<?xml version="1.0" encoding="utf-8"?>
<rss version="2.0" xmlns:media="http://search.yahoo.com/mrss/" xmlns:georss="http://www.georss.org/georss">
  <channel>
    <image>
      <title>ReleaseWire</title>
      <url>http://media.releasewire.com/photos/show/?id=68004&amp;size=small</url>
      <link>http://www.releasewire.com/</link>
    </image>
    <title>Clever Twist - Latest Press Releases on ReleaseWire</title>
    <link>http://www.releasewire.com/company/clever-twist-12686.htm</link>
    <description/>
    <language>en-us</language>
    <link xmlns="http://www.w3.org/2005/Atom" href="http://sbwire.superfeedr.com/" rel="hub"/>
    <link xmlns="http://www.w3.org/2005/Atom" href="http://feeds.releasewire.com/rss/full/company/12686" rel="self"/>
    <item>
      <title>iBrite App Developer Clever Twist Sued by Parents Group</title>
      <link>http://www.releasewire.com/press-releases/release-3.htm</link>
      <description><![CDATA[<div class="newsleft"><div class="newsbody"><p class="subheadline">Parents group files suit against Atlanta iPad and iPhone application developer alleging distress and injury to children.</p><p>Atlanta, GA -- (<a rel="nofollow" href="http://www.sbwire.com/">SBWIRE</a>) -- 04/28/2010 --   Atlanta iPhone/iPad app developer Clever Twist got an unexpected twist today when the United Parents Association filed a lawsuit claiming their new Lite-Brite-esque iPad app, iBrite, is "too bright"."It&apos;s just too colorful, too happy" complained one parent. "It might brighten their day" complains an association spokesperson. <br />
<br />
Green Parents for America disagrees with UPA&apos;s stance. "Missing Lite-Brite pegs account for over 5% of landfill waste in America. If someone wants to develop an app that reduces this waste and peg-impaled feet, I&apos;m in favor of it" says GPA President Bobbie Monroe.<br />
<br />
In their official statement, Clever Twist denies reports that the app is excessively uplifting. CEO Jen Gordon says "Our beta tests did show above average euphoria, it&apos;s true. Responses include joy, glee and giggles but it does not tip the scales to titillating. My kids love it."<br />
<br />
Ultimately parents and fans of the original toy will decide, and for the price of a kids meal you can give iBrite a try. It launches in the App Store on Wednesday, April 28th and sells for $1.99.<br />
</p><p>For more information on this press release visit: <a rel="nofollow" href="http://www.releasewire.com/press-releases/release-3.htm">http://www.releasewire.com/press-releases/release-3.htm</a></p></div><h2>Media Relations Contact</h2><p>Jen Gordon<br />Owner, Creative Director<br />Clever Twist<br />Telephone: 404-585-1252<br />Email: <a rel="nofollow" href="http://www.sbwire.com/press-releases/contact/43617">Click to Email Jen Gordon</a><br />Web: <a rel="nofollow" href="http://www.aclevertwist.com">http://www.aclevertwist.com</a><br /></div><div><p><img src="https://cts.releasewire.com/v/?sid=43617&amp;s=f&amp;v=f" width="1" height="1" alt=""><span></span></p></div>]]></description>
      <pubDate>Wed, 28 Apr 2010 09:36:34 -0500</pubDate>
      <guid>http://www.releasewire.com/press-releases/release-3.htm</guid>
    </item>
    <item>
      <title>Clever Twist Releases the iBrite App for the iPad</title>
      <link>http://www.releasewire.com/press-releases/release-3.htm</link>
      <description><![CDATA[<div class="newsleft"><div class="newsbody"><p class="subheadline">Likening the childhood favorite toy Lite-Brite™, it is now the BRITEest App in the iPad Store</p><p>Atlanta, GA -- (<a rel="nofollow" href="http://www.sbwire.com/">SBWIRE</a>) -- 04/22/2010 --   Clever Twist, an interactive design studio specializing in iPad and iPhone application design and development, announces the availability of iBrite, an iPad application modeled after the childhood favorite toy, Lite-Brite™ (<a class="extlink"  rel="nofollow noopener"  target="_blank"  title="http://www.ibriteapp.com" href="http://www.ibriteapp.com">http://www.ibriteapp.com</a>).  Priced at $1.99, the application lets parents and children alike pass the time by filling in the all-too-familiar black dots with an endless assortment of colors.  Clever Twist&apos;s iBrite iPad app provides users with a blank black dot landscape to freely create any picture or design desired.<br />
 <br />
"We hope parents, children and toy enthusiasts, will enjoy passing the time creating colorful pictures as much as we enjoyed creating iBrite," said Jen Gordon, CEO of Clever Twist.  "The toy has such a nostalgic relationship with previous generations, including today&apos;s mothers, fathers , aunts and uncles, even grandparents.  The iPad will help pass on that fun to new generations via a modern, enhanced platform with no plastic pieces to pick up!   It&apos;s like your mother always said, things just get better with time!"<br />
 <br />
With iBrite, users simply tap on the selected color and trace over the dots to create the desired design. Colors can be changed or drawn over at any time.  In this first version, users can save and exhibit their works of iBrite art.  In the coming weeks, Clever Twist plans to release a follow up app that will allow sharing capabilities and include a series of familiar picture templates including the sailboat, car and cat.<br />
 <br />
"We think users will enjoy filling in the dots with some of the toy&apos;s most familiar templates," says Gordon.  "However, we hope fans won&apos;t be too upset when the creepy clown is missing from the template set."<br />
<br />
iBrite has already received recognition as a 2010 Apps Fire App Star Awards Finalist.  Links to video demos of the product can be found at <a class="extlink"  rel="nofollow noopener"  target="_blank"  title="http://video2.appsfire.com/video/3329123-ibrite-demo-the-lite-brite-ipad-app" href="http://video2.appsfire.com/video/3329123-ibrite-demo-the-lite-brite-ipad-app">http://video2.appsfire.com/video/3329123-ibrite-demo-the-lite-brite-ipad-app</a> or <a class="extlink"  rel="nofollow noopener"  target="_blank"  title="http://www.youtube.com/watch?v=2sWDCkeOeBw" href="http://www.youtube.com/watch?v=2sWDCkeOeBw">http://www.youtube.com/watch?v=2sWDCkeOeBw</a>.<br />
</p><p>For more information on this press release visit: <a rel="nofollow" href="http://www.releasewire.com/press-releases/release-3.htm">http://www.releasewire.com/press-releases/release-3.htm</a></p></div><h2>Media Relations Contact</h2><p>Jen Gordon<br />Clever Twist<br />Telephone: 404-644-1014<br />Email: <a rel="nofollow" href="http://www.sbwire.com/press-releases/contact/43171">Click to Email Jen Gordon</a><br />Web: <a rel="nofollow" href="http://www.aclevertwist.com">http://www.aclevertwist.com</a><br /></div><div><p><img src="https://cts.releasewire.com/v/?sid=43171&amp;s=f&amp;v=f" width="1" height="1" alt=""><span></span></p></div>]]></description>
      <pubDate>Thu, 22 Apr 2010 15:16:48 -0500</pubDate>
      <guid>http://www.releasewire.com/press-releases/release-3.htm</guid>
    </item>
  </channel>
</rss>
