Boulder, CO -- (SBWIRE) -- 07/07/2010 -- As someone passionate about good health and maintaining an active lifestyle, Beryl Stafford understands the necessity of combining delicious taste and exceptional ingredients. That commitment - call it the union between nutrition and peace of mind indulgence - is the reason behind Beryl's success as an entrepreneur who continues to innovate within the food industry.

As the Founder and CEO of Bobo's Oat Bars (bobosoatbars.com), Beryl's devotion to creating products that resonate with consumers is an integral part of her popularity nationwide. From bloggers who celebrate her brand to retailers who seek to carry her merchandise to parents who praise her innovative and wholesome creations, Beryl makes Bobo's Oat Bars for an increasingly diverse clientele.

Named for her oldest daughter, Bobo's Oat Bars embody the very things Beryl values as both a mother and a shopper. The bars use only the best ingredients, forsaking additives and artificial sweeteners, while also giving consumers (and parents) the comfort of buying something truly good. Think deliciousness without the guilt, or a brand so important it symbolizes Beryl's feelings for her daughter: love.

Along with a strong interest in the outdoors and cooking, Beryl is an inspiration for aspiring entrepreneurs who want to make a difference. A graduate of the University of Colorado, Beryl runs Bobo's Oat Bars in Boulder, close to her alma mater and at the center of a growing community that shares her ideals. Mother, leader, cook, executive -- Beryl Stafford brings her love to Bobo's Oat Bars.

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Boulder, CO -- (SBWIRE) -- 06/24/2010 -- The Boulder County Business Report named Bobo's Oat Bars to its Mercury 100 list. The Mercury 100 is a who's who of the fastest growing private companies in Boulder Valley.

Bobo's Oat Bars, a product of Simply Delicious LLC, is included in the top 100 companies with gross revenue under 2 million. The top five companies will be identified at a May 27 reception at the Hotel Boulderado.

Bobo's Oat Bars has grown exponentially since Beryl Stafford, CEO and President, founded the business in 2005. The company's overall sales revenues more than doubled between 2007 and the end of 2009. Stafford is tracking a similar growth trajectory into 2010. So what's the reason for the company's success, despite a down market? "We're providing the right product at the right time," says Stafford. "Consumer need for healthy convenience foods is at a premium."

Beryl Stafford has also developed an astute strategy for distribution and growth. She expanded her business gradually, going direct with her sales before transitioning to regional networks for product placement. "I did a lot of demos at grocery stores, sports events, and trade shows," says Stafford of the early days. As her company grew, she asked grocery buyers to recommend regional distributors and brokers. United Natural Foods Inc. (UNFI), a national natural product store distributor, recently picked up her product. Her bars are now found nationwide in stores such as Whole Foods, Vitamin Cottage, H-E-B, Central Market, and Nordstrom.

But the bottom line is that Bobo's Oat Bars have succeeded because they taste great and are good for you. The bars are made with non-GMO ingredients, are wheat-free and vegan, and come in ten flavors. "It's an easy grab-and-go with your coffee in the morning, and a healthy snack for kids and families," says Stafford.

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Boulder, CO -- (SBWIRE) -- 06/13/2010 -- Processed food has a bad reputation, thanks to Twinkies and Spam. So it's refreshing to see a whole new crop of food bars that are easy and energizing, but also nutritious. Bobo's Oat Bars walk the middle path on the continuum between cookie (tasty, not so healthy) and powerbar (packed with athletic-inducing nutrients, not so tasty). Small and square, they're a perfect fit for the side pocket of your Camelback, school lunchboxes, or your car glove com-partment. Here's how Bobo's rates on the questions most vital to foodbar lovers everywhere:

Taste: Bobo's bars have the satisfying consistency of a Chewy Granola Bar or a cookie fresh out of the oven. They're never hard or crispy and the flavor (you can choose from nine of them—my favorites were coconut and banana) comes from real fruit and never tastes artificial.

Nutrition: Heavier on carbs than protein, Bobo's bars are great for long hikes and strenuous exercise that demands an extra boost of energy. Whole grain oats do provide some protein (about six grams per bar), and are healthier than the heavily processed ingredients in most athletic bars. After oats, the two most common ingredients are brown rice syrup, which is a sweetener, and Earth Balance, a vegan butter substitute. Which means that if you're not head-ing out for some exercise, these bars are a delicious and decadent treat (which might head straight for your hips.) Bobo's are also 100% organic, vegan and non-GMO.

Digestibility: When I wasn't absolutely famished, I found myself getting full after only half or a third of a bar. When I was famished, I finished a bar off in about 30 seconds and then suddenly felt…very…full. The good news is that each bar packs a lot of power, so you only need to take one or two on very long hikes. And unlike nut-focused food bars, they're easy on the digestive tract (read: no gas) and don't sit in your stomach, so you can easily get back on the move as soon as you've snacked.

Sustainability: This woman-owned company (hurrah!) is named in honor of Bobo, the founder's teenage daughter, who helped develop the brand. By using organic, non-GMO and vegan ingredients, these bars support sustain-able agriculture as well as good health. But as with every other food bar I know of, the wrapper is plastic and non-recyclable (will some eco-minded inventor please come up with an alternative!), so be sure to stick it in your pocket instead of tossing on the trail.

Find Bobo's Bars in a store near you!

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Boulder, CO -- (SBWIRE) -- 06/08/2010 -- Bobo's Oat Bars are the culmination of Beryl Stafford's love for nutrition, wellness and life. Named for her daughter, whom she affectionately calls "Bobo," these bars symbolize the very things Beryl cherishes as a mother and an entrepreneur: all natural ingredients, delicious taste, exceptional packaging, iconic design and flavors that evoke the essence of nature. With nine flavors currently available - and other flavors in review - Bobo's Oat Bars are popular with a diverse group of consumers nationwide -- parents, athletes, professionals and "foodies" all celebrate the beautiful simplicity of this acclaimed brand.

It's this beautiful simplicity - a perfect snack, devised by Beryl with love - that resonates so well with retailers and consumers alike. Forget artificial ingredients, additives, sweeteners and other harsh chemicals -- Bobo's Oat Bars are something different, something better. The bars fill a need among consumers who want to embrace good health without confusion or costly expense; in short, Bobo's Oat Bars give people what they need, when they want it. Call it smart snacking, or portable deliciousness. Bobo's Oat Bars reflect this commitment to living well by eating well, with intelligence and balance.

Headquartered in Boulder, Colorado, Bobo's Oat Bars also symbolize Beryl's passion for the outdoors and fitness. Rather than run this business from a conventional factory or warehouse, Beryl finds inspiration in the majesty of the Rocky Mountains and the surroundings she calls home. Her research starts with a fundamental question: What will excite consumers? What new flavors will complement my brand and transform my industry? Questions that inspire from a leader who encourages excellence. Those words define Beryl's work, a personal motto that motivates consumers to make good health a top priority.

With Bobo's Oat Bars setting new sales records throughout the country, and with praise from media and fans alike, the brand continues its reputation for innovation. Indeed, Beryl Stafford considers this goal - innovation through excellence - to be an inseparable part of her professional success, allowing her to forever improve the way people snack and appreciate the best nature can give us.

Championed by writers and users of social media, Bobos Bars attract new fans each day; people are eager to try the brand, often telling friends and family to do the same. These testimonials motivate Beryl Stafford and her staff, because excellence is the ultimate reward. Happy snacking!

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Boulder, CO -- (SBWIRE) -- 05/27/2010 -- Bobo's Oat Bars, (http://www.bobosoatbars.com), the leading creator of all natural food bars that combine great taste and heartfelt packaging, proudly announces its presence at the 30th Annual Natural Products Expo West at the Anaheim Convention Center, from March 12-14. Convention attendees may sample the new Bobo's Almond flavor at Booth #5667. Detailed product information and other background materials will be available at the booth. Consumers can purchase these items at supermarkets and specialty retailers throughout the United States.

"Expo West is the perfect venue for the debut of our new Almond flavor, an event attended by more than 53,000 industry professionals who share our passion for delicious nutrition. This convention is also an opportunity for attendees to try our popular line of Bobo's Oat Bars, products that enjoy praise from retailers, journalists and consumers of all interests. As an innovative brand, Bobo's Oat Bars exemplifies the very best of Expo West: a company dedicated to promoting healthy living with exceptional quality. Our acclaimed flavors, which include Almond, Original, Peanut Butter and Original, are the ultimate portable snack. And, since these flavors contain only the finest ingredients, Bobo's Oat Bars are a welcome - and tasty - change for individuals who value our emphasis on fitness and intelligent pricing," says Beryl Stafford, Founder of Bobo's Oat Bars.

Beautiful Simplicity: The Power of Bobo's Oat Bars

Bobo's Oat Bars develops healthy treats for athletes, parents and families by embracing the benefits of all natural ingredients. "The beautiful simplicity of Bobo's Oat Bars starts with respect for Mother Nature. We give consumers the best flavors that uphold the ideals of our environment. From the kitchen to the store, we make excellence a priority," states Ms. Stafford.

About Bobo's Oat Bars
Headquartered in Boulder, Colorado, Bobo's Oat Bars are the culmination of Beryl Stafford's love for nutrition, wellness and life. Named for her daughter, whom she affectionately calls "Bobo," these bars symbolize the very things Beryl cherishes as a mother and an entrepreneur: all natural ingredients, delicious taste, exceptional packaging, iconic design and flavors that evoke the essence of nature. With ten flavors currently available - and other flavors in review - Bobo's Oat Bars are popular with a diverse group of consumers nationwide. For more information, please visit http://www.bobosoatbars.com.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm