Los Alamitos, CA -- (ReleaseWire) -- 01/08/2008 -- Frieda's Specialty Produce Company has been wowing chefs for decades with products perfect for foodservice professionals. From the introduction of the shallot in 1962, to Habanero peppers and Sugar Cane Swizzle Sticks in the 1990's, to recent exclusives like the Colored Soy Sushi Wraps and Pre-Peeled fresh coconuts, Frieda's products have made a splash in the foodservice industry. Now, to keep up with the growing demand for their wow factor, Frieda's is please to announce a new partnership with Fresh Connect, LLC, a sales marketing organization that specializes in providing the foodservice industry with innovative produce ideas and solutions. Fresh Connect will now represent Frieda's product portfolio to foodservice professionals across the country.

"Our new relationship with Fresh Connect will further allow Frieda's to bring the same innovation leadership to the food service industry that we have provided to the retail trade for 46 years," said Karen Caplan, Frieda's President. "What will be the next Kiwifruit? Ask Frieda's."

Fresh Connect's unique blend of experience and passion allows them to directly connect the fresh produce industry to foodservice marketing channels. In promoting the Frieda brand, Fresh Connect will service strategic U.S. geographic regions. The expanded sales force will add support on a regional and national basis calling on chains and distributors.

"Our association with Frieda's is strategically on target with our philosophy of only taking on clients that are best in class," said Andy Siegel, President of Fresh Connect. "We strive to provide end users with innovative products and world class ideas, which result in growing (restaurant) sales."

The Fresh Connect team dedicates themselves to meeting challenges and presenting new growth opportunities for their clients. Other Fresh Connect clients include: Gill's Onions, Prima Bella Farms, Chiquita Bananas/Fresh Express, and Herbal Gardens.

With the addition of the Fresh Connect team, Frieda's expands its foodservice support that already includes an extensive food safety program, direct and consistent sources of supply and numerous in-house services including consolidation, air-freight, drop shipping and 24-hour rush programs. Along with the logistical benefits, Frieda's can provide restaurant and distributor clients with the ability to be ahead of trends and having the most innovative menu ideas.

Frieda's also offers chefs and distributors a bi weekly newsletter. Frieda's Crop Connection features new and up and coming products, seasonal opportunities, market conditions, and crop updates. Frieda's Crop Connection provides all produce decision makers with timely information and can be obtained by emailing a request to mail@friedas.com.

"Frieda's believes that the restaurant industry is about innovation and the ability to consistently deliver unique items to keep customers coming back," said Caplan. "Our alliance with Fresh Connect offers the trade an aggressive and reliable source for specialty ingredients, signature items to be developed into a main dish, and the consistency of source for keeping menus fresh and diners enthused."

Frieda's mission of being "Original. Reliable. Inventive." is perfectly aligned with the priorities of the food service industry. Now, with Fresh Connect's support and extensive industry knowledge, Frieda's will continue to develop and discover new products to ensure that the foodservice industry is on the cutting edge of creativity.

About Fresh Connect
Fresh Connect was formed in early 2005 to provide targeted sales and marketing solutions to foodservice marketing channels on behalf of the grower-shipper community. Fresh Connect is supported by a staff of regional representatives who work closely with accounts and offer a variety of services such as food show support as well as key account presentations, product menu development at all levels and development of collateral materials.

Founded in 1962 by Frieda Caplan, Frieda's, Inc. was the first wholesale produce company in the U.S. to be founded, owned and operated by a woman. Once a small produce stand at the Los Angeles Produce Market, Frieda's has emerged as the nation's premier marketer and distributor of specialty produce and now offers more than 600 specialty items to grocery and specialty stores throughout the U.S. and Canada. America has Frieda's to thank for introductions to Kiwifruit, Shallots, Sugar Snap Peas, Cherimoyas, Passion Fruit and Habanero Peppers and the innovations just keep coming.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Los Alamitos, CA -- (ReleaseWire) -- 06/28/2007 -- One sure sign that summer is here is a produce department full of fresh melon. This year, you'll find an array of Frieda's unique specialty melons, including three exclusives, alongside the traditional choices. Frieda's varieties combine sweet flavor, crunchy texture and vivid color for a truly distinctive assortment of melons.

Frieda's Specialty Melons feature three Frieda's exclusives: The sweet, earthy and green-orange-fleshed Cotton Candy™, the sugary-sweet, deep-flavored and orange-fleshed Sweetie™, both a newer melon variety, and the crisp, crunchy, oaky and pale-fleshed Camouflage®, named for its yellow and green striped skin, that was introduced by Frieda's in 1994.

This year's melon offerings also include the creamy, earthy, vivid-orange-fleshed French Kiss that looks like a cantaloupe with green stripes and the distinctively light, crisp and pink-fleshed Hami, originating in the Xingjiang area of China, that's oval-shaped with netted peach skin.

With typical cantaloupes and honeydews, sometimes it's difficult to know if the melon you select is a good one.

"With Frieda's specialty melons, you're assured a melon that's sweet, refreshing and bursting with flavor," said Karen Caplan, Frieda's President.

This assurance comes from a meticulous growing method that closely watches over the climate and soil of the melons as well as how they are harvested. These precise practices come together to create sweet, succulent, decadent melons.

While these specialty melons are delicious simply cut into slices, there are so many delectable ways to enjoy them. Halve a Cotton Candy™ and fill with fresh raspberries and slices of Donut® Peach, chop a Camouflage® and toss with savory ham, fresh arugula and your favorite vinaigrette, skewer a French Kiss with Zululand Queen Baby Pineapple and fresh strawberries and sprinkle with chopped mint, cube a Hami and toss with fresh basil, fresh mozzarella and minced jalapeno or quarter a Sweetie™ and add a dollop of vanilla yogurt and a drizzle of honey.

And no matter which specialty melon becomes your favorite, this quick and easy salad from www.friedas.com is sure to compliment it's natural sweetness.

Sweet and Crunchy Melon Salad
1/2 cup Frieda's Coquito Nuts, crushed
3 cups Frieda's Cotton Candy™, Camouflage®, Sweetie™, French Kiss or Hami Melon, peeled and cut into chunks 1 cup fresh strawberries, sliced or raspberries
Coconut-Lemon Dressing:
1 8-oz. container lemon-flavored low-fat yogurt
1/4 cup dairy sour cream
2 tbsp. Frieda's Fresh Coconut, shredded
1/8 tsp. ground nutmeg

In a large bowl, combine Coquito Nuts, melon and berries, set aside. For dressing, stir together all ingredients until well mixed. Add dressing, as desired, to fruit mixture and toss to coat. Serve immediately in small bowls. Makes 6 servings.

"Frieda's is continuously dedicated to offering the most unique and innovative varieties of traditional favorites," Caplan said. "And no matter how you choose to enjoy them, these melons are undoubtedly a taste experience."

Established in 1962 by Frieda Caplan, Frieda's, Inc. was the first wholesale produce company in the U.S. to be founded, owned and operated by a woman. Once a small produce stand at the Los Angeles Produce Market, Frieda's has emerged as the nation's premier marketer and distributor of specialty produce and now offers more than 600 specialty items to grocery and specialty stores throughout the U.S. and Canada. America has Frieda's to thank for introductions to Kiwifruit, Shallots, Cherimoyas, Donut® Peaches, Sugar Snap™ Peas and Habanero Peppers and the innovations just keep coming.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Los Alamitos, CA -- (ReleaseWire) -- 05/21/2007 -- From cooking and health magazines to national newspapers, mainstream media is a buzz over superfruits. But consumers face quite a challenge when looking for them in a ready-to-eat format. Most superfruits are only available in juice form and what can be found dried can leave much to be desired when it comes to taste. That's where Frieda's comes in. The specialty produce company is launching Super Fruits: Antioxidant Rich Fruits™, a new line of sweet and delicious superfruits and they've started with Dried Goji Berries infused with the sweet flavor of pomegranate.

"If a healthy snack doesn't taste good, consumers won't want to buy it," said Karen Caplan, Frieda's President. "With Frieda's Dried Goji Berries they get the antioxidant punch without sacrificing their taste buds."

Retailer response to the Dried Goji Berries has been overwhelming. So much so that Frieda's sold out of its initial stock overnight. Since the March launch Frieda's continues to send samples to interested retailers as consumer demand for these nutrient-packed fruits is now more prevalent than ever.

Considered among the most nutritionally rich foods on earth, goji berries contain a complete spectrum of antioxidants, 10 times that of a blueberry, more iron than spinach, more Vitamin C than an orange and more beta-carotene than a carrot. They are also rich in Vitamin E, B-complex and protein. Packed 12/3oz. with a 12-month shelf life, Frieda's Dried Goji Berries can be merchandised with or without clip strips, in the produce department, with nuts or other dried fruit, in the baking aisle or in the snack aisle.

"It seems like everyone is talking about superfruits and they are fast becoming the latest thing in healthy eating," said Caplan. "And with such a nutritive host of invigorating benefits, superfruits are certain to be anything but a passing craze."

Established in 1962 by Frieda Caplan, Frieda's, Inc. was the first wholesale produce company in the U.S. to be founded, owned and operated by a woman. Once a small produce stand at the Los Angeles Produce Market, Frieda's has emerged as the nation's premier marketer and distributor of specialty produce and now offers more than 600 specialty items to grocery and specialty stores throughout the U.S. and Canada. America has Frieda's to thank for introductions to Kiwifruit, Shallots, Cherimoyas, Donut® Peaches, Sugar Snap™ Peas and Habanero Peppers and the innovations just keep coming.

Editor's Note: Product images available upon request.

For more information contact:
Melanie Myerscough (714) 826-6100 ext. 155, melanie.myerscough@friedas.com

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Los Alamitos, CA -- (ReleaseWire) -- 05/18/2007 -- With fuzzy outer skin enveloping sweet, juicy, velvety flesh, this is not you're your average donut and not your average peach. Donut® Peaches, grown exclusively for Frieda's, are the quintessential flat peach that's the perfect choice as the weather heats up. The specialty produce company will only have them through August and while there are many imitators in the produce world, there's only one true Donut® Peach.

"Simply put, if it doesn't say Frieda's Donut® Peach on the label, then it isn't a real Donut® Peach," said Karen Caplan, Frieda's President. "There are other growers out there with different varieties but when it comes to Donut® Peaches, only the real thing will do."

Not just the perfect blending of sweet and healthy, Donut® Peaches are also amazingly versatile. Chop and add to fresh salsa, skewer and grill on the BBQ, slice and add to fresh fruit salads or bake into muffins. Also perfect for dessert, Donut® Peaches can help you create the most delicious homemade peach pies, tarts and cakes. And with their cling-free center stone and unique shape, they're the perfect snack for kids.

And for some quick, easy and delectable desserts, just grab some Donut® Peaches and a handful of your favorite berries and try these ideas from Frieda's.

• Fill a mini graham cracker crust pie shell with fresh custard, pudding or whipped cream, some raspberries and a chopped Donut® Peach
• Roll a ready-to-use Frieda's French-Style Crepe with blueberries, vanilla yogurt and slices of Donut® Peach
• Chop a cake doughnut into pieces and place in a small bowl with blackberries, vanilla bean ice cream and chunks of Donut® Peach

"There's just so much you can do with these peaches but the best way to ensure the perfect finish is to start with the original…a real Donut® Peach only from Frieda's," said Caplan.

Frieda's Donut® Peaches are available in the produce department of your favorite grocery store. If you don't see them, simply ask your produce manager to bring some in.

Established in 1962 by Frieda Caplan, Frieda's, Inc. was the first wholesale produce company in the U.S. to be founded, owned and operated by a woman. Once a small produce stand at the Los Angeles Produce Market, Frieda's has emerged as the nation's premier marketer and distributor of specialty produce and now offers more than 600 specialty items to grocery and specialty stores throughout the U.S. and Canada. America has Frieda's to thank for introductions to Kiwifruit, Shallots, Cherimoyas, Donut® Peaches, Sugar Snap™ Peas and Habanero Peppers and the innovations just keep coming.

Editor's Note: Images available upon request.

For more information contact:
Melanie Myerscough (714) 826-6100 ext. 155, melanie.myerscough@friedas.com

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Los Alamitos, CA -- (ReleaseWire) -- 01/19/2007 -- Whether you watch for the commercials, the halftime show or even the game, chances are on February 4th you'll be heading to a Super Bowl party, or hosting one of your own. As the No. 1 condiment in America, there's no doubt that on Super Sunday salsa will be in the starting line-up alongside some spicy guacamole. Give the fans something fresh and fast with Frieda's Salsas (available in both Hot and Mild versions) -- made with fresh tomatoes, fresh onions, fresh peppers and fresh cilantro. Frieda's Guacamole combines those fresh ingredients with the great taste of avocado for added dipping pleasure, and is a real time-saver.

Frieda's specialty produce company compliments their dynamic Super Bowl party starters with an array of mouthwatering appetizers that will keep the fans cheering no matter what happens on the gridiron.

"Super Bowl Sunday is such a great blending of food and friends," said Karen Caplan, Frieda's President. "And who needs pre-made, frozen appetizers when Frieda's can help you create homemade goodies that everyone will love."

How about some fresh-made egg rolls and jalapeno poppers made with Frieda's Egg Roll Wrappers and fresh Jalapeno peppers? Keep the super-feast going by turning Frieda's Organic Klamath Pearl Potatoes into homemade potato skins. Or surprise your guests with your culinary skills and turn Frieda's Colored Sushi Wraps into a plate of fresh sushi rolls, Gyoza Wrappers into spicy chicken potstickers or Tri-Colored Won Ton Wrappers into an array of multi-colored ravioli.

If you're more in the mood for keeping it simple, serve up some pita chips with Frieda's five varieties of Hummus including Smoked Chipotle and Spicy Black Bean. Slice some warm bread and smother with Frieda's Roasted Elephant Garlic that's ready in less than two minutes. For a sweet take on peppers that's perfect for the BBQ, stuff and grill Frieda's super-sweet Sweetooth® Peppers.

Want to really impress the football crowd…then entice their taste buds with one of Frieda's favorite party appetizers: Sideline Spuds.

Sideline Spuds
2lbs. Frieda's Baby Potatoes (Organic Klamath Pearls, Baby Purples or Baby Reds work best)
2 cups torn fresh spinach leaves
3 tablespoons sour cream
2 tablespoons grated cheese, such as Romano, Gruyere or Cheddar
1 teaspoon lemon juice
1 tablespoon chopped fresh basil, or 1 teaspoon crushed dried basil
1 small garlic clove, minced
Salt and pepper to taste
Cook the potatoes in boiling water for 10-15 minutes or until tender. Steam the spinach in a steamer basket over boiling water for 3-5 minutes until tender, drain.
Hollow out a small cavity in the top of each potato with the tip of a potato peeler. Place the potato pulp in a blender of food processor with the spinach, sour cream, cheese, lemon juice, basil and garlic. Process until blended. Season to taste with salt and pepper. Spoon the mixture back into the hollowed out potatoes, mounding it on top. Serve as is, cover and chill to serve later the same day or heat in a lightly greased baking dish, covered in a 375-degree oven for 20 minutes or until hot.

"Whether it's simple chips and our line-up of Fresh Salsa or something homemade from scratch, Frieda's is the perfect call for a winning Super Bowl get-together," said Caplan.

Founded in 1962 by Frieda Caplan, Frieda's, Inc. was the first wholesale produce company in the U.S. to be founded, owned and operated by a woman. Once a small produce stand at the Los Angeles Produce Market, Frieda's has emerged as the nation's premier marketer and distributor of specialty produce and now offers more than 600 specialty items to grocery and specialty stores throughout the U.S. and Canada. America has Frieda's to thank for introductions to Kiwifruit, Shallots, Cherimoyas, Donut® Peaches, Sugar Snap™ Peas and Habanero Peppers and the innovations just keep coming.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Every holiday has a favorite food and for New Year’s it has to be Blackeyed Peas.

Los Alamitos, CA -- (ReleaseWire) -- 12/15/2006 -- For more than 300 years, Blackeyed Peas have been a staple of Southern cooking. They have also had a prominent place in New Year's celebrations, bringing good luck and prosperity for the upcoming year. Since 1970, Frieda's specialty produce company has been a part of those traditions with their pre-soaked, ready-in-20-minutes Blackeyed Peas. And once you try a bowl, you won't want to ring in 2007 without them.

"Every holiday has a favorite food and for New Year's it has to be Blackeyed Peas," said Karen Caplan, Frieda's President.

Along with the many stories behind eating Blackeyed Peas on New Year's Day, there are many ways to prepare them. Some combine the peas with fresh greens, likening the peas to coins and the greens to money, others enjoy Hoppin' John, Blackeyed Peas cooked with rice, pork and seasonings and some simply prepare a bowl of peas, with many believing that each pea eaten is a day of good luck. But no matter how they're served, Frieda's Blackeyed Peas will take hours of off your cooking time and will ensure you'll be enjoying the peas in no time.

And along with the promise of a lucky new year, the peas are also good for you. Frieda's Blackeyed Peas are cholesterol free, low in fat, high in fiber and rich in iron, thiamin and protein. They are also completely vegetarian and a great main dish for meatless meals.

Not just for New Year's, the peas can also be added to soups like Pasta Fagioli, mixed with steamed rice and fresh herbs or tossed in chilled salads with tomatoes, olives and crisp bell peppers or warm salads with mustard greens, bacon and garlic. They are also perfect for creating dips, hummus, Texas Burritos or one of Frieda's spiciest dishes, Habanero Chile Chili.

Habanero Chile Chili
3 tbsp. cooking oil
1 lb. lean round steak, cut into bite-size strips
1 cup chopped onion
1 cup chopped red and/or green bell pepper
2 cloves garlic, minced
1 16oz. can kidney beans and liquid
2 cups chopped fresh tomatoes
1 16oz. can tomato sauce
1 cup beef broth
1 11oz. pkg. Frieda's Blackeyed Peas
1-2 Frieda's Dried Habanero Chiles, rehydrated according to pkg. directions, seeded and minced
2 tbsp. fresh cilantro, chopped
1 tbsp. fresh basil, chopped
1 tbsp. packed brown sugar
1 tsp. Worcestershire sauce
1 bay leaf
1 cup corn
Salt to taste
Shredded cheese and sour cream, for garnish

In a large Dutch oven or stockpot, heat 1½ tbsp. oil. Brown meat, remove from pan and drain fat. Add remaining oil to pan and saute onion, bell pepper and garlic for 3 minutes. Stir in cooked beef and the rest of the ingredients, except for the corn. Bring to boil; reduce heat. Simmer partially covered for 35-45 minutes or until vegetables are tender. Stir in corn; cook 5 additional minutes. Serve in bowls and top with shredded cheese and sour cream if desired. Makes 8 cups.

"Blackeyed Peas are such a big part of New Year's Day but something so versatile and so good for you should be enjoyed the whole year through. And recipes like our Habanero Chile Chili are great for a Holiday get-togethers, Superbowl parties or simply dinner with the family," said Caplan.

To find the peas, consumers can visit www.friedas.com and click on Looking for Blackeyed Peas? to find a retailer in their area.

Founded in 1962 by Frieda Caplan, Frieda's, Inc. was the first wholesale produce company in the U.S. to be founded, owned and operated by a woman. Once a small produce stand at the Los Angeles Produce Market, Frieda's has emerged as the nation's premier marketer and distributor of specialty produce and now offers more than 600 specialty items to grocery and specialty stores throughout the U.S. and Canada. America has Frieda's to thank for introductions to Kiwifruit, Shallots, Cherimoyas, Donut® Peaches, Sugar Snap™ Peas and Habanero Peppers and the innovations just keep coming.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

These large, oval bulbs have amber-colored skin that can be peeled back to reveal juicy, white meat that combines the ease of an onion with the sweet, subtle flavor of a shallot.

Los Alamitos, California -- (ReleaseWire) -- 12/01/2006 -- Traveling through the South of France last summer, Karen Caplan, President of Frieda's specialty produce company, spent time shopping for fresh fruits and vegetables at the daily farmers' markets. She watched as local chefs and shoppers scooped up elongated shallots by the handful.

"They were so beautiful and unusual in shape, not like a regular shallot or onion," said Caplan. "A friend in France told me they are Echalion, a regal cross between an onion and a shallot."

Available exclusively from Frieda's, Echalions, also known as Banana Shallots, are sweeter and easier to peel than a traditional shallot. A specialty of the La Motte Farm in France, Echalion is the result of a subtle mixture of the intrinsic qualities of the onion and the shallot. From each one, the Echalion has retained only best qualities. These large, oval bulbs have amber-colored skin that can be peeled back to reveal juicy, white meat that combines the ease of an onion with the sweet, subtle flavor of a shallot.

The versatile Echalion can add a subtle hint of flavor or be the main ingredient for any recipe calling for shallots. They are perfect for braising with meats, roasting with vegetables or simmering with soups. Finely chop and add to broths and sauces or include Echalions in your next seafood dish. Slice thinly and use raw in salads, saute with mushrooms or combine with freshly steamed rice. To store, Echalions should be kept in a cool dry place, un- refrigerated, for up to a month.

Include Echalions in your holiday cooking as they are a wonderful accompaniment to virtually any dish being prepared for Thanksgiving or Christmas. This recipe, one of Frieda's holiday favorites, features Echalions in place of traditional shallots.
Squash Provencal
4 Frieda's Sweet Dumpling, Delicata or Golden Nugget Squash
1 1/2 cups zucchini, chopped
2 cups tomatoes, chopped
2-3 Frieda's Echalions, peeled and sliced
1 clove garlic, minced
1 tbsp. Frieda's Fresh Basil, chopped
1/2 tsp. salt
1/4 tsp. pepper
3 tbsp. mozzarella cheese, shredded

With a small, sharp knife, cut two slits in top of each squash. Place squash in a microwaveable dish with 1/4-cup water, cover with plastic wrap leaving one corner vented. Microwave on high for 14 minutes, turning once halfway through cooking time. Squash should be tender when pierced. Let stand, covered, 5 minutes. In another shallow dish, stir together the zucchini, tomatoes, Echalions and garlic with 2 tablespoons water. Cover loosely; microwave on high for 4 minutes, stirring once. Drain mixture well. Slice-off tops of squash and carefully scoop out seeds and discard. Then scoop out pulp, leaving shells intact. Combine pulp with cooked vegetable mixture, basil, salt and pepper. Spoon mixture back into shells cover with plastic wrap and microwave for 2 1/2 minutes, turning once. Top with cheese; microwave 2 1/2 minutes more. Makes 4 side-dish servings.

Founded in 1962 by Frieda Caplan, Frieda's, Inc. was the first wholesale produce company in the U.S. to be founded, owned and operated by a woman. Once a small produce stand at the Los Angeles Produce Market, Frieda's has emerged as the nation's premier marketer and distributor of specialty produce and now offers more than 600 specialty items to grocery and specialty stores throughout the U.S. and Canada. America has Frieda's to thank for introductions to Kiwifruit, Shallots, Cherimoyas, Donut® Peaches, Sugar Snap™ Peas and Habanero Peppers and the innovations just keep coming.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Los Alamitos, CA -- (ReleaseWire) -- 11/21/2006 -- Almost everyone has endured the struggle of trying to open a coconut. You can crack it with a screwdriver, smash it with a hammer or bash it with a cleaver. Frieda's specialty produce company has come up with a more peaceful approach. To enjoy their new Pre-Peeled Fresh Coconut simply open the bag and it's ready to eat. There are no eyes to pierce, no husk to shatter and no need to raid the tool shed.

"This product is simply amazing," said Karen Caplan, Frieda's President. "There are just no words to adequately describe the ease of this product compared to the mayhem of hacking open a traditional coconut."

Available exclusively from Frieda's, fresh Pre-Peeled Coconut is packaged whole with water, in halves and in slices. Each package is vacuum-sealed to preserve the quality and freshness of the coconut. And once the bag is opened, there is no end to what you can do with this fresh, sweet coconut. Use homemade coconut milk to create an authentic coconut-curry sauce, saute some fresh shrimp and serve over steamed rice. Take the halves and fill with fresh berries for a sweet and colorful breakfast. Enjoy the slices as a ready-made snack…ready to eat right out of the bag.

And no matter which one you choose, all of Frieda's Fresh Coconut can be easily chopped or grated and added to holiday cookies, pies and cakes. Never again will you need to endure the overly sweet and artificial taste of dried, flaked coconut. Surprise the family with a fresh coconut cream pie made with real, fresh coconut with none of the frustration of opening a traditional coconut.

"People love coconut but many are reluctant to buy it because of how hard it is to crack, now even a child can help themselves to fresh coconut anytime," said Caplan.

And when you purchase the whole coconut…don't think the water is just for creating coconut milk. Coconut water is a natural isotonic beverage with the same level of electrolytic balance as we have in our blood. Coconut water contains no cholesterol, is lower in calories than orange juice and is perfect for those feeling fatigued or dehydrated. The water also contains more potassium and less sodium than most sports and energy drinks.

Founded in 1962 by Frieda Caplan, Frieda's, Inc. was the first wholesale produce company in the U.S. to be founded, owned and operated by a woman. Once a small produce stand at the Los Angeles Produce Market, Frieda's has emerged as the nation's premier marketer and distributor of specialty produce and now offers more than 600 specialty items to grocery and specialty stores throughout the U.S. and Canada. America has Frieda's to thank for introductions to Kiwifruit, Shallots, Cherimoyas, Donut® Peaches, Sugar Snap™ Peas and Habanero Peppers and the innovations just keep coming.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Los Alamitos, CA -- (ReleaseWire) -- 11/21/2006 -- One taste of Frieda's Organic Klamath Pearl Potatoes and you'll wonder where the specialty produce company found such a unique little potato. Combining rich flavor and a smooth and creamy texture with the ability to puff and fluff like a russet, Frieda's Klamath Pearls are just what you need to create a delicious holiday meal.

"We are thrilled to be offering these potatoes as part of our Organic line," said Karen Caplan, Frieda's President. "Our growers took the Klamath Pearls to a group of top Chefs in the San Francisco bay area and they couldn't stop raving about the quality, versatility and unique taste."

Originally selected from fields in Ireland, Organic Klamath Pearl Potatoes were introduced to America because of their exceptional culinary character. They're organically grown exclusively for Frieda's in the fertile, high mountain valleys on the Oregon-California border. Unlike other small gourmet potatoes, this exceptionally versatile variety is harvested young to capture peak freshness and excellent flavor. They're white inside, very tender and very moist. They also won't get sticky or mushy so they're delicious whether roasted and served hot or chilled and served cold.

"These little potatoes are the perfect fit for holiday entertaining," said Caplan. "There is so much you can do with them and the whole family will love their rich and creamy flavor."

One of Frieda's favorite ways to cook the Pearls is to pre-boil then fry to caramelize. This gives the potato a complex, sweet flavor with a nice texture and color. And, because it's a white potato, it stays firm and keeps its skin after boiling. The Organic Klamath Pearl Potatoes are also delicious roasted with butter and rosemary, kosher salt or leeks and fresh thyme.

Frieda's Organic Klamath Pearl Potatoes are packed in a convenient 2-pound bag. The brightly colored packaging features a quick and easy recipe, Roasted Aioli Pearl Potatoes or try this delicious recipe, perfect for the holidays.

Roasted Potato, Garlic and Red Pepper Salad
1 2 lb Bag Frieda's Klamath Pearl Potatoes, washed and halved
1 tablespoon salt
2 teaspoons pepper
1 12 oz jar Frieda's Roasted Red Bell Peppers, drained and sliced into strips
4 oz Frieda's Caramelized Roasted Elephant Garlic
3 ½ tablespoons olive oil (in all)
3 tablespoons balsamic vinegar (in all)
Salt and pepper
Preheat oven to 450o
Toss potatoes with 2 tablespoons olive oil, salt and pepper. Place potatoes on an oiled baking sheet and roast at 450o until the potatoes are golden brown, about 35 minutes. Remove from oven and put into a non-metallic bowl. Meanwhile, saute the Roasted Red Bell Peppers in 1 tablespoon olive oil for 5 minutes. Heat the Roasted Garlic for 1 minute in the microwave. With a fork mash garlic in a bowl with ½ tablespoon olive oil and 1 tablespoon balsamic vinegar. Toss the roasted potatoes with the red bell peppers and the remaining 2 tablespoons balsamic vinegar. Add the garlic mixture, toss lightly and salt and pepper to taste. Makes 8 side dish servings.

Founded in 1962 by Frieda Caplan, Frieda's, Inc. was the first wholesale produce company in the U.S. to be founded, owned and operated by a woman. Once a small produce stand at the Los Angeles Produce Market, Frieda's has emerged as the nation's premier marketer and distributor of specialty produce and now offers more than 600 specialty items to grocery and specialty stores throughout the U.S. and Canada. America has Frieda's to thank for introductions to Kiwifruit, Shallots, Cherimoyas, Donut® Peaches, Sugar Snap™ Peas and Habanero Peppers and the innovations just keep coming.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Los Alamitos, CA -- (ReleaseWire) -- 09/26/2006 -- As Autumn waits patiently for the end of the Summer, Frieda's specialty produce company readies itself for the cool weather with an array of perhaps the quintessential holiday vegetable: squash. This versatile veggie is a staple for the season and combining myriad squash varieties with countless preparation ideas and recipes, Frieda's is the source for squash.

"There is something so inviting about squash," said Karen Caplan, Frieda's President and CEO. "No matter how it's prepared, it just feels like home cooking. It's the perfect fit for any holiday celebration or simply dinner with the family when the weather gets cold."

Frieda's foray into squash started in 1970 with the Scallopini Squash and five years later they introduced the Spaghetti Squash. During the next 15 years, Frieda's made known a delectable assortment of squash including some of today's most popular varieties.

Frieda's squash offerings this season will include Delicata with its creamy texture and sweet, buttered corn flavor, Spaghetti with flesh that forms spaghetti-like strands when separated with a fork and the smooth-textured and sweet tasting trio of Sweet Dumpling, Golden Nugget and Carnival. Or enjoy Frieda's other varieties including Turban, Red Kuri, Gold, White and Green Acorn, Kabocha, Buttercup and Butternut.

So what can you do with all this squash? The possibilities are endless. Fry up some Squash Fritters, bake a sweet Southern Squash Pie, prepare a Squash Souffle, warm things up with some Golden Winter Squash Soup or simply roast and enjoy as a side dish for any meal.

One of Frieda's favorite squash recipes, from The Purple Kiwi Cookbook (www.purplekiwicookbook.com), is Golden Nugget Squash with Turkey, Mushroom and Spinach Filling. This easy to prepare recipe is a delicious and healthy main dish and an at-home chef can substitute ground lamb, beef or pork for the turkey or simply create a vegetarian dish.

Golden Nugget Squash with Turkey, Mushroom and Spinach Filling

2 Frieda's Golden Nugget Squash, cut into halves
¼ cup water
1 tbsp. vegetable oil
1 lb. ground turkey
1 clove garlic, minced
½ cup onion, minced
1 4-oz. pkg. Frieda's Fresh Shiitake Mushrooms, stemmed, caps thinly sliced
½ of a 10-oz. pkg. frozen chopped spinach, thawed and drained
1 16-oz. can tomato sauce
1 tbsp. chopped Frieda's Fresh Basil
1 tbsp. chopped Frieda's Fresh Thyme
¼ tsp. pepper
2 tbsp. grated Parmesan cheese

Arrange the squash halves, cut side down, in a microwaveable dish with ¼ cup water. Microwave on high, loosely covered, for 10 to 14 minutes, turning every 3 minutes.

Heat the oil in a skillet. Saute the turkey, garlic and onion for 3 minutes; drain. Add the mushrooms, spinach, tomato sauce, herbs and pepper to the skillet. Bring to a simmer. Simmer for 5 minutes.

Drain the squash halves and scoop out the seeds. Turn the halves right side up in dish. Fill with the turkey mixture. Sprinkle with Parmesan. Microwave, loosely covered, for 1 minute more or until cheese is melted. Makes 4 main-dish servings.

"With so many varieties to choose from, the knowledge to help retailers know what's what and the experience to help consumers decide what to do with it, Frieda's is the only place to go for squash," said Caplan.

Founded in 1962 by Frieda Caplan, Frieda's, Inc. (www.friedas.com) was the first wholesale produce company in the U.S. to be founded, owned and operated by a woman. Once a small produce stand at the Los Angeles Produce Market, Frieda's has emerged as the nation's premier marketer and distributor of specialty produce and now offers more than 600 specialty items to grocery and specialty stores throughout the U.S. and Canada. America has Frieda's to thank for introductions to Kiwifruit, Shallots, Cherimoyas, Donut® Peaches, Sugar Snap™ Peas and Habanero Peppers and the innovations just keep coming.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Frieda’s products contribute to making restaurants a healthy place to eat.

Los Alamitos, CA -- (ReleaseWire) -- 08/16/2006 -- With millions of Americans scanning restaurant menus for healthy options, Frieda's Foodservice Division can make sure they find them. Whether for a side dish, dessert or the meal itself, Frieda's specialty produce company has the products that can help create innovative menu choices that are as mouth-watering as they are good for you.

"Look on virtually any restaurant menu these days and you'll see choices indicated as healthy options," said Karen Caplan, Frieda's President and CEO. "Frieda's has been a part of the trend since the beginning and we pride ourselves on offering products that contribute to making restaurants a healthy place to eat."

According to Healthy Dining, a Southern California program committed to assisting restaurants in offering a selection of dishes that meet the nutrition guidelines recommended by leading health organizations, what can sometimes be confusing is the items that "appear" healthy on menus but may not be, due to ingredients, portion size, preparation methods and presentation. And that's where Frieda's comes in. There is no denying that a fresh fruit salad with Pepino Melon, Cherimoya and Kiwifruit is healthy and there is no preparation or embellishment needed to enjoy. And portion size is never an issue when it comes to fresh vegetable dishes like Roasted Kabocha Squash, Baked Graffiti Eggplant or Sauteed Fennel.

Of course Frieda's knows that there are those who aren't interested in the healthy options and would rather go out and enjoy a hand-tossed pizza or a juicy burger, but they've got choices for them as well. Forgo the pepperoni and sausage and enjoy a pizza topped with sweet and colorful Sweetooth® Peppers. Enjoy the burger but accompany it with a side of roasted Klamath Pearl Potatoes or Honey-Roasted Cipolline Onions. And for those who just have to have dessert, no matter what the fare, any restaurant can create a signature dessert that starts with some fresh fruit and Frieda's French-Style Crepes, each with only one gram of fat.

As restaurants begin to increase the appearance of specialty on their menus, Frieda's will be there to ensure chefs know exactly how to utilize the products to create healthy and delicious meals for their customers. And through the experience of creating The Purple Kiwi Cookbook, Frieda's has become a reliable source for recipe development, plating and presentation.

"We know specialty and we know what do with it," said Caplan. "And we can pass that knowledge on to the foodservice industry whether educating them about the endless possibilities of our product line or assisting with heart-healthy recipe development."

Founded in 1962 by Frieda Caplan, Frieda's, Inc. was the first wholesale produce company in the U.S. to be founded, owned and operated by a woman. Once a small produce stand at the Los Angeles Produce Market, Frieda's has emerged as the nation's premier marketer and distributor of specialty produce and now offers more than 600 specialty items to grocery and specialty stores throughout the U.S. and Canada. America has Frieda's to thank for introductions to Kiwifruit, Shallots, Cherimoyas, Donut® Peaches, Sugar Snap™ Peas and Habanero Peppers and the innovations just keep coming.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Moms know the key to a good sack lunch is balancing what is healthy with what kids will want to eat. Frieda’s offers an array of fruits, vegetables and snacks which accomplish just that.

Los Alamitos, CA -- (ReleaseWire) -- 08/03/2006 -- With Back-to-School season upon us, parents are heading out to buy a list of supplies for their kids. One thing sure to be on that list is snacks and Frieda's, The Original, Reliable and Inventive specialty produce company, wants to help Moms buy the right ones. They're a company dedicated to healthy eating and they know how important, and challenging, it is to get kids to eat right.

"As a mother of two, I know the key to a good sack lunch is balancing what is healthy with what kids will want to eat," said Karen Caplan, Frieda's President and CEO. "Frieda's offers an array of fruits, vegetables and snacks which accomplish just that."

Frieda's kid-friendly snacks include their naturally Dried Fruit line of Cherries, Strawberries, Bananas, Cranberries and Blueberries, Soy Nuts, with less fat and more fiber than traditional nuts, and Sugar Snap™ Peas that can be enjoyed pod and all.

What about fruit? Frieda's has juicy Donut® Peaches, tangy Baby Kiwifruit, sweet Baby and Red Bananas and refreshing Starfruit. In October, Moms can look for bite-sized Kumquats and little Lady Apples, the perfect size for kids.

And Frieda's healthy snacks aren't just for the playground.

"If the cupboards are full of greasy potato chips and sugary sweets, that's what a hungry child will grab when they come home from school," said Caplan. "But when a kitchen is full of Frieda's fruits and snacks, a Mom can be sure her child will reach for something healthy."

With Frieda's the snack possibilities are endless, but here are a few favorites.

• Stock the fridge with French-fry style strips of crunchy Jicama and bite-sized chunks of refreshing melon
• Slice sweet Asian Pears and drizzle with honey
• Grab a handful of Ready-to-Eat Soybeans and sprinkle with a touch of salt
• Combine your child's favorite chilled veggies and a touch of ranch dressing and roll in a Frieda's Colored Sushi Wrap
• For a special treat, fill a French-Style Crepe with fresh berries and a splash of fat-free whipped cream

So whether looking for something to add to a sack lunch or an after school treat, Frieda's has the snacks, fruits and vegetables that parents know are healthy and kids think are delicious.

Founded in 1962 by Frieda Caplan, Frieda's, Inc. was the first wholesale produce company in the U.S. to be founded, owned and operated by a woman. Once a small produce stand at the Los Angeles Produce Market, Frieda's has emerged as the nation's premier marketer and distributor of specialty produce and now offers more than 600 specialty items to grocery and specialty stores throughout the U.S. and Canada. America has Frieda's to thank for introductions to Kiwifruit, Shallots, Cherimoyas, Donut® Peaches, Sugar Snap™ Peas and Habanero Peppers and the innovations just keep coming.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Chefs and foodservice buyers alike flocked to the Frieda’s booth at the PMA Foodservice Conference and Expo after getting a glimpse of the Colored Sushi Wraps in the event's New Product Showcase.

Los Alamitos, CA -- (ReleaseWire) -- 07/20/2006 -- As the doors opened to the 2006 PMA Foodservice Conference and Expo, inside the booth of Frieda's Inc, quietly waiting to be discovered, were a cluster of multi-colored sushi rolls. It didn't take long for these brightly wrapped pieces to become the talk of the event and soon booth number 233, home that day to Frieda's Inc, the Original, Reliable and Inventive specialty produce company, became the place to be.

"The response to our Colored Sushi Wraps was just amazing," said Karen Caplan, Frieda's President and CEO. "We knew we had something that chefs just had to see so we were thrilled with the reaction we received."

Chefs and foodservice buyers alike flocked to the Frieda's booth after getting a glimpse of the Colored Sushi Wraps in the New Product Showcase. The small display showed how Frieda's newest find could make a big impact. Once arriving at the booth, attendees were invited to taste a freshly made sushi roll and those who visited quickly discovered that these Colored Sushi Wraps are the perfect combination of aesthetics and taste.

Frieda's Colored Sushi Wraps, available exclusively from Frieda's, are paper thin and extremely flexible. The wraps offer amazing strength and durability and are ready to create sushi rolls from simple California to detailed Caterpillar, hand rolls overflowing with fresh ahi and daikon sprouts, wraps with cream cheese, smoked salmon and cucumber…or whatever your imagination supposes. And chefs aren't just limited to sushi as these wraps are perfect for vegetables, chicken and ham. They are available in four spectacular colors: Yellow, Orange, Green and Pink in 10/20ct. cases.

Founded in 1962 by Frieda Caplan, Frieda's, Inc. was the first wholesale produce company in the U.S. to be founded, owned and operated by a woman. Once a small produce stand at the Los Angeles Produce Market, Frieda's has emerged as the nation's premier marketer and distributor of specialty produce and now offers more than 600 specialty items to grocery and specialty stores throughout the U.S. and Canada. America has Frieda's to thank for introductions to Kiwifruit, Shallots, Cherimoyas, Passion Fruit and Habanero Peppers and the innovations just keep coming.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Los Alamitos, CA -- (ReleaseWire) -- 07/19/2006 -- Colored Sushi Wraps, French-Style Cookies and Organic Klamath Pearl Potatoes may be new to Frieda's Foodservice Division, but Frieda's is certainly not new to foodservice. The Original, Reliable and Inventive specialty produce company has been supplying distributors and wowing chefs for decades.

"We've been a part of the foodservice industry for many, many years," said Karen Caplan, Frieda's President and CEO. "Then in early 2005 we created a specialized Foodservice Division so as to better focus on the needs of our existing and future foodservice clients."

That focus includes an extensive food safety program, direct and consistent sources of supply and numerous in-house services including consolidation, air-freight, drop shipping and 24-hour rush programs. Along with the logistical benefits, Frieda's brings with it a wealth of knowledge that can provide clients the ability to keep up with current trends while starting new ones of their own.

"Now more than ever, the restaurant industry is about innovation and being able to offer those unique items that keep customers coming back," said Caplan. "Whether looking for a specific specialty ingredient or a signature item to develop into a main dish, Frieda's is the source for keeping menus fresh and diners enthused."

When Asian Fusion kicked off, Frieda's was there with Egg Roll and Won Ton Wrappers and myriad Asian-inspired fruits and vegetables. When menus starting featuring more home cooking, Frieda's was there with Fingerling Potatoes and Variety Squash. And when America starting going low-carb, Frieda's Organic Polenta was the perfect pasta substitute.

As for the newest additions to the Frieda's foodservice division, Colored Sushi Wraps and French-Style Cookies were introduced this past March and the Organic Klamath Pearl Potatoes in November of last year. The Sushi Wraps are available exclusively from Frieda's and are perfect for sushi rolls from simple California to detailed Caterpillar, hand rolls overflowing with fresh ahi and daikon sprouts, wraps with cream cheese, smoked salmon and cucumber…or whatever your imagination supposes.

Made with all-natural ingredients from a traditional European recipe, Frieda's French-Style Cookies are baked in individual layers that are folded or rolled over one another again and again to create the unique shape and crispy texture. Frieda's Wafer Cookies, Rolled Cookies and Hazelnut Filled Cookies are the perfect accompaniment for any dessert from fresh berries to cakes to trifle.

Frieda's ended 2005 with the introduction of their newest potato discovery, Organic Klamath Pearl Potatoes. These petite potatoes, grown in Oregon's outstanding potato climate, are harvested young to capture peak freshness and flavor. They're white inside, tender and very moist. Perfect for roasting and delicious in salads, these potatoes were sampled in the San Francisco Bay area to rave reviews from local chefs.

The innovation won't stop there. With a commitment to being Original, Reliable and Inventive, Frieda's will continue to develop and discover new products to ensure that the foodservice industry is on the cutting edge of creativity. And building on the foundations of logistical support and extensive product knowledge, Frieda's has what it takes to take the foodservice industry into the future of menu creation.

Founded in 1962 by Frieda Caplan, Frieda's, Inc. was the first wholesale produce company in the U.S. to be founded, owned and operated by a woman. Once a small produce stand at the Los Angeles Produce Market, Frieda's has emerged as the nation's premier marketer and distributor of specialty produce and now offers more than 600 specialty items to grocery and specialty stores throughout the U.S. and Canada. America has Frieda's to thank for introductions to Kiwifruit, Shallots, Cherimoyas, Passion Fruit and Habanero Peppers and the innovations just keep coming.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Los Alamitos, CA -- (ReleaseWire) -- 07/13/2006 -- It was Frieda Caplan who discovered and named the Donut® Peach and now this flat, sweet, white-fleshed peach is back for another season.

"There are a lot of imitators out there but there's nothing quite so sweet and juicy as a Donut® Peach," says Karen Caplan, Frieda's President and CEO. "There's only one place to get a real Donut® Peach…and that's Frieda's."

Frieda's introduced this variety back in 1986 and it is a Frieda's trademark. Donut® Peaches are direct descendants of the Chinese flat peach variety Peento, grown exclusively for Frieda's. The center stone, or seed, is cling-free and about the size of a pistachio nut.

Donut® Peach season has begun and the Peaches will be available through August, coming from California from early-June to late July and Washington from mid-July to August, in your favorite produce department.

"Our cute, little Donut® Peaches are the perfect blending of sweet and healthy, and they're so versatile" says Caplan. "You can enjoy them as a snack or use them to create homemade peach pie and they're perfect for kids."

And for a quick, easy and delectable dessert, try Donut® Peaches grilled and topped with sweet ginger cream.

Grilled Donuts with Ginger Cream
Ginger Cream:
1 cup (8 ounces) soft cream cheese
2 tbsp packed brown sugar
2 tbsp orange juice
1 tbsp Frieda's Crystallized Ginger, minced

Skewers:
About 6 to 8 med-ripe Donut® Peaches, peeled
1/3 cup butter or margarine, melted
2 tbsp packed brown sugar

For the Ginger Cream, beat together the cream cheese, brown sugar, orange juice and ginger in a small bowl with an electric mixer at medium speed until well blended. Chill, covered, until serving time. Makes about 1 cup.

Halve the peaches horizontally. Twist the halves in opposite directions to separate. Remove the pits. Cut each piece in half again. Thread peach wedges on 4 or 5 barbecue skewers (leave a little space between each piece for even cooking). Stir together the melted butter and brown sugar in a small bowl. Brush the peaches liberally with the butter mixture. Arrange the skewers on a lightly oiled grill tray or broiler pan. Grill for 6 to 8 minutes, turning once and brushing several times with the butter mixture, until peaches are hot and glazed. (Or, broil 4 inches from the heat for 6 to 8 minutes.) Serve hot with Ginger Cream. Makes 4 or 5 servings.

Founded in 1962 by Frieda Caplan, Frieda's, Inc. was the first wholesale produce company in the U.S. to be founded, owned and operated by a woman. Once a small produce stand at the Los Angeles Produce Market, Frieda's has emerged as the nation's premier marketer and distributor of specialty produce and now offers more than 600 specialty items to grocery and specialty stores throughout the U.S. and Canada. America has Frieda's to thank for introductions to Kiwifruit, Shallots, Cherimoyas, Passion Fruit and Habanero Peppers and the innovations just keep coming.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Los Alamitos, CA -- (ReleaseWire) -- 07/12/2006 -- Looking for a delicious way to cool down when the temperatures start to climb? Then look no further than Frieda's. Forget fattening ice cream and sugary sweet sno-cones, nothing beats the heat like a refreshing slice of crisp melon and no one does Summer melon like Frieda's.

"I'm always delighted by the variety of melons we offer and it's amazing to see how quickly our specialty melons sell out," said Karen Caplan, Friedas President and CEO. "Crunchy, crisp, sweet, juicy, Frieda's has a melon to meet everyone's taste."

Frieda's offerings this Summer will include SpriteMelon™ that offers the sweet flavor combination of honeydew, pear and watermelon, Camouflage® Melon, a Frieda's exclusive, that's crunchy, juicy and exceptionally sweet and Temptation™ Melon, a cross between green and orange fleshed honeydew with a flavor that hints of cantaloupe. And don't miss out on Frieda's other varieties including Santa Claus, Galia, Juan Canary, Sharlyn, Persian, Hami and Casaba.

"Shoppers like to see variety," Caplan said. "And they're more likely to try something new if they see a usage suggestion or recipe focused on quick and easy preparation."

So what can you do with Frieda's Summer melons? The possibilities are endless. Halve a

Camouflage® Melon and fill with fresh berries for a sweet and healthy breakfast, blend a

SpriteMelon™ with a touch of lime juice and sugar for a refreshing tropical smoothie or skewer a Temptation™ Melon with Donut® Peaches and Baby Pineapple for grilled fruit kebabs. And if you just can't pick one, chop your favorites and toss together for a delicious fruit salad.

Founded in 1962 by Frieda Caplan, Frieda's, Inc. was the first wholesale produce company in the U.S. to be founded, owned and operated by a woman. Once a small produce stand at the Los Angeles Produce Market, Frieda's has emerged as the nation's premier marketer and distributor of specialty produce and now offers more than 600 specialty items to grocery and specialty stores throughout the U.S. and Canada. America has Frieda's to thank for introductions to Kiwifruit, Shallots, Cherimoyas, Passion Fruit and Habanero Peppers and the innovations just keep coming.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Frieda’s makes grilling special with specialty fruits and veggies

Los Alamitos, CA -- (ReleaseWire) -- 07/11/2006 -- With Summer underway, backyard chefs will be firing up the grill for another delicious BBQ season. Frieda's specialty produce on the grill offers unique and amazing flavor to Summer grilling from savory side dishes to mouthwatering main dishes. With Frieda's specialty fruits and vegetables on the grill, BBQ fare will never be the same.

"Burgers and hot dogs are great but Frieda's has all the vegetables, fruits and specialty products needed to add to some wow to the BBQ menu," said Karen Caplan, Frieda's President and CEO. "Grilling for everyday meals or a weekend treat, Frieda's has just what backyard chefs need to satisfy the whole family."

Skewer some White and Purple Asparagus, brighten kabobs with Sweetooth® Peppers, add some Asian-flare with Baby Bok Choy or tantalize the tastebuds with grilled Kabocha Squash. Slice and grill Organic Polenta and top with your favorite sauce or BBQ whole Elephant Garlic and spread across fresh baked French bread. And don't forget about dessert! Savour grilled Baby Bananas drizzled with chocolate, slice and BBQ Starfruit with a touch of honey, top skewered Donut® Peaches with ginger cream or grill juicy Zululand Queen Baby Pineapples and sprinkle with brown sugar.

One of Frieda's favorite grilling recipes, from The Purple Kiwi Cookbook, is Grilled Purple Asparagus with Camembert Sauce.

Grilled Purple Asparagus with Camembert Sauce
1 – 1 ½ lbs. purple asparagus, stems trimmed to ½ to 1 inch
Olive or vegetable oil
Salt and Pepper to taste
4 oz. Camembert cheese
1 tbsp. butter
¼ cup dry white wine or chicken broth
1 tbsp. cornstarch
½ cup light cream or half-and-half
1 tbsp. minced fresh chives

Arrange the asparagus on an oiled grill rack or broiler pan. Brush with olive oil and season with salt and pepper. Grill or broil for four to six minutes or until soft and slightly charred, turning once. Transfer to a warm platter. Remove the rind from the Camembert and cut into chunks. Cook the butter in a medium skillet until it begins to brown. Combine the wine and cornstarch and add to the skillet. Bring to a boil. Reduce heat to low and stir in the cream and chives. Cook for two minutes, stirring frequently. Stir in the cheese and cook until it melts. Serve the sauce over the asparagus.

Founded in 1962 by Frieda Caplan, Frieda's, Inc. was the first wholesale produce company in the U.S. to be founded, owned and operated by a woman. Once a small produce stand at the Los Angeles Produce Market, Frieda's has emerged as the nation's premier marketer and distributor of specialty produce and now offers more than 600 specialty items to grocery and specialty stores throughout the U.S. and Canada. America has Frieda's to thank for introductions to Kiwifruit, Shallots, Cherimoyas, Passion Fruit and Habanero Peppers and the innovations just keep coming.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm