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    <title>Asiana Travel Mate - Latest Press Releases on ReleaseWire</title>
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      <title>King Restaurant Royal Dinner</title>
      <link>http://www.releasewire.com/press-releases/release-3.htm</link>
      <description><![CDATA[<div class="newsleft"><div class="newsbody"><p class="subheadline">Local Royal Dinner Banquet Service</p><p>Ho CHi Minh City, Vietnam -- (<a rel="nofollow" href="http://www.sbwire.com/">SBWIRE</a>) -- 07/28/2010 --   On Visiting Hue, one would love to discover this City not only the tourist site but it beautiful and Colorful booking in Royal style.<br />
<br />
the Royal Dinner banquet use to Service Vietnamese King, some includes up to some 100 dishes.<br />
<br />
Today local People have been developing this service with choice menu the Traveler to try.<br />
<br />
King restaurant is on of nice &amp; authentic restaurant serving mot of Royal and Hue Cuisine.<br />
<br />
The restaurant King&apos;s was born to serve specialties in a setting of comfort and privacy. Services offered by the King&apos;s are well tied to its slogan: "Be Kings at leisure".<br />
<br />
First Floor (Ground floor)<br />
Mixed Western and Asian style with fancy Vietnam decorative, equipped with modern facilities, the ground floor can serve up 180 diners at great comfort.<br />
<br />
Royal Restaurant (Second floor)<br />
The upper house second floor was built in "Ruong – cot" style in Nguyen Dynasty (1802-1945) with the storage of 50 seats in-door, and 50 seat (out-door) in sound privacy. The In-door totally devoted to Royal style that reveals the Nguyen Dynasty&apos;s architecture. The Out-door, set in a nice Garden surrounding, recalls rural life viewed from homes of the upper royal class<br />
<br />
A Royal Dinner with Royal Music band will cost around 20usd/person.<br />
here is one of the menu:<br />
<br />
SET MENU 10 VND 250.000<br />
<br />
1. Phoenix appetizers<br />
Ph??ng hoang khai v?<br />
<br />
2. Deep grilled spring roll<br />
Nem ran c?m cong<br />
<br />
3. Lotus seed soup<br />
Sup h?t sen<br />
<br />
4. Rice patties filled with shrimps<br />
Banh la ch? tom<br />
<br />
5. Steamed king prawn on dragon boat<br />
Tom ng? thuy?n r?ng<br />
<br />
6. Salty braised fish in earthen pot<br />
Kinh ng? t?m n?ng<br />
<br />
7. Steamed crab chopped in meat<br />
Cua nh?i th?t<br />
<br />
8. Saute mixed vegetable<br />
L?ng hoa th?p c?m<br />
<br />
9. Kim qui rice<br />
C?m kim qui<br />
<br />
10. Wedding cake + seasonal fruits<br />
Banh phu the + trai cay<br />
<br />
contact info@kingrestaurant.com.vn for further info and booking.<br />
or website: <a class="extlink"  rel="nofollow noopener"  target="_blank"  title="http://www.kingrestaurant.com.vn" href="http://www.kingrestaurant.com.vn">http://www.kingrestaurant.com.vn</a><br />
</p><p>For more information on this press release visit: <a rel="nofollow" href="http://www.releasewire.com/press-releases/release-3.htm">http://www.releasewire.com/press-releases/release-3.htm</a></p></div><h2>Media Relations Contact</h2><p>John Penmark<br />Marketing<br />Asiana Travel Mate<br />Telephone: 84 083838 6678<br />Email: <a rel="nofollow" href="http://www.sbwire.com/press-releases/contact/51794">Click to Email John Penmark</a><br />Web: <a rel="nofollow" href="http://www.asianatravelmate.com">http://www.asianatravelmate.com</a><br /></div><div><p><img src="https://cts.releasewire.com/v/?sid=51794&amp;s=f&amp;v=f" width="1" height="1" alt=""><span></span></p></div>]]></description>
      <pubDate>Wed, 28 Jul 2010 20:30:00 -0500</pubDate>
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      <title>Special Tour Discount on New Office Opening</title>
      <link>http://www.releasewire.com/press-releases/release-3.htm</link>
      <description><![CDATA[<div class="newsleft"><div class="newsbody"><p class="subheadline">Tour Discounted Hue Cycling day trip</p><p>Ho CHi Minh City, Vietnam -- (<a rel="nofollow" href="http://www.sbwire.com/">SBWIRE</a>) -- 07/28/2010 --   On this special event of new Tourist Information Center opened in Hue city, Asiana Travel Mate offer special price for this Package:<br />
<br />
Normal price: 20usd/person<br />
Special price: 14usd/person<br />
Daily private departure<br />
Validity of this Promotion package: August 1st to 30 Sept 2010.<br />
Book this trip at Tourist Information Center : 45-47 Nguyen Hue Street, Hue city Vietnam<br />
Email: sales@asianatravelmate.com<br />
<br />
Remember to put Discount Code: HTIC 0809<br />
<br />
EXPLORE HUE COUNTRYSIDE by BICYCLE<br />
DAILY SET DEPARTURE from 8:30 – 16:00<br />
Minimum 2 pax – Maximum 8 pax<br />
<br />
Besides those well-known tourist sites as royal citadel, tombs, Hue is definitely a peaceful and wonderful country side where lots of Traditional can be found those nearby villages. One day cycling to discover the peacefulness of local life and enjoy some fresh breathing is a must do. <br />
<br />
Activity Grade – Moderate<br />
Require a reasonable level of fitness. This trip involve up to 7 hours of activity in a day. Cycling distance: Approximate 17kms<br />
<br />
The best time to ride: March to end of Oct<br />
Itinerary in details:<br />
<br />
8:30am Meeting our guide at Asiana Travel Mate Office - 40 Le Loi St., Hue city starting cycling to the East of Hue city to visit Thanh Tien Village where the local people do gardening to grow vegetable day after day<br />
<br />
Continuing visit Temple of the Village and listening to our guide talking about the story why every village in Vietnam most has a temple in front of it. We then cycle to Sinh Village, visit the famous Artist, Ky Huu Phuoc who painting rustic paper in Hue city. <br />
<br />
Short time after that you are cycling to Duong No Village to visit this tiny local market where you can try some local foods, continue to explore Duong No village with its Temple, admiring its ancient architects. Spend time in Ho Chi Minh Memorial House to know about Ho Chi Minh&apos;s history. Walk around and visit Old Artists making bird cage in the near village. We end our morning at Phap Hoa Pagoda in Duong No Village for lunch. <br />
 <br />
Keep cycling through Ngoc Anh Village to Thanh Toan Bridge - An old bridge built by women in 18th century under Nguyen Dynasty, passing many green rice paddy fields. As on arrival, we visit Agriculture museum to learn more about rural life of Hue people. <br />
<br />
We are cycling back our office around 4:00pm.<br />
<br />
Tour Ends.<br />
<br />
PRICE PER PERSON IN US DOLLARS<br />
 Price in USD per person	$20<br />
<br />
PRE TRIP INFORMATION<br />
Depart from: <br />
Return to: <br />
Activities:<br />
Highlights: Asiana Travel Mate Office 40 le Loi Hue<br />
<br />
Asiana Travel Mate Office 40 le Loi Hue<br />
<br />
Cycling, taking photos, sight seeing<br />
<br />
This trip introduces you to the lush countryside, rice fields, and farmers&apos; life, which has dominated Hue&apos;s culture for centuries<br />
<br />
What to take <br />
Cameras, sun Lotion, Cap or Hat, Casual wear. <br />
<br />
The Bikes<br />
For this trip we use the local performance bicycles made by Vietnamese or Thai Lan The bicycles have a lightweight steel alloy frame designed for road cycling. Other features include LRS (Low Ratio Suspension) and excellent damping capacity, both of which help to absorb vibration and shocks for a smoother, more comfortable and enjoyable ride. The bicycles are available in a number of sizes and will be adjusted to individual heights.<br />
<br />
Inclusions <br />
Pro Bike / Helmet<br />
English speaking guide<br />
Lunch at local pagoda<br />
Admission fees and permits<br />
2 bottles of water/person. <br />
Medical-First Aid Box.<br />
Exclusions <br />
Personal expenses <br />
Tips and Gratuities<br />
Have a great trip!<br />
</p><p>For more information on this press release visit: <a rel="nofollow" href="http://www.releasewire.com/press-releases/release-3.htm">http://www.releasewire.com/press-releases/release-3.htm</a></p></div><h2>Media Relations Contact</h2><p>John Penmark<br />Marketing<br />Asiana Travel Mate<br />Telephone: 84 083838 6678<br />Email: <a rel="nofollow" href="http://www.sbwire.com/press-releases/contact/51709">Click to Email John Penmark</a><br />Web: <a rel="nofollow" href="http://www.asianatravelmate.com">http://www.asianatravelmate.com</a><br /></div><div><p><img src="https://cts.releasewire.com/v/?sid=51709&amp;s=f&amp;v=f" width="1" height="1" alt=""><span></span></p></div>]]></description>
      <pubDate>Wed, 28 Jul 2010 19:30:00 -0500</pubDate>
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      <title>New Tourist Information Center Hue Office Provides</title>
      <link>http://www.releasewire.com/press-releases/release-3.htm</link>
      <description><![CDATA[<div class="newsleft"><div class="newsbody"><p>Ho CHi Minh City, Vietnam -- (<a rel="nofollow" href="http://www.sbwire.com/">SBWIRE</a>) -- 07/28/2010 --   The First ever Tourist Information Center in Hue  opened on 23rd July-2010 and run by Asiana Travel Mate (ATM).<br />
<br />
This will bring a chance for tourist to get free  travel information on arriving Hue city.<br />
<br />
What this centrer provides:<br />
<br />
* Free Hue maps in big and small sides, Cycling map, city maps, vietnam maps<br />
* free travel brochures<br />
* free travel consultancy from the Tourist advisor<br />
* book day tours run by Asiana Travel Mate <a class="extlink"  rel="nofollow noopener"  target="_blank"  title="http://www.asianatravelmate.com" href="http://www.asianatravelmate.com">http://www.asianatravelmate.com</a><br />
* book all Vietnam , Laos &amp; Cambodia Hotels<br />
* Book Flight, Train, bus tickets<br />
* Book all cruise packages in Vietnam, laos, Cambodia.<br />
* Rent Bikes, car<br />
<br />
It also helps Hue city more developing in Tourism in near future.<br />
<br />
Charming Hue city always welcome you!<br />
<br />
Tourist Information Center<br />
<br />
45-47 Le Loi St., Hue city, Vietnam. <br />
website:<a class="extlink"  rel="nofollow noopener"  target="_blank"  title="http://www.asianatravelmate.com" href="http://www.asianatravelmate.com">http://www.asianatravelmate.com</a><br />
email:infor@asianatravelmate.com<br />
</p><p>For more information on this press release visit: <a rel="nofollow" href="http://www.releasewire.com/press-releases/release-3.htm">http://www.releasewire.com/press-releases/release-3.htm</a></p></div><h2>Media Relations Contact</h2><p>John Penmark<br />Marketing<br />Asiana Travel Mate<br />Telephone: 84 083838 6678<br />Email: <a rel="nofollow" href="http://www.sbwire.com/press-releases/contact/51708">Click to Email John Penmark</a><br />Web: <a rel="nofollow" href="http://www.asianatravelmate.com">http://www.asianatravelmate.com</a><br /></div><div><p><img src="https://cts.releasewire.com/v/?sid=51708&amp;s=f&amp;v=f" width="1" height="1" alt=""><span></span></p></div>]]></description>
      <pubDate>Wed, 28 Jul 2010 19:00:00 -0500</pubDate>
      <media:content url="http://media.releasewire.com/photos/show/?id=734" medium="image"/>
      <guid>http://www.releasewire.com/press-releases/release-3.htm</guid>
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      <title>Tourist Information Centers</title>
      <link>http://www.releasewire.com/press-releases/release-3.htm</link>
      <description><![CDATA[<div class="newsleft"><div class="newsbody"><p class="subheadline">Asiana Travel Mate is the only Tour operator who open 3 main Tourist information Center.
First one was in 2007 in Saigon, ho Chi Minh city Vietnam, at 4g-4h Le Loi str., Dis 1 Ho Chi Minh whose office now moved to 92-94-96 Nguyen Hue str., due to the reason the building knock down from Government.

The second was at 7 Dinh Tien Hoang Hanoi , Vietnam, and the latest is onpened yester day July 23rd in Hue city at 45-47 Le Loi str., Hue city Vietnam.

Travelers can get free maps, hotel brochures, travel information from travel consultant as well as booking their service at a very reasonable Price.</p><p>Ho CHi Minh City, Vietnam -- (<a rel="nofollow" href="http://www.sbwire.com/">SBWIRE</a>) -- 07/26/2010 --   The Truly Halong Center, Hanoi. <br />
<br />
<a class="extlink"  rel="nofollow noopener"  target="_blank"  title="http://www.trulyhalong.com" href="http://www.trulyhalong.com">http://www.trulyhalong.com</a><br />
 <br />
In Vietnam&apos;s capital Hanoi, besides our sales offices, our staff are also based in the Truly Halong Center, primarily set up to promote Halong Bay as a destination besides providing a centralized point of sale for the services of passenger cruisers plying the waters of this Unesco world heritage site. The center has the highest rate of repeat customers in the business, testimony to the uniquely spectacular seascape and serene, ethereal experiences that our staff facilitate. Asiana Travel Mate also manages the luxury passenger cruisers the Valentine and Calypso operating in the bay.<br />
 <br />
The Tourism Information Center. <br />
<br />
<a class="extlink"  rel="nofollow noopener"  target="_blank"  title="http://www.ticvietnam.com/en" href="http://www.ticvietnam.com/en">http://www.ticvietnam.com/en</a><br />
<br />
Asiana Travel Mate is the exclusive, partner of choice for tour and travel services of the Tourist Information Center (TIC), Vietnam&apos;s first multi-service travel and leisure information provider. Our role is to provide and ensure the quality of travel and tour operations offered at the center. Located in the main tourist districts of Ho Chi Minh City and Hanoi, the plush centers provide a restful and comfortable environment where an average of over 500 daily visitors at each center freely receive assistance on destinations, activities and facilities available throughout the Indochina region.<br />
</p><p>For more information on this press release visit: <a rel="nofollow" href="http://www.releasewire.com/press-releases/release-3.htm">http://www.releasewire.com/press-releases/release-3.htm</a></p></div><h2>Media Relations Contact</h2><p>John Penmark<br />Marketing<br />Asiana Travel Mate<br />Telephone: 84 083838 6678<br />Email: <a rel="nofollow" href="http://www.sbwire.com/press-releases/contact/51422">Click to Email John Penmark</a><br />Web: <a rel="nofollow" href="http://www.asianatravelmate.com">http://www.asianatravelmate.com</a><br /></div><div><p><img src="https://cts.releasewire.com/v/?sid=51422&amp;s=f&amp;v=f" width="1" height="1" alt=""><span></span></p></div>]]></description>
      <pubDate>Mon, 26 Jul 2010 21:30:00 -0500</pubDate>
      <media:content url="http://media.releasewire.com/photos/show/?id=734" medium="image"/>
      <guid>http://www.releasewire.com/press-releases/release-3.htm</guid>
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    <item>
      <title>Travel &amp; Tour Operations Responsible Travel and Sharing</title>
      <link>http://www.releasewire.com/press-releases/release-3.htm</link>
      <description><![CDATA[<div class="newsleft"><div class="newsbody"><p class="subheadline">Asiana Travel Mate focusses on individual, inbound travel into Vietnam, extending to Cambodia and Laos. Our tours differ from most other operators in the Indochina region with our services geared towards customization for the individual, families and small groups although we also offer regular, scheduled tours. From the very first contact via the internet, or face to face over the counter, our consultants assist you in planning and budgeting your travel, paying special attention to your personal needs and preferences.</p><p>Ho CHi Minh City, Vietnam -- (<a rel="nofollow" href="http://www.sbwire.com/">SBWIRE</a>) -- 07/26/2010 --   Considering the possible routes and modes of travel options between Vietnam, Laos and Cambodia, as well as available flights, overland terminal points, border crossings and comparative costs, Asiana Travel Mate makes it easier to understand the logistics of traveling through Indochina, to plan and customize your tour, saving time, money and redundant backtracking. The basic options are organized into several modules to cover the northern, central and southern zones of Indochina, allowing for combinations and detailed customization according to the timeframe, budget, activities and destinations preferred.<br />
 <br />
A unique feature of our operations is our commitment to the ethic of operating and traveling in a responsible manner and of sharing the benefits with the communities living in the destinations we visit. We are sensitive to the impacts of tourism on the natural and social environment and expect that our travelers will share our concerns.<br />
 <br />
Our priority is always to deliver our services as promised and we endeavor to exceed expectations in terms of the quality of facilities, the competence of our guides, attention to details of your personal needs and every aspect of your itinerary... that you may have a fulfilling experience with the best values available within your budget. The range of our travel products include the following and does not exclude other possibilities within our versatile capacity to customize and personalize your tour. Visit our website <a class="extlink"  rel="nofollow noopener"  target="_blank"  title="http://www.asianatravelmate.com" href="http://www.asianatravelmate.com">http://www.asianatravelmate.com</a> for details on each of the following tour categories and specific itineraries.<br />
 <br />
ADVENTURE<br />
Trekking, cycling, kayaking, rock climbing, diving, explorations &amp; more.<br />
Soft and hard adventure tours are geared towards a safe experience of Vietnam&apos;s natural and wilderness regions,  with trained and experienced specialist guides possessing a good knowledge of the terrain, climatic conditions, customs and traditions of local communities.<br />
 <br />
Adventure travel takes you to the rare and beautiful frontiers of Indochina; trekking in the mountainous, forested regions of the Hill Tribes, cycling and boating along the riverine labyrinths of the Mekong Delta, kayaking in the serene waters or rock climbing the spectacular limestone massif of Halong Bay, paddling through the rapids of the Nam Lik River in Laos, diving off Con Dao, Phu Quoc and Cham islands or exploring the National Parks.<br />
 <br />
We use certified safety equipment and the best of local facilities available in remote regions and ensure that we have contingency and medical emergency measures in place. We do not operate any adventure travel unless we have a mutual understanding and agreement with you, of what constitutes the acceptable risk factors to your health, safety or enjoyment and have all the necessary skilled personnel, equipment, facilities, safety, contingency and emergency measures in place. <br />
<br />
PREMIER TOURS<br />
Luxury travel orientated towards culture, history and special interest<br />
 <br />
Our premier tours are custom designed for travelers who expect the highest levels of comfort and personal care, offering unique experiences and insights into the culture and history of Vietnam besides the best of its traditional cuisine.<br />
 <br />
Led by expert guides who add to the depth and scope of your experience, these luxury tours may also be orientated towards the special interests of the the avid photographer, discerning gourmet, architectural connoisseur or intrepid global wanderer ... or any other among the diverse range of special interests.<br />
 <br />
Prior to your arrival, our consultants plan and provide for your personal preferences and special needs including health and dietary concerns. Of course, travel orientated towards culture, history and special interests can also be enjoyed by travelers on a modest budget without the luxury perks.<br />
 <br />
CORPORATE TRAVEL<br />
Meetings, incentives, conferences and events (MICE) <br />
 <br />
Our dedicated corporate travel team pays careful attention to every detail of the corporate traveler&apos;s exacting requirements; from fully facilitated corporate events in the conference room or onboard a cruise ship, team building outdoor activities, exclusive gala dinners, banquets or cocktail receptions. Business travelers on exploratory trips may also tap into our resources for networking in the region.<br />
<br />
COUNTRY WIDE &amp; REGIONAL TOURS<br />
Indochina - Vietnam, Cambodia &amp; Laos.<br />
Asiana Travel Mate is especially adept at handling extended tours covering major destinations throughout Vietnam, Cambodia and Laos. Travel is carefully paced for a relaxed and fulfilling journey to gain an overview of the region&apos;s geography, history, culture, traditional rural and contemporary urban life.<br />
 <br />
These extended tours often provide opportunities for closer interaction and deeper insights into the character and traits of its people. Some travelers find particular places especially appealing or develop friendships, deepened and enriched over subsequent return visits.<br />
<br />
SUPPORTING SERVICES<br />
Additional services &amp; special needs. <br />
 <br />
Asiana Travel Mate provides a range of supporting services to make your holiday memorable and free of  inconveniences or problems. These include online visa applications, airline reservations, car, motorbike or bicycle rentals and on special request, health caretakers, chaperons or child-minders. Travelers who require other services that we may not undertake are redirected to the best alternative providers within our extensive network, in an unbiased and responsible manner.<br />
 <br />
COMMUNITY OUTREACH PROGRAMS<br />
Voluntary community service with special interest travel and activities. <br />
Asiana Travel Mate is committed to community outreach as part of its ethic of responsible travel and sharing. Some of these initiatives are designed for our traveler&apos;s participation with revenue directed to the cause of the program that benefit whole communities or deserving individuals.<br />
 <br />
These altruistic programs address issues of  sustainable livelihoods, equal access to academic or vocational opportunities, preservation of the natural and cultural heritage of custodian communities or emergency relief. Ultimately, our outlook is to engender self sustaining programs operated largely by communal stakeholders in partnership with Asiana Travel Mate and our concerned travelers.<br />
</p><p>For more information on this press release visit: <a rel="nofollow" href="http://www.releasewire.com/press-releases/release-3.htm">http://www.releasewire.com/press-releases/release-3.htm</a></p></div><h2>Media Relations Contact</h2><p>John Penmark<br />Marketing<br />Asiana Travel Mate<br />Telephone: 84 083838 6678<br />Email: <a rel="nofollow" href="http://www.sbwire.com/press-releases/contact/51420">Click to Email John Penmark</a><br />Web: <a rel="nofollow" href="http://www.asianatravelmate.com">http://www.asianatravelmate.com</a><br /></div><div><p><img src="https://cts.releasewire.com/v/?sid=51420&amp;s=f&amp;v=f" width="1" height="1" alt=""><span></span></p></div>]]></description>
      <pubDate>Mon, 26 Jul 2010 20:30:00 -0500</pubDate>
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      <title>Asiana Travel Mate's Ethic of Responsible Travel and Sharing</title>
      <link>http://www.releasewire.com/press-releases/release-3.htm</link>
      <description><![CDATA[<div class="newsleft"><div class="newsbody"><p class="subheadline">"It is our goal to embed the ethic of Responsible Travel and Sharing within our corporate culture, guiding and permeating every aspect of our operations, management, development and interaction with travelers and local communities. Our hope is that these values will spring from the heart to be demonstrated by our staff, shared by our travelers and appreciated by local communities, wherever we may leave the imprint of our presence in the unique and beautiful lands of Indochina... for the enhancement of our natural and cultural heritage and quality of life in perpetuity."
Extract: Open letter of Asiana Travel Mate founders, 2010.</p><p>Ho CHi Minh City, Vietnam -- (<a rel="nofollow" href="http://www.sbwire.com/">SBWIRE</a>) -- 07/26/2010 --   Asiana Travel Mate was founded in 2006, against the backdrop of unprecedented the growth of tourism in South East Asia with the consequent economic, social, cultural and environmental impacts, both beneficial and adverse. The last decade has also been marked by natural disasters, epidemics and the rise of global concern for environmental and social equity issues. In the face of both the opportunities and challenges, Asiana Travel Mate has grown beyond expectations within a relatively short period, the outcome of our endeavors in providing personalized services with optimal values, efficiency and integrity.<br />
 <br />
As a young company, we invariably project ourselves into the future and are deeply concerned about our responsibilities towards our travelers, local communities, our employees and the social, cultural and environmental impact of our operations. We believe in sharing the economic benefits of tourism towards improving the quality of life of local communities and in reaching out to the disadvantaged. We are orientated towards positive cross cultural interactions, enhancement of living culture and the conservation of natural environments. Although our initiatives may be humble in scope, we are committed to act within our given sphere of influence and resources. <br />
<br />
Responsible Travel and Sharing ultimately concerns our accountability to future generations as a corporate entity and as individuals ... the legacy we will leave our children, community, nation and the world.<br />
 <br />
Responsibility to travelers <br />
Asiana Travel Mate assumes responsibility for the services and facilities it delivers, as committed to travelers in a validated, personalized itinerary. We are committed to delivering what is promised in writing and will address any issues arising in the course of a tour towards an amicable settlement. The scope of our responsibility is complete and specific to all services and facilities we provide directly, over which we have complete control.<br />
 <br />
We extend our responsibility in an intermediary role to address grievances in the case of service or facility providers over whom we do not have complete control but whom we have contracted or officially endorsed. We are very selective in our choice of strategic partners that are an integral part of our operational or logistical capabilities and feedback from our travelers is appreciated and acted upon. We are implementing a system to set the criteria, evaluate performance and award a strategic partnership status that will carry our branding.<br />
<br />
Additionally, our travel advisory personnel are committed to providing unbiased, accurate and timely information, to guide potential travelers in deciding on their choices. They are expected to have the traveler&apos;s best interest at heart and refrain from any form of sales manipulation or verbal promises beyond their scope of ensuring its fulfillment.<br />
<br />
Sharing with local communities <br />
Local communities are very close to our hearts. Some destinations and their people may have special significance, evoking poignant memories, challenging or inspiring the soul. Asiana Travel Mate acknowledges local communities as the custodians of their culture and traditional lands and is sensitive to the evolution of their way of life. <br />
<br />
We are committed to sharing the economic benefits of tourism in their localities, to promote equitable access to education, vocational training, career development and healthcare within our ability to do so. However, we believe that intervention should not be imposed upon any community inspite of benevolent intentions, but rather developed in true partnership with the community towards improving the quality of life.<br />
 <br />
Responsibility for the natural environment <br />
Operating in sensitive natural environments inhabited by people poses special challenges. Although local communities may traditionally have been custodians of their lands, they may often have limited control over development or may also inadvertently be responsible for environmental degradation. Our approach is to totally avoid or minimize any detrimental impacts of our operations in these areas, while promoting an awareness and action for the integrity of the ecosystem. Drawing upon the intimate knowledge of its people and expert sources, we try to be informed about the relational dynamics between the community, their environment and external factors, the status of flora and fauna and community livelihoods and resources. Our criteria for evaluating our impact is ultimately the outcome of our presence in contributing towards a better quality of life for the community and towards maintaining the integrity of the ecosystem.<br />
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In wilderness areas with no permanent settlements, we are committed to the best practices of wilderness travel and living, with the objective of maintaining its original nature. These standards prohibit the exploitation or damage to flora and fauna, the introduction of foreign biological species, threatening intrusions to breeding, feeding or watering sites, disposal of inorganic, non-degradable materials or substances, fire or chemical hazards and unnatural noises.<br />
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Besides the observation of these guidelines in wilderness areas, Asiana Travel Mate cultivates the corporate and individual practice of the 4 R&apos;s: Reduce, Reuse, Recycle, Rethink and is actively seeking collaborations with organizations and individuals involved in conservation and community livelihood initiatives in Indochina.<br />
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Mutual responsibilities in social and cultural interactions <br />
The uniqueness and diversity of the social and cultural identity of Indochina are among the primary reasons that people travel to the region. Throughout history, travelers have variously described the region as being exotic, evocative, etc ... peculiar to their individual perception and experience. Not all descriptions have been complimentary and travelers may be tempted to impose the social and cultural values or behavioral norms of their home countries, adopt a negative or patronizing attitude, while others adapt with an unflappable sense of humor and revel in the experience.<br />
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Asiana Travel Mate recognizes the difficulties inherent in traveling through the Indochina region where social and cultural terms of reference may be so different and are committed to mediate and ensure the safety, comfort and enjoyment of our travelers. We are confident that our travelers will share the responsibility of maintaining the social and cultural integrity of the country and avoid compromising behavior. Besides the universal modes of friendly, polite and patient behavior, there are subtle social and cultural nuances peculiar to each country. In accordance with the law, Asiana Travel Mate does not condone indulgence in prostitution, illicit drugs, drunken escapades or violence. Ultimately, Asiana Travel Mate assumes responsibility to promote the positive aspects of social and cross cultural interactions while mitigating the negative aspects.<br />
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Note: Briefs are provided prior to travel, not as a set of behavioral rules but rather as insights into issues such as concepts of privacy, intimacy and personal space, gestures and body language, dressing, rituals, photography, beggars and hustlers, street children and amputees, shopping, bargaining, etc.<br />
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Besides the social and cultural interactions that take place in the course of travel, Asiana Travel Mate actively seeks collaboration with organizations and individuals to promote and enhance the social and cultural integrity of Indochina.<br />
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Responsibility to empower employees<br />
Asiana Travel Mate is committed to provide a conducive physical and intellectual working environment for its employees with opportunities for training, career development and stake-holding. We encourage an emergent leadership based on personal and professional integrity, a consistent record of competent service, as well as interpersonal and communicative skills. We expect that our travelers will be considerate of their sense of dignity and self esteem, and will appreciate their varied personalities and special gifts while being patient with their limitations. We believe in an egalitarian style of management, strong teamwork bonded by a common vision and ultimately the empowerment of the individual to realize their potentials and achieve fulfillment.<br />
</p><p>For more information on this press release visit: <a rel="nofollow" href="http://www.releasewire.com/press-releases/release-3.htm">http://www.releasewire.com/press-releases/release-3.htm</a></p></div><h2>Media Relations Contact</h2><p>John Penmark<br />Marketing<br />Asiana Travel Mate<br />Telephone: 84 083838 6678<br />Email: <a rel="nofollow" href="http://www.sbwire.com/press-releases/contact/51419">Click to Email John Penmark</a><br />Web: <a rel="nofollow" href="http://www.asianatravelmate.com">http://www.asianatravelmate.com</a><br /></div><div><p><img src="https://cts.releasewire.com/v/?sid=51419&amp;s=f&amp;v=f" width="1" height="1" alt=""><span></span></p></div>]]></description>
      <pubDate>Mon, 26 Jul 2010 20:00:00 -0500</pubDate>
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      <title>History of Asiana Travel Mate</title>
      <link>http://www.releasewire.com/press-releases/release-3.htm</link>
      <description><![CDATA[<div class="newsleft"><div class="newsbody"><p class="subheadline">"A three-fold cord is not quickly broken"
</p><p>Ho CHi Minh City, Vietnam -- (<a rel="nofollow" href="http://www.sbwire.com/">SBWIRE</a>) -- 07/26/2010 --   The wisdom of the combined strength of three cords is a universal theme reflected in the folklore of many nations and cultures. The three fold bond represents the principles of harmony and balance in a world of duality. In early 2006, Nguyen Dinh An (Andy), Nguyen Ngoc Quyet and Bui Van Chi, decided to pool their experiences, skills and resources to establish a new and unique travel and tour company; Asiana Travel Mate.<br />
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Vietnam&apos;s tourism industry had been growing at an unprecedented rate, from just half a million visitors in 1993 to 4.5 million visitors by the year 2008, reflecting Vietnam&apos;s growing popularity as a destination of choice in the Asia Pacific. However, much of its growth was relatively uncontrolled with many small players acting as agents rather than operators which often left a negative gap in customer expectations of the delivery of services promised. In this scenario, the  founders were determined to build a credible company committed to the principles of responsible travel and a culture of sharing.<br />
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Andy says, "Responsible travel is about traveling and operating in a way that addresses our concerns for the environmental, cultural and social impacts of tourism: to retain the integrity of sensitive ecosystems, to maintain the traditions and natural character of communities our travelers interact with and generally to preserve the natural and cultural heritage for which visitors come to Vietnam, besides  our responsibility to leave a positive legacy for future generations."<br />
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Chi adds, "We endeavor to benefit both travelers and local communities in a sustainable manner which has been our commitment since the company&apos;s inception. Today, in the face of global environmental degradation, social and economic upheaval and transitions, our commitment is stronger than ever. We have developed a clear set of criteria and practices from the grassroots up to demonstrate our corporate and personal ethic of responsible travel and of sharing the benefits of tourism with local communities. We expect that our travelers will share this ethic with us."<br />
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Quyet adds another dimension to the ethic of responsible travel and sharing; "Internally, our responsibility extends to our relationships with our staff, strategic partners, suppliers and vendors... to empower them to grow with us with an equitable share of the rewards, towards a common vision and ultimately to mutually deliver our promises to our customers consistently. "<br />
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In 2006, Asiana Travel Mate&apos;s first office was set up in the bustling tourist centre of Ho Chi Minh City. In that year, Vietnam recorded 3.8 million tourist arrivals and the company quickly began securing a significant market share based on the quality of its customized services and commitment to its travelers. In late 2007 the company extended its reach with an office in the capital city of Hanoi that spurred its growth further.<br />
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In 2009, despite the global recession, the travel and tourism industry contributed an estimated 13% of the GDP to the Vietnamese economy. However its impact on the tourism industry weeded out many  travel and tour operators while Asiana Travel Mate maintained its revenue levels in-spite of a drop in the number of travelers. Quyet says of the global crisis  "A time of crisis brightens people and companies of true integrity, capabilities and values while it exposes &amp; terminates those to the contrary."<br />
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The company recognized opportunities to consolidate and even expand its operations and quickly adapted its strategies in the face of the cumulative effects of the global recession. Inflation hovered at 30% and increased fuel prices resulted in higher operational costs but hotels were promoting reduced rates that would benefit independent travelers; the core of Asiana&apos;s Travel Mate&apos;s customer base.<br />
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The company also acquired control of two premier cruise ships in Halong Bay, the Valentine and the Calypso and formed strategic partnerships to improve the quality of its services, logistical and cost efficiencies. An office was opened in the Hue, Central Vietnam as well as in Laos and Cambodia, extending the company&apos;s presence beyond Vietnam.<br />
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Firmly built on the foundation of  a commitment to responsible travel and a culture of sharing, besides the leverage of its substantial customer base and solid financial standing, the company has built  its capacity to operate throughout Indochina with a diverse range of customized itineraries, routes and destinations. Asiana Travel Mate enjoys the endorsements of its travelers and has handled over 40,000 travelers since its inception. With Vietnam&apos;s travel and tourism sector projected to have the world&apos;s sixth-highest growth rate in the next decade, Asiana Travel Mate is poised to offer its travelers even better value for money, quality of services and facilities in customized, personalized tours throughout Indochina ... in the spirit of responsible travel and the culture of sharing.<br />
</p><p>For more information on this press release visit: <a rel="nofollow" href="http://www.releasewire.com/press-releases/release-3.htm">http://www.releasewire.com/press-releases/release-3.htm</a></p></div><h2>Media Relations Contact</h2><p>John Penmark<br />Marketing<br />Asiana Travel Mate<br />Telephone: 84 083838 6678<br />Email: <a rel="nofollow" href="http://www.sbwire.com/press-releases/contact/51416">Click to Email John Penmark</a><br />Web: <a rel="nofollow" href="http://www.asianatravelmate.com">http://www.asianatravelmate.com</a><br /></div><div><p><img src="https://cts.releasewire.com/v/?sid=51416&amp;s=f&amp;v=f" width="1" height="1" alt=""><span></span></p></div>]]></description>
      <pubDate>Mon, 26 Jul 2010 19:00:00 -0500</pubDate>
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