Moon Boost Lash Serum now comes in a sleek, infinitely recyclable aluminum tube

Vancouver, BC -- (ReleaseWire) -- 02/22/2023 -- How many lash serums are on the market, and how many successfully make a name for themselves? It isn't a problem for Moon Boost Brow and Lash Enhancing Serum. As the top-seller of indie Vancouver-based brand Luna Nectar, the plant-based, all-natural lash serum is now packaged in a sleek, shiny aluminum tube and shipping across the globe. For more, go to: https://lunanectar.com/en-ca/blogs/blog/moon-boost-lash-serum-gains-global-recognition

As a lash serum made from pure, potent plant actives—adaptogens—Moon Boost works synergistically to boost the health, volume, and density of lashes and brows. To preserve the natural actives and uphold the team's commitment to minimizing waste, Moon Boost recently upgraded its packaging to an infinitely recyclable tube of ultra-light aluminum.

As a beauty brand creating products by nature, for nature, the decision to create an all-natural lash alternative was intentional, spearheaded by Luna Nectar founder Mia Fiona Kut, who noticed the harmful effects of a prostaglandin formula on a family member. Beyond formulating a lash serum that was safe and effective, the team focuses on ethical beauty—products produced with the best environmental practices to minimize waste and other costs to the planet.

Moon Boost is the first waterless lash serum on the market. Obviously, anything that reduces water consumption is good, but there are other reasons, too. Water dilutes active ingredients and is prone to bacterial growth, which means adding more chemicals to stabilize the product. A waterless serum was key to a clean, streamlined formula, free of unnecessary ingredients and unwanted side effects.

Formulation for any natural product comes down to symbiosis between the desired effects and raw ingredients. The team looked closely at botanicals used in Chinese Medicine and Ayurveda. Then it was a matter of concentrating and synergizing ingredients—horsetail for density and volume, gotu kola for strength, argan for hydration and shine. There are over 15 active ingredients in Moon Boost Lash Serum, and none of the hormone-altering chemicals that have made lash serums controversial in the past. Moon Boost is clinically tested, approved by Board Certified Clinical Trichologist Jennifer Cenaiko-McCowan, Vice President of the Canadian Hair Loss Council and Professor & Director of Cosmetology for the World Trichology Society.

Last November, Moon Boost was featured in Vogue as one of the Lash Serums that Experts Recommend (and Actually Use). The Independent in the UK also named it Best Vegan Option among 10 Best Eyelash Serums that Add Strength and Volume.

The decision to switch packaging represents an ongoing commitment to finding the best solutions for both people and the planet. All outer packaging is FSC-certified paper, made from responsibly sourced wood fibre. Additionally, Luna Nectar has aligned with Pact, which assists in a circular recycling scheme, upcycling hard-to-manage packaging into other products. They're also collaborating with organizations like CleanHub and Veritree on solutions that reduce environmental impact as they pioneer clean, ethical formulas for hair and skin.

For Luna Nectar, raising brows and batting lashes is all part of a day's work. As a women-led team, they're raising sustainability standards and creating inspired products meant to reduce resource use and waste in the beauty industry—even if it's one drop and package at a time.

About Luna Nectar
At Luna Nectar, clinically tested transparency is the name of the game. People should know exactly what they're putting on their scalps and skin. That's why we cut through the greenwashing common in the beauty industry with all-natural, vegan and cruelty-free solutions. Luna Nectar's products exceed European standards of transparency, meet European standards for stability, and are clinically tested and approved by dermatologists and trichologists. Inspired by nature, rooted in science, these formulations are streamlined, traceable, ethical and effective for beauty that looks good and feels good.

For PR, please visit https://lunanectar.com/en-ca or contact:

Luna Nectar
Diana Choi
diana@lunanectar.com

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As an SEO firm in Vancouver, INKYKISS has published a list of seven steps to help businesses and entrepreneurs find the right providers for their needs

Vancouver, BC -- (ReleaseWire) -- 04/24/2019 -- As a digital boutique, INKYKISS (IK) now offers SEO in Vancouver. As an up and coming team, there's no doubt that the field can be tricky to navigate. Confusion and bad practices run rampant throughout the industry. So, it's important for businesses, organizations, and entrepreneurs to find a provider who follows best practices and delivers consistent results. Search Engine Optimization is a multi-faceted process that touches many aspects of a business, including the writing, tone, website structure, blogs, and social media. Therefore, finding a provider that fits and understands your brand is just the sensible thing to do.

If achieving better organic rankings in 2019 is part of the to-do list here are some pointers for narrowing down the best fit for Vancouver SEO. For more, go to: https://ikcopywritinganddesign.ca/vancouver-seo-choosing-the-best-seo-agency-for-your-business/13/

7. Defining needs

What keywords are people using? How fast can results be expected? Are there any other parties involved? Having a list of objectives can be tremendously helpful when it comes finding the right fit. Most SEO consultants in Vancouver will offer a free consultation. This is an excellent opportunity to "interview" the provider and learn more about their process and services. They will also likely provide some insight and help to manage expectations.

6. Tracking data

Businesses that use SEO services will typically see two main benefits—more leads and better leads. It's important that clients also track the data and assess the value being delivered. No data is hidden when it comes to SEO. Tools like Google Analytics can track the volume and inquiries coming through a website. Results from best practices SEO are rarely instant. Instead, there should be a gradual trend of increasing volumes and reduced bounce rates. The payoff is better long term-value—the site won't suddenly drop if backlinking and blogging is paused.

5. Check Google Reviews and other testimonials

SEO consultants can say anything, but reviews objectively focus on results. A quick check of Google or Yelp reviews can be a great way to gauge a company, assess value, or identify potential red flags. Additionally, check out the websites of SEO providers—their style, blogs, and social pages will all provide valuable insight.

4. Ask what services are included

Some Vancouver SEO consultants will provide advice and leave businesses/entrepreneurs to implement. This is fine for anyone with an in-house creative team or those used to hiring contractors. If this isn't the case, then it's best to find a company that provides access to a full scope of writers, designers, and web developers. That way all recommendations and changes can be implemented and monitored by the agency.

3. Decide on a budget

Monthly SEO fees vary widely by provider. Part of what needs to be considered is the industry and competition on Google. Most companies will request a lump sum upfront to optimize an existing website and all on-page content. They will then request an ongoing monthly fee for maintenance, which may include blogging, backlinking, social management, and other tasks. Monthly fees for SEO in Vancouver range from $750—$6000 monthly, so it's a good idea to shop around. Assess business needs against what's being offered. Like any other product or service, value is important.

2. Meet perspective SEO consultants

A good SEO provider will provide performance assessments. Like any partnership, it's important to find someone who fits. A business owner should feel comfortable enough to sit down with their SEO consultant and have a frank discussion about blogs, content strategy, social media and other relevant facets of the campaign.

1. The wrap-up

Last but certainly not least, remember to choose a local SEO provider. While overseas offers can seem tempting cost-wise, a company that provides a local service will have a stronger grasp of language and a better understanding of how to generate high-quality localized backlinks. The latter is particularly important for an effective and powerful strategy that offers solid long-term value.

To discuss SEO in Vancouver and how to reach the top of Google, contact INKYKISS at 778-989-6738.

About INKYKISS
As the coffee-drinkingest digital boutique this side of the Rockies, INKYKISS launched in 2008 with a mission to bring high value copywriting and web design to the Vancouver business community. Through a combination of hard work, integrity, and relationship-building, the company has continued to prosper. Besides the old standbys of copywriting and web design, we're pleased to offer brand design, full web development, and SEO in Vancouver. We Keep It Smart & Simple and pride ourselves on creating work that stands up to high-end competitors, without leaving our clients fretting about payroll.

For additional information, please visit https://ikcopywritinganddesign.ca/ or call (778) 989-6738.

INKYISS Copywriting and Design
Nita Naidoo
(778) 989-6738
Company website: ikcopywritinganddesign.ca

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm