San Diego, CA -- (ReleaseWire) -- 03/20/2020 -- Proximity marketing is an emerging trend that allows retail stores to promote the right product at the right time to in-store shoppers. It uses consumer location data to select which promotion or content to show a customer, supporting a more targeted and personalized marketing experience. Here's a deeper dive into this experiential marketing technique and the benefits for your brick-and-mortar store:

Retailers Win with Customer Location Data
Proximity marketing, also known as hyperlocal marketing, targets prospects with personalized messages based on shopper location data. If shoppers are carrying smartphones (which nearly all are these days) and have opted in (agreed to location-based communication at the retail site), the store can then "interact" with customers based on their location and behavior in-store. For example, if a customer dwells by a particular product for several minutes, retailers can send a specific coupon or discount offer to their device. Or, if five or more customers are in the vicinity of a digital sign, content can be dynamically updated to capitalize on the passing foot traffic.

Here are a few reasons more retail outlets are using this type of marketing:
Increasing visitor-to-customer conversion rates – Targeted promotions and advertising help to nurture the in-store shopping experience, leveraging location data to understand what messaging may be immediately helpful towards influencing purchase decisions.

Personalizing the customer journey – Tailoring marketing tactics to customers' behavior and location in-store provides a more seamless and relevant experience so marketing activities support real-time interests and behaviors.
Expanding customer engagement to build loyalty – Relevant experiences create engagement, and engagement builds loyalty. Proximity marketing creates intelligent touch points that help build brand loyalty through meaningful interactions.
Real-time analytics to improve marketing campaigns – Using customer location data to trigger proximity marketing efforts creates a data-driven baseline for understanding the intersection of customer behavior and marketing efforts. Such information might include what customers are interested in on-site based on visitation and dwell time, and what marketing tactics are working to drive conversions.

How FastSensor Helps with Proximity Marketing
FastSensor can support proximity marketing efforts by gathering location data from sensors that pick up anonymous, non-personal signals coming from visitors' devices. The platform's machine learning algorithms measure customer movements in the store including where they visit and for how long. This information can be viewed in a cloud-based dashboard and can also be used to trigger communication to other systems (such as SMS or digital signage) based on location data. While FastSensor technology can capture location data passively for over 90% of customers, without opt-in or download, communicating with customers on-site with a proximity-based coupon, for example, does require opt-in with the retailer.

Taking Action Along the Customer Journey
Customer experience and the practice of mapping and understanding the customer journey are established areas of expertise vital to the modern market. Technologies like FastSensor and proximity marketing are essential tools for connecting the dots - moving beyond mapping and understanding the customer journey to dynamically taking action at vital points during the journey. Contact us now to learn more about the power of FastSensor.

About FastSensor
FastSensor, the first AI-powered, people tracking solution for indoor venues, delivers real-time customer behavior insights that drive more on-site engagement and sales. Requiring no opt-ins or downloads, FastSensor's AI platform tracks and analyzes customer behavior in indoor spaces and reports back key metrics like engagement, loyalty, traffic heatmaps, dwell time, and conversion. Accessed through a simple, browser-based dashboard, FastSensor data measures buying behaviors along the customer journey to improve ROI. Like web analytics improve the e-commerce buying process, FastSensor can be used to improve the customer experience, layout, and proximity-based promotions across all physical venues in real-time. The technology unveils customer behavior patterns and locates qualified leads so retailers and event organizers can analyze their marketing campaigns, cost of acquisition, and the return on investment. Founded in 2013, FastSensor is a Delaware company with offices in California. The company has served major retail brands, event organizers, stadiums, and dealerships.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

San Diego, CA -- (ReleaseWire) -- 12/13/2019 -- Physical stores can gain a special edge over the online shopping experience in the sense that they can connect more directly and personally with consumers. When a retailer chooses the right retail in-store analytics tools, they can improve the customer experience significantly.

Ways In-Store Analytics Improve the Customer Experience
The most noticeable way that retail in-store analytics improves the customer experience is when IoT technology tracks the customers' movements and identifies the areas of the store they spend the most time in. This information can help a store understand which areas and products are most attractive, and even help employees engage with customers to find out if they have questions about specific products.

Analytics from smart sensors provide much deeper details about the customer journey. The platform offered by FastSensor provides a wealth of data about customer interests and behaviors as well as data on store employees and product display engagement. It's a useful management tool for evaluating talent and store efficiencies. Important data to study may include the number of people on a floor at any given time or the length of time a group of people spends in a section of the store. Perhaps its most powerful aspect is that it provides an instant customer feedback mechanism, allowing for continuous and personalized adjustments.

By also enabling customers to use the store's free Wi-Fi system via opt-in, the retailer is building trust with the public. When customers use Wi-Fi, data collected from smartphones and sensors can be used to analyze customer purchasing patterns and create programs that reward shoppers for their buying habits. It can also be used to rethink the layout of the store's displays and products.

Arm Your Business with the Right In-Store Analytics Tool

The main things you should consider when choosing an in-store analytics tool for your retail business are:
- Compliance – Retailers must comply with privacy and shopper protection laws or face severe legal consequences. Each store should use an in-store analytics program that allows for services that meet all requirements.
- Integration – Make sure an application can integrate easily with existing technologies. It further simplifies customer data collection and allows for personalization.
- User-Friendliness – The in-store analytics application should be intuitive and user-friendly for customers and staff members.
Employees can use analytics to learn about shopper behaviors and consumer trends over time. They need technology that allows for simple and fast research that can help create a refined and personalized experience for each shopper.

Why FastSensor Is the Best Choice
FastSensor is currently the most effective retail platform for customer tracking and analytics. Prior to its debut, there were no solutions on the market that could provide passive, cost-efficient, accurate data about customer behavior in real-time. FastSensor provides a broad overview of customer data related to buying behaviors.

The platform passively collects non-personal customer data without requiring opt-in and is fully compliant with GDPR, CCPA, and HIPAA requirements. FastSensor's analytics generate consumer insights in real-time in the form of simple visuals such as heat maps, graphs, tables, and infographics. These insights allow retailers to provide a greater level of engagement with customers and inspire ideas for rewarding shoppers for their loyalty. The platform is easy to set up, and all of the analytics data is available in easy-to-understand dashboards, reports, and graphics.

Conclusion
The more a store learns about its customers from retail in-store analytics, the more it can offer them personalized choices. It also opens the door for increased engagement with shoppers. Consumers expect a positive customer experience due to advancements in technology, and many of them are aware of and welcome the benefits of new technologies. Contact us now to learn more about using our innovative technology for improving the customer experience.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

San Diego, CA -- (ReleaseWire) -- 12/06/2019 -- Considering the limits of the human attention span, designing an effective trade show booth can be a daunting task.
- How can a company make the booth stand out?
- How can a company capture and keep the attention of visitors?
- And how can a company convert visitors to leads with booth design?

And while these questions might seem difficult to answer, with the right strategy, they don't have to be.

This article will review the essential design considerations to keep in mind during the planning phase of a trade show booth so that a company can create an impactful exhibit! We'll also reveal a fool-proof way to ensure the display hits the mark and meets the return on investment (ROI) goals.

Do Some Pre-Design Investigation
One of the best ways to get started with a trade show booth design is to visit some relevant trade shows and take notes. Here are some things a company and the employees should look for:
- What booths stand out in their opinion?
- What about them caught their attention?
- What booths are getting the most attention? Why?
- What design elements do they find most striking and appealing?

Take notes on everything that stands out. This can help not only to inspire you during the planning phase of the booth design but also to prioritize the company's budget.

Let Your Goals Inform Your Design
It's time to get super specific about the company goals for attending a trade show. If this is something they need help with, we'd be happy to help, but in the meantime, here are some commonly used trade show goals:
- Brand Awareness
- Lead Generation
- Product / Service Promotion
- On-site Sales

Once the company established what the end-goals are, they can reverse engineer of the booth design to accommodate those goals.

Use the Budget to Prioritize Booth Elements
It's no big secret that trade shows are a major expense for an organization. There are design costs, exhibiting costs, travel expenses, etc. Therefore, it's important to make sure a company are maximizing their design budget by prioritizing the elements that are most likely to achieve their trade show goals.
If properly stored and maintained, trade show booth assets can be used again and again, especially if they have proven to be effective at generating traffic. So take the lifetime use of the exhibit into account when calculating costs.

Qualify Leads with a Clear Message
Contrary to what an employee might initially think, the goal of an effective trade show booth is NOT to attract all people - it's to attract the right people. To do this, signage with an eye-catching copy that is clear, concise, and persuasive is critical.
The goal is that the visitors read and interpret your message instantly. Try to keep the headlines to a 6-word maximum that will tell visitors what the brand is about and attract qualified leads.

Incorporate Design Elements That Stand Out
While design assets will vary depending on the goals, there are certain elements that an organization will find universal amongst all active trade show exhibits. Here are a few to keep in mind:
- Bold Colors
- Eye-Catching Graphics
- Demos that Captivate
- Interactive Components (Tactile Elements, Virtual Reality, etc.)

The final, fool-proof element that will ensure the exhibit is not only a hit but that it is custom-tailored to the goals and your visitor behavior.

Incorporate FastSensor's Revolutionary Experiential Marketing Insights
FastSensor is a proprietary technology that tracks visitor behavior and foot traffic to help you maximize engagement and improve your ROI. With FastSensor's experiential marketing insights, you can:

Attract Attendees
Identify and engage with visitors across all sections of your booth.
Collect data on visit frequency, dwell time, and attraction to improve your layout.

Increase Conversion
Explore how visitors navigate your exhibit to optimize your floor plan.
Tailor the visitor experience to boost lead capture.

Boost Traffic
Analyze foot traffic, conversion rates, and visual appeal.
Use insights to improve engagement and interaction with visitors.
Say goodbye to time-consuming, labor-intensive methods of analysis. FastSensor is efficient and automated and removes invalid records to ensure that you receive accurate, actionable data with 90% passive penetration.

What You Get with FastSensor Insights
Conversion Rate
FastSensor will track the total number of unique visitors against walk-by traffic, so you get an accurate conversion rate for engagement with your booth.

Visitor Journey Mapping
Our technology will also show you the most common route through your exhibit so you can optimize your floor plan for lead capture.

Outreach Funnel
FastSensor will breakdown the total number of foot traffic into unique stages of the marketing funnel (Impressions, Passerbys, Visitors, Engagers) so you can see where you're most effective and where the most potential is.

Display Attractiveness
We track visitor behavior and dwell time to pinpoint which aspects of your exhibit are the most attractive and impactful to potential leads.
Equipped with a well-designed booth and the ability to track, measure, and optimize your exhibit, you're guaranteed a fool-proof plan to design a successful booth that attracts qualified leads. Contact us today to get started!

About FastSensor
FastSensor, the first AI-powered, people tracking solution for indoor venues, delivers real-time customer behavior insights that drive more on-site engagement and sales. FastSensor's AI platform requires no opt-ins or downloads, tracks, and analyzes customer behavior in indoor spaces and reports back key metrics like engagement, loyalty, traffic heatmaps, dwell time, and conversion. Accessed through a simple, browser-based dashboard, FastSensor data measures buying behaviors along the customer journey to improve ROI. Like web analytics improve the e-commerce buying process, FastSensor can be used to improve the customer experience, layout, and proximity-based promotions across all physical venues in real-time. The technology unveils customer behavior patterns and locates qualified leads so retailers and event organizers can analyze their marketing campaigns, cost of acquisition, and the return on investment. Founded in 2013, FastSensor is a Delaware company with offices in California. The company has served major retail brands, event organizers, stadiums, and dealerships.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

San Diego, CA -- (ReleaseWire) -- 12/06/2019 -- Exhibiting in a trade show can be a consuming project that requires months of planning. The organization's resources, both time and money, will be spent in excess, and at the end of it all, the superiors will want to know, "Was it worth it?"

So, how the employees quantify the value of the project for them? Where should they start? We understand that it's challenging to calculate the success of the marketing efforts after a trade show. Today, we'll address exactly how to do that and also how to make it as easy as possible to do this in the future.

Metrics: ROI and ROO
First, we need to make a clear distinction.
Upon completion of a trade show event, the employee will have two areas to measure. The first is ROI, which compares the costs of the trade show exhibition against how much revenue generated in sales.

The second is ROO (Return on Objectives), which is a more empirical valuation that shows how well the marketing strategy is working against the trade show objectives.

Both are important metrics, but first, let's discuss how to calculate ROI.

How to Calculate ROI for a Trade Show Booth
There is a very simple formula for calculating a company's ROI. Let's review that now.

ROI = REVENUE - INVESTMENT
INVESTMENT

So, if a brand knows that they've generated $60,000 in sales from the leads collected at the trade show, and they invested $30,000 in exhibiting at the event, then their ROI would be 100%.

Measuring ROI can be a lengthy process, depending on their particular sales cycle. However, at FastSensor, we offer two metrics specific to trade shows that give valuable insight into your ROI.
They are "Outreach Funnel" and "Time-in-View."

- Outreach Funnel analyzes critical KPIs such as walk-by traffic, visitors, browsers, and engagers to calculate how many people had eyes on your brand and how many visited and engaged with your booth.

- Time-in-View tracks the total amount of time visitors spent looking at your exhibit assets and the average duration of view time per impression. This is similar to online impressions and CPM metrics in digital marketing, but for physical engagement, that is often more valuable.
Equipped with this powerful insight, you can make adjustments to your exhibit that will increase engagement and conversion.

How to Determine ROO for a Trade Show Booth
There is no mathematical formula for ROO because it's not a sales measurement. Instead, it's based on alternative goals set for the trade show, such as increasing brand awareness, demand generation for a new product launch, press coverage, etc. It can even include generating qualified leads that will later be used to calculate ROI.

Regardless of the company goals, it's important to get clear on them and set up a method for tracking them so they can improve the ROO and increase the ROI at every opportunity . The last step is to secure an expert method to track the objectives.

FastSensor: The Expert Method for Measuring ROI and ROO
FastSensor is the first AI-powered, people tracking solution for indoor venues. Our platform tracks and analyzes customer behavior in indoor spaces and reports back key metrics like engagement, loyalty, traffic heatmaps, dwell time, and conversions. It delivers real-time customer behavior insights that drive more on-site engagement and sales.

FastSensor will monitor your trade show exhibit and floor plan so you can see what elements are performing well and which are not We do this by exploring how visitors navigate your booth so you can optimize your floor plan to boost ROI.

In addition, with FastSensor's robust reporting methods, you can ditch the clunky, time-consuming spreadsheet work and access your metrics anytime via our software or reporting.
Don't waste any more of your precious resources, trying to calculate and quantify ROI and ROO without the right data. Let FastSensor do it for you and help you improve your exhibit along the way. Contact us today to schedule a demo!

About FastSensor
FastSensor, the first AI-powered, people tracking solution for indoor venues, delivers real-time customer behavior insights that drive more on-site engagement and sales. Requiring no opt-ins or downloads, FastSensor's AI platform tracks and analyzes customer behavior in indoor spaces and reports back key metrics like engagement, loyalty, traffic heatmaps, dwell time, and conversion. Accessed through a simple, browser-based dashboard, FastSensor data measures buying behaviors along the customer journey to improve ROI. Like web analytics improve the e-commerce buying process, FastSensor can be used to improve the customer experience, layout, and proximity-based promotions across all physical venues in real-time. The technology unveils customer behavior patterns and locates qualified leads so retailers and event organizers can analyze their marketing campaigns, cost of acquisition, and the return on investment. Founded in 2013, FastSensor is a Delaware company with offices in California. The company has served major retail brands, event organizers, stadiums, and dealerships.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

San Diego, CA -- (ReleaseWire) -- 12/04/2019 -- The return on investment (ROI) from exhibiting at a trade show can surpass any other growth marketing strategies this year if a company knows how to execute a trade show exhibit properly.

Many businesses take a hit each year because of low ROI for their event efforts. Why? It all boils down to strategy. With trade show ROI, they get what they give. In other words, if a company wants to have a successful exhibit, they need a strong plan of attack.
This article will show how to make the next exhibit a smashing success by learning the top five ways a business can maximize ROI and engagement with their trade show booth.

1. Make a Good First Impression with the Display
As humans, when we first meet someone, we form our first opinions of them within milliseconds.
It follows then that visitors to a booth will quickly form their first opinion about a brand based on the design of their booth because it's the first thing they will encounter.
Therefore, a company needs to be sure to create a visually appealing design that stands out and catches visitors' attention.

2. Boost Engagement with an Interactive Display
Boost Engagement with an Interactive Display is essential for two reasons.
First, a company wants its visitors to stick around for a while. If the visitors take a quick look and keep walking, a company knows they've missed the mark and that they will quickly forget about them. The longer a visitor stick around and interact with the display, the better is brand awareness.
Second, speaking of brand awareness, other visitors will be quite aware of the fact that a steady line of people is building up around a booth, waiting for their turn to interact with it. This will have them wondering what all the fuss is about and increase the demand generation around the exhibit.

3. Build Brand Awareness in Multiple Places at Once
It's true that a business only has one booth at a trade show, but a brand can be in multiple places at once. They can achieve this by giving away souvenirs or "swag" to visitors to their booths that are eye-catching and will have people talking.
And before they go slapping their logo on a tumbler, make sure they choose an item that is both fun and representative of the brand - something people won't just throw away as they exit the auditorium.

4. Start Demand Generation Online Beforehand
Use the company email lists and social media outlets to let all the customers and leads know about the exhibit ahead of time. It might even be a good idea to offer an incentive to them to come out and say hello.
Perhaps a company can advertise a giveaway beforehand for the first 20 visitors who stop by the display, for example.
Another idea is to offer a prize for anyone that snaps a selfie of themselves at the booth, uses the branded hashtag, and tags the brand in their photo.

5. Use FastSensor to Measure ROI
Ever wonder why the same companies always seem to have the best results at trade shows. It's not luck; it's because they know precisely where to focus their efforts for maximum ROI.
And they know because our data shows them how to improve their booths and boost their experiential marketing efforts. There's no guesswork involved with FastSensor.
We can help you boost your brand awareness by showing you where you're getting the most impressions.
Our data analyzes foot traffic for conversion to visitation so that you can see what works best and focus your efforts there.
We can also tell you, based on engagement and dwell time, which parts of your display are most appealing so you can maximize your visibility.
If part of your design is falling flat, we can help you improve engagement with A/B display testing so you can iterate and refine until you achieve the desired outcome.
We can also help you optimize your layout by analyzing traffic flow in and out of the booth so you can prioritize your assets to capture as many visitors as possible.
While all of these suggestions are important to your success at a trade show, the only right way to be sure you're maximizing engagement and ROI for your booth is by tracking data and measuring it for desired outcomes. Without that, you're just spinning your wheels as to what works and what doesn't.
So don't gamble your company's precious resources on a trade show exhibit that may or may not be effective. Have FastSensor come alongside your organization and take the guesswork out of the equation.
Let us show you exactly what works and what doesn't so you can fine-tune your strategy until it's ideal. Contact us for a demo today.

About FastSensor
FastSensor, the first AI-powered, people tracking solution for indoor venues, delivers real-time customer behavior insights that drive more on-site engagement and sales. Requiring no opt-ins or downloads, FastSensor's AI platform tracks and analyzes customer behavior in indoor spaces and reports back key metrics like engagement, loyalty, traffic heatmaps, dwell time, and conversion. Accessed through a simple, browser-based dashboard, FastSensor data measures buying behaviors along the customer journey to improve ROI. Like web analytics improve the e-commerce buying process, FastSensor can be used to improve the customer experience, layout, and proximity-based promotions across all physical venues in real-time. The technology unveils customer behavior patterns and locates qualified leads so retailers and event organizers can analyze their marketing campaigns, cost of acquisition, and the return on investment. Founded in 2013, FastSensor is a Delaware company with offices in California. The company has served major retail brands, event organizers, stadiums, and dealerships.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

San Diego, CA -- (ReleaseWire) -- 11/21/2019 -- The expectations of event attendees have changed considerably over the years. With the proliferation of innovative solutions and approaches to event planning, attendees have come to expect more personalized services. This means that organizers must understand attendees' needs and preferences ahead of time and that systems are in place to provide more responsive services.

These expectations didn't develop overnight; it's the culmination of trends that have been going on for years. Some of the factors that contributed to this shift include changes in technology, new ways of communicating, and the need to meet business objectives. That's why it's vital to take attendees' interests into account when developing event plans. Events that are designed according to attendees' needs and preferences will produce a much better result.

It's no wonder why more and more companies are investing in data analytics technologies. With tools like these, companies can collect and analyze relevant business data to understand customers' expectations and the best way to serve them. The same is true for the event industry. The more data a company has on your attendees, the better they are able to tailor services to their needs and preferences. One platform that can help gather and analyze customer data effectively is FastSensor. Here are some of the things you can do with FastSensor:

Personalized Attendees' Experience
With access to a quality data set, event organizers can offer a more personalized experience to attendees. This may be in the form of replacing large events with smaller ones based on historical data. With platforms like FastSensor, organizers can better understand attendee behavior in detail and tailor events to preferences of individual speakers, attendees, and sponsors to design products that are more aligned with their needs.

Control Crowd Flow
Collecting data can help control crowd densities at event venues. With FastSensor, organizers can easily detect bottlenecks. Over the long haul, this kind of information can help organizers plan and design venues that are more suitable for attendees and exhibitors.

Cut Costs And Increase ROI
The use of event technologies has shown to have a significant positive impact on event attendance. But one of the biggest issues facing event professionals is the cost of deploying technologies like these. However, platforms like FastSensor not only help reduce costs, it's one of the best solutions on the market that provides customer behavior data that is analyzed through AI.

While costs should be taken into consideration, capability also matters. Because ultimately, the event success will depend on whether a company has the right tools to deliver the results that the clients expect. With the growing competition for market share, organizers need to step up their games in order to remain competitive. And part of that means using the right technology and understanding customers at a behavioral level.

Improve Engagement
Not too long ago, passive audience members used to make up large chunks of speaking engagements. All that has changed with the advent of social media and advanced communication technologies.

These days, more people are connecting and sharing experiences online than ever before. This shift requires event organizers to provide an avenue for open dialogue, communication, and collaboration between speakers and attendees. With FastSensor, organizers can gain real-time insights into what's driving engagement and optimize their spaces to better serve the audience.

Make Adjustments On-the-Fly
As an organizer, you might have faced situations where some of the booths were getting plenty of attention while others lag. Data can help a brand understand what parts of the event attract attendees and why. Using FastSensor, a company can quickly change your event signage and direct personnel to where it's most needed. Making these adjustments allows to better tailor offerings to suit attendees' needs.

The Bottom Line
Technology is playing a critical role in how events are planned and executed. This amalgamation of technology and attendee-centric strategy is shaping how people experience and participate in events. No two attendees are exactly the same; therefore, no two experiences should be exactly alike. Collecting data allows event organizers to see what's driving engagements and to make adjustments necessary to enhance experiences and connect attendees to the right resources.]

About FastSensor
FastSensor, the first AI-powered, people tracking solution for indoor venues, delivers real-time customer behavior insights that drive more on-site engagement and sales. Requiring no opt-ins or downloads, FastSensor's AI platform tracks and analyzes customer behavior in indoor spaces and reports back key metrics like engagement, loyalty, traffic heatmaps, dwell time, and conversion. Accessed through a simple, browser-based dashboard, FastSensor data measures buying behaviors along the customer journey to improve ROI. Like web analytics improve the e-commerce buying process, FastSensor can be used to improve the customer experience, layout, and proximity-based promotions across all physical venues in real-time. The technology unveils customer behavior patterns and locates qualified leads so retailers and event organizers can analyze their marketing campaigns, cost of acquisition, and the return on investment. Founded in 2013, FastSensor is a Delaware company with offices in California. The company has served major retail brands, event organizers, stadiums, and dealerships.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

San Diego, CA -- (ReleaseWire) -- 11/21/2019 -- Personalized experiences that create engagement are huge in marketing right now. Otherwise known as experiential marketing, this way of adapting the customer experience to engage them on a personal level encourages brand awareness, authority and loyalty. Consumers have adapted to this enhanced experience and now expect it from all of their interactions, including events like trade shows. The days of merely setting up a table with a stack of business cards and a sign-up sheet are fading.

In addition, rising exhibiting fees and other related costs are making a return on investment a must. So, what's the answer? How can brands that market at in-person events produce engaging experiences and how can they track what's working and what's failing?

Experiential Marketing Tips for Trade Show Exhibitors

Incorporating experiential marketing principles at a trade show booth can seem like a daunting task, but with careful planning and some strategy, it can work wonders for the ROI. Essentially, the objective is to create an interactive and immersive display that provides an authentic experience that will drive networking and ultimately help the company gain qualified leads.

While this practice looks different for everyone depending on the brand and the type of customer they're looking to engage, this article is going to provide some best practices to keep in mind when planning a next exhibit.

DO: Reverse engineer exhibit to foster interaction.

DON'T: Create a made-for-all, one dimensional presentation.

It's no big secret that it's tough to stand out at trade shows. What isn't so obvious to many exhibitors yet is that attendees don't want a boring lecture. It's not personal and it does nothing to foster a connection between the brand and target consumers.

Instead, a company should aim for an experience that draws them in and engages them with their brand/product. The key to creating this type of experience is to consider what specific action they want the visitors to take and, as stated before, reverse engineering their exhibit to make it as easy as possible for them to take that action.

DO: Design a booth with the brand personality in mind.

DON'T: Use the same old signage and freebies that everyone uses.

As we stated earlier, it can be difficult to stand out among all the other booths that, quite frankly, look exactly the same. Instead, design a booth around the brand personality. Ask questions like:

What's the company's back story?

What's the brand mission?

What emotions do they want to evoke from consumers who interact with their brand?

What tangible products, informative media, or other features can a brand include to enhance, personalize, and create unique experiences?

DO: Incorporate interactive displays that increase engagement.

DON'T: Just aim for a "bigger is better" display that may just turn people off.

Experiential marketing doesn't just encourage interaction with customers, it enables them to show how a product or service works. One of the most beneficial ways to do this is by providing a live demo. This gives the brand an opportunity to educate consumers about their product but it also gives them an opportunity to see how their product works for themselves. As a result, live product demos tend to increase visitation rates and more importantly, dwell time and engagement.

Again, it's not about a one-way, unending lecture. It's more about providing an experience with a product and engaging with the audience. After all, 92% of trade show attendees say their reason for attending trade shows is to learn about new products, according to Trade Show News Network.

Obtain Metrics That Can Help Increase ROI

The most critical component to use experiential marketing at trade shows to increase ROI is, of course, a method for tracking performance metrics so a company can determine what worked, what didn't, and what can be improved upon for the next event.

This is called real time customer experience tracking and it is our specialty at FastSensor. We track customer engagement for ROI in real-world settings such as retail stores and trade shows.

Our technology can track foot traffic, dwell time, visitor profiles, and even conversion from displays so a brand can gain insight into their visitor experience and position their displays and their staff accordingly.

Our AI-powered analytics provide actionable data that can help a brand achieve optimal ROI by creating the ideal experience for visitors and generating more leads. Our passive tracking software goes beyond other forms of technology like Bluetooth and WiFi tacking by helping a company to:

Track and engage with visitors.
Collect behavioral data on visit frequency and dwell time.
Explore how visitors navigate so the company can optimize their journey.
Measure passerbys, conversion rates, and attractiveness.

Don't leave the customer experience to chance. Contact us today to learn more or to schedule a demo so we can show what FastSensor can do.

About FastSensor
FastSensor, the first AI-powered, people tracking solution for indoor venues, delivers real-time customer behavior insights that drive more on-site engagement and sales. Requiring no opt-ins or downloads, FastSensor's AI platform tracks and analyzes customer behavior in indoor spaces and reports back key metrics like engagement, loyalty, traffic heatmaps, dwell time, and conversion. Accessed through a simple, browser-based dashboard, FastSensor data measures buying behaviors along the customer journey to improve ROI. Like web analytics improve the e-commerce buying process, FastSensor can be used to improve the customer experience, layout, and proximity-based promotions across all physical venues in real-time. The technology unveils customer behavior patterns and locates qualified leads so retailers and event organizers can analyze their marketing campaigns, cost of acquisition, and the return on investment. Founded in 2013, FastSensor is a Delaware company with offices in California. The company has served major retail brands, event organizers, stadiums, and dealerships.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

San Diego, CA -- (ReleaseWire) -- 11/19/2019 -- Nowadays if a reader spend 5 minutes reading the top headlines of any news, they can count how many stories have to do with data privacy.
"Evil Corporation Inc Accused of Spying on Customer Data"
"Social Media Site That Your Grandparents Use Too Much is Stealing Your Information"
"Data Breach! Company Loses Personal Data from Millions of Users to Hackers"
People hear it every day, right? World class thieves aren't robbing banks for cash anymore, they're hacking servers for personal information. Data is the new currency.
Here's the problem, though. Data—just like currency—is important. No modern company can be successful without it. Customer data is what helps businesses make informed decisions but, in a world where data is currency, privacy is priceless. The public pays a lot of respect to a company who respects privacy. That respect equates to a good reputation, and we all know how valuable that is for a business.
So, how can a company collect the quality, actionable data they need while still protecting the privacy of their customers?

FastSensor: Like Web Analytics, but for the Real World
FastSensor uses passive sensors, artificial intelligence, and machine learning to provide you with key data points and previously unattainable insights about your customers' behavior. Equipped with this information, you can make real-time decisions that positively influence your customers' next actions and boost your ROI.
Think of it like the web traffic analytics you get for your site, but for the real world. Track your customers' movement inside your store—where they stop and browse, what routes they most commonly take, what parts of the store they return to most often, what parts of the store they avoid, and more.
Here's the key part. Every single piece of data collected by FastSensor is anonymous, GDPR compliant, and gathered passively without any disruption to your customer experience. With FastSensor, you get the decision-making power of good data while protecting the privacy rights of your customers.

Fully Anonymous
Valuable, useful data that you can act on does not have to be sensitive or personal. There is plenty of anonymous information available that can still be used to track consumer behavior. Cell phones and other devices emit radio frequency signals that are unique to that device on a regular basis. FastSensor "hears" that public signal as the consumer walks around the retail area to determine which device is where in the store to an accuracy of one meter.
Think of it like every customer whistling their favorite song as they walk around the store. You can hear the song in one part of the store, and then follow the music as the person walks from place to place. If everyone is whistling a different tune, you can then keep track of where each person is moving without ever knowing their personal information.
FastSensor anonymizes all the information it collects, disassociating any personal information from behavioral data. On top of that, FastSensor securely encrypts all the data it uses and does not retain any information that could be used to identify a customer. This means less worrying about making the news for being the victim of a data breach and more of your customers' trust that you are being responsible and respectful of their privacy.

GDPR Compliant
Because FastSensor data is passively collected and non-personal, it fully complies with all GDPR requirements—the European standard of data privacy legislation. That means you can rest easy knowing that you are following all the privacy laws of the land with FastSensor. No spying accusations, no public outcry of information abuse, no need to hide anything.

100% Passive Sensors = No Bother to Your Customers
Everyone hates those pop-ups that ask permission to collect cookies, send notifications, have access to WiFi, Bluetooth, GPS, etc. With FastSensor, your customer doesn't have to deal with any of that. They don't need to opt-in to anything, click yes on any pop-ups, or even have WiFi or Bluetooth turned on. They can walk through your spaces like normal and FastSensor will not disrupt their experience in any way. That's the beauty of passive data collection. As long as they have a smartphone or similar device with them, FastSensor can get you the data you need.

Data, Without the Compromise
Privacy is important—not just to your customers, but as a human right. You should never have to compromise your values in order to be successful. FastSensor not only provides you with an unprecedented level of useful analytics and information about your customers, but it does so responsibly. FastSensor is paving the way forward and setting the example in how to use data the right way. Let us help your company do the same.

About FastSensor
FastSensor, the first AI-powered, people tracking solution for indoor venues, delivers real-time customer behavior insights that drive more on-site engagement and sales. Requiring no opt-ins or downloads, FastSensor's AI platform tracks and analyzes customer behavior in indoor spaces and reports back key metrics like engagement, loyalty, traffic heatmaps, dwell time, and conversion. Accessed through a simple, browser-based dashboard, FastSensor data measures buying behaviors along the customer journey to improve ROI. Like web analytics improve the e-commerce buying process, FastSensor can be used to improve the customer experience, layout, and proximity-based promotions across all physical venues in real-time. The technology unveils customer behavior patterns and locates qualified leads so retailers and event organizers can analyze their marketing campaigns, cost of acquisition, and the return on investment. Founded in 2013, FastSensor is a Delaware company with offices in California. The company has served major retail brands, event organizers, stadiums, and dealerships.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

San Diego, CA -- (ReleaseWire) -- 11/12/2019 -- Understanding the Shopper's Journey

Mapping the customer journey can be a valuable activity. It allows you to see the shopping experience from their perspective. The information gathered during this exercise is helpful for both management and associates.

The journey starts with the awareness stage. Customers already know of your store and their shopping needs when they walk in. You can nurture their curiosity in this phase with an interactive display just outside your store; inviting them in with the latest promotions. Next is the engagement phase. This is the time to use your in-store sales and marketing efforts to engage the customer, who already is a good prospect at this point.

After engaging, you must assist your customers through the consideration phase. This is the final push that convinces them of the right products to buy. Once this happens, they enter the purchase phase. Even at this stage, if the checkout process is not well-structured, it's possible to frustrate the customer and lose the sale. Monitoring this entire process, through to checkout lines, is crucial to ensuring a positive customer journey, securing loyalty, and facilitating a purchase.

Once a customer has made a purchase, they enter the post-purchase phase. While you already have converted the customer into a buyer, the journey has not ended yet. You can focus on building the relationship and making sure the customer remembers your store. Providing follow-up customer service is invaluable. There will also be other opportunities to market new products and promotions to these customers. Reengaging and remarketing in the post-purchase phase extends long after the day of the initial purchase.

Using Analytics to Improve the Customer Experience

Through mapping the different stages of the in-store customer journey, you can create concrete methods and quantify important metrics that enable continuous improvement of the customer experience. Capturing in-store data, and data from traffic near your storefront interactive displays, allows you to analyze what is working and not working. FastSensor provides both the traffic tracking sensors and the analytics.

By using analytics, you can understand product demand, the main purchase points, and how much traffic your displays are attracting. Mapping out the customers' journey and doing the analysis can help you identify bottlenecks and friction points. Measuring the time customers spend engaging with a product and the time spent waiting to purchase also are important metrics because you learn when and where a customer becomes a buyer. All this is useful information to improve service times and to optimally position products.

FastSensor provides the technology that stores need to make decisions about the in-store customer journey. Tracking and analyzing key metrics such as engagement, loyalty, traffic heat maps, dwell time and conversion can help management with planning, marketing and improving sales. Contact us now to learn about our state-of-the-art software.

About FastSensor
FastSensor, the first AI-powered, people tracking solution for indoor venues, delivers real-time customer behavior insights that drive more on-site engagement and sales. Requiring no opt-ins or downloads, FastSensor's AI platform tracks and analyzes customer behavior in indoor spaces and reports back key metrics like engagement, loyalty, traffic heatmaps, dwell time, and conversion. Accessed through a simple, browser-based dashboard, FastSensor data measures buying behaviors along the customer journey to improve ROI. Like web analytics improve the e-commerce buying process, FastSensor can be used to improve the customer experience, layout, and proximity-based promotions across all physical venues in real-time. The technology unveils customer behavior patterns and locates qualified leads so retailers and event organizers can analyze their marketing campaigns, cost of acquisition, and the return on investment. Founded in 2013, FastSensor is a Delaware company with offices in California. The company has served major retail brands, event organizers, stadiums, and dealerships.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

San Diego, CA -- (ReleaseWire) -- 11/12/2019 -- The traditional billboard campaigns are not the most effective way to advertise anymore. Consumers dislike having ads shoved in their faces. They skip commercials and block browser ads. So, how can a company get their attention?
Experiential marketing is the answer. Also known as engagement marketing, this strategy focuses on engaging customers by making them part of the brand experience. The goal is to create deep emotional connections between your brand and your customers.

Why Is It So Effective?
People value emotional experiences. Engagement marketing involves customers with your story and connects them to the brand. They don't feel you are selling to them. That's the critical difference. If you can make that critical emotional connection between your brand and the consumer, they become a long-term loyal customer who buys your products and recommends the brand to others.

How Do You Measure Experiential Marketing ROI?
When planning a new marketing event, take time to define your objective. Do you want to increase your social media following? Do you want to sell more or different kinds of products? Your objective helps define the KPIs and collect data to measure ROI which will indicate campaign success.

Never Forget to Gather Data
How do you engage your customers and get them involved with your marketing? How do you measure what is happening?

Collecting data related to your objectives is crucial. So, while planning your next event marketing campaign, don't forget to plan for collecting data. Some of the key metrics that help determine how successful an experiential marketing campaign include impressions, engagements (both social and in-person) and the amount of time someone spends at the event.
Be creative with your data collection. And, keep in mind that, once you have collected accurate data from your audience, you can use it to connect with them in a deeper way. The result of accurate data collection is an ROI that is provable and event follow-up that is successful.

Tracking Customer Engagement at Experiential Activations
Technology can expedite your engagement marketing from beginning to end. It's important to understand how engaging your experiential activations are, such as how many visitors they attract and how long they engage at the event. You need the right solution to measure these interactions and build effective marketing campaigns that will maximize dollars spent.

FastSensor is an effective solution that uses AI-powered, people tracking sensors and software to give you insights into customer behavior in real-time. You can use the insights to improve on-site engagement and sales. The platform tracks behavioral metrics such as traffic heatmaps, engagement, conversion and dwell time.
With the information FastSensor gathers, event organizers can improve customer engagement and quantify the efficacy of experiential activations. Experiential marketing is here to stay, and your company needs to invest more time and effort into it. However, you need to get effective technology in place first. It will make it possible to show its impact and success. FastSensor gives you the power to track attendee activity and view robust reporting and analysis. It helps make experiential marketing an effective and measurable strategy for your company. Contact us now and learn how our solution can boost your event marketing campaigns!

About FastSensor
FastSensor, the first AI-powered, people tracking solution for indoor venues, delivers real-time customer behavior insights that drive more on-site engagement and sales. Requiring no opt-ins or downloads, FastSensor's AI platform tracks and analyzes customer behavior in indoor spaces and reports back key metrics like engagement, loyalty, traffic heatmaps, dwell time, and conversion. Accessed through a simple, browser-based dashboard, FastSensor data measures buying behaviors along the customer journey to improve ROI. Like web analytics improve the e-commerce buying process, FastSensor can be used to improve the customer experience, layout, and proximity-based promotions across all physical venues in real-time. The technology unveils customer behavior patterns and locates qualified leads so retailers and event organizers can analyze their marketing campaigns, cost of acquisition, and the return on investment. Founded in 2013, FastSensor is a Delaware company with offices in California. The company has served major retail brands, event organizers, stadiums, and dealerships.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

San Diego, CA -- (ReleaseWire) -- 11/06/2019 -- Trade show exhibits have the potential to massively impact a business. An event allows businesses to interact with many new potential customers and contacts in a short time. There is great opportunity to conduct marketing, collect new leads, and close new sales, but all this exposure comes at a cost.
Trade shows are difficult and expensive to organize. It takes a sizeable budget to register, prepare the promotional materials and demos, and position staff to run the exhibit away from the office. This high cost means it is essential to assess how well your trade show exhibit is performing, and that's where FastSensor can help. Using an indoor location tracking solution like FastSensor can help marketers and event organizers quantify their booth performance and return on the investment of time, money, and effort in an exhibit.

Traditional Trade Show Metrics
You invest a large amount of money into a trade show or business event to generate new business. Consequently, marketers are pressed to prove efficacy and ROI, or otherwise risk losing budget for future events. Traditional measurement for trade show performance and ROI can include tracking numbers for:

- Leads
- Scheduled meetings
- Opportunities
- Close rate
- Revenue

However, not all of these KPIs are under the control of the marketers. Sales performance, for example, falls out of their purview. They have limited control over the sales organization's ability to drive close rate and revenue. Even at the booth itself, it is difficult for marketers to measure sales team performance against a booth's ability to drive foot traffic, engagement and brand impression. With indoor location tracking, marketers gain access to a whole new world of measurement that reflects an accurate view of booth performance.

Making Use of New Trade Show Metrics
By measuring various trade show metrics, you can learn a lot about how often your booth was visited and how much customers and potential customers engaged with your exhibits and representatives. Using sensors and wireless technology, you can measure how many people visit your booth, their routes within it, and the duration of visits. Heat maps of foot traffic show you how effective your booth layout is and how effective different displays in your booth are at pulling people in and keeping prospects' attention.
With the right technology, extracting this information can be done easily, without disrupting booth visitors or occupying your staff. Indoor location tracking platforms like FastSensor are specially designed for measuring and tracking foot traffic in real time, so you get a clear and accurate picture of your booth performance.

Prove Your Booth Performance and ROI
A trade show is a huge undertaking. Metrics provided by indoor location tracking software like FastSensor can help you maximize the impact of your trade show effort and quantify the return on your event investment. Contact us now so we can help you optimize your trade show efforts!

About FastSensor
FastSensor, the first AI-powered, people tracking solution for indoor venues, delivers real-time customer behavior insights that drive more on-site engagement and sales. Requiring no opt-ins or downloads, FastSensor's AI platform tracks and analyzes customer behavior in indoor spaces and reports back key metrics like engagement, loyalty, traffic heatmaps, dwell time, and conversion. Accessed through a simple, browser-based dashboard, FastSensor data measures buying behaviors along the customer journey to improve ROI. Like web analytics improve the e-commerce buying process, FastSensor can be used to improve the customer experience, layout, and proximity-based promotions across all physical venues in real-time. The technology unveils customer behavior patterns and locates qualified leads so retailers and event organizers can analyze their marketing campaigns, cost of acquisition, and the return on investment. Founded in 2013, FastSensor is a Delaware company with offices in California. The company has served major retail brands, event organizers, stadiums, and dealerships.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

San Diego, CA -- (ReleaseWire) -- 11/01/2019 -- Retail Technology is Changing Customer Engagement

Thousands of retailers have closed their doors in recent years because of competition from e-commerce competitors like Amazon. Many physical stores have learned that technologies like IoT devices and the cloud are key to survival. By collecting consumer data with digital technology, it's possible to build closer relationships with customers.

Indoor location tracking has given retail managers the power to improve customer engagement and conversions. One of the reasons retailers are ditching legacy networks for modern infrastructures with IoT technology is that it provides more valuable customer data. Newer systems even focus on expanded bandwidth and the ability to integrate with new software to improve operations and outcomes based on this data.

Trends in Customer Engagement Technology

Another reason for venturing into indoor location tracking software is to create more personalized customer experiences. Customers want personalized and interactive experiences that help them make purchasing decisions. Trends for optimizing customer engagement include:

Mobile apps - The ability to instantly interact with mobile devices gives physical retailers a strong competitive edge.

Real-time support - Retailers can now get immediate feedback from customers about displays, products, and demand.

Artificial intelligence (AI) - Machine learning technology is constantly improving to provide more useful insights and automation.

Predictive analytics - This technology can analyze customer information, purchase patterns, and past conversations.

Location tracking - Sensors can track customer location and behaviors, generating footfall analytics data to better understand in-store customer movements and interactions.

Smart shelves - The shelves recognize when customers pick up items, allowing retailers to gather behavioral data. Smart shelves can collect customer engagement data related to product promotion, product testing, or shelf in-store location effectiveness.

Interactive displays - These displays are used to present personalized content to customers depending on their interaction with the content. It can be used for product promotion, product education, and product training content.

Retailers can now improve customer engagement by using smart solutions that generate insights from things like purchase history and other tracking metrics, helping businesses interact with them on a personal level.

Hyper-personalization is now a prominent trend that aims to accommodate consumers who already expect companies to use data to offer individualized services and promotions. As this trend further develops, it's important that retailers can satisfy customer expectations using the latest technologies.

Improve Customer Engagement with FastSensor

FastSensor is the first AI-powered, indoor location tracking software for brick-and-mortar stores. It delivers real-time customer insights by anonymously tracking and analyzing customers' in-store behavior. These metrics can then be used to improve customer experience and identify sales opportunities.

FastSensor not only helps a store understand key customer behaviors like engagement and dwell time, but can also identify new and return customers, triggering relevant alerts to managers and sales staff. It can also advise you on when the store is the busiest and which product displays get the most customer attention. These metrics alone can help a store adjust displays and promotions to optimize the customer experience.

Knowing who your customers are and what they like gets you closer to your sales goals. Retailers can use FastSensor to learn more about their markets and give customers more of what they want. Contact us now and upgrade your retail store with FastSensor!

About FastSensor
FastSensor, the first AI-powered, people tracking solution for indoor venues, delivers real-time customer behavior insights that drive more on-site engagement and sales. Requiring no opt-ins or downloads, FastSensor's AI platform tracks and analyzes customer behavior in indoor spaces and reports back key metrics like engagement, loyalty, traffic heatmaps, dwell time, and conversion. Accessed through a simple, browser-based dashboard, FastSensor data measures buying behaviors along the customer journey to improve ROI. Like web analytics improve the e-commerce buying process, FastSensor can be used to improve the customer experience, layout, and proximity-based promotions across all physical venues in real-time. The technology unveils customer behavior patterns and locates qualified leads so retailers and event organizers can analyze their marketing campaigns, cost of acquisition, and the return on investment. Founded in 2013, FastSensor is a Delaware company with offices in California. The company has served major retail brands, event organizers, stadiums, and dealerships.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

San Diego, CA -- (ReleaseWire) -- 10/30/2019 -- In many respects, exhibitors were the originators of experiential marketing - which aims to bring a more interactive experience to current and potential customers. From product demos to booth games, exhibition halls have long been the testing grounds for interactivity and engagement. It's important to create memorable experiences at trade shows and experiential deployments in order to build brand loyalty. For businesses serious about ROI, it's also important to measure their effectiveness.

Is Trade Show or Experiential Marketing Worth the Investment?

If you're like many businesses, trade shows and experiential events are a key part of your annual marketing plan. But how do you know if your investment was worth it?

Managing your marketing dollars is already a challenge in itself, and the last thing you want to do is question whether those dollars were spent on the right tactics. Among the heftiest expenses in your marketing spend are event costs, including staffing and time spent coordinating – which is why it's important to understand if these events truly hold value in your marketing strategy.

To avoid wasting time and money, and to build a methodology for measuring and improving your events, the right solution can make all the difference.

How FastSensor Works for Trade Shows and Experiential Marketing

FastSensor helps marketers and event coordinators measure the effectiveness of their efforts. An intelligent solution built to measure footfall and engagement, the platform can help businesses evaluate marketing tactics beyond traditional sales metrics from the bottom of the funnel.

FastSensor provides unique insights on physical marketing efforts like trade show booths and experiential deployments: how many prospects passed by the booth, how many entered and long they stayed, what areas or features they engaged with, and more.

What FastSensor Can Measure

FastSensor provides a wealth of insights to help marketers optimize their tactics and ROI. It reveals previously inaccessible information critical for creating the most ideal customer experience and generating more leads. FastSensor can measure:

Brand awareness - how many impressions and minutes of impression are created
Foot traffic - walk-by traffic and conversion to visitation and engagement
Attraction by area - engagement and dwell time by area (or display)
Traffic flow - foot traffic by the hour, common entry/exit points, most traveled paths
Segmentation - percentage of Browsers (casual visitors) to Engagers (engaged visitors)
Device types - what devices (e.g., Apple, Samsung) are carried - important for app development

The data collected provides highly actionable trade show metrics that can help evaluate:

Marketing effectiveness - Gauge the performance of the booth design and layout, the relevance of the products displayed, whether pre-show campaigns were successful, and how effective booth staff are.

Sales effectiveness - Know when to staff up or down according to accurate foot traffic data, and measure the ability of the booth staff to turn visitors at the booth into engaged prospects and into qualified leads.

Being able to visualize these metrics opens a whole new dimension in measuring, benchmarking and managing marketing programs - providing business with similar performance metrics to the world of e-commerce. What's more, FastSensor is more cost effective and easier to use than other solutions, making it a practical solution that fits into existing budgets.

Improve Trade Show and Experiential Marketing ROI with a Real-Time Monitoring Solution

Armed with these insights, you can create and manage your booth around real, measurable outcomes. Further, when looking at these insights against lead capture and conversion data, businesses have a better understanding of marketing ROI. They can deliver a better experience, higher engagement, and increased lead capture. Ultimately, insights like FastSensor's can help drive higher ROI from trade shows and experiential deployments.

About FastSensor
FastSensor, the first AI-powered, people tracking solution for indoor venues, delivers real-time customer behavior insights that drive more on-site engagement and sales. Requiring no opt-ins or downloads, FastSensor's AI platform tracks and analyzes customer behavior in indoor spaces and reports back key metrics like engagement, loyalty, traffic heatmaps, dwell time, and conversion. Accessed through a simple, browser-based dashboard, FastSensor data measures buying behaviors along the customer journey to improve ROI. Like web analytics improve the e-commerce buying process, FastSensor can be used to improve the customer experience, layout, and proximity-based promotions across all physical venues in real-time. The technology unveils customer behavior patterns and locates qualified leads so retailers and event organizers can analyze their marketing campaigns, cost of acquisition, and the return on investment. Founded in 2013, FastSensor is a Delaware company with offices in California. The company has served major retail brands, event organizers, stadiums, and dealerships.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

San Diego, CA -- (ReleaseWire) -- 10/25/2019 -- For brick-and-mortar stores to distinguish themselves in the modern market, they need real-time analysis of customer shopping behavior. Today's customers are looking for more convenience and for a personalized shopping experience. One of the ways retailers can meet this expectation is through the use of heatmap analytics.
Why Should You Take Advantage of Heatmap Analytics?

Have you noticed the speed at which brick-and-mortar stores are redesigning their operations to fit the new trends in the market? Have you asked yourself what could be the reason behind this sudden change? Retailers realize that redesigning their store to improve the customer experience promises a better return. Guided by data gathered through heatmap analytics, you too can offer a personalized shopping experience to customers.

Heatmap Analytics Can Give Your Retail Business a Competitive Edge

Retailers operate in hyper-competitive business environments. By using heatmap analytics, your store can stand out from the competition. This tool captures crucial data which you can use to optimize a customer's in-store experiences. Some additional benefits include:

- Resource allocation – Using heatmaps, you can detect areas where customers congregate and send associates to that area, see how traffic flows to different parts of the store, know when to open more registers, and when to scale up or scale down your staff.

- Optimizing store layout – Understanding customer movement is critical for improving store layout. Using heatmap data, store owners can identify traffic bottlenecks and rearrange the store layout to better serve the customer. Heatmap analytics also allows you to experiment to determine the best arrangement for your departments, shelves and products.

For example, heatmap analytics helps you identify low traffic areas of the store and determine the impact of shelf rearrangements to drive more traffic to that area. And by comparing heatmaps from different locations, retailers can better understand and improve the performance of each store.

- Deploying more informed campaigns – Using heatmap data, you can measure the performance of marketing and promotional campaigns. You can quickly find out which ones attract visitors and prompts them to buy and which ones fall flat.

- Improve sales – Heatmap data shows how customers move through the store; it helps you identify high traffic areas, where to place undersold items and where to place high demand products. It can aid in strategic product placement decisions and help drive sales.

Understanding consumer behavior is one of the biggest challenges for brick-and-mortar stores, it is also a strength of online stores. Using heatmaps, you can bridge the gap and become just as responsive as any e-commerce store.

Stop Guessing and Get to Know Your Customers with FastSensor

Are you seeing the many benefits of using heatmap analytics for your retail business? Are you wondering how to get started? If yes, then consider FastSensor. FastSensor's data and analytics generate real-time consumer insights for retailers. FastSensor offers a detailed overview of what is happening in your store through footfall analytics such as heatmaps and other insights into on-site customer behavior. Contact us now for more insight into what's happening in your store today!

About FastSensor
FastSensor, the first AI-powered, people tracking solution for indoor venues, delivers real-time customer behavior insights that drive more on-site engagement and sales. Requiring no opt-ins or downloads, FastSensor's AI platform tracks and analyzes customer behavior in indoor spaces and reports back key metrics like engagement, loyalty, traffic heatmaps, dwell time, and conversion. Accessed through a simple, browser-based dashboard, FastSensor data measures buying behaviors along the customer journey to improve ROI. Like web analytics improve the e-commerce buying process, FastSensor can be used to improve the customer experience, layout, and proximity-based promotions across all physical venues in real-time. The technology unveils customer behavior patterns and locates qualified leads so retailers and event organizers can analyze their marketing campaigns, cost of acquisition, and the return on investment. Founded in 2013, FastSensor is a Delaware company with offices in California. The company has served major retail brands, event organizers, stadiums, and dealerships.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

San Diego, CA -- (ReleaseWire) -- 10/16/2019 -- Retailers have to be highly adaptable to changing customer behaviors, preferences, and shopping trends. The key to keeping up with these kinds of changes is collecting and analyzing relevant customer data. Brick-and-mortar retailers have traditionally relied on information like point-of-sale data, short customer studies with insights into brief time frames, or anecdotal information and intuition about daily operations to understand what is and what is not working in their stores. In contrast, e-commerce stores have granular, ongoing customer data readily available and can use it to inform their business decisions. With technologies such as heatmap analytics from FastSensor, physical retail locations can benefit from the kind of data and analytics that have previously given digital marketplaces a competitive edge.

Using In-Store Customer Data to Improve Sales
There are several types of data you can collect from your customers while they shop and different ways to gather the data. You could get your staff to observe customer behavior and tally up store visits. You can also learn a lot about customer satisfaction and engagement from insights from your staff or post-transactional surveys. If you are going to make big decisions based on these observations, you may also want to consider an easier and more reliable source of data.

While human insights are invaluable, it takes time and effort to collect customer data on the shop floor. Your staff also needs to focus on providing your customers an exceptional shopping experience. Additionally, you don't want them to do anything that makes your shoppers uncomfortable. Using FastSensor is an ideal choice because it measures customer metrics throughout the day, without disrupting the shopping experience.

You can learn a lot about your customers from heatmap analytics. FastSensor heatmap analytics allow you to track customer movements inside your store. Using in-store sensors, you can learn a lot about the flow of customer traffic. If you are running a promotional display, you can see how much interest it generates. If traffic to the promotional display is low, it could indicate that you need to relocate it or do additional marketing. Alternately, low traffic could also indicate that the product is not of high interest. This data generated by FastSensor's analytics can help you make necessary changes in marketing tactics and in the layout of your store to improve sales conversions. You can also use the data to assess the effects of any changes and promotions you do.

Other useful pieces of information you can gather from FastSensor heatmap analytics can help you see if there are any dead zones in the store. You can make changes to your product offerings or store layout to meet the needs and expectations of your customers and improve the overall customer experience. You can also adjust the distribution of resources in the store, including your sales staff.

Boost Your Conversions with a Few Changes
Customer data is an important key in retail decision-making. For the physical retailer, continuously improving the customer experience is a primary objective in this highly competitive market. This comes with determining what customers want and having some flexibility and adaptability to make changes and test new approaches and store layouts. Collecting customer data doesn't have to be complex or involved. With FastSensor, brick-and-mortar stores can gather customer data and track store performance seamlessly and in real-time.

Using FastSensor, you can take advantage of heatmap analytics which provides retailers valuable insights into consumer behavior. The platform also offers solutions for trade show marketers and event organizers to measure the effectiveness of their event. If you are interested in learning more about FastSensor and the solutions we provide, get in touch with us!

About FastSensor
FastSensor, the first AI-powered, people tracking solution for indoor venues, delivers real-time customer behavior insights that drive more on-site engagement and sales. Requiring no opt-ins or downloads, FastSensor's AI platform tracks and analyzes customer behavior in indoor spaces and reports back key metrics like engagement, loyalty, traffic heatmaps, dwell time, and conversion. Accessed through a simple, browser-based dashboard, FastSensor data measures buying behaviors along the customer journey to improve ROI. Like web analytics improve the e-commerce buying process, FastSensor can be used to improve the customer experience, layout, and proximity-based promotions across all physical venues in real-time. The technology unveils customer behavior patterns and locates qualified leads so retailers and event organizers can analyze their marketing campaigns, cost of acquisition, and the return on investment. Founded in 2013, FastSensor is a Delaware company with offices in California. The company has served major retail brands, event organizers, stadiums, and dealerships.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

San Diego, CA -- (ReleaseWire) -- 10/10/2019 -- Through the use of smart retail solutions, brick-and-mortar stores are learning how to compete with e-commerce giants such as Amazon. Artificial Intelligence (AI) technology monitors customer activity in real-time, giving managers the ability to nurture leads more effectively.

Even though retail stores haven't physically changed much over the years, radical changes have occurred internally because of digital technology. Today's technology identifies buyers through their smartphone, making it easier for the retailer to provide personalized customer service.

Using smart store analytics, retail stores can improve customer engagement and customer experience by sending the right sales associate to the correct location at the right time. This the cornerstone of the smart store business model. Using smart technology to improve customer experience is a winning strategy to enhance customer loyalty and increase sales.

Making a Store Smarter
Accommodating consumer demands for new shopping experiences that give deeper insights into products, also known as engagement marketing, has become a retail trend. The key to making retail smarter is to connect all store and consumer touchpoints so that real-time monitoring is possible. The more the store engages with the customer, the more data is generated.

One way to win a consumers' heart is by offering a coupon via their smartphone. Retailers can deliver dynamic, customized content – a targeted relevant promotion – and encourage customers to interact immediately. Having access to real-time actionable data gives a store a competitive edge over others who aren't using smart technology.

Shopping Experience Matters
Memorable shopping experiences make for better conversions in a physical store. Retailers using real-time data can analyze the shopper's journey and study this data to determine how to increase sales.

One of the reasons shoppers still go to brick-and-mortar stores is because of the high-touch shopping experiences; the ability to see and touch products, the interaction between associate and shopper, an inspirational interactive shopping environment. Those shopping experiences make stores the best conversion tools. Smart retail solutions are part of or support the customer engagement – add to the high-touch shopping arsenal - and help retailers improve the customer shopping experience.

Improving the Shopping Experience with FastSensor

The more retailers get insights into what their customers want, the more they can craft more relevant experiences. FastSensor's software provides important information on consumer behaviors from engagement to purchasing patterns. It is useful for decision-makers in adjusting marketing campaigns.

FastSensor is powered by artificial intelligence (AI), which allows immediate access to consumer insights. It tracks indoor consumer behavior and provides instant data such as heatmaps and conversions, which is displayed on a user-friendly dashboard. What makes it revolutionary is FastSensor can identify unique and qualified visitors. It does not require the customer to opt into the platform or download anything on their smartphone.

Conclusion
Retailers must pay attention to the needs of shoppers since alternatives are just a click away. FastSensor is powerful and reliable technology for real-time customer searches. Contact us now to learn more about how our smart retail solutions can give your business up to the moment of customer feedback.

About FastSensor
FastSensor, the first AI-powered, people tracking solution for indoor venues, delivers real-time customer behavior insights that drive more on-site engagement and sales. Requiring no opt-ins or downloads, FastSensor's AI platform tracks and analyzes customer behavior in indoor spaces and reports back key metrics like engagement, loyalty, traffic heatmaps, dwell time, and conversion. Accessed through a simple, browser-based dashboard, FastSensor data measures buying behaviors along the customer journey to improve ROI. Like web analytics improve the e-commerce buying process, FastSensor can be used to improve the customer experience, layout, and proximity-based promotions across all physical venues in real-time. The technology unveils customer behavior patterns and locates qualified leads so retailers and event organizers can analyze their marketing campaigns, cost of acquisition, and the return on investment. Founded in 2013, FastSensor is a Delaware company with offices in California. The company has served major retail brands, event organizers, stadiums, and dealerships.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

San Diego, CA -- (ReleaseWire) -- 10/09/2019 -- A/B Testing in Retail Stores

A/B testing is widely used in digital endeavors, but when applied to brick-and-mortar stores, A/B testing is an extremely powerful tool. In order to stay competitive, it is essential for retail businesses to apply the same analytical rigor that is common in the digital world.

A/B Testing Challenges for Brick and Mortar Stores

In the online world, A/B testing is easily accomplished by setting up two variations of a webpage and then directing an equal amount of traffic to each site. Conversion results of website A are compared to website B, and the winner is declared. It is an effective method that can be continually iterated and optimized.

But A/B testing is much more difficult for brick-and-mortar retailers since, unlike websites, every store is unique. Store layouts, inventory levels, geographic location (including proximity to competitors and demographics of shoppers in the trading area), weather conditions, microeconomic factors, and variations in the skill, experience, and effort of the store staff—all create variability that makes comparisons challenging.

The challenge store personnel have with improving conversion rates is twofold:

· First, they often can't easily see where the conversion opportunities are being missed.

· Second, they struggle with how to adjust behaviors in-store to improve conversion.

FastSensor Comes into Play for A/B Testing in Retail

The good news is that these challenges are now in the past. It is presently possible for platforms such as FastSensor to provide brick-and-mortar retailers with detailed, comparable (across stores or groups of stores), reliable, and easily understood the measurement of how shoppers behave in their stores - including which marketing tactics (think storefront ads, merchandising displays, end caps) perform the best. This information provides actionable insights that retailers can use to make changes that will increase sales or improve customer experience.

Retailers can take advantage of FastSensor to look more deeply at customer behavior inside a store, and use that evidence to refine their viewpoints on what makes the store succeed.

How It Works

FastSensor gathers anonymous, non-personal signals emitted by customers' personal devices, allowing the software to generate heat maps and other detailed metrics to determine how long customers stay within a store, and what they engage with.

FastSensor's powerful AI and machine learning algorithms measure how customers flow through a retail store location, how long they stay and how often they return, and their traffic and dwell time for various areas or features within the store, so the company can find out whether important displays are overlooked.

The cloud platform accumulates data from all areas and venues, providing a unified and instant view of customers, across the chain—all in real-time.

Benefits of Using FastSensor for A/B Testing

Using FastSensor, retailers have the opportunity to begin true split testing. They can now have access to the metrics and insights needed to improve their layout and merchandising strategies.

So, what will retailers want to test? Nearly every aspect of the store. They can test product category engagement, layout, marketing programs, fixtures, signage, and even staffing decisions based on foot traffic. They can categorize measured stores by banner, geography, form factor, and shopper demographics. And of course, each completed test, while helping retailers identify specific ways to improve, also reveals new potential tests that can drive that improvement even further.

With FastSensor, a company can:

Help shop visitors find what they're looking for by figuring out how people usually move through a store and interact with service displays. It can even tell which product categories are most popular, so a company can place them close to their customers.

Attract a new audience by gathering new data about unique visitors and figuring out what a company needs to do to keep those people coming back for repeat purchases.

Increase sales and conversions by learning about shopper behavior and how a company can influence it. Discover the areas that their customers are most likely to interact with and use their knowledge to influence bigger and better sales.

Retailing with FastSensor

With so many variables and different actions that go into the recipe for a successful retail venture, FastSensor relies on technological tracking and analysis to make sense of the data and information available to retailers today. From there, changes to the design, store layout, promotions, messaging, staff interaction, and peak traffic hours can be curated to perfectly suit the ideal clientele. It's a practical solution to today's ever-changing retail industry.

About FastSensor
FastSensor, the first AI-powered, people tracking solution for indoor venues, delivers real-time customer behavior insights that drive more on-site engagement and sales. Requiring no opt-ins or downloads, FastSensor's AI platform tracks and analyzes customer behavior in indoor spaces and reports back key metrics like engagement, loyalty, traffic heatmaps, dwell time, and conversion. Accessed through a simple, browser-based dashboard, FastSensor data measures buying behaviors along the customer journey to improve ROI. Like web analytics improve the e-commerce buying process, FastSensor can be used to improve the customer experience, layout, and proximity-based promotions across all physical venues in real-time. The technology unveils customer behavior patterns and locates qualified leads so retailers and event organizers can analyze their marketing campaigns, cost of acquisition, and the return on investment. Founded in 2013, FastSensor is a Delaware company with offices in California. The company has served major retail brands, event organizers, stadiums, and dealerships.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

San Diego, CA -- (ReleaseWire) -- 10/07/2019 -- What do you know about your loyal customers? Understanding this vital segment of your audience is crucial to driving customer retention and profits: and to gain this, measuring customer loyalty is key.

What About Loyalty Programs?

Loyalty programs have been given new recognition in recent years for several reasons. First, because customer loyalty programs have a variety of benefits for companies, but also because they have become an expected part of the customer experience.

However, loyalty programs don't measure loyalty. People join dozens of loyalty programs but only remain active in a handful.

Although many retailers embark on loyalty programs with great enthusiasm, it is difficult to tell how well their loyalty programs are working. That's because they lack the tools to measure and track progress towards their goals concerning customer loyalty.

Distinguishing Loyal Customers

Businesses can't fully understand or capitalize on loyalty if they can't distinguish between a new customer, a passive loyal customer (a loyal customer who is not involved in loyalty programs in any way), and an active loyal customer (a customer who is a member of a loyalty program). Understanding and reacting to these different customer segments is vital to improving customer experience, retaining customers and increasing their lifetime value.

Enhancing Customer Loyalty with Technology

A key part of maximizing loyalty programs is understanding customer buying behaviors and other interactions along the customer journey. While there are various methods and technologies built to do this today, FastSensor is the only solution that can accurately distinguish between new and returning customers, and between active and passive loyal customers.

FastSensor creates a "Unique Object ID" for each individual's related devices, and is able to track this unique ID as it moves about a store. If, for example, a customer has already been captured by a Unique Object ID and walks into the same store with a new smart watch and the same phone they had during their last visit, the new device is added to a database and tied back to the Unique Object ID. These capabilities, combined with an over 90% penetration rate, enables FastSensor to track ?passive loyalty? better than any solution available. FastSensor keeps track of these unique IDs and their related devices, enabling the platform to track detailed customer behaviors as they move through a store, from location to location, and their return visits.

At this point, FastSensor will give you metrics like first-time visitors, visitor repeat rates, average dwell times, visit times and days, and other non-PII metrics. These metrics are valuable in spotting trends and measuring overall customer behavior and loyalty.

Typical loyalty programs may know who the active customers are, but they can't identify who the passive loyal customers are. What FastSensor can do is identify passive loyalty with great accuracy. With FastSensor, you can:

Find out more about customer behavior and improve your offering for all customer segments..

Understand passive loyal customers and improve their experience to further secure their loyalty.

Develop more effective strategies and tactics for converting passive loyal customers to active loyal customers.

Track changes in loyal customer behavior and take action to retain wavering customers or address any problems.

Conclusion

Customer loyalty relies heavily on a deep understanding of customer behaviors combined with advanced retail technology solutions that allow companies to make better decisions, predict customer typologies and deliver relevant and memorable experiences. When this approach is applied correctly, it yields an impressive set of business outcomes.FastSensor

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm