East Wittering, West Sussex -- (SBWIRE) -- 09/01/2010 -- A company that was conceived buy two South American brother s has recently celebrated its 25th anniversary. Reef was established in 1984 by South American duo Fernando and Santiago Aguerre and rapidly became a way of life for many surfers. The knowledgeable pair put their success down to their product and clever marketing strategy. Inspired by the beautiful women on the beaches of South America they came up with the concept of 'Miss Reef'. Miss Reef was featured in all advertisements for the brand, exhibiting her curvy figure but maintaining an element of mystery by not revealing her face or identity. 'Miss Reef' had the surfing community talking and brought great attention to Reef as a company.

Reef sandals were the first success of the now iconic Reef brand, designed to be ridiculously comfortable they have been described as being 'some of the best around' and 'like walking on air'. Since their introduction in the early eighties Reef flip flops and sandals have seen huge advancements in technology and have escalated from being within the surf community to being purchased worldwide.

Reef sandals come in a variety of different styles, colours and materials and cater for both men and women. 2010 sees the introduction of new ergonomically designed styles from your basic flip flop to convertible sandals.

Reef Fanning Print Sandals are a new introduction for 2010 and see the classic Reef comfort combine with great design. The sandal itself comes in a range of colours but by far the favourite is white, with a built in bottle opener on the sole for those summer evenings on the beach or at a barbeque. Reef can be classed as being quite controversial when it comes to their sandals and have in recent years added things like golf tees and now bottle openers. One must remember that this brand is about a lifestyle and cleverly combining useful objects into their footwear should only be seen as a positive.

Ladies Reef sandals have had many new products launched this year one of which is Reef Ginger, available in black and brown. The black pair has a white soft woven polyester strap which changes to brown on the brown pair. The base of the sandal is made of Reef-flex triple density eva construction with anatomical arch support and a high density eva outsole.

The latest Reef flip flops can now be purchases at extremely reasonable prices. Looking at online shops I have found both of the above styles available at Shore.co.uk.

Shore was established in 1982 by a student with a passion for water sports who scraped together his last £500 to open a shop on Shore road in East Wittering. Shore still have a shop in East Wittering and have in recent years expanded their website to stock all of the leading surf brand names. Specialists with years of experience in the field they are extremely helpful in answering any questions you have.

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Social Media Optimization

Wokingham, Berkshire -- (SBWIRE) -- 07/27/2010 -- Over the past year, social media marketing has exploded with every company under the sun joining a variety of different networks to gain relevant traffic. But with so many companies vying for the business, what do you need to do to compete. Below are 10 tips to help you with your social media campaign.

Get your company username

This seems like a relatively obvious point but your username should be your company name. A good idea is to sign up to as many of the social media networks as possible to ensure that you get your company before anyone else does. At the end of the day, it's free to sign up.

Interact with your users

Social media is useless if you're not going to be social and interact with your fans and followers. Respond to what they are talking about and get involved in any question they pose.

Make your posts interesting

Boring posts will ruin your company's ability to attract more users and generate interest in your business. Posting about any current offers you have or any interesting blogs that you have written will hopefully draw people in.

Make your home pages stand out

Some social media websites, such as Twitter, give you the option to create your own background to personalise the page. Make sure your brand identity is well presented on these pages and make sure users instantly know it is your company when they visit.

Don't say anything you'll regret

Make sure the comments and information you post reflects well on the company and don't post something that you regret. Often what you post will stay on the site for all to view and won't go away so be careful what you type!

Give users an incentive to join

If you want lots of fans and followers on your social media site then you will need to give them an incentive to join. By posting exclusive vouchers codes and other offers on these social media sites will keep them visiting regularly.

Keep it up to date

There's nothing worse than viewing a social media page that hasn't been updated in months as it shows that you're uninterested and not worth doing. Posting about topical events can keep people interested shows you know what you're doing.

Link back to your site

Posting a link to your site will show Google that you want to share your information and knowledge with others on the internet, which is fondly looked upon.

Don't add to many add-ons
Widgets and other add-ons can bring your page to life by too many widgets and users will be put off and not sure where to look.

Post about your blogs

Your blogs can act as a great way of focusing your attention on what to talk about on each post and you can put a link to the blog to get more users onto the site.

Social media has the potential to generate some excellent relevant traffic to your site if you have the correct plan in place and the resources to push the campaign forward. SEO Junkies have been creating successful social media campaigns for many clients who haven't got the time, resources or techniques to implement a successful social media campaign. Find out more about how SEO Junkies can help your social media strategy by contacting them direct.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Wokingham, Berkshire -- (SBWIRE) -- 05/07/2010 -- The popularity of viral marketing has soared dramatically since the first signs of this popular online marketing technique back in the late nineties. You may think what has a virus got to do with marketing? Well a virus is not just an undesirable parasite that everyone tries to avoid it is an entity that multiplies rapidly and grabs everyone in its path. Viral marketing and viral advertising describes a strategy that uses people to pass on marketing messages in varying forms much like a controversial pyramid scheme which like a virus it uses strength in numbers to make itself known.

The use of online videos is one online marketing technique that falls under the viral banner, from creating a short and snappy online video about your company to creating a funny and entertaining video as long as its online it can go viral.

The key to making a success of a viral marketing campaign is to get as many people as possible to watch your online video. There are various techniques for increasing traffic to your video the first and in my opinion the most important is utilising social sites.

Submitting your video to online video directories such as YouTube and Search For Video amongst others will allow it to be viewed by millions. Submit your video to as many directories as possible in order to maximise your audience potential. Ensure you have also provided information about your company or a link to your website otherwise your video will be great entertainment but offer no benefit to your company.

Social networking sites such as Facebook allow you to create and join groups that you are interested in, once you are member you can suggest the group to your friends and they then suggest it to theirs much like the aforementioned pyramid scheme. For this reason add your videos to social networking sites and suggest as many 'fans' as possible.

Another way of increasing traffic to your online videos in adding a link to your video on all of your outgoing email messages, the law of averages suggests if you are exposing as many people as possible to your video the likelihood of people watching it and proceeding to your website will increase.

Employing viral and social media optimisation techniques can be extremely rewarding when done well and in some instances when not auctioned correctly can offer no benefit at all.

SEO Junkies are experts in online marketing whether it be social media optimisation or search engine optimisation we have many years experience, we know what we are doing and we do it well. Take a look at our website or contact your own SEO Junkie for more information today.

Web: http://www.seojunkies.com
Email: sales@seojunkies.com

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