Maybach introduces the Maybach 62 facelift: opulent spaciousness and outstanding engineering that ensure unrivalled levels of comfort in this exceptional chaffeur-driven vehicle.

Milan, Lombardy -- (SBWIRE) -- 01/18/2011 -- Following the 2010 facelift, the Maybach 62 model enriched its distinctive and self-assured design, emphasized by the impressive overall dimensions and clever use of the inner roominess. The dazzling, sumptuous appearence of this Maybach model can be further enhanced choosing the optional two-tone paint finish, a distinctive mark of timeless style that makes the distinctive profile of the Maybach 62 absolutely eye-catching, a contemporary interpretation of elevated status, without fear of self-indulgence.

Superior comfort is ensured by the vast array of opulent features available in the exceptional roominess of the rear passenger compartment, unique in this class of vehicles. The rear passenger compartment of the Maybach 62 is the perfect setting for those privileged ones who want to experience travelling at the uppermost levels of luxury and cosiness. In fact, the comfort dimension that is possible to feel in the Maybach 62 model appears clear as soon as you lie back on the legendary reclining rear seats with footrests and legrests, perfectly upholstered in soft Grand Nappa leather: at the touch of a button the padded support gently deploys to allow the changeover from the normal sitting position to an incredible relaxing reclined position which allows maximum relax, even during a short journey.

The dedication of designers and interior appointment specialists to create a luxurious ambience is clearly visible and further enhanced by sofisticated details like the optional electrotransparent partition, that can be embellished with a design of customer's choice and ensures complete separation between the chaffeur and the rear passenger compartment. Passengers can enjoy the first-class entertainment provided by the Rear Seat Entertainment System in absolute privacy: CD-changer, DVD player and connections for MP3 player in combination with the compelling audio output of the BOSE® Sorround Everywhere™ sound system with Dolby Digital, or enjoy a movie on the optional 19" cinema screen.

Maybach
http://www.maybach-manufaktur.com

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Maybach introduces the Maybach 57 facelift: luxury appointments and timeless design meet outstanding engineering and effortless performance.

Milan, Lombardy -- (SBWIRE) -- 12/13/2010 -- Following the 2010 facelift that intersted all Maybach vehicles, the Maybach 57 model confirms its leading position in the high-end luxury automotive segment. The results reached by Maybach's engineers in terms of style and performance are unrivalled, even in this exclusive automotive segment.

What's more, the possibility for personalization are almost endless, with a wide array of paint finishes, exterior features and interior optionals that allow the owner to fully express his personality.

The Maybach 57 strikes for its perfect combination of self assured elegance and powerful impression: its impeccable lines are absolutely eye-catching and have been emphasized by the stylish results of the design facelift, including as an instance the LED daytime driving lights that embellish the front view.

The sophisticated chassis technology, that includes double wishbone front suspension, multi-link independent rear suspension, reinforced stabilisers and AIRMATIC Dual Control semi-active air suspension as a standard, confers on Maybach 57 unmatchable handling characteristics.

Even when it comes to the comfort, Maybach Manufaktur didn't stoop to compromises with the Maybach 57 facelift. Driver and passengers are sorrounded by an atmosphere of absolute luxury and well-being. The interior compartment is incredibly spacious and enriched by state of the art technologies and interior appointments of the finest materials, superbly handcrafted by Maybach's specialists at the Maybach Manufaktur. The superior comfort that is possible to be felt in the Maybach 57 is perfectly expressed by the seats concept, a benchmark of the Manufaktur: five memory buttons allow to store the perfect seat settings for five different drivers, saving the settings for fore/aft position, height, backrest and cushion inclination, cushion length and head restraint height.

Furthermore, the integral seats with their gentle massage function and the technically advanced climatised seats lavishly crafted in soft, precious leather, ensure the maximum well being and gently welcome the privileged ones aboard.

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Maybach presents the facelifted 57 S model, a synthesis of style and performance dedicated to the most demanding customers.

Milan, Lombardy -- (SBWIRE) -- 11/09/2010 -- The 2010 facelift that has interested all Maybach models, with designer's attention particularly dedicated to the styling concept and to the performance enhancement, although reducing consumptions and emissions - according to the EU5 standard.

The Maybach 57 S impresses the viewer with its smooth yet dynamic lines and with its distinguishing marks: the lowered ride height, the twin louvres of the radiator grille together with the LED daytime driving lights integrated in the front bumper and the state-of-the-art bi-xenon tube headlamps with sorrounds painted in the same vehicle colour.

Even when the Maybach 57 S is viewed from the rear it is clear that the designers have covered every angle: the elegant boot concept with chrome trim on the lid, dark red tinted reversing lights and the amazing visible tailpipes are a declaration of uniqueness that set the standards, making this vehicle an automotive icon.

In true Maybach's style, customers have the possibility to choose through a countless serie of combinations of paint finishes, sport wheel designs and optional features to realize a unique vehicle, able to mirror the owner's charisma.

The satisfaction that comes from exercising total, effortless control over the prodigious 463-kW output of the 12-cylinder engine, able to reach an impressive top speed of 275 km/h, is enhanced by the outstandingly agile handling combined with truly impressive driving dynamics and stability. Compelling results gained through the intelligent suspension and brake systems, expressly adapted for this model.

Comfort is another Maybach's benchmark: in the Maybach 57 S the driver is able to feel perfectly rested thanks to the special interior design and to the ergonomically shaped integral seats with their gentle massage function. The interior appointments re?ect the special characteristics of the vehicle: a four-spoke multifunction steering wheel with function buttons, ?ne leather and contrasting trim elements, also available in carbon fibre and black piano lacquer, confer on the interior a special aura.

Trend-setting equipment – such as DISTRONIC adaptive cruise control, as well as an optional solar module along with four sidebags and four windowbags – testifies to the fact that Maybach also occupies the position of technology leader in the high-end luxury segment.

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Great success for the jewel producted by the House of Maranello at the famous english event.

Milan, Lombardy-- (SBWIRE) -- 07/15/2010 -- The Goodwood Festival of Speed, a classic english automotive event become a cult for motor fanatics, ended on Sunday July 4th.

A wide selection of models from Maranello's factory (here the directlink) have been the protagonists during the three days of exihibition. Among the models, the Ferrari California, the last born 599 GTO and 458 Italia, together with the single-seater F60 - which took part in the last Formula 1 championship - and some amazing sport-prototype and some vintage car, such as a 1953 375MM, a 1959 250 TR, the F1 158, world champion single-seater in 1964, and "Daytona" 365 GTB/4.

After the "prologue" of the show, that is the fascinating three-stages-crossing of the european continent (Megeve, Troyes e Portsmouth), the full-blown festival started, by the famous and tortuous 1 km time-raise along the hill inside Lord March property.

The group "Supercar" opened the event, with three of the most recent street vehicles of the "Cavallino Rampante" (rampant horse) in the roles of absolute protagonists, welcomed by a frenzy audience: Ferrari California, 599 GTO and 458 Italia.

The Goodwood Festival of Speed represents an occasion of close meeting among the best of world motoring and the most fanatic audience, acquiring, together with the entrance ticket, the chance to visit freely the different paddocks hosting cars and pilots.

This year the big audience present in Goodwood had the opportunity to meet, among the others, the Ferrari Marlboro Team test pilot Marc Gene, who drove the single-seater F60, official car of the 2009 F1 world championship.

Among the many VIP visiting the paddocks where Ferrari models were shown, we mention Matt Dawson, absolute protagonist of the English National Rugby Team, now retired and tv shows presenter.

Ferrari
http://www.ferrari.com/English/Pages/Home.aspx

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The high-end luxury division of Daimler AG Group relies on the Italian web agency to realize a project aimed to renew its global online presence.

Milan, Italy -- (SBWIRE) -- 04/29/2010 -- nascar, the Italian web agency directed by Marco Realfonzo online at www.nascarwebagency.com, enters through the front door among the providers of the international brand, unquestioned reference point in the extreme luxury world.

After an international pitch, joined by some of the most important European communication agencies, Maybach chose nascar to renew its whole online corporate presence.

The design concept and the interactive communication proposed for the new corporate website have been truly important in this choice, with wide attention to multimedia contents: great importance has been dedicated to videos and images, dynamic, strong and elegant at the same time, intended to evoke the feeling of driving a Maybach. Graphic design supports communication, and the navigation is conceived to be innovative and user-friendly.

"The brand Maybach – says Sergio Esposito, Creative Director of the web agency – is everywhere synonymous of exclusivity and perfection. It is a great satisfaction to work with people moved by quality, passion and care for the detail to reach success. It has not been simple, but the common love for quality and attention in realizing projects aimed to satisfy the clients, has been the main reason why Maybach chose nascar among all the agencies participating to the pitch".

The project, conceived by nascar and coordinated by Triboo SpA – internet company which owns significant stocks of nascar since January 2010 – is complete and ambitious, involving the realization of the new site with the full management and editing of the contents, a SEO campaign and all the activities involved, the cms platform realization and further editorial projects, aimed to constitute a strong online corporate presence, coherent with the brand values.

A long run and global project, aimed to consolidate, also in the internet, the brand Maybach as an unquestioned leader in high-end luxury world, and a reference point for the people living the luxury lifestyle.

"It is a great honor for nascar, an independent web agency that participated to the pitch as an outsider – says Marco Realfonzo – The project for Maybach is a complete and international one, and its worldwide management is devolved upon nascar's competences and skills, gained through the years working with famous brands such as Ferrari, Fay, Tod's and Maserati".

The first step of this project will be the realization of a mini-website dedicated to the facelift of the precious models produced by the luxury car manufacturer, that will be online for the opening of the Beijing motor show at www.maybach-manufaktur.com.

About nascar
Born in 2007, nascar is a web agency with headquarter in Milan; more than 20 highly qualified professionals are part of nascar's team, each one with different experiences and skills, but all with a great passion for the internet and digital communication world. nascar offers to its clients, that are Italian and foreign mid-sized and big firms belonging to different fields, consulting services on online communication, from the definition of a digital identity to the web site planning in all its components, from the interaction design to the development of secure and reliable CMS platforms. Our digital communication projects are based on a thorough work method that mixes up attention to communication with modern and appealing graphic solutions and with the highest criteria of usability and accessibility, in order to make the user experience easy, intuitive and, at the same time, interactive, funny and emotional.

Contacts:
Mariachiara Troise
+39 02 6474 1440
mtroise@nascar.it

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