It’s time to actively manage your deposits.

Toronto, ON -- (ReleaseWire) -- 12/01/2022 -- FlowTracker today announced a new product that enables Credit Unions and Community Banks to lower funding costs and increase liquidity to accelerate profitable growth. Active Deposit Management (ADM) is an innovative solution combining comprehensive deposit analysis and member relationship strategy. These capabilities enable financial institutions to actively build loyal member relationships by detecting and reacting quickly to demand signals while optimizing and validating key pricing and promotion decisions.

"The combined forces of the soaring cost of funds and evaporating liquidity have pushed deposit management to the top-of-mind position for C-suite executives and Boards of Directors." observes Dave McNab, CEO at FlowTracker, "Competition for retail consumer funding demands active deposit management strategies and tactics."

"Sounds like more community banks should use your services to proactively measure potential cannibalization before they run their next deposit special!" said Matthew, Treasurer and Chief Investment Officer at a leading bank.

Features and benefits of ADM for Credit Unions and Community Banks include.

- Patented Business Intelligence
- Systematic Repeatable Results
- Industry Knowledge Transfer
- Fast and Easy Implementation

ADM will be available starting December 1st, 2022, with Special Pricing. For more information on ADM, visit FlowTracker Analytics

About FlowTracker Analytics Inc.
FlowTracker was started by seasoned Financial Services professionals who came together while Consultants at IBM Global Business Services, with a collective industry experience of over 100 years.

Working with FlowTracker, your Bank or Credit Union benefits from deep expertise in strategy, technology, operations, project management, and, most importantly, a direct dedication to running a profitable Bank or Credit Union for your customers.

Deposit pricing and strategy are essential to healthy growth. We enable Credit Unions and Community Banks to access deposit analytics that provides fine-grained insights into depositor behavior, enabling you to meet funding needs, minimize the cost of funds, and maximize profitable relationship growth.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

FlowTracker’s Deposit Strategy Framework makes decades of international banking, strategy and analytics consulting experience available to Credit Unions and Banks of all sizes.

Toronto, ON -- (ReleaseWire) -- 03/04/2020 -- FlowTracker Analytics has published a Deposit Strategy Framework ("The Framework") anyone in the Financial Services industry can use to create, revamp or rethink their deposits strategy. The framework has been downloaded more than 200 times since it was first promoted by the Bank Administration Institute (BAI).

Despite persistent low interest rates, bankers are increasingly paying attention to their funding structure and becoming aware of intensifying competition for deposits in the industry. The Financial Brand recently reported that "…the outlook for deposit gathering in the year ahead looks tougher to just over half (53%) of financial institutions surveyed, with 41% expecting competitive pressure to hold steady and only a handful (6%) anticipating some easing, according to a new survey."

And that is before Apple, Google, Amazon, and Uber start to expand and roll out their plans to offer checking accounts and other banking services. Many Fintech competitors are already in the game. So far, they have little market share, but the disruption we've seen in taxis and retailer is coming in Financial Services. Banking customers are now more ready and willing to accept virtual banking services than ever before.

Bankers are responding by refining their digital strategies, and now they have a tool to complement those efforts with a Deposit Strategy Framework that will inform their reaction to the present and coming environment.

The Framework was co-authored by Boris Masip and Dave McNab, both former bankers and banking consultants with decades of global experience and now FlowTracker's CMO and CEO, respectively.

Mr. Masip reports, "The Deposit Strategy Framework was originally developed to assist a client in need of help defining a response to market conditions. In conversations with Credit Union and Bank leaders we learned many of them struggle to identify the key components of their Deposit Strategy. We are delighted that those who have downloaded so far find it insightful, practical and actionable."

Mr. McNab adds, "Today's low rate environment has allowed some institutions to overlook the strategic importance of attracting and maintaining deposits to provide stable, profitable funding. And that is particularly true for Credit Unions and Community Banks with $10B or less in assets, where loan-to-deposit ratios are at historically high levels. Larger banks are capturing more than their share of deposit growth in the market at the expense of Community, State and Regional Financial Institutions - we're trying to help them stay competitive."

About FlowTracker Analytics Inc.
Headquartered in Toronto and serving the globe, our mission is to make actionable analytics accessible to Financial Institutions of all sizes. We leverage Banks' and Credit Unions' data to provide insights on untapped growth opportunities (Sales & Cross-sell) and Member/Customer Behavior & Preferences.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Credit Union and banking deposit growth analytics innovator FlowTracker Analytics selected as solution provider by Ent Credit Union of Colorado. Depositor money flow behavior analytics solution reveals drivers behind deposit growth.

Toronto, ON -- (ReleaseWire) -- 06/05/2019 -- FlowTracker Analytics today announced they have been selected to provide depositor money flow behavior analytics services to Colorado's leading credit union, Ent. With more than $5.4 billion in assets, Ent has more than 330,000 members and over 30 convenient service center locations. Ent ranked #1 in the state of Colorado in Forbes' inaugural 2018 "Best-In-State Credit Unions" survey.

FlowTracker Analytics' analysis services enable banks and credit unions to drive deposit growth by focusing on money flows into, out of and between customer accounts. The FlowTracker SaaS service includes innovative new tools to analyze these money flows and reveal the underlying customer behavior dynamics, a unique new way to plan growth strategies.

"Following balance growth is like watching the score change in a ballgame," says Dave McNab, founder and CEO of FlowTracker Analytics. "But money flows are the playbook. And managing the plays is how you win the game."

FlowTracker Analytics' solution changes the way financial institutions approach the challenge of achieving deposit growth. Measurement and classification of money flows can distinguish money that is new or lost at the total institution level from flows of money between products, branches and accounts within the institution.

With FlowTracker, banks, credit unions and other financial institutions can plan evidence-based growth strategies, knowing when money is at risk, which customers are underserved, who brings money in or takes money out, how new customers behave after they join and how lost customers behave before they go – by customer, product, location and over time. FlowTracker Analytics' unique new capabilities bring customer behavior into sharp focus.

About FlowTracker Analytics Inc.
Our mission is to make actionable analytics accessible to Financial Institutions of all sizes. We enable Banks and Credit Unions to grow deposits through smarter performance management, targeting for growth, dynamic behavior insights and deeper product intelligence. Our FlowTracker SaaS service provides a complete planning, analysis and action list generation solution, based on a patented analytical method that reveals money flows into, out of and among products at the individual account level.

The FlowTracker solution uses readily available data, takes only a few days to set up, is delivered as a service to avoid capital costs and is priced to make our capabilities accessible to all.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Credit Union and banking deposit growth analytics innovator FlowTracker Analytics selected as finalist in Analytics and Financial Innovation (AXFI) conference competition. Depositor money flow behavior analytics solution selected as top 6 innovation to present at the conference.

Toronto, ON -- (ReleaseWire) -- 05/21/2019 -- FlowTracker Analytics today announced their selection as one of the top six Fintech innovators to present at the 2019 AXFI Killer Fintech Speed Rounds competition to be held at the Analytics and Financial Innovation (AXFI) conference for Credit Unions in June. As one of six finalists in the competition FlowTracker Analytics will present their capabilities to the conference attendees and a panel of expert judges appointed to the competition.

FlowTracker Analytics' analysis services enable banks and credit unions to drive deposit growth by focusing on money flows into, out of and within customer accounts. The FlowTracker SaaS service includes innovative new tools to analyze these money flows and reveal the underlying customer behavior dynamics, a unique new way to plan growth strategies.

"Following balance growth is like watching the score change in a ballgame," says Dave McNab, founder and CEO of FlowTracker Analytics. "But money flows are the playbook. And managing the plays is how you win the game."

FlowTracker Analytics' solution changes the way financial institutions approach the challenge of achieving deposit growth. Measurement and classification of cash flows can distinguish money that is new or lost at the total institution level from flows of money between products, branches and accounts within the institution.

With FlowTracker, banks, credit unions and other financial institutions can plan evidence-based growth strategies, knowing when money is at risk, which customers are underserved, who brings new money in or takes money out, how new customers behave after they join and how lost customers behave before they go – by customer, product, location and over time. FlowTracker Analytics unique new capabilities bring customer behavior into sharp focus.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Knowing how their performance stacks up just got easier for US Credit Unions. Free online service measures actionable performance drivers compared to peer and competitor benchmarks.

Toronto, ON -- (ReleaseWire) -- 07/19/2018 -- FlowTracker Analytics Inc. announced today a free Key Performance Indicator (KPI) peer comparison service for U.S. Credit Unions. The online business intelligence reporting service enables Credit Unions to analyze their own performance and compare with peers and competitors.

"Useful KPI metrics direct management action," says Dave McNab, CEO of FlowTracker Analytics, "so we developed a set of performance drivers that are actionable. We're sharing them in a free reporting app to help inform Credit Union business strategy development."

Based on NCUA Call Report data, the online service provides Credit Unions with four KPI ratios that measure controllable performance drivers:

Price - Are services discounted? premium priced?
Position - Are Members skewed to high or low balance?
Service Level - Are service levels high touch or low touch service?
Staff Mix - Are staff high cost or low cost?

Combining these ratios produces a "Productivity" metric that shows how much revenue is earned per dollar of staff cost - a universally comparable measure of productivity.

"A 1% change in any of the four drivers changes the Productivity ratio by 1%. And a 1% change in the Productivity ratio has a 2.5% impact on the bottom line of a typical Credit Union" according to McNab.

Credit Unions can compare their figures with peers and competitors, selecting custom groups by Asset Size, Loan-to-Share Ratio, Geography (Region State, City) and Field of Membership type. Charts include a peer comparison table, KPI trends since 2011 and frequency distributions for each KPI to help CUs identify the right norms as benchmarks. Data will be refreshed quarterly, as NCUA Call Report data becomes available.

The CU KPI Metrics Peer Ratio Comparisons, Benchmarks service is available without registration or cost on the FlowTracker Analytics website.

About FlowTracker Analytics Inc.
With offices in Toronto and New York, our mission is to make actionable analytics accessible to Financial Institutions of all sizes. We enable Banks and Credit Unions to grow deposits through smarter performance management, targeting for growth, dynamic behavior insights and deeper product intelligence.

Our FlowTracker SaaS service provides a complete planning, analysis and action list generation solution, based on a patented analytical method that reveals money flows into, out of and among products at the individual account level. The FlowTracker solution uses readily available data, takes only a few days to set up, is delivered as a service to avoid capital costs and price is scaled to assets to make our capabilities accessible to all.

Contact:
Dave McNab, President & CEO
FlowTracker Analytics Inc. | 416-708-2069 | dave.mcnab@flowtrackeranalytics.com
https://FlowTrackerAnalytics.com

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Following the money just got easier for Banks and Credit Unions. New solution drives increased core deposit sales and reduced attrition.

Toronto, ON -- (ReleaseWire) -- 05/09/2018 -- FlowTracker Analytics today announced a major expansion of their analysis services, enabling banks and credit unions to drive deposit growth by focusing on money flows into, out of and within customer accounts. The FlowTracker SaaS service includes innovative new tools to analyze these money flows and reveal the underlying customer behavior dynamics, a unique new way to plan growth strategies.

"Following balance growth is like watching the score change in a ballgame," says Dave McNab, founder and CEO of FlowTracker Analytics. "But money flows are the playbook. And managing the plays is how you win the game."

Traditionally bankers rely on net balance growth as the primary objective when they execute sales, cross-selling and attrition reduction strategies. Overall goals created at the Board level are pushed down to operating units, branches, and ultimately to front line staff, who are then expected to achieve often unreasonable sales targets.

But sales goals must replace attrition before they achieve any growth. To get 10% growth when attrition is running at 10%, a sales person must sell 20% of the entire deposit portfolio every year.

"Imagine being told you have to replace 1/5th of the entire bank's deposit business this year. Would you want that job? Or want the person serving you pushing sales that hard?" says McNab.

FlowTracker Analytics' solution changes the way financial institutions approach the challenge of achieving deposit growth. Measurement and classification of cash flows can distinguish money that is new or lost at the total institution level from flows of money between products, branches and accounts within the institution.

With FlowTracker, banks, credit unions and other financial institutions can plan evidence-based growth strategies, knowing when money is at risk, which customers are under-served, who brings money in or takes money out, how new customers behave after they join and how lost customers behave before they go – by customer, product, location and over time. FlowTracker Analytics' unique new capabilities bring customer behavior into sharp focus.

About FlowTracker Analytics Inc.
With offices in Toronto and New York, our mission is to make actionable analytics accessible to Financial Institutions of all sizes. We enable Banks and Credit Unions to grow deposits through smarter performance management, targeting for growth, dynamic behavior insights and deeper product intelligence. Our FlowTracker SaaS service provides a complete planning, analysis and action list generation solution, based on a patented analytical method that reveals money flows into, out of and among products at the individual account level. The FlowTracker solution uses readily available data, takes only a few days to set up, is delivered as a service to avoid capital costs and price is scaled to assets to make our capabilities accessible to all.

FlowTracker Analytics Inc. - Deposit Growth Analytics for Credit Unions and Banks

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm