DIO Implants sponsor Peter Fairbairn's Porsche GT2 team in the Britcar 24-Hour Grand Prix at Silverstone, 2010

London, England -- (SBWIRE) -- 10/13/2010 -- Dr. Peter Fairbairn, the principle implant and cosmetic dentist at the Scarsdale Dental Clinic in Kensington, was indulging in his favourite pastime last weekend with the help of DIO Implants (UK). The company was a major sponsor for him as he took part in the Britcar 24-hour race at Silverstone, held on Saturday and Sunday 2/3 October, 2010.

Peter has been racing in motor sport for many years although this was the first time he'd taken part in a gruelling 24-hour event. Akin to the LeMans 24-hour race, this was the fifth Britcar GP event at Silverstone and James Tucker, the event organiser, said that it was becoming more popular each year.

In addition to all the engineers and pit crew in the team, Peter was accompanied by his fellow drivers: Paul McLain who set the car up; Tony Littlejohn who works for Porsche; and Mike Quinn, a seasoned racing driver whose grandfather founded luxury car manufacturer Jaguar. Each driver took it in turns to take the wheel between each pit stop (around 90 minutes), from 4:30 pm on Saturday through the night until the same time on Sunday.

The race started badly for the team with a crash in the first hour of the race; whilst heading for the pits the Porsche was hit by another car at speed, rendering the GT2 un-drivable. It was due to the skill and ingenuity of Peter's team and their ability to work under pressure that the crippled car was launched back into the race after three hours of repairs. Despite this early setback they powered on to finish in a creditable 39th place out of 62 competitors, making up six laps on the lead car. The weather also played its part with dry conditions at the start turning to heavy rain during the night. "We set the car up for rain so had to go slowly in the dry at the start," Peter explained. "By the end of the race we were 3rd fastest for the last three hours. We would have been in the top ten but for the mechanical problem."

DIO UK was also pleased to provide physical support with the company's managing director, Iain Forster on hand as "pit runner" during the race. Peter is a recent convert to using DIO dental implants which, he says, are ideally suited to his branch of dentistry. He has performed implant surgery for the last 20 years and has particular expertise in the use of calcium phosphate as a replacement to the traditional bone-graft techniques. He has lectured at Kings College in London on the use of synthetic bone grafting materials and says that he has a success rate in excess of 99%. "I am particularly impressed with the usability and implant coatings of DIO implants," he explained. "They are perfectly compatible with calcium phosphates and complement my techniques very well."

Iain Forster admitted that he was delighted to have the opportunity of sponsoring Dr. Fairbairn especially in his favourite sport, motor racing. "Silverstone was an exhausting but very rewarding time for all of us. After everything we went through, I really feel like a member of the team now."

It was a pertinent opportunity for DIO to sponsor Dr Fairbairn's Porsche team. "The German engineered Porsche seemed relevant to DIO and Peter Fairbairn's relationship as DIO's RBM-surface implants are sent to Germany for the electrochemical deposition process (called Biotite-H)", Iain explained. "Peter favours using these biomechanical calcium phosphate-enhanced implants with his pioneering techniques, so there was an underlying connection to the Britcar GP collaboration. I certainly can't wait for next year's event!"

Over the last 22 years Peter has been on the world stage speaking about implants and synthetic graft materials and regularly contributes to dental journals. He has lectured at the British Academy of Cosmetic Dentistry annual forum (2005 and 2006) and the European Society of Cosmetic Dentistry Forum (2008) and is a regular speaker for the Association of Dental Implantology (ADI).

Further editorial information from:
Steve Jordan
The Words Workshop Ltd.
Tel: 01908 695500 Fax: 01908 690099
E-mail: steve@thewordsworkshop.co.uk
Web: http://www.thewordsworkshop.co.uk

All business enquiries to:
Iain Forster
General Manager
DIO Corporation Ltd (UK)
Tel/Fax: 0845 123 3996
E-mail: info@DIOUK.com
Web: http://www.DIOUK.com
Web: http://www.Dentala.co.uk

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London, England -- (SBWIRE) -- 08/26/2010 -- It's important for dentists to learn new skills and develop their practices, however the effort is lost if patients are unaware of the services they offer. To help dentists promote their individual techniques and services, Dentala is providing advice and guidance on marketing techniques dentists can employ to spread the word effectively.

Dentala marketing seminars offer help with marketing theory, local PR, controlling your websites, Search Engine Optimisation (SEO), the use of social networking, pay-per-click (PPC) Google adwords campaigns.

Dental Marketing Workshops

Training seminar objectives:

* Economic climate and your dental practice
* Applying basic economic theory
* Key concepts to successful marketing
* Press releases local marketing focus
* Internet and website marketing
* Social media marketing

Training workshop objectives

* How to write a press release
* Best practices for web page layout
* How to use a content management system (CMS)
* Maximising patient conversions
* Search engine optimisation (SEO)
* Pay-per-click (PPC) campaigns

The importance of Social Media and Networking

This video says it all. Join the workshop to find out how you can make the most of the technologies at your disposal.

http://www.dentala.co.uk/seminars/marketingbusiness.html

Dental marketing seminar and workshop venue

Training venue for dental marketing seminars & dental marketing workshops

Dentala's marketing workshops are held at the Bailbrook House Hotel in Bath near Bristol, an 18th century mansion on the outskirts of England's only World Heritage city. Set in 20 acres of gardens, the hotel offers a stunning setting for romantic weekends, and working weeks, for meetings of hearts and minds. An ex training facility for air traffic controllers, Bailbrook House offers modern facilities in a historic and picturesque setting.

Dental marketing seminars and workshops are held on Fridays which gives delegates the opportunity to make the most of their time in Bath by staying over night and experiencing all that beautiful Bath Spa has to offer.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

London, England -- (SBWIRE) -- 08/26/2010 -- DIO Implants (http://www.dioimplant.co.uk) have an effective cutting edge for ease of insertion, with double threading for better primary stability and excellent torque values. The tapered shape improves bone healing and density, whilst the internal torx design helps to reduces stress during insertion by up to 30% compared to hex-type fixtures. The availability of eight platform options makes for the best abutment performance.

DIO SM Implant Fixture

A successful practice based in Birmingham, the Edgbaston Dental Centre offers a full range of dentistry and related services. A key part of their business is dental implants, with this aspect of the centre led by practice partner Dr. Anoup Nandra, the principal dental surgeon & implantologist.

Having trained at the Eastman Dental Hospital in London and currently studying for an MSc in restorative dentistry at the Royal College of Surgeons, Dr. Nandra is familiar with the demands of delivering a consistently high quality implant service to patients.

Given that there is a wide selection of implant products on the market, one challenge for Dr. Nandra and his colleagues at Edgbaston is to make the right decision in selecting components that meet strict requirements in terms of durability and performance. As he explains, this is one of the main reasons why he chooses to rely on DIO:

"I use the full range of DIO products. I surgically place DIO implants and then restore them with DIO components, and I also have the implant surgical kit, osteotomes (http://www.dentala.co.uk/osteotomes) and sinus lift instruments. I have found them all to be of extremely high quality."

DIO has been manufacturing implants for over twenty five years, which means users are assured of a highly developed and reliable product that meets all key requirements. Their most popular implant range is based around the SM Submerged Fixture, which boasts a range of important features to improve durability, surgeon usability and patient comfort.

It has an effective cutting edge for ease of insertion, with double threading for better primary stability and excellent torque values. The tapered shape improves bone healing and density, whilst the internal torx design helps to reduces stress during insertion by up to 30% compared to hex-type fixtures. The availability of eight platform options makes for the best abutment performance.

"All implant surgeons will appreciate the handling and ease of use of all the DIO range, but we have found that the competitive price means everyone - from patient to surgeon - benefits."

However, given the current economic climate Dr. Nandra is finding that quality is not the only critical factor. Instead, the balance between product performance and cost, as well as the subsequent impact on the end user, are becoming increasingly important considerations.

"Alongside usability, price is of key importance. All implant surgeons will appreciate the handling and ease of use of all the DIO range, but we have found that the competitive price means everyone - from patient to surgeon - benefits."

Historically, high prices of implants here in the UK have meant that many people are choosing to travel abroad where costs are much lower. Many practices are discovering that the pricing of DIO products mean they can offer a high quality and financially attractive service, growing their customer base as people realise they do not have to go through the hassle of travelling abroad to afford the treatment they want. Dr. Nandra continues:

"The credit crunch has meant more and more people are carefully considering the financial implications of dental treatment. I am able to offer my patients an excellent product at a significant saving to them. This does not harm my business as I can maintain the same level of profitability and pass the cost saving on to my patients. It is a win-win situation."

The Edgbaston Dental Centre (http://www.edgbastondentalcentre.com) is representative of many practices across the UK that are finding the comprehensive range, cost effective pricing and high quality of DIO products appealing for their own technical demands and customer satisfaction. All fixtures are approved to relevant CE, ISO and FDA standards across Europe, the USA and Asia.

Dr. Anoup Nandra BDS (U.Birm) MFGDP RCS

Read the full article at http://www.dentala.co.uk/dio-dentist-case-study-anoup-nandra.html

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

London, England -- (SBWIRE) -- 08/26/2010 -- Live dental implant surgery at NEC

DIO Implant (http://www.dioimplant.co.uk) demonstrated its new implant technology at The Dentistry Show at the NEC last month by performing the UK's first public live surgery in front of a packed auditorium. The whole procedure was completed in 33 minutes with excellent results.

Dr. Arrif Lalani, the dental advisor for the Kingston vocation- al training scheme at Kingston Hospital and principal im- plant surgeon of http://www.SmileDentalImplants.com, Surrey, performed the high-pressure surgical procedure to prove how easy the DIO SM dental implant system is to use. This was the first time live im- plant surgery has been performed in public in the UK. Although Dr. Lalani is comparatively new to implant surgery he says that working with the DIO implants makes the process relatively easy. "Working with DIO's implants is so simple and straight forward. They have no quirks," he said. "They are the perfect way to start for those dentists considering offering implants as an extra service to their patients."

Many UK dentists choose not to provide dental implant surgery either because they are not familiar with the technique or because they perceive the costs to be too high for their patients. However DIO is quickly demonstrating that the cost is rapidly becoming less of a problem and by using the company's SM submerged range of dental implants, even dentists who are relatively inexperienced in implant surgery can quickly learn to perform the procedure suc- cessfully. What's more, DIO will help them to learn their new skill and help their practice to publicize the procedure to their patients using DIO's focused marketing assistance.

Dr Lalani learned the techniques necessary form Dr David Fairclough (http://www.davidfairclough.co.uk), an experienced trainer and a founder member of the As- sociation of Dental Implantology. "I've been using dental implants for over 20 years now and I've tried most systems. When I came across DIO's system it seemed to be the easiest to use at an afford- able price. The implants are very easy to place and they have very good primary stability which is important," he said. He added that the back-up service he received from DIO was very valuable to him. "One of my big criticisms of implant companies is that they sell you the implants and then you get very little back-up from them afterwards. This hasn't been the case with DIO."

Iain Forster, Managing Director of DIO UK said that DIO's mission is to make dental implants more accessible to patients in the UK, regardless of financial position. He added, "The significance of good dental health is all to often overlooked by patients. In many cases, early dental implant surgery can avoid many years of dis- comfort and continued expense. We aim to ensure dental implants are available to those who need them. Implant surgery is often a necessity and should not be restricted to those who can afford the high prices traditionally associated with the treatment."

The best implant in the World?

The simplicity of the process is largely attributed to the innovative design of the implants themselves that DIO has been misquoted as calling, "The best implants in the World". Their unique tapered design features a double thread to increase primary stability, achieve high stability even with low bone density, prevent cortical bone loss, significantly reduce stress and increase the opportunity for immediate loading. The self tapping cutting edge allows easy insertion and automatically removes cut bone. The design also promotes fast healing and gingival recovery.

Tackling the cost

DIO has made significant strides to reduce the cost of the implants themselves thereby reducing the overall cost of treatment making implant surgery a real option for many patients who would have considered it too expensive in the past.

According to Dr. Avik Dandapat, the principal dentist at The Dental Implant Centre, Twyford, British dental patients have been paying over the odds for dental implants for years with patients of- ten traveling abroad to find treatment they can afford. In a recent interview Dr. Dandapat said that it's now time for a change. "Either the implant companies are going to support us through this reces- sion or we'll learn from our experiences and move on," he said, adding that the UK price to a patient for a dental implant, abutment and crown varies from around £1,800 to £3,000 per tooth. In Europe the same treatment is available for approximately £1,100. "We can't compete with that unless the implant manufacturers help us."

DIO has taken up the challenge and is marketing its popular DIO SM implant in the UK at prices that are less than half of most of the competition. "So what would have otherwise cost the patient £1,800, is now more like £1,500," said Dr. Dandapat (http://www.harleydental.com). Significant savings such as these are probably sufficient to stop patients buying a ticket to Delhi, New York or Paris to have the work done – thereby keeping the business at home for British dentists.

Marketing help

DIO Implant is very much aware that it's all very well for dentists to learn new skills and develop new products, but the effort is useless if their patients are not made aware of the services that are on offer. A few notices in the surgery hardly constitutes a marketing plan.

So, to help dentists promote their new techniques the company is providing advice and guidance on marketing techniques that dentists can employ to spread the word. These can include help with local PR, website design, brochure and leaflet design and pro- duction, Search Engine Optimisation, the use of social networking, etc.
Professional Implant Education

DIO is also aware of its responsibility to patients by making implant technology more accessible to a wider market. To this aim it has introduced a dedicated educational programme with a training course (http://www.dentala.co.uk/implantology-placement-seminars-uk.html) to provide non-implant dentists with an introduction to implant procedures leading on to a one-year, hands-on and distance learning certificated course, equivalent to approximately 120 hours of verifiable CPD.

For more information on dental implants visit http://www.dioimplant.co.uk or call 0845 1233996

For more information on DIO implants and their training programmes visit http://www.DIOUK.com or call 0845 1233996

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm