Eco Gear urges every person to make Remembrance day everyday and to remember those who gave their lives and those who continue to put their lives at risk for our freedom

Toronto, Ontario -- (ReleaseWire) -- 08/28/2010 -- Eco Gear, the brand for ecofriendly products introduced a new tee shirt today in support of war veterans. Aptly named "Fading Memories" the graphics show a faded image of the helmet,boot and rifle, an image synonymous with fallen soldiers. To add to the symbolism, the image is printed on the wearer's left chest as a sign of heartfelt sincerity with the message " I remember."

While stories and news of war veterans was in headlines recently as part of the 65th anniversary of VE day, other headlines tell a different story of the Canadian government's recent actions to reduce the benefits it pays to its war veterans.

The timing to introduce this shirt in August is purely coincidental, said Robert Hii, the manager of Eco Gear." We have long wanted to make a tee shirt to honor those that gave their lives for our freedom today and to honor those who continue to risk their lives so that we may remain free. I have the freedom today for free speech and criticism without fear of being thrown in jail, freedom to protest injustice without fear of being shot down. Freedom to practise whatever religion I like. Freedom to a mixed race marriage. Little things that most of us take for granted especially if we were born in North America. We held off this shirt as it didn't feel right to sell a shirt with such a heavy emotional attachment without it benefitting the war veterans somehow. We urge everyone that is thinking of buying a tee shirt today, to buy this shirt. Rather than wearing a shirt with some company's logo splashed across it, make a statement about your freedom and help us make every day Remembrance Day."

The company recently gained the support of a London,Ontario based veterans association, Remember November 11 whose mission is to help honour the heroes of Canada's Armed Forces, educate people about their actions and help guide the country with a variety of ways to honour the fallen Canadian Soldier. The memories of what the war veterans did for us is slowly fading in our generation's memories as less and less of WW11 vets attend Remembrance Day parades. Those memories will be gone for sure for the younger generations unless we go out and inform the kids of the sacrifices millions of men and women made for the freedom we enjoy today.

Incredible ecoGear Inc. is a Toronto based brand for ecofriendly products. In its third year in business, the company has consistently used its products to fundraise for a variety of non profit groups especially those in the environmental protection field.

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Toronto, Canada -- (ReleaseWire) -- 06/29/2010 -- EcoGear the brand for ecofriendly consumer products today introduced a new fundraising tee shirt for the humanitarian group Operation Smile.

In making the announcement, general manager Robert Hii said the company was extremely happy to collaborate with the US based group." We have been criticised of working with too many environmental groups and animal welfare groups so to be able to hook up with a humanitarian group like Operation Smile is amazing." He explains that the company wanted to create a new shirt that would carry a positive message. Citing the stressed out environment that we all face today with people being out of work, strange new diseases like the H1N1 flu that has everyone being wary of contact with people, the company decided on the simple message to encourage people to smile more often.

"Its free and it gives your facial muscles a work out that it may not be used to! Most importantly, that one simple little gesture can do so much to create positive vibes from everyone you meet,whether it's a friend or stranger." Said Robert Hii.

By pure coincidence or good karmic vibes as Robert prefers to call it, as they were working on the graphics for the new tee shirt, an obscure friend brought up the good work being done by Operation Smile in correcting cleft palates for children in poor nations. This created a perfect match for a tee shirt that encourages smiling and a group that creates beautiful smiles.

ecoGear has been using their tee shirt products as a way of raising funds for non profit groups.The core fabric that is used in its clothing products are from 100% recycled fibres containing cotton clippings from clothing factories and recycled plastic bottles. In its third year in business, this eco brand that started out with simple tee shirts in 2 colors is now launching a full collection of casual lifestyle clothing for the Fall of 2010.

Operation Smile is a US based non profit group that believes all children deserve to live their lives with dignity. And for those suffering from cleft lip, cleft palate or other facial deformities, dignity begins with a smile. At Operation Smile, their medical volunteers provide safe, effective and free cleft lip and cleft palate repair surgery for children born all over the world.

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Incredible EcoGear inc, the Canadian brand for ecofriendly products launches its ecofriendly yoga collection at Sears.

Toronto, Ontario -- (ReleaseWire) -- 03/24/2010 -- Incredible EcoGear Inc, the Canadian brand for ecofriendly products launched its full casual lifestyle apparel today. From its beginnings a mere two years ago when it came into the clothing market with a rough 100% recycled fibre tee shirt, the company which operates under the "ecogear" brand has since made amazing progress in creating a market for itself even in a depressed market.

In a preview of what is to come from ecoGear, the brand introduced a collection of styles under its ecoyogawear label. Made up of essential styles for yoga practitioners, the collection consists of a snug capri and flared pant with matching camisoles and tank tops. To address the needs of those who may prefer a looser fit, the ecoyogawear collection offers a loose capri and top as well.

While the main fabrications are in ecoGear's jersey and ribs ,the company was excited to include two new fabrications in the yoga group. A fleece hoody with an attractive embroidery on the hood and a french terry with added spandex for stretch in its fitted pants.

Robert Hii, the creative and sales manager behind the ecoGear brand justifies the company's excitement over the two basic fabrics as one of accomplishment. "When we brought the concept of using 100% recycled fibres to the market, we were laughed at and doomed to work with a few ecostores.It was a pretty rough fabric and I don't blame the naysayers at all. Over the last 2 years however, we've spent a lot of time and money to develop a softer handfeel and to create new fabrications so that the complete casual lifestyle clothing can be offered to the ecoconscious consumer instead of simply working away at the tee shirt market."

It was also the support of major groups like Ontario Parks and the city of Toronto's Livegreen department that enabled the company to jump from a small production of 3000 pieces for 2008 to a whopping 18,000 pieces for 2009. With the recent crackdown on eco claims by the Competition Bureau on bamboo clothing, ecoGear expects another year of record growth in its sales as it now stands out as a truly ecofriendly product in the clothing market.

ecoGear's primary fibre in its clothing is made up of 65% recycled PRE consumer clippings and 35% recycled plastic bottles(rePET). The colors are not dyed but makes use of existing colors in the cotton clippings. This eliminates several processes normally found in making colored fabrics, thus creating less of an impact on the environment in terms of energy use, CO2 emissions and chemicals.

About Incredible EcoGear Inc.
Incredible EcoGear Inc. (http://www.eco-gear.ca) is a Toronto Canada based company that promotes ecofriendly products and sustainable lifestyles under the brand "ecoGear". All of its products are made to stringent sustainability and eco standards that go beyond the standards set by other brands.

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