Hyderabad, AP -- (SBWIRE) -- 02/13/2011 -- Salesforce and Bodhtree integrate cloud solution with legacy Mail, Calendar, and SAP systems in less than 60 days.

Salesforce, the enterprise cloud computing company, today announced that India's second largest pharmaceutical company, Dr. Reddy's Laboratories, has deployed Salesforce CRM across 200 users within 60 days.

Dr. Reddy's decided to move its Active Pharmaceutical Ingredients (API) marketing business to the cloud in order to improve visibility into its deals pipeline, track its end-to-end sales cycle and better analyze its sales funnel.

Dr. Reddy's implemented Salesforce CRM with the help of IT business consulting firm Bodhtree, who used its data integration engine MIDAS to integrate with existing Mail, Calendar, and SAP systems, By streamlining its sales business on Salesforce, Dr. Reddy's expects to increase revenue by more than 30%.

Comments on the News

• "We eliminated bottle necks within the sales cycle almost immediately because of the greater visibility we gained into sales performance," said B.V. Srinivas, Deputy CIO, Dr. Reddy's Laboratories. "Salesforce's ability to seamlessly integrate data captured offline with online systems, is of immense help to our field sales team who need to track and update customer data on regular basis but do not have access to internet connectivity at all times. Salesforce delivers all of the benefits of a world-class CRM system within a cost-effective 'pay as you go' model, which fits perfectly with Dr. Reddy's 'quality without the cost' ethos."

• Salesforce Asia Pacific Senior Vice President for Corporate Sales Lee Thompson said, "Dr. Reddy's is a prime example of how cloud integration can add value to legacy systems. With cloud computing, there are no hidden costs in terms of hardware, software, or 22% annual maintenance fees. You know exactly what you're going to pay for, and people just love using Salesforce CRM."

About Salesforce
Salesforce is the enterprise cloud computing company. Based on salesforce's real-time, multitenant architecture, the company's platform and CRM applications have revolutionized the way companies collaborate and communicate with their customers, including:

• The Sales Cloud, for sales force automation and contact management
• The Service Cloud, for customer service and support solutions
• The Jigsaw Data Cloud, for ensuring data integrity and quality
• Salesforce Chatter, for social collaboration
• The Force platform, for custom application development
• Database, the world's first enterprise cloud database
• The App Exchange, the world's leading marketplace for enterprise cloud computing applications

Salesforce offers the fastest path to customer success with cloud computing. As of October 31, 2010, Salesforce manages customer information for approximately 87,200 customers including Allianz Commercial, Dell, Japan Post, Kaiser Permanente, KONE, and SunTrust Banks.

Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase Salesforce applications should make their purchase decisions based upon features that are currently available. Salesforce has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol "CRM." For more information please visit http://www.bodhtree.com/services-it-crmconsulting.shtml

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Bodhtree will be making significant investments in strengthening its consulting and Salesforce workforce to consolidate and grow its small and midsize client base in the Asia-Pacific and EMEA region.

Hyderabad, AP -- (SBWIRE) -- 09/05/2010 -- Bodhtree (http://www.bodhtree.com) today announced that it has become Salesforce select consulting and implementation partner that will help establish Bodhtree as salesforce's qualified global systems integrators for Salesforce CRM products and technology. Bodhtree will be making significant investmentsin strengthening its consulting and Salesforce workforce to consolidate and grow its small and midsize client base in the Asia-Pacific and EMEA region. Customers world over can now harness the combined strengths of both companies to take their Sales, Marketing and Finance processes to next level of automation with improved ROI.

Making the announcement Sanjiv Gupta, Chairman, Bodhtree said "Going forward we expect Salesforce CRM implementation projects to add 2 Million USD in revenues for Bodhtree in next 12 months. Bodhtree has made significant headway in the CRM market place as a result of its focus on Salesforce and Force technology offerings to customers across Asia-Pacific and in Europe, Middle East and Africa (EMEA)."

More than 30 customers in the financial services, retail, healthcare and manufacturing sectors have already benefitted from Bodhtree's proven expertise in integrating Salesforce CRM and the Force platform with existing applications. The expanded partnership builds on this success, helping customers to advance their business application environment by improving commercial processes and integrate customer information from multiple sources to an easily sustainable standard process backed by Bodhtree's robust CoE for SaaS and Cloud computing infrastructure.

Raghavan VSR Madabhushi, Vice President at Bodhtree Consulting said. "Bodhtree is a serious cloud player and our Salesforce consulting will be a key focus area for our long term growth. In the coming days we aim to become Premium partner for Salesforce"

Currently, over 30 certified consultants work on Salesforce implementation methodology at Bodhtree to deliver high quality solutions at optimal cost and highest ROI. It leads the focused partner list in India with 30 certifications. Certifications is a key metrics that Salesforce measures its partners, Bodhtree aims for select level in Q3 for its consultants, and increase its certified consultants to 60 members.

About Bodhtree
Bodhtree (http://www.bodhtree.com) has niche strengths in building and managing a Business Oriented IT environment with rich experience in technology incubation, Product engineering, Business intelligence, Data Management, SOA Consulting, CRM Consulting, Analytics, Data Warehousing, Share point Consulting, Product engineering and dedicated CoE for SaaS and Cloud computing, Bodhtree is headquartered in India with sales offices in the U.S.A., U.K and APAC countries.

About Salesforce
Salesforce is the enterprise cloud computing company. The company's portfolio of Salesforce CRM applications has revolutionized the ways that companies collaborate and communicate with their customers across sales, marketing and service. The company's Force platform helps customers, partners and developers to quickly build powerful business applications to run every part of the enterprise in the cloud. Based on salesforce's real-time, multitenant architecture, Salesforce CRM and Force offer the fastest path to customer success with cloud computing.

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