ATVTireStore.com reports amazing success as a result of a recent site redesign

Urbandale, IA -- (SBWIRE) -- 11/24/2010 -- Despite the tough economic times, there have still been some success stories from the e-commerce world. One such story is the turnaround of ATVTireStore.com, a site that, as its name suggests, sells ATV tires. Since the site redesign at the beginning of July, the site has seen visitor numbers and orders steadily rise. Compared to the same period last year, order numbers have increased by a staggering 1200%.

John Biggs, the web coordinator in charge of the site redesign, said, "We knew the existing site was not all that attractive, was extremely cluttered and not easy to navigate. It desperately required a makeover. We knew we needed a simple and easy-to-navigate design that would take visitors to the products quickly, leading to a higher conversion rate on the site."

And convince them it did. The site's conversion rate (the ratio of visitors to orders) more than doubled in the first month and has steadily grown ever since. The orders started to flow in, and compliments from visitors about the new look are regularly reported back to the web design team.

"It makes you feel good when you get positive feedback like that," Biggs said, "but we know there is still work to be done yet. We always listen to our visitors for suggestions for further improvements." Biggs said the success was encouraging, and indicated that the design team hoped to replicate this success in redesigning the company's other existing sites, such as TireChainsRUs.com. The design team recently launched the new design of TireChainsRUs.com, which sells tire chains for a wide range of vehicles, just in time for the tire chain season. "If it does half as well as the ATVTireStore redesign, then we will be happy," he said.

ATVTireStore.com is one of a number of sites owned by the Iowa-based Top Tier Holdings LLC company.

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ATVManiacStore.com has expanded their line of ATV tires with the addition of Dunlop’s newly-developed line called Quadmax.

Urbandale, IA -- (SBWIRE) -- 09/10/2010 -- ATVManiacStore.com, a United States-based ATV tire, ATV wheel, ATV winch, helmet, accessory and parts retailer, has expanded their line of ATV tires with the addition of Dunlop's newly-developed line called Quadmax. The Dunlop brand has been around since 1888 and the wide variety of tread patterns available have made the brand a popular choice in the OEM world.

ATVManiacStore.com owner, Mike Taylor, says, "The Quadmax could very-well be the beginning of a new era for Dunlop, in terms of both competition and recreational use." This tire has a more aggressive tread pattern, flatter profile and larger footprint compared to their OEM styles; which translates to better performance in tougher riding conditions.

Dunlop's two main goals in developing this tire were:
• Superior handling in harsh conditions.
• Excellent mud traction.

They achieved this through:
• Rigid case angle for a flatter profile while cornering.
• A five percent larger footprint for increased traction in all conditions.
• A notable reduction in tire weight – the front Quadmax is nearly two pounds lighter, while the rear is nearly five pounds lighter than a direct competitor.
• A tread-block shape and pattern that allow for maximum straight-line and cornering ability, as well as mud-gripping traction.
• An advanced rubber tread compound that extends tread life and provides grip in both wet and dry conditions.
• Aggressive-looking tread-block design, wrap-around shoulder and sidewall elements.

The Quadmax not only looks tough, but the combination of tread patterns and compounds used in manufacturing makes this tire act tough, too. The Quadmax's weight reduction over most performance tires reduces unsprung weight (the portion of a vehicle that is not supported by the suspension), which improves handling and acceleration. The construction will give an even, predictable side grip when cornering and a good grip in wet or dry conditions, all while improving the life of the tire's tread.

About ATVManiacStore.com
ATVManiacStore.com's employees have over 16 years experience and are dedicated to helping you find the right ATV tires, ATV wheels, and ATV accessories. They also offer fast shipping and free freight on orders over $100. Visit http://www.atvmaniacstore.com to view the entire line of products we have to offer.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

ATVManiacStore.com offers a wide variety of ATV luggage alongside their already broad spectrum of ATV products.

Urbandale, IA -- (SBWIRE) -- 07/23/2010 -- ATVManiacStore.com, a United States-based ATV tire, ATV wheel, ATV winch, helmet, accessory and parts retailer, offers a wide variety of ATV luggage alongside their already broad spectrum of ATV products. Luggage enables riders to explore long trails, while carrying enough gear for extended travel.

Tank bags allow for item storage close to the driver; for items such as GPS units, maps, and essential snacks. ATV rack trunks can be utilized on the front or rear luggage racks, and allow for storage of larger items, such as sleeping bags, food, tents, and other items. ATVManiacStore.com offers ATV luggage brands such as DFS, Ducks Unlimited, Mad Dog, Moose and Quadboss. Owner Mike Taylor says, "A lot of our customers take their quads on long mountain trails or on extended camping trips. Without luggage, they would be unable to bring the camping gear, food or emergency supplies necessary for these types of rides." Other ATV accessories offered by ATVManiacStore.com include: ATV bumpers, covers, luggage, snow plows, cargo platforms and more.

About ATVManiacStore.com
ATVManiacStore.com's employees have over 16 years experience and are dedicated to helping you find the right ATV tires, ATV wheels, and ATV accessories. They also offer fast shipping and free freight on orders over $100. Visit http://www.atvmaniacstore.com to view the entire line of products they have to offer.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

ATVManiacStore.com offers Warn XT Extreme Terrain Winches - a natural compliment to their already broad spectrum of ATV products.

Urbandale, IA -- (SBWIRE) -- 07/19/2010 -- ATVManiacStore.com, a United States-based ATV tire, ATV wheel, ATV winch, helmet, accessory and parts retailer, offers Warn XT Extreme Terrain Winches - a natural compliment to their already broad spectrum of ATV products. Warn Industries, Inc. designs, manufactures and markets a full line of off-road equipment and accessories that enhance the performance of four-wheel-drive vehicles, ATV's and utility vehicles.

ATVManiacStore.com wants to ensure that the extreme rider can find everything they need in one place – from tires and luggage, to batteries and winches. Owner Mike Taylor says, "Warn is a fantastic company and an XT winch is a must-have for those who take the trail less traveled. We are proud to offer such a great product to our customers." The XT winch series offers a ton of standard features, including lightweight, easy-to-handle synthetic rope and an available wireless control system. Warn Industries, Inc. is a division of Dover Corporation, a global manufacturer of diversified products. Other ATV accessories offered by ATVManiacStore.com include: ATV bumpers, covers, luggage, snow plows, cargo platforms and more.

About ATVManiacStore.com
ATVManiacStore.com's employees have over 16 years experience and are dedicated to helping you find the right ATV tires, ATV wheels, and ATV accessories. They also offer fast shipping and free freight on orders over $100. Visit http://www.atvmaniacstore.com to view the entire line of products they have to offer.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

ATVManiacStore.com has expanded their line of ATV tires with the addition of aggressive, all-purpose Carlisle Black Rock ATV tires.

Urbandale, IA -- (SBWIRE) -- 07/03/2010 -- ATVManiacStore.com, a United States-based ATV tire, ATV wheel, ATV winch, helmet, accessory and parts retailer, has expanded their line of ATV tires with the addition of Carlisle Black Rock ATV tires. Carlisle Tire & Wheel Company manufactures the most comprehensive line of specialty tires and wheels available in the marketplace.

This move is in order to better serve the needs of the aggressive trail rider. Owner Mike Taylor says, "We recognize the need to diversify our product offerings, while still maintaining a great ATV tire inventory. The versatility of the Black Rock ATV tire makes it a product we are proud to offer to our customers." Carlisle Tire & Wheel Company is a division of Carlisle Companies, Inc., a diversified global manufacturing company.

The Carlisle Black Rock is a 6 ply all-terrain tire that is built to conquer such obstacles as rocky terrain, hard-packed trails and mud. Other brands of ATV tires offered by ATVManiacStore.com include: Cheng Shin, CST, Dunlop, Duro, GBC, Goodyear, Innova, ITP, Kenda, Maxxis, OTR, Quadboss, S.T.O.A., Sedona, Super Grip, Titan and Vee Rubber.

About ATVManiacStore.com
ATVManiacStore.com's employees have over 16 years experience and are dedicated to helping you find the right ATV tires, ATV wheels, and ATV accessories. They also offer fast shipping and free freight on orders over $100. Visit http://www.atvmaniacstore.com to view the entire line of products we have to offer.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Urbandale, IA -- (SBWIRE) -- 06/23/2010 -- ATVManiacStore.com, a United States-based ATV tire, ATV wheel, ATV winch, helmet, accessory and parts retailer, has expanded their line of ATV tires with the addition of GBC Motorsports' Dirt Commander performance ATV tires. GBC Motorsports manufactures high quality and innovative ATV and Powersports market performance tires.

This move is in response to the dynamic nature of the ATV tire market. Owner Mike Taylor says, "We recognize the need to diversify our product offerings, while still maintaining a great ATV tire inventory. The puncture resistance, traction and overall toughness of the Dirt Commander ATV tire makes it a product we are proud to offer to our customers." GBC is a division of Greenball Corporation, a specialty tire, wheel and wheel accessory wholesaler. Other brands of ATV tires offered by ATVManiacStore.com include: Carlisle, Cheng Shin, CST, Dunlop, Duro, Goodyear, Innova, ITP, Kenda, Maxxis, OTR, Quadboss, S.T.O.A., Sedona, Super Grip, Titan and Vee Rubber.

About ATVManiacStore.com
ATVManiacStore.com's employees have over 16 years experience and are dedicated to helping you find the right ATV tires, ATV wheels, and ATV accessories. They also offer fast shipping and free freight on orders over $100. Visit http://www.atvmaniacstore.com to view the entire line of products we have to offer.

Contact:
Mike Taylor
ATVManiacStore.com
877-250-8836
http://www.atvmaniacstore.com

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm