The founder of FOREO discusses how frustration at his industry’s slow pace of change marked the catalyst for a beauty tech empire.

Pudong, Shanghai -- (ReleaseWire) -- 09/17/2018 -- From how we communicate to how we travel, recent years have seen technology dramatically transform multiple aspects of our lives. And yet, when it comes to skincare and oral care, change has been not just slow - but practically nonexistent. Now, an increasingly knowledgeable consumer base is demanding more, as brands finally wake up to the fact that when it comes to beauty, one size most definitely doesn't fit all.

Filip Sedic, founder of Swedish beauty-tech brand FOREO, understands this phenomenon. As he explains, it was precisely this drive to find smarter, more personalized alternatives to traditional or outdated solutions that inspired him to establish FOREO in 2013. More than five years later, his company continues to disrupt the beauty sector with innovative designs to make people feel their happiest, healthiest, most confident best.

"In 2012, my wife, Ivana, started using a well-known facial brush that was particularly popular in the market - but it made her skin worse! I took a look and realized that its design - conventional bristles and detachable brush heads - meant it was harboring dirt and bacteria. In other words, it was doing more harm than good. Ivana started researching a gentler, more hygienic alternative, but to her great surprise, it simply didn't exist. What started as frustration at a subpar "solution" became the catalyst for designing our own: the LUNA facial brush, FOREO's first product."

Quite unlike anything else available at that time, LUNA set itself apart from conventional brushes in several key ways. First, it was made of ultra-hygienic, medical-grade silicone, making the cleanser 35x more hygienic than nylon bristles. Secondly, instead of a rotating brush head, LUNA uses T-sonic pulsations to lift 99.5% of dirt and oil. Finally, unlike traditional models, LUNA never requires replacement brush heads, making it an all-round smarter skincare investment. Gentle enough for everyday use and radically different in design, LUNA changed everything.

More importantly, it set a precedent for FOREO in exceeding expectations while disrupting conventions. Filip explains, "Our only way forward is through innovation, imagination, and design. I think of myself as FOREO's CIO - Chief Imagination Officer."

Illustrating this approach is FOREO's ISSA, the world's first silicone sonic toothbrush. On its launch in 2014, the futuristic model represented the most significant oral care innovation in more than 70 years. More recently, the brand launched UFO, a smart mask device that places cutting-edge skincare technologies quite literally in the palm of consumers' hands. Featuring warming thermotherapy, cooling cryotherapy, signature T-sonic pulsations, as well as full-spectrum LED light therapy, the invention enhances the benefits of a range of custom-made, Korean-sourced masks, delivering a professional-level facial treatment in just 90 seconds.

FOREO's innovation has not gone unnoticed, and in just a few short years, the brand has been honored with more than 90 awards for its revolutionary approach to product design. Spearheaded by Filip himself, FOREO's visionaries, thinkers, engineers and creatives are now based across six continents, with the brand's beauty solutions winning fans globally. Constantly challenging its industry to do better, FOREO changes the game through innovation.

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Ever since establishing FOREO in 2013, Filip Sedic has incorporated cutting-edge technology into truly game-changing beauty tech devices. In doing so, he places professional-level skincare treatments quite literally into consumers' hands.

Pudong, Shanghai -- (ReleaseWire) -- 09/17/2018 -- In launching FOREO, Bosnian-born Swedish inventor Filip Sedic challenged the established status quo of skincare by making professional-level treatments available to all. Once linked exclusively to high-end salons, or expensive products and tools, skincare was seen as a luxury that was beyond the reach of many. With FOREO, Filip changed that, bringing revolutionary beauty technology to a market that had remained unchanged for decades.

From his base in Stockholm, Sweden – Filip explored numerous industries in his early career, searching for where he could bring the biggest benefit. As his passion for product design grew, he then decided to move to Shanghai, China where he married Ivana, whose personal experiences would prove to be the inspiration behind many of the products and brand as a whole.

As any parent can testify, a new baby changes everything. With the birth of their first daughter, the couple found they had considerably less time - and budget - for luxurious spa visits. What if, Filip thought, professional skincare treatments could be not just more efficient, but also more economical - and all in the comfort of consumers' own homes? With this in mind, the engineer gathered a team of professionals spanning dermatology to design, and in 2013, launched FOREO. An abbreviation of 'For Everyone,' the beauty tech brand sought to break from tradition and disrupt conventions, and in doing so, create new possibilities for at-home skincare.

FOREO's first ever device was LUNA: an ultra-hygienic facial cleansing brush that used gentle T-sonic pulsations to provide a deeper clean for any skin types. Its material - medical-grade, bacteria-resistant silicone - made it radically different from anything else on the market. Additionally, unlike traditional rotating nylon brushes, LUNA would never require replacement brush heads, making it an altogether smarter skincare investment.

LUNA was the first of many revolutionary beauty tech devices from FOREO, and helped set a new precedent in its sector. With strong foundations in invention and innovation, the brand has been behind a number of industry firsts. For example, in January 2018, FOREO launched its game-changing UFO smart mask at CES, Las Vegas. Comprising Hyper-Infusion Technology (cooling cryotherapy, warming thermotherapy, and T-sonic pulsations), plus LED light therapy in red, blue, and green, it enhances the benefits of a range of UFO-Activated Masks. Incredibly, the handheld device delivers a spa-level treatment in only 90 seconds.

For Filip, continued technological advances spell increasingly customizable beauty solutions. They include LUNA fofo, the world's first two-in-one cleanser and analyzer. When connected to the FOREO For You mobile app, the device delivers skin stats direct to users to users' screens, before synching a customized cleansing routine to the brush itself. He explains, "Future products will detect air quality and user's skin condition in real time. We'll soon be able to analyze the statistics of previous treatments and monitor skin's condition to determine what kind of treatment, products or tools are most effective for the days and weeks ahead. It will be totally personalized – the device becomes your own smart skincare helper."

FOREO's outlook has expanded since the brand's early days, and its founding 'For Everyone' philosophy now includes tailor-made solutions for fully customized care. Nonetheless, Filip remains committed to bringing professional-level treatments into the homes and lives of millions - because after all, everyone deserves to feel their happiest, most confident best, not just today, but everyday!

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Since establishing FOREO in 2013, Filip Sedic has steered the renowned beauty tech brand to global success. In recognition of his achievements, Top Business Idol has profiled the inventor alongside the likes of Jack Ma, Larry Page, and Bill Gates.

Pudong, Shanghai -- (ReleaseWire) -- 09/17/2018 -- Meet the man behind the world's fastest-growing beauty tech company: Filip Sedic, founder and CEO of FOREO. Since 2013, the Bosnian-born Swede has led a global team in creating forward-thinking solutions spanning oral care to skincare. Adding to a long list of accolades and awards, Filip was recently profiled on Top Business Idol, joining well-known entrepreneurs including Bill Gates and Elon Musk.

The article discusses the history of FOREO, and how it was in fact Filip's wife, Ivana, who was the inspiration behind it's very first product. "When we first met, she would go for regular facials," the Top Business Idol recalls. "But after our first daughter was born, she had less time for indulging in lengthy treatments. In 2012, she started using a well-known facial brush. It actually made her skin worse! I took a look and realized that its design - conventional bristles and detachable brush heads - meant it was harboring dirt and bacteria. We started researching a gentler, more hygienic alternative, but it just didn't exist. So we set about designing our own."

The resulting device was LUNA, a revolutionary facial cleanser that was gentle enough to use every day, while removing an impressive 99.5% of oil and dirt. But the biggest difference between LUNA and just about anything else available at the time was its material: ultra-hygienic, medical-grade silicone. So significant was this move from conventional nylon bristles that Filip decided to incorporate silicone into the cleanser's name.

"Not many people know this, but when Neil Armstrong and Buzz Aldrin first stepped on to the surface of the moon way back in 1969, they did so wearing silicone-soled boots," explains Filip. "Since silicone was the most striking point of differentiation between our LUNA facial brush and conventional models, we decided to honor the material with the name."

That was 2013, and since then, FOREO has gone from strength to strength. Its achievements include the world's first silicone sonic toothbrush, ISSA; and more recently, the UFO smart mask, created to enhance skin's absorption of a range of expert-developed, Korean-sourced formulas in just 90 seconds.

With more than 200 design patents to his name, Filip's passion for innovation shows no sign of slowing down. Of recognition from Top Business Idol, he said, "It's an honor to find myself in such great company! FOREO is actually a short form of 'For Everyone,' and this is a great platform for helping us spread our experience and expertise even more widely."

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

The company’s new CEO believe that their gadgets can replace the entire ecosystem of face masks.

Shanghai, China -- (ReleaseWire) -- 08/06/2018 -- At CES 2018, FOREO, the Sweden-based brand known for creating highly advanced at-home skin care tools and toothbrushes, launched its latest beauty product, FOREO UFO. This is the world's first smart mask treatment that provides spa-level facial treatment in only 90 seconds.

Last year, the keyword "mask" ranked first in all major search sites, and this category's online sales accounted for 40% of the global beauty market. Also, statistics show that the women spend up to 120 hours on masking per year (especially in Asian countries).

Typical sheet mask treatment is time-consuming, which is the reason why Filip Sedic, founder of FOREO, wants to create products that allow lazy girls to become beautiful. Ever since establishing FOREO in 2013, Sedic, a Bosnian-born Swede, has been active in all aspects of the now multinational brand. In particular, this man plays a pivotal role in product development, heading up a team of R&D professionals collectively known as the FOREO Institute.

Under his leadership, the FOREO brand is reflected through core beliefs on innovation, imagination, and design. From the first LUNA to this year's UFO, Filip has led the company to combine beauty and practicality for more efficient and effective skin care treatment.

FOREO UFO, short for Ur Future Obsession, aims at solving problems that traditional sheet masks have, such as low penetration rate, poor facial coverage, and time-consuming troubles. UFO is not only an auxiliary tool for masks but also positioned to replace traditional masks. In 90 seconds, this smart masking tool can give the results of a typical sheet mask treatment (15-20 minutes).

UFO has a medical grade silicone body, IP68 waterproof design, as well as USB charging. The device's signature T-Sonic pulsation technology can produce 8000 pulsations per minute, which presents a more sophisticated experience than a sheet mask can. Also, UFO works with an app which will scan the mask of choice before use.

Filip points out: "This is not an independent product line, but a brand new platform. I expect that it can connect the ideal life of the future with the most cutting-edge technology."

Just like other lovely FOREO products, UFO reflects Filip's vision of the future where smart tech and skincare are perfectly combined. "For example, if you look out the window, the weather is very humid and a little soggy. Our products will clearly know how the air quality is, and whether your skin condition is dry or tired, and then adjusts itself based on these data," says Filip, " If you think further, this product can also analyze the results of your last treatment and predict what kind of treatment you will need for the next few days or weeks. So it will be very user-friendly."

The simple setup and quick execution of FOREO UFO allow users to incorporate it into the skincare routine easily. Filip believes that it can soon replace the entire ecosystem of face masks since users no longer have to place a face-shaped piece of paper over their faces, and wait for the product to soak in over time. For more information, visit us at topbusinessidol.com.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

A new beauty gadget that can fit into busy lifestyle and replace face masks.

Pudong, Shanghai -- (ReleaseWire) -- 08/06/2018 -- At this year's CES, the world's leading tech manufacturers showed off their latest products, newest gadgets, and best innovations. Foreo, a high-end personal care brand from Sweden, brought its newest smart mask treatment tool, Foreo UFO. Compared with the traditional sheet mask, this facial mask is not only practically improved, but also provides an innovative masking experience that impresses many users.

After the global launch on February 6, Foreo UFO also attracted many customers to snap up. What does Foreo advocate for this new technology beauty product experience? What groundbreaking products will the brand release in the future?

To meet the needs of consumers, the products have to break the routines

Beauty technology is a niche in both technology category in the broader sense and the beauty industry. What does Foreo think of the development prospects and trends of beauty technology?

It is rare for a skincare product to turn up at CES. But according to the company, many new technologies related to the beauty industry were found in CES 2018. For example, Foreo UFO provides SPA-level facials in just 90 seconds and incorporates T-Sonic pulsation technology that can be activated by smartphones. Other beauty brands also released mini-UV sensors or mirrors with voice control.

Foreo believes that the promotion of beauty technology needs a step ahead. To meet the needs of consumers is not enough anymore, and the brands should also break the routine so that they can change consumers' habits of beauty care. Today, the future of beauty technology is a blue ocean market all over the world. Whoever can do more than meeting consumer needs, and create new experiences can become a giant in this industry.

Founder of the company, Filip Sedic thinks that breaking the routines is a great chance to set a new standard for the industry. "This is the world's first smart facial mask treatment that provides a spa-level facial care in 90 seconds. This new product combines T-Sonic pulsation technology with the smart app to make your mask experience more efficient. It set a new level in the industry and allows us to develop more sophisticated products," says Filip.

To create a new mask product with Foreo innovation

Foreo is now one of the leading brands in the beauty technology industry and has its own phenomenal product, LUNA facial cleansing brush. And at CES 2018, the company showed off its new mask technology concept. So, what is Foreo's idea about its innovation and development?

The company says that they firmly believe that self-confidence makes life full of vitality. This belief is what supports Foreo to be continuously innovative and launch cutting-edge products. For LUNA, Foreo is the first brand to use medical grade silicone and T-Sonic pulsation technology for cleansers. This groundbreaking innovation is at the heart of Foreo and is fully reflected in the new UFO mask.

Foreo spent 4 years secretly developing UFO series. Filip gathered skin experts, cell biologists, aesthetic designers, mechanical engineers. They first did researches on the habits of women using masks around the world and found that many girls are used to using masks but the experiences are not very satisfying. For many years, the changes in stunt are far more than the innovation and progress of the industry itself. What Foreo thinks is, since everyone has to spend so much time and money on the mask, why can't we change it all? As a result, women's dressing tables are getting the cutting-edge Foreo products that allow them to enjoy skin care anytime, anywhere.

To provide more efficiency and cost performance than sheet masks

Foreo UFO is not only an auxiliary tool for masks but also an innovative instrument designed to replace traditional mask care. What can be done in 90 seconds? Make a cup of coffee? Or listen to half a song? This is exactly how long UFO takes to complete a facial care: only one-tenth of the average mask time.

Other than that, its advantages include a medical grade silicone body, IP68 waterproof design, as well as USB charging. When it comes to technology, users can be able to program it with the accompanying Foreo app. This app can scan the mask to identify the latest mask care mode, adjust and synchronize to the device based on the individual skin condition and needs. Also, UFO uses LED lights to help the mask itself and offers a range of skin care treatments, including anti-aging (red LED), radiance and evenness of skin (green LED) and anti-acne (blue LED).

Each treatment combines carefully selected temperature and pulsation for better and soothing facial effects. Customers can also select the UFO-activated mask. These ultra-soft microfiber masks ensure a satisfying skin condition from morning to night, and each formula comes with a unique UFO care model, including the Call It a Night Mask and the Make My Day Masks.

According to the company, there are many innovative beauty gadgets people can expect. Filip says,"We will continue to say no to thousands of projects so that we can really focus on the few that are truly important and meaningful to us." For more information, visit us at topbusinessidol.com.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Beauty starts with skincare, not makeup.

Pudong, Shanghai -- (ReleaseWire) -- 08/06/2018 -- FOREO, an innovative Sweden-based brand whose products has occupied 70% of the Chinese facial cleanser market, showed off its new smart mask treatment FOREO UFO this year. This product is set to set off a new global skin care revolution and guides the future skin care trend.

FOREO UFO is the world's first smart mask product. After four years of research and development, the company is confidently called it "Ur Future Obsession." It can provide Spa-level facial treatment for users in just 90 seconds. As a smart electronic beauty instrument, UFO uses LED lights to help the mask itself and offers a range of skin care treatments, including anti-aging (red LED), radiance and evenness of skin (green LED) and anti-acne (blue LED). With its thermal technology, it helps to soothe the skin, open pores and allows the active ingredients of the mask to penetrate the bottom layer of the skin. Also, the condensation technology tightens the skin to effectively reduce pores and lock the essence inside.

FOREO UFO has the accompanying UFO Masks. The fine fiber mask is very permeable. The Make My Day Mask can effectively awaken the skin in the rushing morning, and The Call It a Night Mask is designed to replenish nourishment for the tired skin in a few minutes at night.

Like other cool products from FOREO, the concept of UFO comes from the founder of the company, Filip Sedic. This Bosnian-born man is an inventor and an engineer with more than 200 international patents assigned to his name and more than 150 product design awards. Graduated from the University of Zagreb, Filip has successfully transformed to a product designer in the recent years.

With the belief that the best solutions should not be reserved for the wealthy few, Filip established his beauty care brand in 2013 and named it FOREO, short for "For Every One". Not long after Filip entered the beauty instrument market, the company's first flagship product, LUNA Facial Cleansing Brush, has set off a trend globally.

As the Chairman of the Board and the primary inventor of FOREO, Filip has gathered skin experts, cell biologists, aesthetic designers, mechanical engineers. The team breaks the old design and has launched a series of award-winning product lines in nearly a decade. With medical-grade silicone material and the T-sonic pulsation technology, LUNA quickly became an online hit. In 2014, FOREO released ISSA, a sonic, silicone brush that combines comprehensive cleaning with a gentle, non-abrasive touch.

From the first LUNA to this year's UFO, Filip has led the company to combine beauty and practicality, while making revolutionary changes for the beauty industry. "For many years, people have always been pursuing the trend, and they have never really thought about how to use products to change the trend," says Filip.

For the latest UFO, Filip believes that it is a great chance to set a new standard for the industry: "it set a new level in the industry and allows us to develop more sophisticated products,"

Following LUNA and ISSA, this 90-second masking concept promoted by FOREO is going to be a hot topic in the beauty industry and even in the technology industry in 2018. The new skin care revolution is coming.

For more information, visit: http://topbusinessidol.com/post/filip-sedic.

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Cute things can make people happy, and that’s why they can be kept longer.

Pudong, Shanghai -- (ReleaseWire) -- 08/06/2018 -- From the first LUNA to this year's UFO, FOREO has done a lot to revolutionize the beauty world and has been known for its lovely skincare gadgets. In just 5 short years, the company has been receiving international accolades for their cutting-edge design, branding, and innovation, such as ICMAD City Award for Package Design Innovation: Skincare Face and Cosmopolitan Beauty Awards 2017 for Love at First Sight. Filip Sedic, the founder of the brand, points out that it is because the brand has combined the Nordic design with state-of-the-art beauty technology.

As a beauty instrument brand that has always focused on product development and innovation, FOREO has a lot of "firsts": FOREO UFO, the world's first smart facial mask treatment that provides a spa-level facial care in 90 seconds; FOREO LUNA for MEN, the first smart facial cleanser for men which is designed specifically for men's skin and drives out the skin's impurities to help prevent razor burn... All of them have one thing in common: they look cute and simple.

"Cute things can make people feel happy, and things that make us happy will accompany us for a longer time," says Filip, "The reason why we keep something for a long time is that it suits us and it is easy to use. This is like a virtuous cycle."

According to the company, they are not confi¬ned by antiquated designs and don't just improve existing designs. Instead, they tear them down completely and restart from the ground up. This creative destruction is at the heart of what we do and is refl¬ected in the unique FOREO product designs.

Every FOREO device has been designed in Sweden and developed with leading dermatologists and estheticians. "Every designer has a gift for design, but the environment largely determines the design concept and style. The Nordic design was not like the one we saw today. It has gradually simplified the original, elegant form since World War II, and started to focus more on comfort," says Filip, "After a brutal war, people are more yearning for freedom, and do not like to live with complex things."

However, just because they look cute and beautiful doesn't mean that they are at the cost of practicability and effectiveness. "Our team always believes that functionality and usability should be the first priority to ensure that our products can perform better than customers' expectations. Each of our steps is based on better functions, and then we think about the design," says Filip. For more information, visit us at topbusinessidol.com.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

This Sweden-based brand thinks that you should never get bored while getting beautiful.

Shanghai, China -- (ReleaseWire) -- 08/05/2018 -- As a pioneer brand that combines beauty and practicality, Foreo has made beauty and skin care no longer monotonous. This Sweden-based company, with ten years of product research and development, has set off a new revolution in the field of electric beauty in the Chinese market and has long been popular on women's dressing tables.

Pioneering design that overthrows tradition

As a beauty instrument brand that has always focused on product development and innovation, Foreo has a lot of "firsts": the first cleanser to change the lifestyle of women and men, the first facial cleanser for men...

As Foreo's products have long been popular around the world, few people know the story behind the brand. In fact, according to founder, Filip Sedic, the original intention of Foreo was very simple: to create a product that not only caters to young people but also is suitable for the middle-aged and the older.

For a long time, professional care has always been the privilege of a few rich people. When people want to enjoy the professional and scientific beauty and skin care, they have to go to beauty salons or buy expensive high-end beauty care tools. Filip noticed this and adhered to the philosophy of letting everyone enjoy new technology at a reasonable price. In nearly a decade, he has gathered skin experts, cell biologists, aesthetic designers, mechanical engineers to break the outdated design and launch the new Foreo products. Foreo, which means "For Every One", is always committed to innovation, and hopes that everyone can have his or her own beauty products that generate happiness.

Foreo has never regarded itself as a traditional beauty company. When it comes to Foreo, what comes to people is the Luna cleanser. Indeed, it has become a hit in more than 5000 off-line stores in 40 countries. But Foreo has more than that. Its electric toothbrush, Issa, also makes the biggest change in oral care products. Both Luna and Issa have allowed people to enjoy the innovative and professional experience of facial and oral care at home. Recently, Foreo has introduced a new product series, UFO. "This is not an independent product line, but a brand new platform," says Filip, "My expectation is to let it connect the ideal life of the future with the most cutting-edge technology."

A Skincare revolution that engulfs the world

The Foreo Luna Cleanser, which takes only 3 days to refresh your face, has set off a new revolution in skin care.

Before Foreo, people were more accustomed to traditional beauty care products in bottles and jars. Filip realized that there had been no truly innovative products in this field for more than a decade. That's where the Foreo comes in.

"For many years, people have always been pursuing the trend, and they have never really thought about how to use products to change the trend," says Filip, "I admire great scientists like Nikola Tesla, the Apple co-founder Steve Wozniak, the French explorer Jacques Cousteau. They changed the world but never boasted about what they did. They just worked hard and did a lot of real things. Science and exploration are always my enthusiasm."

In the spirit of innovation, Foreo's products are full of technology and fun. "It is not easy to change the skin care habits of consumers, but fortunately, people are always curious about good products, especially Chinese consumers. They are more willing to try new things. This is one of the reasons why Foreo entered the Chinese market and became a hit overnight," adds Filip.

The key to the future skin

Just like the brand's slogan, "Beauty for Beautiful People", Foreo defines itself as a humanized brand that creates all the possibilities for the future and people's lifestyle.

"I hope that in the future, we will be understood and agreed with by the next generation. It is our goal. Just like the new UFO we just released, this is the world's first smart facial mask treatment that provides a spa-level facial care in 90 seconds. This new product combines T-Sonic pulsation technology with the smart app to make your mask experience more efficient. It set a new level in the industry and allows us to develop more sophisticated products," says Filip.

Filip also has a great vision for the future product line: "The new smart cleanser we are about to launch may be a new beginning. It can learn by itself and make progress every day. For example, if you look out the window, the weather is very humid and a little soggy. Our products will clearly know how the air quality is, and whether your skin condition is dry or tired, and then adjusts itself based on these data. If you think further, this product can also analyze the results of your last treatment and predict what kind of treatment you will need for the next few days or weeks. So it will be very user-friendly." With his new high-tech products, Filip describes an exciting future where smart lifestyle becomes the actual way people live. For more information, visit us at topbusinessidol.com.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Any combination of tech and skincare gets this man super excited.

ShangHai, China -- (ReleaseWire) -- 07/31/2018 -- FOREO, a celebrated Sweden-based innovator in beauty care, has revolutionized the way to care for oneself via smart and effective technology. A facial cleansing brush called LUNA has spread all over the world and has become a sought-after product for cleansing and skin care. Today, this product from a 4-year-old company has occupied a large part of the market share.

This year, FOREO has released a new product FOREO UFO, which is designed to refresh users' faces in only 9 seconds. This new product combines T-Sonic pulsation technology with the smart app to make masking experience more efficient.

All these lovely FOREO products are from the hands of a tall man. Filip Sedic, FOREO's founder, was born in Stockholm, Sweden. With the Swedish design and natural creative ideas, this industrial designer has made each product both aesthetic and practical.

Simple Nordic design

It is fair to say that there is a stereotype that Nordic people tend to design their products beautifully. Filip believes that though every designer has a gift for design, the environment largely determines the design concept and style.

"The Nordic design was not like the one we saw today. It gradually simplified the original, elegant form after World War II, and started to focus more on comfort," says Filip, "After a brutal war, people are more yearning for freedom, and do not like to live with complex things. The same is true when designing FOREO products, and our focus is always on functionality and user experience. Each of our steps is based on better functions, and then we think about the design."

A China fan

In 2013, the first FOREO store in China was set up in Shanghai. The company was awarded as the top Beauty Device 2 years in a row since 2016, and today, there are more than 350 offline counters and stores in this country.

"When I am in this country, I feel that everything is possible. The only limit is your creativity," says Filip, "I learned patience and long-term thinking in China, and the life rhythm here gave me a unique philosophy of life."

Filip points out that Chinese consumers and FOREO are a natural match. He said, one of the reasons why the company can gain a foothold in the Chinese market is that Chinese consumers to be more willing to try new products. "It is not easy to change the consumers' habit from bottles and jars to beauty equipment. However, Chinese consumers are curious. They are more willing to try new things, and they are happy to introduce good products to others," says Filip.

According to Filip, FOREO plans to open up more offline stores this year to allow consumers to touch and feel the products.

Skin care for men

But FOREO has never forgotten skin care for men. The FOREO Luna 2 for Men is a 3-in-1 facial scrub brush, pre-shaving, and anti-aging tool. The Cleansing Mode directs T-Sonic pulsations through silicone bristles to remove impurities while cleansing deeply in a way that protects the skin's moisture barrier. In Anti-Aging Mode, the LUNA 2 for MEN channels lower-frequency pulsations through a curved surface of concentric ridges to help reduce the visible signs of aging.

Filip says skin care has become an essential part of men's lives, and he is indeed a man who often takes care of skin. "Of course, we focus more on healthy lifestyle and positive attitudes to improve happiness and quality of life. All these things are all closely related to beauty," adds Filip, " We are not only talking about women's beauty, but also male products. Men often secretly use their girlfriends or wives products when they go out. So before you leave the bathroom, please check your UFO again. If it is missing, don't be surprised." For more information, visit us at topbusinessidol.com.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

What drives this man to make the dream product that every girl in the world wants?

Pudong, Shanghai -- (ReleaseWire) -- 07/03/2018 -- Since entering the Chinese market a few years ago, FOREO, a Sweden-based beauty device brand, has become popular on girl's dressers. As the first company which applies medical silicone to facial cleansing devices, it is taking the beauty industry by storm and its LUNA range has already received widespread coverage in magazines such as Glamour and Vogue.

Filip Sedic, the company founder, is a Bosnian-born Swedish inventor and engineer with more than 200 international patents assigned to his name and more than 150 product design awards. With the belief that beauty starts with skincare, instead of makeup, he brought together the expertise and wisdom of dermatologists, cell biologists, aesthetic designers, and mechanical engineers.

So, what drives this man to make the dream product that every girl in the world wants? Or what are the secrets to make it?

"For Every One"

Graduated from the University of Zagreb, Filip has successfully transformed from an excellent industrial designer to a product designer in the recent years.

When he met his wife Ivana in Croatia and started a family, Filip, who was full of adventurous spirit, decided to start his own business and eventually founded FOREO, the world's fastest-growing beauty-tech brand which delivers a wide range of beauty and well-being solutions globally a vanguard cleansing device brand, in 2013.

Why FOREO? As an entrepreneur who is full of adventurous spirit, Filip believes that they can't just improve existing designs in the market. Instead, he decided to make a bold move: tear them down completely and restart from the ground up to ensure the best solutions are not reserved for the wealthy few. That's why he named his brand FOREO, short for "For Every One."

Since the establishment of FOREO, Filip has been active in all aspects of the now multinational brand. In particular, this man plays a pivotal role in product development, heading up a team of R&D professionals collectively known as the FOREO Institute.

Girl's Dream Beauty Product

With the birth of the FOREO, Filip entered the beauty instrument market and its first flagship product, LUNA Facial Cleansing Brush, has set off a trend globally.

The idea of creating such a groundbreaking product came from a daily dialogue in the bathroom.

"Back in 2012, my wife, Ivana, was using a facial cleanser that was very popular in the market and complained to me that her face condition became worst with the cleaner." Filip recalled, "It was using a replacement brush head and looking at it, I was pretty sure that the brush accumulates more dirt and bacteria than a normal set of hands."

He continued: "I looked for an alternative in the market but could not find one. We decided to design one by ourselves. We know that woman's facial skin is super tender and delicate, so we decided to use medical grade silicon-based material instead, which is anti-bacterial and perfectly safe. We want the product to have a simplistic look but fully functional."

LUNA Facial Cleansing Brush made its debut back in 2013. With medical-grade silicone material and the self-developed T-sonic technology, it quickly became an online hit.

Later, in 2014, the FOREO Institute made the boldest step forward in toothbrush design in 60 years with ISSA: a sonic, silicone brush combining comprehensive cleaning with a gentle, non-abrasive touch, which had won the Red Dot Design Award even before it hit the market.

With Filip as inventor-in-chief, the FOREO Institute has established a reputation for disrupting beauty world conventions. That could be packing high-end technologies into handheld at-home devices, as is the case with the ESPADA Acne-Clearing Blue Light Pen; or more recently, challenging the widely accepted efficacy of sheet masks to create a 90-second smart alternative. Called UFO, the puck-shaped device beautifully debunks the myth that professional-level skincare demands a hefty investment of both money and time.

From the initial LUNA Facial Cleansing Brush to the UFO series, Filip combined practical and straightforward design concepts with advanced technology, making trendy products that every girl dreams of and capturing women's hearts around the world.

From Word-of-Mouth to Imagination

For the last five years, FOREO has mainly grown via word of mouth, which means that the company is turning its customers into its brand ambassadors. Filip pointed out that if his customers enjoy using FOREO products, they will recommend them to friends and family.

This word-of-mouth marketing works. In China, FOREO was awarded as the Top Beauty Device 2 years in a row since 2016. And in 2017, the global sales of LUNA Facial Cleansing Brush grew more than 500% and became the world's No. 1 Beauty Device.

FOREO is now represented in more than 50 countries globally with more than 5000 offline stores, 350 of which have been set up in China. According to the company, they plan to open up more offline stores this year, which allows consumers to experience the products, to touch and feel.

After opening up the market through technology and quality, the company plans to rely on imagination to make better products and services. Fortunately, this has always been what FOREO is good at.

"Most beauty brand's central proposition is Brand Management. FOREO does not even have a Brand Manager," Filip said, "We are into Imagination, Innovation and Design – I am FOREO's CIO – Chief Imagination Officer."

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The secrets behind the company who gained the biggest share in the Chinese beauty instrument market.

Pudong, Shanghai -- (ReleaseWire) -- 07/03/2018 -- On May 22nd, the Shanghai Expo Creative Show witnessed a futurist launch event. With the help of holographic technology, Filip Sedic, founder of FOREO, landed on the FOREO UFO show and shared his story behind this Sweden-based brand.

Though FOREO sounds like an unfamiliar name to most people, LUNA Facial Cleansing Brush, its flagship product, may ring a bell.

A Gift for His Wife

Filip Sedic has been a tech enthusiast since he was a child. When he was a 10-year-old, he developed an idea of developing a new toothbrush. In 2012, as an industrial designer, he was still full of his electric toothbrush.

The birth of LUNA Facial Cleansing Brush was just an accident. One morning, Filip was testing a prototype electric toothbrush in the bathroom. It was when his wife, Ivana, complained about how her face condition became worse after using a popular facial cleanser. The husband looked at his wife's cleansing device and soon found the reason.

That was a cleanser with a brush, which would make great friction. The brush will be still wet in the morning, and it is easy to accumulate dirt and bacteria. When you use it, the brush will rub the skin's protective layer, and the bacteria will invade, so your skin will get worse," Filip said," I looked for an alternative in the market but could not find one. We decided to design one by ourselves. We know that woman's facial skin is super tender and delicate, so we decided to use medical grade silicon-based material instead, which is anti-bacterial and perfectly safe. We want the product to have a simplistic look but fully functional."

A year later, Filip founded FOREO and launched the first product, the LUNA Facial Cleansing Brush. Its shell and brush head are made of medical-grade silicone material, and it also adopts the T-sonic technology developed by the company. Once launched, it quickly became an online hit.

3 Trump Cards

In less than five years, FOREO has won more than 100 awards, and its sales volume has increased rapidly year after year. In the beauty device market, LUNA Facial Cleansing Brush gained the most significant share in China in 2016 and 2017. In 2017, its global sales increased by more than 500%, ranking first in the worldwide beauty instrument market.

According to the company, three factors have contributed to its brilliant achievements: advanced technology, quality user experience, and the impression-shaping offline stores.

Advanced Technology

Filip pointed out that the biggest difference between FOREO and traditional skin care brands is that, thanks to the groundbreaking technology, the former can complete beauty treatments in less time.

FOREO is a technology-oriented company. With more than 100 patents, the company's R&D team accounts for more than 30% of the total number of employees. In the Shanghai office, the R&D team has more than 50 technical experts from 26 nations.

Filip believes that a diversified team that allows every R&D staff to be a part of the ongoing projects will ensure open minds and better creativity.

While hundreds of R&D projects are underway, only a few FOREO products have gone to the rack. Every time the company is making decision to develop a new product, Filip will repeatedly ask himself a question: can we use this new product to change the industry?

He said:"We will continue to say no to thousands of projects so that we can really focus on the few that are truly important and meaningful to us."

This is also FOREO's corporate goal: to produce the most disruptive and user-friendly products of the most commonly used skin care products.

User-friendly Experience

Specifically, there are four highlights of LUNA Facial Cleansing Brush. First of all, many users can feel the effect immediately after using this product. People commented online that for 18 years they had never felt their faces were washed until they used this product for the first time.

Second, it is easy to use. The LUNA Facial Cleansing Brush is pleasingly simple in appearance, and it is easy to get started with only three buttons. Unlike some cleansing devices that require regular replacement of brush heads and frequent charging, LUNA Facial Cleansing Brush adopts silicone material that can be used for life. It is easy to clean and does not need to replace the brush head. Also, the battery can be used up to nine months after it is fully charged.

Lastly, FOREO promises a two-year after-sales warranty service, which allows consumers to have a new LUNA Facial Cleansing Brush if any problems happen in two years. Filip said that FOREO is the first to promise a two-year warranty in the industry, and he is proud of it. He said: "In FOREO, we are all about customer experience. Memorable moments were mostly from our customers."

Impression-Shaping Stores

In general, electronic product counters in shopping malls are located on the 5th or 6th floor or other isolated areas. However, Filip did not think of his products as consumer electronics, but instead clearly positioned them as beauty products.

On the one hand, presenting them together with skin care products, cosmetics, and perfumes is more conducive to shaping consumer awareness for FOREO. On the other hand, placing products on the first floor can also allow more consumers to see.

In 2013, the first FOREO counter in China was set up in Shanghai. Today, there are more than 350 offline counters and stores in this country. According to the company, these stores can convert 80% of the experiencers into purchasers.

Take FOREO to the Next Level

LUNA's word-of-mouth marketing was successful. The fact that only a single product has become a hit, however, also causes some troubles. "Most consumers have heard of Luna, but few people know FOREO," Paul Chan, General Manager of FOREO Asia Pacific China said, "When consumers buy the LUNA Facial Cleansing Brush, what is being promoted is LUNA, not FOREO."

Therefore, FOREO now is marketing both online and offline. Regarding the online promotion, the company invites celebrities as brand ambassadors. On the offline market, FOREO continued to expand counters and stores to expose other products of FOREO further.

Paul said that Filip, an entrepreneur with geek spirit, can quickly learn the characteristics and culture of the local market with a very open mind, which is one of the reasons why FOREO can soon adapt to the Chinese market. Today, FOREO's sales in Chinese market already account for about 40% of the total sales.

Filip believes that Chinese consumers and FOREO are a natural match, because Chinese people, like other East Asian, have paid more and more attention to skin care and spend more time on this than people in other countries and regions. Also, the Internet allows Chinese consumers to be more willing to experience and try new products.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm