Online Boutique Giving 20% Discount as Introduction.

Scottsdale, AZ -- (SBWIRE) -- 08/23/2010 -- VisAcuity.com has introduced the Melissa Eyewear collection, the exclusive reading glasses brand, as part of its boutique's offering.

Melissa Eyewear, featuring a prestigious collection of "ueber stylish" and extraordinary quality of reading glasses, was founded in 1989 as a designer of eyeglass chains.

Over time, Melissa developed an exclusive collection of unique reading glasses, handcrafted by talented European eyewear designers. The styles feature noteworthy styles, shapes, and colorways born of inspirations begot from European designers. ( http://www.VisAcuity.com ) Today Melissa Eyewear features over 200 styles and colors.

Mark Levit, proprietor of VisAcuity.com said, "Melissa Eyewear occupies a unique place within the offering of our online boutique." Levit explained his goal in the site's operation is to offer the "coolest" reading glasses ( http://www.VisAcuity.com ) on the web. Other online boutiques cater to mainline commercial tastes, but as the result of his 35-year career in New York as a trend forecaster, Levit has developed the ability to select products and styles that appeal to consumers viewing themselves as cool, hip, and current, whether in their 40's, 50's, or 60's.

To introduce the collection, during the second half of August, VisAcuity.com is offering an automatic 20 % percent discount on the purchase of Melissa Eyewear. ( http://www.VisAcuity.com )

About VisAcuity.com
Founded in 2006, VisAcuity.com, the leading online boutique for cool reading glasses, ( http://www.VisAcuity.com ) is the brainchild of advertising and marketing executive Mark Levit. Levit's "vision" to create an online boutique selling only the coolest and most current reading glasses for design-conscious people who continue to think young. Today, the Miami-based firm is one of the most recognized web-based retailers of designer reading glasses in the world. In addition to its own brand of reading glasses, VisAcuity.com offers a striking assortment of designer glasses. New styles are added regularly, so customers are assured of a fresh and exciting online buying experience each time they visit the site. For more information, visit http://www.VisAcuity.com.

Press Contact:
Elisabeth Monaghan
VisAcuity.com
Scottsdale, AZ
303-514-8383
emonaghan@emonaghancomms.com
http://www.VisAcuity.com

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