Asura Technologies hits the ground running in the United States with a new office opening and attendance at two of America’s most influential parking trade shows.

Philadelphia, PA -- (ReleaseWire) -- 05/30/2018 -- Poised to bring uncomplicated integration and flexibility to license plate recognition (LPR) solutions in the United States, Asura Technologies announces their expansion. With their newly-opened office near Philadelphia, the Budapest-based IT company brings with it an easily-adoptable approach to parking and traffic management. Camera vendor independent, the Asura Recognition Unit (ARU) is a plug and play application that enables LPR technology in any new or existing traffic or parking data collections system. Connecting to any IP camera, it detects vehicles and license plates without external triggering. It then stores data and pushes it on demand to deliver crisp images that have resulted in a 98% recognition rate globally.

Mate Kiss-Gyorgy, the CEO of Asura Technologies Ltd., said of the expansion, "The United States has always been an important market for us which is the main reason we decided to open our new office. We intend to strengthen our cooperation with existing partners like Vivotek USA and build new partnerships with local members of the parking and traffic management industry."

To that end, Asura Technologies will be a first-time exhibitor in June at the International Parking Institute Conference & Expo in Orlando, Florida (IPI). They will also attend this year's National Parking Association (NPA) Convention and Expo in Las Vegas on October 22-25th. Representatives will demonstrate the plug and play LPR technology to parking professionals with live demonstrations of its turnkey approach. Showing its unparalleled ability to be fitted into any parking or traffic technology application, exhibit visitors will see first-hand LPR video footage recorded in the U.S. just prior to each event. With a hands-on tact, attendees can set up the LPR system themselves by choosing one license plate from a number of cameras that monitor footage. They can then browse through results in the database that has automatically stored all event data.

For more information visit http://www.asuratechnologies.com.

About Asura Technologies Ltd.
Asura Technologies is driven by a single mission: to create easy to integrate, camera-vendor independent data collection systems based on LPR technology for the parking and traffic management industry. The company is dedicated to developing innovative technology based on customer insight to provide the highest level of user experience and maximal efficiency.

Location Information:
Headquarters:
Asura Technologies
Kft. Szechenyi Istvan ter 7-8
1051 Budapest, Hungary

US Branch Office:
Asura Technologies USA Inc.
640 Sentry Parkway Suite 100
Blue Bell, PA 19422
Montgomery, USA

Contact:
Mr. Adrian Cseko
Sales Manager, Asura Technologies USA Inc.
request@asuratechnologies.com
00 36 70 202 3333

Website:
http://www.asuratechnologies.com

Social Media:
http://www.linkedin.com/companies/Asura-technologies-ltd./
http://www.twitter.com/AsuraLPR
https://www.youtube.com/channel/UCl2zVVPgfpP0i2hgvwZsALA

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An fourteen person team at a Budapest-based technology company solves a complicated issue for a $640 billion USD industry worldwide. Making ineffectiveness in the parking, toll, enforcement, and access control businesses a thing of the past, Asura Technologies Ltd. drives automated License Plate Recognition (LPR) into a new, simplistic era.

Budapest, Hungary -- (ReleaseWire) -- 08/04/2017 -- Making LPR news, Asura Technologies Ltd. introduces the revolutionary license plate recognition software system, ARU. ARU, or the Asura Recognition Unit, is a camera independent LPR system that enables integrators to do something they've never done before - increase effectiveness and reduce setup costs. First on task is making sure users avoid expensive LPR solutions like mounted cameras that work in tandem with Optical Character Recognition (OCR) software. Instead, this system offers a new tact. With unheard of easy integration, Asura provides a universal LPR solution that helps system integrators set up their LPR-based car access control-, parking-, and automated tolling systems easier. Think, turnkey. Now think, integrating an OCR engine in any ANPR system with a proprietary software solution that's as intuitive as it is innovative.

So why now? Business owners have struggled to integrate even the leading solutions for an embedded OCR engine in their LPR systems. The truth is told. It's been a costly and time-consuming effort that has offered less than stellar results. But that game has changed. The old times of building such applications based on hard-to-use OCR software libraries - often called SDK - is over; input, output handling and processing is delivered as a turnkey solution. With the new technology from Asura, input channels and output formats are fully-customizable and ready-to-implement. ARU also provides the LPR results in the most commonly used database formats. Integrators install ARU into any existing visual data collection system to receive efficient license plate recognition. Working seamlessly with any IP camera, users sidestep costly OCR mounted camera-type solutions. This is hardware independence. It's also continuously monitored performance via an algorithm built to ensure high-level output. Customer service is onboard.

With innovation in tow, Asura Technologies' number plate recognition software has antiquated other systems like the software library and the LPR camera. Believing that the technology should come from software developers instead of camera manufacturers, Asura is on point. OCR engines that accompany API codes, in-house application development, human resources issues for full-time developers, costly LPR cameras, and OCR licenses creates inefficiency from the start.

Recognizing the future, Mate Kiss Gyorgy, CEO of Asura Technologies Ltd., said of the new technology, "Economy, simplicity, and effectiveness has become the new standard in an industry most people around the globe use daily. It was only a matter of time before LPR integration became as easy as installing an app on a smartphone. To that end, we took one simple grassroots idea - that it's not possible for anyone to effectively process what they see with their eyes solely; they must allow their brain to do the work - and we created ARU. Choose the camera that's right for your business to capture the images and ARU will then understand and processes recognition. It's that simple."

For convenience, interested users can test ARU free. They simply upload a video file or pictures and check the vehicle recognition rate based on their own footage. Asura Technologies also provides a downloadable demo app for potential customers to check integrability, simulating how ARU connects with image sources and organizes data in a database.

For more information visit http://www.asuratechnologies.com.

About Asura Technologies Ltd.
Asura Technologies Ltd. is based in Budapest, Hungary and supplies the marketplace with uncomplicated License Plate Recognition software integration. With a combination of customizable solutions according to each integrators' needs, the solutions include everything from simplistic implementation, to performance optimization, to providing data management and analytics tools.

Contact:
Mate Kiss Gyorgy
CEO, Asura Technologies Ltd.
+3618036698
Request@asuralpr.com

Location Information:
1051 Budapest
Szechenyi Istvan ter 7-8

Website:
http://www.asuratechnologies.com

Social Media:
https://www.linkedin.com/company-beta/18007736/
https://www.facebook.com/asuralpr/
https://twitter.com/AsuraLPR

Asura Blog:
http://asuralpr.com/developers-blog/

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm