Seasoned executive to leverage strategic opportunities to drive revenue growth.

Buena Park, CA -- (ReleaseWire) -- 10/03/2017 -- True Food Innovations, which provides a range of services to help retailers provide all-natural, clean, fresh food to customers, announced today that it has named Robert Jones President of the company. In this role, Jones will be responsible for all aspects of True Food Innovations, including product development, strategy, and corporate finance.

Jones has over 20 years of experience in management, strategy, operations, business development, transactions, and structuring and negotiation in a variety of industries, including equipment, machines, food products and logistics. Prior to joining True Food Innovations, Jones was with Chef'd, where he played a key role in first-to-market offerings in licensing, food and retail, leading numerous teams, projects and client engagements globally. Previously, he was in KPMG's Global Financial Strategies practice, where he was involved with corporate finance, mergers and acquisitions, corporate recovery and valuation teams.

"We're pleased to welcome Robert to the True Food family," said Alan True, Founder and CEO of True Food Innovations. "With his breadth of industry experience and relationships, he is well-suited to the position and will play a crucial role in executing our growth strategy to drive our company's future success."

Jones graduated from California Polytechnic University at San Luis Obispo, where he majored in Agricultural Business.

More information on True Food Innovations is available at http://truefoodinnovations.com.

About True Food Innovations
Founded by Alan True and headquartered in Southern California, True Food Innovations enables retailers to meet consumer demand for all-natural, clean, fresh food. The company's experienced team of experts in R&D, food science, quality management and logistics, who develop all-natural, fresh foods utilizing innovative High Pressure Processing technology that extends shelf life up to 10 times normal expectations, provides a turnkey solution consisting of product development, HPP packaging solutions, manufacturing services and logistics so retailers can sell and ship private label and retail-ready HPP products nationally to maximize results.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Consumers and food processors alike benefit from FDA- and USDA-recognized pathogen killer that improves freshness and safety.

Buena Park, CA -- (ReleaseWire) -- 09/07/2017 -- True Fresh HPP, which provides a range of services to help food and beverage manufacturers provide fresh, safe and long-lasting products to consumers, offers High Pressure Processing (HPP) to kill common pathogens such as Escherichia coli, Salmonella and Listeria and extend the shelf life for chilled, already-packaged juice, fresh protein and ready-to-eat meals for up to ten times normal expectations.

The proprietary cold pasteurization technique subjects products that are sealed in final flexible packaging to a high level of hydrostatic pressure (43,500-87000 psi) transmitted by water using four of the latest Hiperbaric Model 525s in True Fresh HPP's 60,000 square foot Southern California facility. Unlike alternatives available to preserve shelf life such as heat treating or modified atmosphere packaging (MAP) that contains artificial gases, HPP is an all-natural option that maintains all of the nutrients and minerals in the food and retains its quality.

"To meet consumers' growing desire for healthier, natural products, we introduced first-to-market HPP technology that allows manufacturers to truly call their foods 'clean' while maintaining the products' taste, texture and appearance for a longer period of time," said Alan True, Founder and CEO of True Foods HPP. "Our process is one of the most important food technologies to emerge in recent years and will continue to positively impact manufacturers and consumers as it extends to all food categories."

More information on True Fresh HPP is available at truefreshhpp.com.

About True Fresh
Founded by Alan True and headquartered in Southern California, True Fresh HPP is one of the largest HPP tolling solutions providers in the nation. True Fresh HPP's four Hiperbaric Model 525s machines are conveniently situated in a 60,000 sq. ft. cold storage facility in Buena Park, California. True Fresh HPP California is USDA, FDA, Organic certified and BRC accredited. HPP services include real-time inventory management, comprehensive product traceability and logistics support such as cross-docking, case packing, palletizing and a host of other cold storage logistics solutions.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

FDA warnings make it clear how important it is for food companies to introduce an effective kill step in their food processing—and the high pressure processing (HPP) True Fresh HPP provides has demonstrated its effectiveness.

Buena Park, CA -- (ReleaseWire) -- 07/26/2017 -- A recent surge of FDA warnings is championing the difficulty food companies have protecting their foods from contamination. The variety of offenses cited demonstrates the vast ways contaminants can enter food.

If the companies warned do not correct their violations, they not only cause a threat to public health— they are subject to seizure of their products and injunctions preventing them from operating. These FDA warnings make it clear how important it is for food companies to introduce an effective kill step in their food processing—and high pressure processing (HPP) has demonstrated its effectiveness.

During and after processing of any food / beverage, it can get contaminated by spoilage and / or disease causing microorganisms leading to food safety and shelf life related issues. Microbial contamination of food / beverage can occur through surrounding air and moisture, through contact surfaces, by people during ingredients and product handling and even through contaminated packaging material. HPP is a proven kill step importantly performed on a finished, sealed packed product at the end of product manufacturing virtually leaving no chance for 'post kill' contamination until the package seal is opened by consumer.

"There are so many ways that various health-threatening contaminants can enter food that it's hard to totally prevent them from being there—except through a proven kill step such as HPP. Both the FDA and USDA recognize the HPP method as effective." Says Harit Vyas, Director of Innovation at True Fresh HPP.

Some of the food processing conditions that the FDA pointed out in its warnings were:

- Failure "to provide HACCP plan control measures that will consistently produce, at a minimum, a 5-log reduction of the pertinent microorganism"
- Failure to "protect against contamination of food on the premises by pests"
- "Freezers did not have thermometers"

These and hundreds of other conditions can cause food contamination, and that contamination must be dealt with for the safety of the public.

True Fresh HPP offers an innovative high pressure processing method that not only kills many contaminants, but also increases food shelf life—often by 10 times. During this processing, finally packaged foods are submerged in water and then 43,500-87,000 pounds per square inch of pressure (more pressure than in the deepest parts of the ocean) are applied. This eliminates pathogens such as Escherichia coli (E. coli), Salmonella, and Listeria as well as other bacteria, yeasts, molds, and enzymes that can cause food degradation and spoilage during storage.

"It's important for food companies to pay attention to FDA warnings such as these—both for public safety and for their own success in the marketplace. True Fresh HPP provides a process that overcomes many of their food contamination challenges." Says Harit Vyas, Director of Innovation at True Fresh HPP.

To find out more about True Fresh HPP, visit Truefreshhpp.com.

About True Fresh HPP
True Fresh HPP and its sister company, True Food Innovations, were founded by Alan True, a successful visionary entrepreneur and leading food industry executive. The business is located in Southern California (with future locations in Chicago and the Southeast) and offers three of the most cost efficient, high capacity HPP machines available. Its forward thinking innovations provide flexibility and guarantee food safety without compromising on shelf life.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Southern California, home of True Fresh HPP’s Buena Park facility, offers the largest capacity High Pressure Processing plant in the nation.

Buena Park, CA -- (ReleaseWire) -- 07/05/2017 -- Southern California has one of the world's greatest demand for fresh, natural, clean label foods. This makes the region a natural home for True Fresh HPP's Buena Park facility—the largest capacity High Pressure Processing plant in the nation.

True Fresh HPP processes foods using the latest high-pressure processing (HPP) method, which preserves foods without using chemicals and without sacrificing taste, texture, color, and nutrients. This method also increases shelf life—an important benefit for food producers, distributors, and sellers, which also abound in Southern California.

Fernando Suarez, Plant Manager, conveyed "True Fresh HPP feels at home in Southern California, because the region has always been a leader in fresh, natural foods—its consumers demand it. Our processing method is a perfect fit with that culture, because it makes food safe and long-lasting without diminishing its naturally good qualities, the way traditional methods of food processing often do."

High Pressure Processing (HPP) uses extreme water pressure to safely kill pathogens. This process extends food shelf life up to 10x while preserving all nutrients and minerals, which are typically lost while using traditional pasteurization processes.

The HPP process takes products in its original and final packaging, pressurizing it up to 87,000 psi (six times the pressure found in the deepest part of the ocean) over a range of a few minutes. The vessels are then filled and surrounded with clean, cold water and sealed inside 14" thick steel drums. Pistons begin to compress the water surrounding the vessels and putting equal pressure around the packaging. This pressure is held anywhere from a few seconds up to several minutes.

True Fresh HPP has an annual capacity of 75 million pounds in its Buena Park facility. But its operations don't stop with processing. The 60,000 square foot facility includes: 20,000 square feet of processing space, 20,000 square feet of frozen storage with 3,200 pallet positions and 20,000 square feet of inbound and outbound chilled space. The company can also provide food companies with pouching packaging options, chilled and frozen storage and other logistic services.

And through its sister company, True Food Innovations, it can also provide turn-key private label product development, branding, packaging, and manufacturing services.

California is known for innovation, and True Fresh HPP has made Southern California a hub for an innovative food processing method that equally benefits food consumers and producers.

To find out more about True Fresh HPP, visit Truefreshhpp.com.

About True Fresh HPP
True Fresh HPP and its sister company, True Food Innovations, were founded by Alan True, a successful visionary entrepreneur and leading food industry executive. The business is ideally located in Southern California (with future locations in Chicago and the Southeast) and offers three of the most cost efficient, high capacity HPP machines available. Its forward thinking innovations provide flexibility and guarantee food safety without compromising on shelf life.

Contact details:
Ashley Shafer
Sales & Marketing Specialist
True Fresh HPP
Telephone: 949-557-9520
Email: Ashley.Shafer@truefreshhpp.com
Web: http://www.truefreshhpp.com

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

True Fresh HPP utilizes High Pressure Processing to extend shelf life while preserving food taste and texture without chemicals.

Buena Park, CA -- (ReleaseWire) -- 06/26/2017 -- Consumers want prepared foods that are preserved without chemicals and without sacrificing taste, texture, and nutrients; food producers and sellers want longer shelf life. True Fresh HPP provides both with its high pressure processing (HPP) food preservation method.

"Heat processing and gasses, which are the traditional methods of food preservation, can negatively affect the flavor, texture, and nutritional value of foods. Consumers are becoming more and more sensitive to this. Traditional processing also doesn't preserve as long, which is a big concern for food sellers," explained Harit Vyas, Director of Innovations,

True Fresh HPP's high pressure processing method not only avoids the problems introduced by heat processing, but also increases food shelf life. Finally packaged foods are submerged in water and then 43,500-87,000 pounds per square inch of pressure (more pressure than in the deepest parts of the ocean) are applied. This eliminates pathogens such as Escherichia coli (E. coli), Salmonella, and Listeria as well as other bacteria, yeasts, molds, and enzymes that can cause food degradation and spoilage during storage. Both the FDA and USDA recognize the HPP method as effective.

Products preserved using HPP don't require the additives and preservatives that foods processed with heat and gasses often require. And, yet, foods can look better, taste better, and have a shelf life as much as 10 times longer. Foods that could traditionally stay on the shelf for a week or less can now stay there for more than two months.

Shalene Davis, Director of Sales stated, "When food products can stay on the shelf longer—without loss of quality—supply chain problems are significantly reduced for food suppliers and sellers."

It's a rare food processing method that equally benefits food consumers and producers, but True Fresh HPP provides such a method for food producers of all sizes.

To find out more about True Fresh HPP, visit Truefreshhpp.com.

About True Fresh HPP
True Fresh HPP and its sister company, True Food Innovations, were founded by Alan True, a successful visionary entrepreneur and leading food industry executive. The business is ideally located in Southern California (with future locations in Chicago and the Southeast) and offers three of the most cost efficient, high capacity HPP machines available. Its forward thinking innovations provide flexibility and guarantee food safety without compromising on shelf life.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

True Fresh HPP adds fourth machine and offers the largest capacity of HPP tolling services under one roof in North America with an annual capacity of 100,000,000 lbs.

Buena Park, CA -- (ReleaseWire) -- 06/09/2017 -- TRUE FRESH HPP, a food innovation solutions provider, has secured their position as a thought leader in the HPP technology division by purchasing a fourth Hyperbaric 525 HPP machine in their Southern California facility. With the addition of this cost-efficient, high-capacity HPP machine, True Fresh HPP has the largest capacity of HPP tolling services under one roof in North America with an annual capacity of 100,000,000 lbs.

Located near the Los Angeles shipping ports, the Inland Empire and Vernon's co-packer district, the high-capacity facility focuses on the West Coast and with the expanded capacity of a fourth machine can now more robustly service large volume customers within the food industry.

"There is a shift from shelf stable center store assortments to Refrigerated Fresh offerings sold in the perimeter of the Store. This shift is a result of the changes in: How we get our Information and the tipping of buying power from the baby boomers to the Millennials," as stated by Alan True CEO & Founder

High Pressure Processing, or HPP, works by using extreme water pressure to safely kill pathogens and extend food's shelf-life by up to 10x, while preserving all nutrients and minerals that may be lost using traditional pasteurization processes. HPP machines pressurize products in their original packaging up to 87,000 psi, which is equivalent to six times the pressure found in the deep ocean, in just a few minutes.

"We are enabling food to ship without preservatives and additives, to be Safe throughout Distribution and to Stay Fresh Longer" said Randy Wall, Operations Manager.

In addition to providing state-of-the-art tolling services, TRUE FRESH HPP also offers product development, packaging, packing and labeling services, as well as frozen storage and supply chain and logistics services. TRUE FRESH's Test Kitchen, in conjunction with research and development experts, also helps food industry experts develop their products from original concept to the shelves of the store.

About TRUE FRESH HPP
TRUE FRESH HPP was founded by visionary, Alan True, Headquartered in Southern California, the Hiperbaric 525 machines are located in a 60,000 square foot cold storage facility in Buena Park, California. TRUE FRESH HPP is also USDA, FDA, Organic Certified and BBC accredited.

For more information visit True Fresh HPP.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm