Zhuhai, Guangdong -- (ReleaseWire) -- 04/06/2018 -- Spar Lambrecht and Delhaize Ahold are getting the attention they deserve, and for a good reason. Both companies were recognized as Retailers with a Sustainable and Educative Vision for promoting sustainability and road safety. Moreover, they are encouraging the young to eat healthy. Their coloring reflective shopping bags were manufactured by The ODM Group.

Spar is the home of independent food retailers in the world, and in their latest project, they took the opportunity to raise awareness about sustainability and road safety with their Easter-themed shopping bags.

On the other hand, Delhaize Ahold highlighted the importance of eating nutritious food while also promoting road safety. The company advocates sustainable retailing, pushing for food waste reduction, product safety and sustainability, creating a healthy and safe workplace as well as minimizing the impact of plastic waste in the environment.

The additional safety feature of reflective trims helps keep pedestrians safe from potential road accidents. According to Olivier Van Mighem, the inventor of the reflective shopping bag, it will make the shopper visible from 100 meters, which means drivers will be able to slow down before it's too late. He also noted that due to inclement weather, "40% of road accidents happen in the winter between 16 h and 19 h."

For business owners, these bags provide long-lasting advertising exposure. Spar and Delhaize Ahold were able to communicate their goal of helping create a "Safer Future" with reusable reflective trim bags in a fun and engaging way.

Spar released kid-friendly, Easter-themed shopping bags, just in time for the Easter celebration. Delhaize Ahold bags feature have silk-screen printed vegetable and fruit illustrations on the front and colorful fruits and veggies design on the gusset sides. The designs reflect their core mission of encouraging kids to eat locally-produced and nutritious food every day. Each shopping bag also comes with crayons. Truly innovative, it can help stimulate kid's creativity and keep them busy while parents shop.

Aside from safety and marketing benefits, reducing the environment impact of plastic is another reason to use a reusable reflective shopping bag.

Unlike single-use plastic bags, these bags are reusable because they are made from non woven PP fabric, which is durable and 100% recyclable. Moreover, since more and more retail stores are charging customers for plastic bags they get from the store, reflective bags can help shoppers save more.

Eco-friendly, sustainable, and economical, they prove to be the best substitute to plastic shopping bags. For more information about patented reflective bags, you can check out their website.

For more information about the manufacturer - ODM Group, visit http://theodmgroup.com/.

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Zhuhai, Guangdong -- (ReleaseWire) -- 10/03/2017 -- ODM, a leading marketing company for promotional products has recently ventured into manufacturing and design of advertising equipment. This recent endeavor has been triggered by building of strong relationships with a company in the city of Guangzhou.

ODM Group have begun the manufacturing process for an entire new range of advertising display equipment for an array of retailers. Their recent partner company in Guangzhou specializes in acrylic and plastic signage with metal framings. They also are market leaders in producing advertising signage with build in LED screens. This innovative marketing technique has astonished retailers who have been applying them to their campaign.

When producing such important equipment for the industry, retaining high standards is imperative. ODM recently went on a factory visit to their partner company recently to ensure that the products where as premium as they expected. Father, to truly market a product you must completely understand its inception. ODM will take us through the production process of their class leading advertising equipment.

The factory makes many different kinds of advertising equipment as we can see from their showroom. They include different custom sizes of advertising boards with both acrylic and metal framings. They also make fabric printed advertising sheets and a variation of LED signage, screens and multi-screen display set ups.

The factory makes all of the components for their equipment and much of the manufacturing process is done by hand to give a genuine custom made authenticity to their products. Only some of the LED screen components are outsourced but even then they are hand assembled to ensure premium quality. The metal frames are made and cut into the ideal shape for the signs.

The plastic is then molded and cut into the required custom shape and then the desired print or logo is applied by hand operated printing presses.

The LED screens are quality check and tested before the last stages of production. Finally, all components are brought together and assembled by hand.

The ODM group proposed using their advertising display equipment because of the following manufacturing and marketing flexibility that it offers:

- Simple to mould and shape with quick overall manufacture time
- Does not age badly and retains longevity in functionality
- Eye-catching and bright to grab consumers attention
- Completely customizable and can be manufactured in almost any design and colour
- LED custom lightbox's are innovative and give you edge in the market

A team of experts from The ODM group paid a visit to the company in Guangzhou where the advertising display equipment is manufactured in various formats to work well with different shop fittings. Given the precise engineering required, it was a critical visit for the factory. After the visit, The ODM group is highly confident with the factories ability to meet the required standards. The first visit is important for establishing a long-term business partnership, however regular and long term quality control will be required on all orders to maintain great standards.

Dasha Krylova explained, "It is great to see these great products in production after months of planning. It's always great to visit our factory, review the productions techniques, and see the first samples coming off the production line to build a strong understanding of our company and its processes."

Visiting factories is an essential part of keeping business relations strong and maintaining a streamline process from when an order is made right up until the point of delivery. Clarity in process helps provide a great understanding for all parties involved.

If you are interested in finding out more about factory relations in China, or are interested in starting a project with ODM, please use the following link: http://www.theodmgroup.com/.

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ODM (group) is all geared to visit the China to attend the Canton Fair this October. Considering the history and the opportunity this platform gives, ODM has planned to send more teams to get max exposure.

Zhuhai, Guangdong -- (ReleaseWire) -- 07/31/2017 -- The China import and export fair commonly known as the Canton Fair opens a great door for business around the world. Running since 1957, the fair is one of the oldest and is held twice each year – spring and autumn –in the city of Guangzhou, China.

The huge Canton Fair international trading event attracts traders from around the world and hosts a complete exhibit variety, the biggest buyer attendance, the broadest distribution of customers' source country and the highest business turnover in China. Some Key Numbers for the Canton Fair:

Trade Show Area: 1,000,000 M2 +
Booths: 60,000 +
International Buyers: 190,000 – 200,000
Exhibitors: 24,000 – 25,000

ODM, a leading marketing company for promotional products is sending more troops to the fair to maximize the experience. As their CEO, Conor O Donovan puts it. "10 eyes are better than 2. We need to really send staff for all 3 phases to help build out our brainstorming sessions. Renting an apartment there means we will essentially have a Guangzhou office for the month. Combine this with our full-time operations in Zhuhai, Yiwu & Ningbo, and this gives us a fierce advantage in the merchandising area."

Every year their team visits the fair and spends 10-20 working days at the Canton fair; this effort will represent more than 50 Man Days at the show. This is a significant investment, but ODM and the clients stand to gain a great insight into the latest marketing trends and innovations across an array of business sectors.

When attending a trade show, there are some key steps to ensure you follow. Firstly, you must make sure you've chosen the right trade show for what you're setting out to achieve. Secondly, you have to make sure to pack correctly. A notebook, name badge, business cards, camera and bag to carry samples you receive are all essentials to maximize the success of your trip.

Visiting the Canton fair allows ODM to take part in an industry leading event, source new products and discover new trends evolving with the industry. Further, they have the chance to build new relationships to enhance our reputation and product range. In China, business is all about relationships. In particular, they will be investigating and writing about the latest in these categories:

- POS displays
- FSDU
- Gift with purchase
- Technology displays
- New promotional ideas

The ODM Group has plenty of experience running promotions and designing and manufacturing promotional products. Our design team Mindsparkz is amongst the most creative in the industry. We are always visiting Trade Fairs to see what items are new and exciting in the Market. One of which we visit religiously every year is the Canton Fair as it often has some of the best Asia has to offer.

If you are looking for exciting promotional products and packaging for your company or wanting to start a new promo campaign, please check out: http://www.theodmgroup.com/.

Additionally, also contact us for great editorials from our fantastic blogging team.

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