The Rs 720 crore Elder Pharmaceuticals Ltd has received the "India's Most Watched Company of the Year 2010. Award at the 3rd Annual Pharmaceutical Leadership Summit 2010".

Mumbai, West Bengal -- (SBWIRE) -- 07/08/2010 -- The Rs 720 crore Elder Pharmaceuticals Ltd has received the "India's Most Watched Company of the Year 2010. Award at the "3rd Annual Pharmaceutical Leadership Summit 2010" held recently at Mumbai. The summit is hosted by Pharmaleaders Magazine & Indo-American Chamber of Commerce. The award focuses on scientific accomplishments in industry and academic pharmaceutical research.

His Excellency Shri K. Sankaranarayanan, Hon'ble Governor of Maharastra conferred the award to Mr Jagdish Saxena, Chairman, Elder Pharma ( http://www.elderindia.com ) in the presence of Hon'ble Minister of Food & Drugs Administration Shri Manoharrao Rajusingh Naik of Maharastra Government.

The 2010 annual Pharmaceutical Achievement Awards recognize the significant accomplishments of individuals and organizations ( http://www.elderindia.com ) in the global pharmaceutical and biotechnology industries in the areas of science, business and corporate generosity. The Awards were presented to winners in 20 categories in a glittering award function with a strong audience capacity of 350 stalwarts from the industry.

Elder Pharmaceuticals Ltd, which began operations in 1988, has presence in niche therapeutic segments like Women's healthcare, Wound care, Nutraceuticals /vitamin Supplements, Cardiology, Diabetes, Dermatology, Antibiotics and CNS. It is the market leader in calcium supplements (Shelcal), wound healing and injectable B12 vitamin. ( http://www.elderindia.com ).

Press Contact:
Mitesh M Kapadia
Sentinel Public Relations Pvt Ltd / Sentinel Advertising Services
B-603, Samajdeep,
Near Bhanu Park/Seasons Restaurant
Adukia Road, Off S V Road
Kandivli (W), Mumbai 400 067. INDIA
Tel: (91 22) 28625131/32. Cel: +91 98205 03876
Fax: (91 22) 28625133
mitesh@publicrelationindia.com
http://www.publicrelationindia.com
http://www.elderindia.com

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Miss Kolkata winners to qualify for Ms India Platinum, who will get a chance to play role in Dr. Anuuj J Saxena’s forthcoming movie, performance by Babul Supriyo enthralled one and all

Mumbai, West Bengal -- (SBWIRE) -- 06/15/2010 -- Kolkata's beauty scene got a further fillip when thirteen finalists for the Elder Health Care Limited promoted "FairOne Miss Kolkata 2010" pageant walked the ramp and took steps to tread the path of stardom at Kolkata on Friday 11th June 2010. Euphoria and ecstasy mixed with victory and nervousness as Ms. Nusrat Jahan was crowned FairOne Miss Kolkata 2010.

Ms. Eram Karim won the FairOne Miss Kolkata '10 first runner up title and Ms. Rohini Mukherjee won the FairOne Miss Kolkata '10 second runner-up. They were selected after five intensely competitive rounds. Ms. Nusrat Jahan, Ms. Eram Karim and Ms. Rohini Mukherjee took home their winner crowns, cash prizes, modeling assignments, gift vouchers, gift hampers and the chance to participate in the Miss India Platinum Pageant later this year.

"Fairone Miss Kolkata 10" presented by Sesa Hair Oil and Kenstar, was graced by an august audience who were treated to a grand show with scintillating music and dance performances. Performance and judging by Babul Supriyo, most sought after Bollywood singer was the icing on the cake. Celebrities like Rituparna Sengupta added to the glamour quotient of the event. The elite panel of judges comprised of Sharbari Datta an eminent Fashion Designer; June Tomkyns (Hair stylist & Make-up artist); Shreya Pande (Model & Actress); Kaustav Saikia (Fashion Photographer) and Dr. Rima Mukhrejee (Psychiatrist).

Besides the three lead winners, judges also crowned the winners of the three sub-titles - Ms. Debanjona Das as Sesa Miss Beautiful Hair, Ms. Eram Karim as Gold's Gym Miss Perfect 10 and Ms. Rohini Mukherjee as La Lingerie.

Dr. Anuuj J Saxena, MD, Elder Health Care Ltd., marketers of FairOne (formulated by Ms. Shahnaz Husain) whose brainchild the pageant, said, "The FairOne pageants have provided a platform for young ladies to make a mark for themselves and access opportunities towards achieving their dreams in the world of beauty and fashion".

After "FairOne Miss Kolkata 2010", the company plans to roll out the initiative in the Mumbai again with "Fairone Miss Mumbai 2010", to be held towards September this year in Mumbai. Each city winner automatically qualifies for the Miss India Platinum finals. Miss India Platinum will bag a role in a future Bollywood project from Dr. Anuuj J Saxena's Maverick Productions.

Caption For Pic: Dr Anuuj Saxena, Managing Director Elder Health Care Ltd poses with the winners of Fairone Miss Kolkata held at Kolkata on Friday 11th June 2010. The Winners are (from left to right) Ms. Eram Karim, FairOne Miss Kolkata '10 first runner up, Ms. Nusrat Jahan, FairOne Miss Kolkata 2010, and Ms. Rohini Mukherjee, FairOne Miss Kolkata '10 second runner-up.

Press Contact:
Mitesh M Kapadia
Sentinel Public Relations Pvt Ltd / Sentinel Advertising Services
B-603, Samajdeep,
Near Bhanu Park/Seasons Restaurant
Adukia Road, Off S V Road
Kandivli (W), Mumbai 400 067. INDIA
Tel: (91 22) 28625131/32. Cel: +91 98205 03876
Fax: (91 22) 28625133
mitesh@publicrelationindia.com
http://www.publicrelationindia.com
http://www.elderhealthcare.in

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Mumbai, West Bengal -- (SBWIRE) -- 06/07/2010 -- Dr. Anuuj J Saxena, Managing Director, Elder Health Care Ltd and promoters of Fair One, Fairness Cream present a beauty contest which gives "The Girl Next Door" a chance to realize their modeling and cinema dreams. The roll out for this beauty pageant started off with Mumbai, sprinkled its glitter in Pune & Delhi and now destined for Kolkata to give it a chance to prove once again that, Kolkata is indeed "The Land of Beauties". The winners of all the past events would qualify for Fairone Miss India Platinum, who will get a chance to play a role in Dr. Anuuj J Saxena's forthcoming movie in line with Maverick Production House.

Kolkata has been the home to most of the popular Bengali beauties in Bollywood; to cite a few names, Sharmila Tagore, Bipasha Basu, Raima Sen, Rani Mukherjee & Kajol. Fair One Miss Kolkata is open to all aspiring young female Kolkata residents aged between 16 to 23 years. The participation forms (available on http://www.elderhealthcare.in, http://www.maverick.in or at your near by outlet) have to be completed and submitted to Maverick Productions, the organizers and promoters of the even. The grand finale is to be held on 11th June 2010 at Ivory Banquets, Salt Lake, Kolkata and will be preceded by a 10-day grooming session of the contestants. The FairOne Miss Kolkata 2010 Queen stands to win a cache of gifts from a host of sponsors, besides a cash prize.

Especially for this event, Elder has roped in Prasad Bidapa, who has presented some of the largest Fashion events in India. His training programme for models is considered to be a bible, which guides you through a path to create a big name in Fashion and films. Also at the event there would very talented singer BABUL SUPRIYO who has sung some of the most memorable Bollywood numbers like Kaho na Pyar hai(Kaho Naa... Pyaar Hai), Pari Pari Hai ek Pari(Hungama), Hum Tum(Hum Tum) and Chanda Chamke(Fanaah).

After Kolkata the company plans to roll out the initiative in the Mumbai again with a grand finale. The whole event is being overlooked by an independent organization, BDO, which will ensure a fair and transparent flow.

The panel of judges will comprise of an eminent group of celebrities and fashionistas. Professional experts in fields of fitness, beauty, personality development, ramp walk, and diets will groom the contestants. "Organizing the contest is one part, grooming the contestants on the whole is another. We have roped in top professionals who will ensure that all the contestants are groomed to perfection and take home learnings that will take them on to new heights of achievement", said Dr. Anuuj J Saxena.

Some of the notable past winners of the title have gone on to achieve great success as models and actors, like Nisha Harale Bedi (Successful Model & Artist), Shivangi Parikh who won the Miss India crown (Asia-Pacific), Shveta Salve, who has made it big on the small screen and Pooja Shah a successful model and currently a pilot with an international airline.

Fair One is a completely natural formulation developed and endorsed by Shahnaz Hussain, to make your skin naturally fairer in just 15days. It's a unique blend of herbal ingredients which makes your skin soft; young and beautiful. Marketed by Elder Health Care, part of the Rs 800 crore Elder group. Elder Health Care Ltd is amongst the fastest growing companies having significant presence in various personal care categories catering to the both domestic and international market. The company is on an aggressive expansion plan; growing at a rapid pace of more than 40 % year on year for the past three years and some of the other renowned brands of the company are Tiger Balm, AMPM Mouthwash & Fuel Deodorants; said Mr. Ajay Ghooli, GM- Sales & Marketing.

Press Contact:
Mr. Ajay Ghooli
Elder Health Care Ltd
C-9, Dalia Industrial Estate,
Off Veera Desai Road, Andheri (W),
Mumbai 400 053, India
+91 22 26730058
gajay@elderindia.com
http://www.elderhealthcare.in

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