Brooklyn, NY -- (ReleaseWire) -- 01/22/2019 -- A new generation of consumers is shifting the personal care and beauty market by demanding more natural, organic products. Experts predict this rising interest will impact the whole market, projecting the global organic personal care market size to reach $11.1 billion by 2025.

These shifting interests have migrated to other categories as well, including baby skin and personal care products. New parents are aware of their baby's susceptibility to toxic, irritating ingredients. And as a result, they're reaching for more natural, organic brands over mainstream companies.

Major retailers, like Walmart, Buy Buy Baby and Kroger, are aware of this demand, and they're looking to supplement their baby category with more sustainable and clean baby products. This is especially true as more retailers scramble to pick up toy and baby care product sales after the closure of Toys-R-Us and Babies-R-Us in June 2018.

Target expanded its toy assortment this holiday season by double digits. And with the increasing demand for a more natural option in the baby skin care category, Target is also growing its assortment by investing in brands that promise manufacturing transparency and are backed by independent certifications such as Organic, EWG and Gluten Free.

One brand in particular that Target is rolling out is MADE OF®. MADE OF® is an organic-first personal care brand that features a portfolio of baby care products certified to the NSF organic standard, EWG Verified and Gluten Free Certified. They're pioneering transparency by disclosing the origin and safety of each ingredient, actual test results and the location of each of its factories in the United States.

The MADE OF line in Target will offer all of the essentials for new parents, like Organic Soothing Baby Wipes, Organic Shampoo and Body Wash, Organic Hand Soap, Organic Calming Baby Powder, Organic Diaper Cream and Organic Nipple Cream. Each product is created with the mindset that everyday personal care products impact our health and wellness. This means parents can expect that each product is made with plant-derived ingredients, is certified to the NSF organic standard and is tested rigorously by independent sources.

MADE OF and its portfolio of baby care products will debut in select Target stores in January 2019. The growing brand believes the partnership with Target is a win for everyone involved, including consumers. Now that the MADE OF brand is hitting shelves, new moms and dads will be able to experience the organic products in person. They'll be able to see how these products are not only better for baby—but how they're also as effective as the conventional brands.

To learn more about the MADE OF® brand, visit their website. You can also learn about each product, its ingredients and the independent test results by clicking on individual product pages.

About MADE OF
MADE OF is a certified NSF organic-first baby care brand offering baby shampoo and body wash, baby powder, diaper cream, nipple balm, baby sunscreen, baby lotion, diapers, baby wipes, multi-surface cleaner, dish soap and hand soap and diaper subscriptions. All products are independently tested and made in the United States excluding diapers, which are manufactured in Mexico.

Contact:
PR - Heather DeSantis
Email: heather@publicityforgood.com
Phone: (614) 565-0996

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

MADE OF®, an organic-first company that’s disrupting the baby category, believes consumers deserve stricter regulations and full transparency for their personal care products—and they want to help new parents find a cleaner, safer choice for baby powder.

Brooklyn, NY -- (ReleaseWire) -- 12/17/2018 -- Johnson & Johnson knew for decades that asbestos lurked in its Baby Powder, according to internal documents reviewed by Reuters. The company, which has pending lawsuits that claim its talc powder has toxic ingredients that may cause cancer and mesothelioma, possessed documents showing concern over positive test results for asbestos in its baby powder. The documents also show J&J leadership intentionally hid their knowledge of asbestos from the public, and the recent news is contributing to one of the largest negative declines to J&J stock in history.

One brand is making a bold offer to help alleviate the fears of concerned parents. MADE OF®, an industry newcomer that's disrupting the baby category, is offering a FREE replacement with purchase for your Johnson & Johnson Baby Powder. The organic-first brand manufactures NSF Certified Organic baby care products, including an NSF Certified Organic baby powder made from corn starch. MADE OF believes that mandatory transparency standards for sourcing, manufacturing, testing, handling and certification results in safer products. They are dedicated to the highest organic standards and full transparency of every product.

MADE OF is offering J&J customers a free replacement, so they can have peace of mind that their baby powder is asbestos free. MADE OF launched a mission called ULTIMATE TRANSPARENCY®, which makes them the first brand on the market to disclose the whole product development lifecycle. Unlike J&J, the MADE OF website shows consumers the origin and safety of each ingredient, actual test results from an independent lab and actual locations where each product is made in the United States.

MADE OF Co-founder, Igor Bekker, commented to today's news, "We commend the investigative rigor of Lisa Girion and her team at Reuters. While we can't comment to the specifics of the internal documents for fear of legal backlash from a major global consumer products manufacturer that has clearly demonstrated their muscle through the thousands of lawsuits and record-setting settlements, we can take great pride in knowing that incidents like this are exactly why we decided to create a brand rooted in ingredient transparency, supply chain transparency and testing transparency. All new parents deserve this level of transparency, and it's time for the next generation of consumer brands to put those parents and their children first. Our Ultimately Transparency promise has always been designed as both a wake up call as well as a call to action to the consumer products industry."

While the J&J cancer scare has caused quite a stir amongst concerned parents around the world, they can rest assured knowing there is a baby product brand that's stepping up to the plate with natural, NON-GMO, safe and transparent products. And the best part, they're putting their money where their mouth is by offering parents an opportunity to try their product.

To learn more about MADE OF and recieve your free NSF Organic Certified Baby Powder, visit their website. Use code: powdergate at checkout.

About MADE OF
MADE OF® is a certified NSF and EWG organic-first baby care brand offering baby shampoo and body wash, baby powder, diaper cream, nipple balm, baby sunscreen, baby lotion, diapers, baby wipes, multi-surface cleaner, dish soap and hand soap. All of their products are NSF Organic Standard certified, other certifications include EWG, Gluten Free, Vegan and USDA, All products are independently tested and made in the United States excluding diapers, which are manufactured in Mexico.

MADE OF debuted to retail partners earlier in 2018 at Natural Products Expo where it took home the Editor's Choice NEXTY Award in Natural Personal Care. MADE OF was also the first baby care brand to successfully certify its complete line of products to the NSF Organic Standard.

Contact:
PR - Heather DeSantis
Email: heather@publicityforgood.com
Phone: (718) 635-2695

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

The new organic baby and household products brand MADE OF™ received the prestigious Editor’s Choice NEXTY Award for Best New Natural Living Product at last week’s New Hope Network Natural Products Expo West.

Brooklyn, NY -- (ReleaseWire) -- 03/22/2018 -- The new organic baby and household products brand MADE OF™ received the prestigious Editor's Choice NEXTY Award for Best New Natural Living Product at last week's New Hope Network Natural Products Expo West.

MADE OF, one of only five Editor's Choice award winners, was selected by the New Hope Network from more than 3,500 expo exhibitors. The Brooklyn-based company was recognized for displaying innovation, integrity and inspiration while delivering trusted and sustainable consumer products.

MADE OF co-founder Igor Bekker said that the company is setting the standard for retail partner and consumer transparency with its Ultimate Transparency™ commitment, which exposes to its consumers every product's ingredients, origin, certifications and actual test results from independent laboratory and where the product is manufactured.

"We are thrilled to be recognized for the high quality of our organic baby and personal care and household products as well as our commitment to sustainability and transparency," Bekker said. "Consumers are more educated than ever before. We want parents to know everything about our products, from the origin of ingredients to detailed independent laboratory testing results to where they are made."

The company's initial product line includes baby shampoo & body wash, baby powder, diaper rash cream, nipple balm, baby sunscreen, baby body lotion, diapers, baby wipes, multi-surface cleaner, dish soap and hand soap. All products are made in the United States except diapers, which are manufactured in Mexico.

MADE OF is launching direct-to-consumer with monthly subscription options at www.madeof.com in April and plans to sell products in retail stores later in the year.

During a pre-launch on its website http://www.madeof.com in late 2017, all products sold out almost immediately. More than 20,000 parents signed up to receive back-in-stock notifications. In addition, MADE OF has developed a strong community of content partners, including mommy bloggers, social media influencers and natural and organic personal care experts and a medical advisory board.

Jessie Shafer, content director at New Hope Network and one of the NEXTY judges, said that award recipients represent the future of the natural products industry.

"Our industry can have a huge influence on how big manufacturers and mainstream buyers think about consumer packaged goods," Shafer said. "The winners of our NEXTY awards inspire change and integrity in everything from ingredients to packaging."

For more information, please visit http://www.madeof.com.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

New organic baby and household products brand MADE OF™ is pledging to set the standard for retail partner and consumer transparency by sharing not only the ingredients in its products, but also the sources and origin of each ingredient, manufacturing and production details, full certification details including organic along with full results of rigorous product testing by independent laboratories.

Brooklyn, NY -- (ReleaseWire) -- 03/08/2018 -- New organic baby and household products brand MADE OF™ is pledging to set the standard for retail partner and consumer transparency by sharing not only the ingredients in its products, but also the sources and origin of each ingredient, manufacturing and production details, full certification details including organic along with full results of rigorous product testing by independent laboratories.

MADE OF is debuting its new line of Diapering, Bath & Body, Skin Care and Household Cleaning products at Natural Products Expo West in Anaheim, CA March 8 through March 11, 2018.

During a pre-launch late 2017, all MADE OF products sold out almost immediately on its consumer website, madeof.com. More than 20,000 parents (and growing) have signed up to receive back-in-stock notifications. In addition, MADE OF has developed a strong launch community of content partners, including mommy bloggers, social media influencers and natural and organic personal care experts and a medical advisory board.

MADE OF was nominated as a finalist in the NEXTY Awards, which recognizes innovative brands in 22 categories at Natural Products Expo. In addition, MADE OF qualified as a semi-finalist in the Natural Products Expo Pitch-Slam event and will present to a panel of judges in front of an audience of trade, media and potential investors on Wednesday, March 7th.

Igor Bekker, MADE OF's Co-founder, said that a higher level of transparency is needed in the baby care sector.

"New millennial parents expect products advertised as organic and natural to actually be organic and natural," Bekker said. "MADE OF is committed to transparency by inviting the consumer into our development and manufacturing processes -- not only sharing each ingredient but also how products are tested, results of those tests and where they are manufactured. We believe that access to organic and safe baby products is a right, not a privilege. Our launch assortment was crafted with new and future progressive families in mind to allow for everything new parents would need for their first year and beyond with their newborn."

MADE OF initial products include baby shampoo and body wash, baby powder, diaper rash cream, nipple balm, baby sunscreen, baby body lotion, diapers, baby wipes, multi-surface cleaner, dish soap and hand soap. All products are made in the United States except for diapers, which are manufactured in Mexico. MADE OF is launching direct-to-consumer with monthly subscription options at www.madeof.com next month and plans to sell products in retail stores later in the year.

MADE OF's Ultimate Transparency™ commitment details every product ingredients, origin, manufacturer, certifications and testing documentation on individual product pages on http://www.madeof.com.

For more information, stop by the MADE OF booth 2686 at Natural Products Expo West or contact igor@madeof.com.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm