Palm Desert, CA -- (ReleaseWire) -- 01/29/2007 -- In one of the world's largest and most comprehensive studies of freelance copywriters and their economics, publisher Chris Marlow releases her 68-page Survey Report today, January 26, 2007.

The result of surveying 356 full-time freelance copywriters in late 2006, Chris' new Freelance Copywriter Fee & Compensation Survey™ Volume II offers industry benchmarks for pricing 41 common copywriting jobs. Copywriters and those who hire them can now consult the Freelance Copywriter Fee & Compensation Survey for pricing guidance on copy jobs, such as advertorials, newsletters, postcards, Websites, Yellow Pages ads, radio ads, articles, and dozens more.

Statistical Survey Report Saves Thousands of Dollars in Pricing Errors

"There's a lot of pain associated with the purchase of ad copy for both the copywriter and the client, and pricing errors are rampant," says Chris.

"That's why I came out with Volume I of the Freelance Copywriter Fee & Compensation Survey in 2005. I have emails and testimonials from purchasers of Volume I that they've literally saved thousands of dollars on pricing mistakes after consulting the Freelance Copywriter Fee & Compensation Survey."

In addition to pricing benchmarks for 41 common copywriting jobs in print media. audio/video media, and electronic media, the report also reveals marketing and time-management practices of the hundreds of copywriters who participated.

Some highlights:

* 80.8% of copywriters use referral marketing as a first-year marketing strategy

* 39.4% of copywriters relied on their Websites for clients in their first year but in their "current" year, that figure jumped to 61.6%

* First year gross earnings of full-time freelance copywriters were strongest at between $25,001 and $50,000, coming in at 29.1%

* Most copywriters (60.1%) think region affects pricing levels for copywriting jobs, and many share their reasons why

* Technology won as "the most lucrative niche market to work in," coming in at 36.8%

The survey is a valuable resource for early-career and seasoned copywriters, as well as marketing directors. Says Kevin Finn, agent for elite copywriters and co-founder of Finn Communications, "This is a long overdue 'first' for the industry. Even my most seasoned clients are taking notice. It is an invaluable reference tool for the industry – not just for copywriters, but for those who hire them as well."

The Freelance Copywriter Fee & Compensation Survey™ Volume II, along with Bonus Report Marketing and Time Management for Copywriters, is available at an introductory price of $125.00 USD at:
https://www.mcssl.com/app/adtrack.asp?MerchantID=65158&AdID=288405

About Chris Marlow
Chris Marlow, one of the nation's top copywriters for the software industry, is an award-winning 22-year copywriting veteran. As a copywriter's coach, Chris teaches corporate and freelance copywriters how to improve their copywriting and business skills. She is also the editor and publisher of the monthly online newsletter Get Great Clients (www.GetGreatClients.com/signup). Contact Chris at (760) 340-2045, online at chris@chrismarlow.com, www.chrismarlow.com (where there is also a "Press Area" at www.chrismarlow.com/chris-marlow-press.html), or via www.TheCopywritersCoach.com.

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Palm Desert, CA -- (ReleaseWire) -- 07/17/2006 -- Palm Desert, CA – Representing 2 percent of the Gross National Product, non-profits are a huge market in U.S. business. In sharp contrast with other countries, it is well documented that Americans are "givers," and that U.S. non-profit and fundraising organizations are not only plentiful, but growing at a healthy pace.

New Survey Investigates This Lucrative Market from a Copywriter's Perspective

Marketing is the driver of commerce in the U.S., as with other countries. As a long-established copywriter for many niche markets, and a copywriter's coach, Chris Marlow decided to sponsor a survey and interview experts about the true nature of the non-profit world from a freelancer's perspective.

Says Chris, "As a copywriter's coach, who coaches corporate and freelance copywriters, I've discovered that the niche freelancers are most interested in working in is non-profit.

"But having been there, I know that non-profit is a difficult business to work in from a copywriter's perspective. Many non-profits have a poverty mindset and pay poorly for important marketing work. Yet there are freelancers who make well over $100,000 per year working in this niche. On the Internet there are information marketers selling courses on non-profit copywriting who play up the 'big money' side and play down the 'low money' side.

"I set out to uncover the truth by conducting a survey of copywriters who work in the niche, and by interviewing a truly representative sampling of copywriters who work in this niche either full- or part-time. I interviewed the famous dean of non-profit copywriting Jerry Huntsinger, and today's undisputed guru Mal Warwick.

"But I also interviewed three other copywriters in the niche who offer varying and invaluable insight into the true workings of the industry. And I conducted a survey. The result is the world's most accurate portrayal of what it's like to work in non-profit or fundraising — there is a difference between the two — as a copywriter or other marketing consultant. The result is ChrisNotes: The Truth About Copywriting for Non-profits.

The Survey includes five verbatim interviews, 16 survey questions, and nine statistical charts. It provides information on:

Non-profit copywriters' annual income
Writer marketing methods
Advice on acquiring lucrative clients
Copy "specialties" of non-profit
The various sub-niches of non-profit
The future of U.S. non-profits

The survey also offers industry insights into performance pay conventions such as bonuses and commissions.

Testimonials for this new report are rolling, including this one from Wichita, Kansas copywriting pro Susanna Hutchinson:

"I found that your report gave a good deal of valuable information --- much of it was a total surprise to me. It was very useful to me as a season pro of some forty years. So I'm sure it is a must-read for someone starting out and wondering if non-profit is for them.

"The interviews with the pros who work in non-profit is invaluable information. I highly recommend this to anyone considering going into non-profit copywriting either as part of their practice or as their total practice."

The 77-page "The Truth About Copywriting for Non-profits, along with the free report Specialty Copywriting: How to Select the Right Niche Market for You" can be found at http://www.ChrisNotesReports.com

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm