The "Balsamic Vinegar of Modena, the Original" project joins some of the world’s best cuisine in this huge no profit event with 100% of net proceeds helping fight hunger.

Modena, Italy -- (ReleaseWire) -- 10/12/2018 -- The Protection Consortium will attend the 11th annual NYCWFF from October 11th to 14th

BALSAMIC VINEGAR OF MODENA RETURNS TO NYC TO PLAY ITS PART IN ENDING HUNGER

The Consorzio Tutela Aceto Balsamico di Modena (Consortium for the Protection of Balsamic Vinegar of Modena) will support the 11th edition of the Food Network & Cooking Channel New York City Wine & Food Festival (NYCWFF). With more than 70 events taking place at locations across New York, 100% of the net proceeds will benefit hunger-relief organizations No Kid Hungry® and Food Bank For New York City.

Federico Desimoni, Director of the Consorzio said: "The NYCWFF Is one of the most relevant food event in the USA. We cannot miss it. We want to play our part by offering passionate gourmands the opportunity to get up-close-and-personal with some of the world's best products. After our first participation, last year, we understand that it is the perfect location to meet aware, engaged and inspired people to promote our key message of how to protect and recognise the authentic Balsamic Vinegar of Modena. We're excited to be there and to be able to stand before the most renowned chefs, winemakers, spirit producers, culinary personalities, industry professionals, and partners".

The "Balsamic Vinegar of Modena, the Original" project will be presented at Southern Glazer's Wine & Spirits of New York Trade Tasting hosted by Wine Spectator and presented by Beverage Media on Friday October 12, from 12 to 5pm. In the days after the so-called "Black Gold" will be protagonist at the Grand Tasting presented by ShopRite featuring Culinary Demonstrations presented by Capital One® on Saturday & Sunday October 13-14, from 12 to 6pm: the signature event of NYCWFF which brings the best local NYC restaurants and most sought-after wines and spirits under one giant roof for two days of foodie bliss.

The Consorzio will be also one of the sponsors at the luxurious, brand-new NYCWFF event Truffle Takeover, presented by Urbani Truffles on Friday, October 12, 7:00PM – 10:00 PM, taking place at The Bowery Hotel, the symbol of style and sophistication in New York City's Lower East Side. Balsamic Vinegar of Modena will be perfectly reinterpreted by Chef de Cuisine, Brian Gonia, of Atoboy NYC, a two Michelin starred Korean restaurant in New York.

With the "Balsamic Vinegar of Modena, the Original" project, co-financed by the European Union, the Consorzio aims to develop positive dynamics towards the US market and to raise informed purchasing awareness to get consumers to choose protected products over counterfeit and deceptive ones. In the US market the level of recognition of European Geographical Indication productions, such as Balsamic Vinegar of Modena, is insufficient and brand awareness is highly generic.

The campaign also features a web portal http://www.originalbalsamicvinegar.eu and pages dedicated to the main social network:

Facebook @originalbalsamicvinegar
Instagram @originalbalsamicvinegar
Twitter @theoriginalbv

More information:
Blancdenoir srl
Piazza Matteotti 25
25015 Desenzano del Garda (BS) Italy
press@blancdenoir.it
+39 030 7741535

The content of this message represents the views of the author only and is his sole responsibility. The European Commission and the Consumers, Health, Agriculture and Food Executive Agency (CHAFEA) do not accept any responsibility for any use that may be made of the information it contain.

For more information on this press release visit: http://www.releasewire.com/press-releases/balsamic-vinegar-of-modena-returns-to-nyc-to-play-its-part-in-ending-hunger-1060650.htm

The Protection Consortium will host a troupe of the world-renowned Institute to realize a documentary video series about the original Balsamic Vinegar of Modena, with the participation of Massimo Bottura, the world’s best chef.

Modena, Italy -- (ReleaseWire) -- 09/19/2018 -- The promotional campaign in the USA has an additional educational dimension.

The Protected Geographical Indication Balsamic Vinegar of Modena is so inimitable that The Culinary Institute of America (CIA) will make a series of 10 educational videos on how the so-called Black Gold of Modena is made, where it comes from and why it is unique. The collaboration between the Consortium for the Protection of Balsamic Vinegar of Modena and the world's best professional culinary school is part of the three years project "Balsamic Vinegar of Modena, the Original", focused on the USA and financed by the European Union.

A troupe from The CIA will be hosted in Modena at the end of September to shoot 10 videos about the territory, the production process, history, tradition and quality, with visits to the "acetaie" and interviews with producers and chefs. Special guest Massimo Bottura, chef patron of the two times best restaurant in the world, Osteria Francescana. The educational videos will tell to culinary students, chefs, foodies and consumers everything there is to know about the Original Balsamic Vinegar of Modena and will be available on http://www.CIAprochef.com and on social networks.The series will also take part in The CIA's Worlds of Flavor programming and the World Culinary Arts series, winner of two James Beard Awards and a Telly Award for best documentary film series.

After the success of the first year of activities, the Consortium will spend next two years promoting the added value of Balsamic Vinegar of Modena and the Protected geographical Indication in the USA. The main states on which the campaign will focus are California, Florida and New York City. The next appointment in the USA will be in NYC, for the Wine & Food Festival in October 11-14, attending the Southern Glazer's Wine & Spirits of New York Trade Tasting hosted by Wine Spectator and the Grand Tasting presented by ShopRite featuring Culinary Demonstrations presented by Capital One®.

The campaign promotes the added value of the product, in terms of authenticity, safety, traceability, and labelling guaranteed by the European trademark protection and wants to enhance the competitiveness of Balsamic Vinegar in the United States- It has been financed by the European Union and also features a web portal http://www.originalbalsamicvinegar.eu and dedicated pages on the main social networks.

More information:

Blancdenoir srl
Piazza Matteotti 25
25015 Desenzano del Garda (BS) - Italy
press@blancdenoir.it
+39 030 7741535

Follow us:

Facebook: Balsamic Vinegar of Modena, the Original
https://www.facebook.com/originalbalsamicvinegar/

Instagram: @originalbalsamicvinegar
https://www.instagram.com/originalbalsamicvinegar/?hl=it

Twitter: @theoriginalbv
https://twitter.com/theoriginalbv

The content of this message represents the views of the author only and is his sole responsibility. The European Commission and the Consumers, Health, Agriculture and Food Executive Agency (CHAFEA) do not accept any responsibility for any use that may be made of the information it contains.

For more information on this press release visit: http://www.releasewire.com/press-releases/balsamic-vinegar-of-modena-establishes-a-collaboration-with-the-culinary-institute-of-america-1050267.htm

The "Balsamic Vinegar of Modena, the Original" project has been much appreciated at Summer Fancy Food in NYC where it also played the starring role at the “100per100 Italian Gala”

Modena, Italy -- (ReleaseWire) -- 07/13/2018 -- After the debut of last year, here is a great success for the second edition of the "Balsamic Vinegar of Modena, the Original" project at Fancy Food Show in New York. The Show is the largest for specialty food in North America, featuring exhibitors from 54 countries as well as the United States and continues to attract top buyers eager to make new connections with food artisans and entrepreneurs.

"At our booth - added Mariangela Grosoli, President of the Consortium - we received the chefs of AICNY (Italian Association of Chef New York), who were able to taste the product and learn about its characteristics and versatility in the kitchen. We also had the possibility to meet bloggers and journalists of important newspapers, interested in knowing our protection actions and understanding how these are carried out in different countries, aware that at the moment in the United States there is no instrument of action against counterfeit, imitative and evocative products. The main interest of the media professionals is writing about the authentic product ".

The Consortium for the Protection of Balsamic Vinegar of Modena was also the key player of the evening "100X100 Italian Gala" - an exclusive event organized at the Scavolini Soho Gallery by "I love Italian Food" and in collaboration with the Italian Association of Chef New York. Balsamic Vinegar of Modena was an element of excellence not only in the dinner menu but also at the time of the award ceremony for the "100X100 Italian Awards". The President of the Protection Consortium Mariangela Grosoli personally delivered the recognition as best Italian ice cream in New York to "L'Arte del Gelato".

The Consorzio will spend still two years promoting the added value of Balsamic Vinegar of Modena and the PGI logo (Protected Geographic Indication) in the USA. The main states on which the campaign will focus are California, Florida and New York City. The next appointment in USA will be indeed in NYC, for the Wine & Food Festival in October, while in September the Consorzio will host in Modena a group of representatives of the Culinary Institute of America (CIA) which will realize a short movie about the product and his territory.

The campaign promotes the added value of the product, in terms of authenticity, safety, traceability, and labelling guaranteed by the European trademark protection and want to enhance the competitiveness of Balsamic Vinegar in the United States- It has been financed by the European Union and also features a web portal http://www.originalbalsamicvinegar.eu and dedicated pages on the main social networks.

More information
Blancdenoir srl
Piazza Matteotti 25
25015 Desenzano del Garda (BS) Italy
press@blancdenoir.it
+39 030 7741535

Follow us
Facebook: Balsamic Vinegar of Modena, the Original
https://www.facebook.com/originalbalsamicvinegar/
Instagram: @originalbalsamicvinegar
https://www.instagram.com/originalbalsamicvinegar/?hl=it
Twitter: @theoriginalbv
https://twitter.com/theoriginalbv

For more information on this press release visit: http://www.releasewire.com/press-releases/balsamic-vinegar-of-modena-convinced-the-american-italian-chefs-1009417.htm