For National Entrepreneurship Month

Scottsdale, AZ -- (ReleaseWire) -- 11/12/2015 -- The 28 million small businesses in America help drive our economic engine. For many, however, there are plenty of hurdles to overcome running a small business or startup. It may have excellent products and services, investment capital, and an ideal location, but, if its brand is lackluster or nonexistent, success will be that much harder to attain.

Many small business owners still believe that a company's brand is its logo, look, and colors. "It is much more holistic than that," says marketing consultant and speaker, Elaine Fogel in her new book, Beyond Your Logo: 7 Brand Ideas That Matter Most For Small Business Success.

She claims that a small business' brand emanates from the mindsets, attitudes, and behaviors of anyone and everyone involved in it. A strong brand helps prospects and customers develop positive impressions and feelings about a business which can influence how they'll act when it's time to make a purchase or take an action. And, since success depends on brand reputation, she says it's critical that small businesses - regardless of their size and budget - should do everything possible to ensure that their customers' experiences are amazing.

Fogel presents her brand ideas in seven chapters with loads of free and low-cost tactics and resources readers can implement and use immediately.

IDEA #1: A STRONG BRAND IS ESSENTIAL FOR SMALL BUSINESS SUCCESS
IDEA #2: PUT CUSTOMERS AT THE CENTER OF EVERY ACTION
IDEA #3: GET MARKETING AND BRANDING HELP WHEN YOU NEED IT
IDEA #4: PROFESSIONALISM PAYS OFF
IDEA #5: BE NIMBLE. BE QUICK.
IDEA #6: DEMONSTRATE SMALL BUSINESS SOCIAL RESPONSIBILITY
IDEA #7: BE STRATEGIC

"Elaine's book has captured seven simple but powerful ideas to strengthen your company's brand and leverage it for success," says bestselling author, Daniel H. Pink. "Beyond Your Logo is a much-needed primer on branding for small business professionals."

The paperback (ISBN: 978-0-9966613-0-0) is now available on Amazon.com and will soon be released on other bookseller sites or it can be ordered at independent bookstores. The e-book (ISBN: 978-0-9966613-1-7) is now available on Amazon, Barnes & Noble, and iTunes. Beyond Your Logo also comes with downloadable bonus material for book buyers.

Fogel decided to launch the book during National Entrepreneurship Month to honor American small businesses that employ about half of the nation's private workforce. For more information about Beyond Your Logo: 7 Brand Ideas That Matter Most For Small Business Success, and to access high-res images, please visit the online media kit. Fogel is available for interviews and appearances.

About Elaine Fogel
Elaine Fogel is a marketing and branding thought leader, professional speaker, and writer. She has been a contributor to The Business Journal and MarketingProfs and is a current contributor to SmallBizClub founded by NFL Hall of Famer, Fran Tarkenton. People in 10 countries regularly read her blog, Totally Uncorked on Marketing, and her articles have appeared in several publications.

About National Entrepreneurs' Month
In 2012, President Barack Obama declared November as Entrepreneurship Month as a way to celebrate the entrepreneurs who create new jobs, ignite innovation, and make significant contributions to the country's economy.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Scottsdale, AZ -- (ReleaseWire) -- 02/15/2007 -- The president and CMO of a Phoenix-based marketing and communications consulting company – Solutions Marketing & Consulting LLC – has recently been appointed to two international nonprofit positions. Elaine Fogel will serve as the chair of the American Marketing Association's nonprofit special interest group, connecting almost 800 marketers working for, or serving, the nonprofit sector in North America. She is currently an officer of the AMA Phoenix chapter board.

In addition, Fogel was recently appointed to the Association of Fundraising Professionals' (AFP) Communications and Marketing Committee. The AFP represents more than 27,000 members in 180 chapters throughout the United States, Canada, Mexico, and China working to advance philanthropy through advocacy, research, education, and certification programs.

As Solutions Marketing & Consulting's founding president and chief marketing officer, Fogel brings extensive experience in fundraising and services marketing and communications. She is a senior contributor to MarketingProfs and its Daily Fix blog, a publication distributed to over 230,000 marketers worldwide, a contributing writer for The Business Journal, and an author of several published articles, many on marketing and branding.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

That’s a question many businesses and nonprofit organizations are asking

Scottsdale, AZ -- (ReleaseWire) -- 06/06/2006 -- Of the various marketing vehicles to choose from, many businesses and nonprofits have enthusiastically embraced the "company" newsletter. What better way to stay top-of-mind with consumers, customers or supporters to build sales and revenue? Yet, more and more organizations have abandoned their print newsletters, opting instead for online versions. Although e-newsletters may be more cost-effective to produce, those who choose this one communication channel exclusively over the other may not be making the best business decision.

Enter author and consultant, Elaine Fogel, president and CMO of Solutions Marketing & Consulting LLC, whose new e-booklet helps businesses and nonprofits evaluate the pros and cons of print and electronic newsletters. Entitled, "Newsletters - To Print or Not to Print, That is the Question," the e-booklet is chock full of information that can take marketing professionals, businesses, clubs and nonprofits through the steps necessary to produce creative, informative, and compelling newsletters.

"Our supporters typically prefer a print newsletter," says Elizabeth Tregor-Dokken, Associate Director of the AJC, Arizona Chapter. "Putting one together, however, can be an overwhelming project, yet after reading Elaine's e-book, we realized that we needed to identify our objectives first, then the appropriate content and look. The tips and advice are very valuable and we've heard nothing but positive comments from our members."

Topics covered include: developing a newsletter marketing strategy, whether to use internal or external resources, advice on printing and distribution, how frequently to produce a newsletter, how to measure results, and finally, the ultimate question - should you print it or to send it by e-mail?

The e-booklet also includes many do's and don'ts to avoid wasting money or making unnecessary mistakes. Totaling over 4000 words, it offers creative and cost-saving tips to help businesses and nonprofits improve or launch "company" newsletters that can increase their return on investment.

Originally published under another title for premium-members of MarketingProfs.com, the e-booklet is now available for order in its entirety online at www.solutionsmc.net for only $6.95.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm