Minneapolis, MN -- (ReleaseWire) -- 02/22/2021 -- Non-residential construction is taking a huge hit for obvious reasons in 2021, with many businesses not starting new builds with economic uncertainty. "New starts" drive spending in that area and their forecast to drop -11% to $410 billion, a decline of $50 billion, and is forecasted to drop 400,000 jobs.

But residential construction is likely to see an additional 250,000 jobs according to industry forecaster Ed Zarenski, who focuses on construction analytics, and market research.

According to Ed's 2021 Construction Economic Forecast "Over the final 5 months of 2020, new Residential construction starts posted 4 of the 5 highest monthly totals since 2004-2006. Residential new starts finished 2020 at a 15-year high, with almost 50% of new activity for the year posting in the final 5 months, which will put a lot of that spending into 2021. Total 2020 residential starts are up 7%."

Are there enough residential construction companies and workers available to do this work? Or will this lead to a new influx of new residential construction companies, and shifting roles amongst trades people?

For those who have the skills, but want to start their own residential construction business, there are 5 basic key steps to getting started:

1. Put together a basic business plan, and seek guidance from people in your network who have business experience to get wisdom on your blind spots. 2. Name your business well and get it licensed, bonded and insured in your area. 3. Get funded, or bootstrap by overlapping with your current job. 4. Ensure you have the correct permits for the types of jobs you are going to complete, in the area you're going to complete them. 5. Sell the work! Put together a marketing plan, start marketing and leverage your network first and foremost.

Choose your niche wisely – though non-residential construction is usually harder to get into in the first place, it appears that residential construction will continue to boom as many people seek their own homes, and are spending more time there during COVID-19 and in the near future.

Contact:
Tim Brown
(612) 772-9555
TIM@HOOKAGENCY.COM

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Minneapolis, MN -- (ReleaseWire) -- 10/23/2019 -- What holds small business owners and marketing managers from learning SEO?

82% report the effectiveness of SEO is on the rise and 42% state effectiveness is increasing significantly – but yet many shy away from actually getting started in understanding the practical, important steps to get higher on Google.

Could it be people in the SEO industry, who stand to make a profit from making it seem harder than it really is?

Tim Brown, the author of the SEO Basics guide, believes that this is exactly what's going on. "It's not right that high and mighty 'SEO experts' don't share the simple steps you can take to get higher on Google," Tim said. "That's why I created our in-depth SEO Basics guide – to break open these supposed secrets so every small business owner could see them, bare for the entire world to use, for good or ill."

The truth is – in-depth guides like Tim and his company Hook Agency have put out exemplify one of the major secrets of SEO that many experts don't share – or don't seem to understand. In-depth guides attract more Google traffic – and the more comprehensive and secret-shattering, the better for driving that sweet Google authority, which in turn spreads to all of the rest of your site as well.

With 61% of marketers saying that improving SEO and growing their organic presence is their top inbound marketing priority – in-depth, comprehensive, and downright generous content like Hook Agency's SEO Basics Guide could be the secret to other small businesses and marketing managers ability to drive that much needed traffic.

Those who take the time to read the guide – will be surprised to discover other nuggets that most SEO's are too scared to share.

For more information, visit  https://hookagency.com/seo-basics/.

About Hook Agency
Hook Agency is a small business SEO company that helps premium service businesses get higher on Google and get better leads so that they can save time, increase profit, and be more selective.

Contact
Tim Brown
TIM@HOOKAGENCY.COM
(612) 772-9555

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Chicago, IL -- (ReleaseWire) -- 10/22/2019 -- Small businesses are making a comeback in America and that means small businesses are doubling down by being more aggressive about marketing.

With corporate profitability at its highest in four years, favorable GDP growth, consumer spending up year over year, and the percentage of investment as part of the economy back to pre-2008 levels, the US economy in 2018 and 2019 continued to go strong after a thriving 2017.

Along with other strong metrics marking general consumer confidence, small business owner confidence has increased over the year in this lucrative environment, and interesting new challenges have cropped up.

September 2019 – the jobless rate in America just hit a 50-year low and that means small businesses might feel the squeeze when it comes to hiring qualified applicants. That means outsourcing nice-to-haves that may be better handled by outside experts and vendors.

Chicago SEO company Hook Agency's owner Tim Brown put it this way, "We have seen a surge of small business owners who understand that they could be more profitable spending time on their people, systems, and business than trying to learn what we do."

"Just because it's enjoyable getting small businesses higher on Google, it doesn't mean it comes naturally to them – often our best customers are extremely smart experts in other fields, but would rather pay us less than it would cost to hire an internal SEO expert," Tim shared.

And indeed there is definitely a shortage of experts in niche fields like SEO available in the job market today. Tim talks about SEO experts at Hook Agency going through 3-6 months apprenticeships, and many other small businesses needing to do the same. On the job training is part of the new reality of niche specialties, and of course, business owners just don't always have the time to spend that much time with new hires.

For more information, visit https://hookagency.com/chicago-seo/.

About Hook Agency
Hook Agency is a small business SEO company that helps premium service businesses get higher on Google and get better leads so that they can save time, increase profit, and be more selective.

Contact
Tim Brown
TIM@HOOKAGENCY.COM

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Minneapolis, MN -- (ReleaseWire) -- 10/21/2019 -- Not too long ago, marketing managers and small business owners would have to start their marketing plan from complete scratch every year or build on what was working last year.

With 63% of marketers citing 'generating traffic and leads' as their number one challenge for 2020 according to the 'State of Inbound' report from Hubspot, every single item on their marketing budget can be directly tied to one thing – "does it create more leads for our company?"

Marketing Plan Templates are now more common and abundant for those seeking the holy grail of more leads – but where are these handy marketing plan templates directing the bulk of people's efforts?

- These marketing plan templates often direct users to double down (in budget and internal efforts) on the items they have previously used that led to the most leads. Simple, but effective.

- Many marketing plan templates are suggesting pushing harder on video – adding more 'entertaining' content rather than just 'educational' content that seems to be easier to create for many marketers.

- Linkedin, Sales and follow-up automation, Instagram Stories, and Remarketing remained hot topics for many marketing planners this year – while SEO and E-mail/Automation still came up as the highest perceived ROI marketing activities for the third year in a row.

Hook Agency's Tim Brown shared – "Marketing planning can be hard, and the #1 thing that many small business owners and marketing managers struggle with is 'confidence' – but the answer is simpler than most make it."

He went on, "Attribution should be your first step – then list by the source where each of the leads you've gotten in 2019 that resulted in closed business came from, and then make the top source your priority for 2020. Follow that with your 2nd top lead source, and third – and cut items that don't support real revenue. Marketing plan templates are a great place to start, but selling the plan to your team and getting them on board should ultimately be your number one goal for your 2020 marketing plan.

For more information, visit https://hookagency.com/marketing-plan-templates/.

About Hook Agency
Hook Agency is a small business SEO company that helps premium service businesses get higher on Google and get better leads so that they can save time, increase profit, and be more selective.

Contact
Tim Brown
TIM@HOOKAGENCY.COM
(612) 772-9555

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Minneapolis, MN -- (ReleaseWire) -- 10/11/2019 -- One might think that sustainability affected home-buyers' purchasing habits in 2019-2020. One also might think that people are prepared to pay more for sustainable + eco-friendly materials, and homes.

Maybe the big draw is 'curb appeal' – or having a home all neighbors and friends will be jealous of?

Surprisingly, another concern is dominating most home buyers' minds according to the National Association of Home Builders (NAHB) Market Brief.

Instead of focusing on curb appeal, most respondents (63%) wanted a home that uses passive solar design for both cooling and heating.

32% of respondents said they were concerned about the environment but admitted it wouldn't affect their home purchase. 36% wanted a sustainable, eco-friendly home, but weren't prepared to pay a higher cost. Only 14% were prepared to pay more – slightly less than the 18% who didn't have any environmental concerns.

Smart construction companies have focused their lead-generation efforts on home efficiency, insulation, and home performance and are experiencing a heavy uptick in leads. "We've seen some of our most resourceful construction clients – seeing a serious amount of leads from these types of services that seem to correlate with the increase in demand in the market," said Tim Brown – construction marketing expert from Hook Agency.

"Sometimes the real secret to getting more leads isn't hiring the perfect marketing agency – even though we love helping construction companies more leads through web design and SEO," Tim continued, "sometimes it's really about seeing the surge in the market, and offering services that are most in-demand – and our lead generation services just help accelerate these small business owner's growth."

Awesome companies often do offer the first step – to get more leads, which is an offer to have a home energy audit to prioritize the most cost-effective energy efficiency improvements.

For more information, visit https://hookagency.com/construction-leads/.

About Hook Agency
Hook Agency is a construction marketing company focused on helping construction companies hook better leads through web design and SEO.

Contact:
Tim Brown
tim@hookagency.com

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Minneapolis, MN -- (ReleaseWire) -- 09/24/2019 -- Guru Focus is reporting that the roofing industry in the United States is set to grow considerably to 47.52 Billion by 2025. An increase in natural disasters, such as hail storms, and eco-friendly roofing materials has led to this eye-popping statistic. In addition, a rise in spending on home improvement and remodeling contributes to the massive growth projection.

But what are small to midsize roofers doing to capitalize on all of this growth? Where-as 10-20 years ago, they had fleets of people door-knocking and cold-calling prospects during their dinner, many are shifting smartly to a new way of procuring business.

Roofing SEO has taken the industry by storm. Roofing SEO refers to getting a company's website to show up higher on Google by writing content, getting links from other websites back to the site, and making technical changes to the website which makes it easier for Google to crawl and understand, and therefore show up higher in the search results.

One roofer had this to say about how he utilizes a roofing SEO agency to get more website traffic and leads while saving his time. "My time and my skills are better spent working on my business and with my people, than trying to do SEO stuff that I don't know about."

Certainly – some companies are going it alone and can do so by utilizing the Yoast SEO plugin and trying to reach out to other websites to link back to them, but many smart roofing company owners know their time is best spent on their processes and sales team.

Roofing companies that are Search Engine Optimized will look to reap the most benefits from the growth of the roofing industry since, at minimum, 75% of clicks from Google are from the first page of the results. If companies aren't on the first page they may not be getting found.

For more information, visit https://hookagency.com/roofing-seo/

CONTACT:
Tim Brown
TIM@HOOKAGENCY.COM
763-221-5525

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm