productions, Brad Pitt's Plan B Entertainment, Tom Hank's Playtone Productions, George Clooney's Smokehouse Productions, Chris Columbus' 1492 Pictures, Jay Roach's Everyman Pictures, Jim Carrey's JC 23 Entertainment, Brett Ratner's Rat Films, Julia Robert's Red OM Films, Deepak Nayar's Kintop Pictures and others.

Reliance MediaWorks Limited, member of Reliance ADA Group is India's largest film processing, exhibition and services company.

Reliance ADA Group (http://www.relianceada.com) is among India's largest private sector, business houses and has interests in communications, financial services, health, energy, infrastructure and media & entertainment.

For further media queries kindly contact:

Reliance Big Pictures
Riya Mitra
09320192126/9833323465
riya.mitra@relianceada.com
Local PR -
Murali R –
09945511831
Muraliramu31@gmail.com

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

• Biggest inventory of Celebratory minutes offered by any telecom company • Unlimited Celebratory minutes to be offered free on Reliance network • Free calling to all Reliance customers across CDMA, GSM and Hello users

Mumbai, Maharashtra -- (SBWIRE) -- 03/28/2010 -- Reliance Communications (BSE: RCOM), India's largest and only telecom operator offering nationwide CDMA and GSM mobile services, unveiled its first of the many initiatives lined up as a part of its 100 day celebratory period of achieving the 100 Mn customer landmark. Under the first-of-its-kind offer, valid on Sunday, the 28th of March, 2010, 100 Mn Reliance customers would be able to avail 24 hours of free local and STD calling across 24,000 towns and 6 lakh Indian villages on its nationwide wireless network.

As part of this special one day offer, Reliance Communications is offering unlimited calling (including local, STD and Roaming) free of cost on the Reliance network. In terms of size of inventory, this is one of the biggest celebratory airtime inventory ever offered by any telecom operator worldover on a single day. The unique one-day offer will be available to all new and existing Reliance customers across CDMA, GSM and Hello services on March 28th 2010.

Commenting on the celebratory offer for 100 Mn Reliance customers, Mahesh Prasad - President, Reliance Communications said, "We are truly humbled by the trust conferred on us by our customers. This is a small gesture to appreciate and express our gratitude to our 100 million customers - the biggest such offering ever made available anywhere in the world."

On March 15th 2010, Reliance Communications became India's 2nd operator and the 4th operator in the world to serve over 100 Million customers in a single country. The company has set a target to achieve the Next 100 Million customers on its wireless network in a record time of 1000 days, i.e. half the time taken to achieve First 100 Mn customers after launching nationwide mobile services.

About Reliance Communications
Reliance Communications Limited founded by the late Shri Dhirubhai H Ambani (1932-2002) is the flagship company of the Reliance Anil Dhirubhai Ambani Group. The Reliance Anil Dhirubhai Ambani Group currently has a net worth in excess of Rs. 64,000 crore (US$ 13.6 billion), cash flows of Rs. 13,000 crore (US$ 2.8 billion), net profit of Rs. 8,400 crore (US$ 1.8 billion).

Reliance Communications is India's foremost and truly integrated telecommunications service provider. The Company, with a customer base of over 105 million including over 2.5 million individual overseas retail customers and nearly 3 million DTH customers, ranks among the Top 5 Telecom companies in the world by number of customers in a single country. Reliance Communications corporate clientele includes 2,100 Indian and multinational corporations, and over 800 global, regional and domestic carriers.

Reliance Communications has established a pan-India, next generation, integrated (wireless and wireline), convergent (voice, data and video) digital network that is capable of supporting best-of-class services spanning the entire communications value chain, covering over 24,000 towns and 600,000 villages. Reliance Communications owns and operates the world's largest next generation IP enabled connectivity infrastructure, comprising over 190,000 route kilometers of fibre optic cable systems in India, USA, Europe, Middle East and the Asia Pacific region.

For Further Information Please Contact Reliance Communications

Name
Freddy Castro
Reliance Mobile
+91 9321925648
frederick.castro@relianceada.com

Anuj Bakshi
+91 9321721722
anuj.bakshi@relianceada.com

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Introduces world's first Wireless Video Conferencing service • Affordable, out-of-the-box solution leverages Polycom’s world-leading video conferencing technology, bundled with Reliance connectivity and services • Service expected to drive mainstream adoption of visual communications within two to three years • Reliance Webstore Limited to market the wireless video conferencing service in India • A revenue upside of nearly Rs 400 crore over five years for Reliance Webstore

Mumbai, Maharashtra -- (SBWIRE) -- 03/23/2010 -- Reliance Communications (BSE: RCOM), India's largest and only telecom operator offering nationwide CDMA and GSM mobile services, has forged a partnership with Polycom Inc. (Nasdaq: PLCM), the global leader in tele-presence, video and voice solutions, to introduce world's first wireless, high-resolution video conferencing service. The service will be marketed through Reliance ADA Group's retail arm, Reliance Webstore Limited.

Bundling the easy-to-use Polycom QDX 6000 video conferencing system with dedicated VPN connectivity through the Reliance Netconnect Broadband+ wireless broadband data card, the service significantly lowers the price barrier to adopting video conferencing and is expected to be a mass enabler of video conferencing usage across multiple industry verticals in India.

The jointly developed offering will extend affordable, plug-and-play video conferencing to organizations of all sizes, enabling them to realize immediate productivity and efficiency benefits from real-time, face-to-face visual communication. Besides small and medium enterprises (SMEs), education, event management, media & entertainment, and hospitality are among the sectors likely to take advantage of the flexible and affordable video conferencing service developed by Reliance and Polycom.

Reliance Webstore Limited already offers wired video conferencing services to over 1500 corporate clients through its network of over 200 video conference suites at Reliance World stores across the country.

Commenting on its partnership with Polycom, Mr Sarup Chowdhary, Director & CEO, Reliance Webstore Limited said, "Reliance World operates the world's largest network of video conferencing suites. Through our alliance with Polycom, we are making video conferencing a simple plug-and-play operation that can be deployed and used virtually anytime, anywhere."

The Polycom QDX 6000 video conferencing system delivers high-resolution video and CD-quality audio, along with simple-to-use content sharing capabilities – even at a bandwidth of 256 kbps. Customers of the wireless video conferencing service will be able to connect to any industry standards-based video conferencing system, anywhere in the world. The wireless nature of the service also makes it suitable for out-of-office events. Using this service, even family events like weddings, parties and ceremonies can be webcast live by event managers on a pay-per-use basis.

Mr Hansjoerg Wagner, Vice President and Managing Director, Polycom Asia Pacific, said, "The wireless video conferencing solution jointly developed by Polycom and Reliance is truly a unique innovation on a global scale. Although mobile broadband exists in many markets, India is the first country in the world to deliver a wireless video conferencing service. Through our partnership with Reliance Communications, and our relationships with other leading vendors in the Unified Communications ecosystem, Polycom sees that visual communications will be ubiquitous within two to three years."

Leveraging Reliance Webstore's extensive retail reach, the service is being commercially rolled out in over 40 Indian cities. The service will be expanded to more cities in a phased manner. The Wireless Video Conferencing service will ride on Reliance Communications' telecom infrastructure backbone. Reliance Communications' extensive pan-India, next generation, integrated, convergent digital network spans over 190,000 route kilometers of fibre optic cable systems. This network is capable of supporting best-of-class services spanning the entire communications value chain.

Mr. Vrajesh Shelat, Head – Wireless Data Business, Reliance Communications Ltd. said "Our robust pan-India network is equipped to deliver a lifelike video experience over a secure Virtual Private Network connectivity. Reliance Netconnect Broadband+ is well-equipped to handle the taxing demands of video conferencing. The launch of the world's first high-resolution wireless video conferencing service further reinforces Reliance's capability of delivering innovative solutions. The corporate sector, especially the growing Services and SME sectors, will benefit greatly from this offering."

The out-of-the-box solution will be offered at a price point below Rs 2 lacs and will be powered by Reliance's Video Conferencing service including the countrywide network of video conferencing suites at Reliance World. A connectivity plan of about Rs 1500 per month has been specially designed for this service. This plan covers 10 GB of usage in a month. Additional usage will be billed at the rate of 50 paise per MB. Reliance will also offer this service on an affordable pay-per-use basis.

Reliance Webstore Limited believes that the wireless video conferencing service has the potential to double the market size in India and projects a revenue upside of over Rs 400 crore over the next five years from the new service. The company sees major off-take of the service in mini-metros & smaller cities, especially in the SME business clusters, and expects nearly 60% of the sales to come from these geographies.

About Reliance Communications
Reliance Communications Limited founded by the late Shri Dhirubhai H Ambani (1932-2002) is the flagship company of the Reliance Anil Dhirubhai Ambani Group. The Reliance Anil Dhirubhai Ambani Group currently has a net worth in excess of Rs. 64,000 crore (US$ 13.6 billion), cash flows of Rs. 13,000 crore (US$ 2.8 billion), net profit of Rs. 8,400 crore (US$ 1.8 billion).

Reliance Communications is India's foremost and truly integrated telecommunications service provider. The Company, with a customer base of 105 million including over 2.5 million individual overseas retail customers and nearly 3 million DTH customers, ranks among the Top 5 Telecom companies in the world by number of customers in a single country. Reliance Communications corporate clientele includes 2,100 Indian and multinational corporations, and over 800 global, regional and domestic carriers.

Reliance Communications has established a pan-India, next generation, integrated (wireless and wireline), convergent (voice, data and video) digital network that is capable of supporting best-of-class services spanning the entire communications value chain, covering over 24,000 towns and 600,000 villages. Reliance Communications owns and operates the world's largest next generation IP enabled connectivity infrastructure, comprising over 190,000 route kilometers of fibre optic cable systems in India, USA, Europe, Middle East and the Asia Pacific region.

About Reliance Webstore Limited
Reliance Webstore Limited—a Reliance Anil Dhirubhai Ambani Group company—manages the nationwide chain of Reliance World stores. The stores are designed to give the customer a delightful experience of the digital world of information, communication, entertainment and utility services. Besides offering the products and services of Reliance Communications, Reliance World showcases all retail offerings of the Group's brands, including Reliance Big TV DTH and Big Flix Video Rentals. The stores also offer a wide range of interesting and innovative products & services, beyond the Group's brands. All Reliance World stores are connected to Reliance's countrywide optic fibre network. The Broadband Centre at Reliance World leverages this broadband network to offer High-Speed Internet Surfing, Online Gaming, Video Conferencing, Digital Electronic News Gathering, Digital Services, eLearning, Ready-to-use Offices and many more services.

Reliance World operates the world's largest Video Conferencing network with over 200 Video Conference Suites across the country. Reliance World's Video Conferencing service has won the prestigious Frost & Sullivan Market Leadership Award thrice and several other international awards. Reliance World also holds the record for hosting the world's largest Video Conference. Currently, there are 234 Reliance World stores across 104 cities in India and the network continues to expand to more locations & cities. For more information on Reliance World, visit http://www.relianceworld.in

About Polycom Inc
Polycom, Inc. (Nasdaq: PLCM) is the global leader in telepresence, video, and voice solutions and a visionary in communications that empower people to connect and collaborate everywhere. Visit http://www.polycom.co.in for more information and follow us on Twitter @PolycomAlert.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

• Acquires 100 Million wireless customers in just 7 years of going Pan-India • World’s youngest and fastest achiever of this momentous landmark • World’s 4th operator with 100 Million Customers in a single country • Expanded customer base from 10 Million to 100 Million in less than 5 years • India’s market leader in the Wireless Internet space

Mumbai, Maharashtra -- (SBWIRE) -- 03/23/2010 -- Reliance Communications (BSE: RCOM), India's largest and only telecom operator offering nationwide CDMA and GSM mobile services, today announced having crossed the landmark 100 million wireless customers, making it the 2nd largest wireless operator in the country to achieve this milestone. The momentous achievement has been attained within seven years of Reliance Communications first launching its pan-India mobile services in 2003. Incidentally, it is also the fastest ramp up of mobile customers in the world. With this landmark achievement, Reliance Communications becomes the 4th operator in the world to serve over 100 Million customers in a single country.

Commenting on the landmark achievement, Mr. Anil Dhirubhai Ambani, Chairman, Reliance ADA Group said: "The landmark 100 million mobile customer base makes us the youngest telecom operator to achieve this milestone in such a short span of time. Reliance Communications pioneered the mobile revolution in India and since then we have been the frontrunner of telecom innovations in the country. As we take the leap to achieve the 200 million mark, we will lead it from the front with more customer-centric innovations and service approach."

Reliance Communications now aims to achieve the next 100 million customers within the next 1,000 days. As part of this new leg of our journey, the company is adopting a multi-pronged customer-focussed strategy with the expansion of its GSM network and CDMA mobile broadband network, while focussing on customer-centric innovations and enhancing the overall Customer Experience. Reliance Communications is planning to rollout CDMA mobile broadband network offering Internet speed up to 3.1Mbps beyond 60 cities within the next 100 days, taking the total number of cities covered to 125 offering mobile broadband service.

According to Syed Safawi, CEO – Wireless Business, Reliance Communications, "We are delighted and humbled and thank our 100 million wireless customers who helped us cross this landmark in such a short span of time. We also owe this achievement to our trade partners who have bestowed confidence in the Reliance Mobile brand. Going forward, the customer additions will continue to be complemented with profitable growth. Our market leadership in the CDMA space combined and our recent entry into pan-India GSM service gives us an opportunity to go after the revenue growth. We shall strive to offer our CDMA and GSM services in new geographies and make it the most technologically superior service in India. We plan to share and celebrate this success on March 20th, 2010, which will become a memorable day in the history of telecom in India."

Reliance Communications has unveiled "100 Million Commemorative Logo" and announced plans of launching a slew of initiatives over the next 100 days. A customised "100 Million Caller Tune" will also be launched as part of the 100 Million announcement. The company's 100 Day Celebrations will run in 24,000 towns and 6 lakh villages across the country.

About Reliance Communications
Reliance Communications Limited founded by the late Shri Dhirubhai H Ambani (1932-2002) is the flagship company of the Reliance Anil Dhirubhai Ambani Group. The Reliance Anil Dhirubhai Ambani Group currently has a net worth in excess of Rs. 64,000 crore (US$ 13.6 billion), cash flows of Rs. 13,000 crore (US$ 2.8 billion), net profit of Rs. 8,400 crore (US$ 1.8 billion).

Reliance Communications is India's foremost and truly integrated telecommunications service provider. The Company, with a customer base of 105 million including over 2.5 million individual overseas retail customers and nearly 3 million DTH customers, ranks among the Top 5 Telecom companies in the world by number of customers in a single country. Reliance Communications corporate clientele includes 2,100 Indian and multinational corporations, and over 800 global, regional and domestic carriers.

Reliance Communications has established a pan-India, next generation, integrated (wireless and wireline), convergent (voice, data and video) digital network that is capable of supporting best-of-class services spanning the entire communications value chain, covering over 24,000 towns and 600,000 villages. Reliance Communications owns and operates the world's largest next generation IP enabled connectivity infrastructure, comprising over 190,000 route kilometers of fibre optic cable systems in India, USA, Europe, Middle East and the Asia Pacific region.

For Further Information Please Contact Reliance Communications

Name: Freddy Castro Anuj Bakshi
Reliance Mobile: +91 9321925648 +91 9321721722
Email: frederick.castro@relianceada.com
anuj.bakshi@relianceada.com

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