Irvine, CA -- (SBWIRE) --06/14/2011 -- Health Direct Nutrition is pleased to announce that its new weight loss supplement 24/7 Weight Loss(TM) has achieved nationwide distribution. Experiencing significant growth since launch, the stimulant-free thermogenic 24/7 Weight Loss(TM) is now offered in hundreds of independent health food stores nationwide including regional chains Super Supplements and Mother's Market as well as online retailers Amazon.com Marketplace, Vitacost.com, iHerb.com, NetNutri.com and LuckyVitamin.com.

24/7 Weight Loss(TM) is an anti-aging weight loss supplement designed to address the common causes of age-related weight loss. It is formulated with 2000 IU's Vitamin D3, Chromium Picolinate, Chromium Histidinate, SeaSlim(TM) Brown Seaweed Extract, GreenBurn(TM) Decaffeinated Green Coffee Bean Extract, Ultra TeaSorb(TM) Caffeine-Free Green Tea Extract, Grape Seed Extract and Phosphatidylcholine. It includes clinically-studied ingredients including one, which has been shown in a randomized placebo controlled trial to support 300% more weight loss versus placebo.

Thermogenic weight loss supplements are based around ingredients thought to increase the metabolic rate of the human body, generating heat and burning calories for weight loss. The active ingredients in these supplements are commonly stimulants like caffeine, ephedra, yohimbe, and guarana. While providing weight loss results, the use of stimulants for weight loss has been linked to serious side effects and in some cases even death. In 2004 the FDA banned the popular thermogenic weight loss supplement Ephedra; a ban that was later upheld in 2006 due sound evidence of adverse effects upon consumption.

24/7 Weight Loss(TM) provides thermogenic weight loss benefits without the use of stimulants and without the possibility of these side effects. It is among the next generation of holistic weight loss products focusing on the addressing the multi-factorial condition of age-related weight gain.

Health Direct (http://www.healthdirectusa.com - 1-800-597-0078) is a formulator and distributor of innovative anti-aging solutions with an emphasis in non-commodity, liquid nutritional supplements.

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Nature's Optimal Nutrition's New "Taste n' Energy" Optimal Guarantee

Irvine, CA -- (SBWIRE) --05/26/2011 -- Having recently re-formulated its premium liquid multivitamin, Nature's Optimal Nutrition, to replace existing preservatives Sodium Benzoate and Potassium Sorbate with all-natural alternatives, Health Direct is now "throwing down the gauntet" to other liquid multivitamin companies.

Health Direct is putting its "money where its mouth is" by offering consumers an unprecedented 120% money-back guarantee on Nature's Optimal Nutrition. If a consumer doesn't find Nature's Optimal Nutrition to be the best tasting liquid multivitamin that they have ever tasted, or provide them with the most stimulant-free, all-natural energy of any liquid multivitamin they have tried, Health Direct will refund 120% of their money. No questions asked.

Liquid multivitamins have never been known for their delicious taste and many companies, rather than innovating, have simply given up on flavor in favor of the myth that "if it tastes bad, it must be good for you." Health Direct believes this to be in "poor taste," and proves this position outdated by providing customers with a highly nutritious dose of over 220 vital nutrients in every, truly yummy, tropical citrus flavored ounce of liquid.

Many liquid multivitamins tout an increase in energy without the use of stimulants, but often fail to deliver. Nature's Optimal Nutrition offers an exclusive Raw CoQ-10 Electrolyte Energy Complex with Antioxidant Activators blend that includes full spectrum B-Vitamin support, royal jelly, bee pollen and CoQ-10. Consumers desiring a surge of energy without the crash of sugar or jitteryness of stimulants will surely appreciate Nature's Optimal Nutrition's all-natural, energizing formula.

Full details on Health Direct's risk-free, 120% Money-Back "Taste n' Energy" Optimal Guarantee can be found at http://www.hdsupplements.com/optimalguarantee. For more information on Nature's Optimal Nutrition and Health Direct's complete line of innovative anti-aging supplements visit us online at http://www.hdsupplements.com or by calling toll-free: 1-800-597-0078.

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New FreshProtect technology brings needed innovation to liquid nutrition preservation

Costa Mesa, CA -- (SBWIRE) -- 08/25/2010 -- For 14 years, Health Direct has led the natural products industry with liquid innovations including the world's first medical grade liquid collagen – AminoSculpt; the world's first liquid soluble dietary fiber - Ready Fiber; and the first truly comprehensive liquid multivitamin, Nature's Optimal Nutrition.

Continuing this tradition of innovation, Health Direct is proud to announce a breakthrough in liquid multi-vitamin preservation systems, FreshProtect ™. This new all-natural stability technology protects consumers and keeps products safe, with no sodium benzoate, no potassium sorbate, no potassium benzoate, or other chemical derivatives. FreshProtect™ allows liquid supplements to remain shelf stable for up to two years and requires no refrigeration after opening.

FreshProtect™ further enhances Nature's Optimal Nutrition's robust anti-aging formula that includes: 73 organic vitamins and minerals, 62 superfoods including 16 antioxidants, 52 digestive enzymes, prebiotics, herbs, amino acids, natural energy boosters, essential fatty acids, and more. Of note, Nature's Optimal Nutrition provides consumers with 2000 IU's of Vitamin D – a dose cutting-edge science supports, consumers demand, and not a single other liquid multi provides.

While liquid supplements provide consumers with excellent health benefits like high nutrient density per serving and excellent absorption, they are also the perfect breeding ground for potentially dangerous or even deadly microorganisms. For over 50 year sodium benzoate, potassium sorbate and similar preservatives have been used to protect consumers from these harmful bacteria and fungi, and until now, were the best liquid preservative technology available.

In September 2010, Nature's Optimal Nutrition will contain the all-natural preservative FreshProtect ™ and NO sodium benzoate, potassium sorbate, or potassium benzoate. Even better, Health Direct has been able to do this without sacrificing the great taste Nature's Optimal Nutrition's enthusiasts have come to expect. Health Direct even guarantees that if a consumer can find a better tasting liquid multi, they'll refund their money – guaranteed.

FreshProtect ™ protects consumers from the dangers of spoilage, while still providing them with a delicious and shelf stable product that requires no refrigeration before, or after opening. Even more importantly, Health Direct remains committed to providing consumers with the best liquid multi by using its proven experience, starting with the best ingredients, and using the best technology available.

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