Internet specialist ECCE TERRAM exhibits ground breaking innovative software solutions at PMA in Las Vegas – Booth # Q176-4

San Francisco, CA and Oldenburg, Germany -- (ReleaseWire) -- 02/17/2009 -- ECCE TERRAM – the innovator and provider of solutions for the digital photo market – will be showcasing its expanded software solution for photo laboratories in the area of ordering programs at the PMA 2009; Along with the 2.0 version of the "iPhone Photo Order Client," the first Offline Client solution for PC with multi-touch capability is being presented among other things. The company thus again raises the claim of presenting technically sophisticated and innovative solutions.

In many laboratories, online photo orders in which digital images are printed on traditional photographic paper exceeded the volume of analogue photos in 2008. Digital image processing continues to be a vigorously growing industry. Numbers from the 2008 Holiday Season retail trade in many places show that the economic crisis ihas n no way dampened the pleasure provided by digital images. Consumers' desire for unique moments or very personal photo gifts remains strong. Very few software developers have the experience and knowledge to create a complete solution – from consumer to production, for wholesale laboratories and photo services in the online and in-store market. ECCE TERRAM's experience uniquely serves these end to end requirements.

The Internet specialist ECCE TERRAM is presenting the new versions of its components at the PMA, the the US photo imaging association's international exhibition in Las Vegas on March 3-5, 2009.

Consistently further developing what is tried and tested: iPhone2home 2.0
In February 2008 at PMA 2008, ECCE TERRAM present the first software solution to allow photo products to be ordered from the iPhone. Version 2.0, available in March, 2009, will expand user guidance in several ways. In particular, the order transmission efficiency was optimized through the introduction of the "TRONProxy." With a protocol optimized to mobile radio, the orders for postcards or mini-photo books (10x15 cm) are conveyed to the "Photo2lab middleware." Likewise, the iPhone 3G is now supported with its firmware version 2.2. The iPhone2home 2.0 Client is supported by all official iPhone versions and is provided by ECCE TERRAM to photo labs to broaden their range of order method options.

"Get in touch with your customers"
With Version 4.6, ECCE TERRAM will present the latest version of its offline client., which includes support for new photo book products, for collages, photo gifts and other merchandise. Among other features, support for "multi-touch PCs" is also being introduced.

Multi touch has recently gained importance, as Microsoft Windows 7 introduces support for multi-touch; and many new PC systems, laptops and netbooks with multi-touch screens have been launched at the consumer electronics show in Las Vegas. Photo2lab solution's lead in innovation thus once again proves to be confirmed, because since autumn 2008 there has been work on multi-touch support, e.g., for the creation of photo books. The first version is now also being presented at the PMA conference and show on March 3-5, 2009.

More intuitive interface = greater success
The advantage of multi-touch lies in a simpler and more intuitive interface for the end user, leading to a higher rate of succesfully completed orders for photo labs. With iPhone and the Offline Clients, ECCE TERRAM offers the first applications under the logo of "Get in touch with your customer" which will be supplemented in 2009 by a kiosk system with multi-touch capability.

For additional information please visit http://www.photo2lab.com . For questions regarding the products presented at the PMA, please visit us at Booth #Q176-4 or contact at 1-408 807-0917.

About Photolab
The Photo2Lab Software Suite offers a complete solution, from ordering to processing in wholesale laboratories. Software applications for Windows, Mac and Linux, Web applications, applications for CD processing or the iPhone are part of what is included. The modern protocol for the connection – TRON – is freely available and is supported by various third-party manufacturers. Among other things, they provide solutions for set-top boxes or kiosk terminals. Along with straight processing of orders, aspects such as payments, promotions and possibilities of adaptation for affiliates and partners are also taken into consideration within the framework of a white brand solution. Products ranging from the image print to genuine photo books can be handled and it thus offers a unique flexibility and openness with the aim of reducing costs and reaching new target groups for the customers of the solution.

In 2008, orders with over 180 million digital photos, 120,000 photo books and 200,000 photo calendars were processed via Photo2lab installations.

About ECCE TERRAM
ECCE TERRAM was founded in 1996 by Frank Simon. It is specialized in solutions in the area of e-commerce for the photo industry, laboratory control, e-payment and content management. ECCE TERRAM is exhibiting at the PMA 2009 in booth Q176-4 in Las Vegas, Nevada, from the 3rd through the 5th of March 2009.

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Setting up a digital photo processing service in store or online is becoming easier with ready made software solutions. Large central labs offer these to tie in their customers, while specialist developers like ECCE TERRAM sell software components that increase the services independence and negotiation power.

Oldenburg, Germany, -- (ReleaseWire) -- 07/26/2006 -- Today the vast majority of photographs taken are digital. Online photo services converting digital images into traditional photographic paper prints in familiar 6×4" (10x15cm), prints are increasingly profitable. Compared to home inkjet prints, pictures on photographic paper tend to look much 'richer', and are vastly more durable with regard to handling by sweaty fingers, humid environments, and fading in daylight. Such services cater for business with new photographic gift items and product ideas. The specialist internet software developer ECCE TERRAM will be presenting the latest off the shelf, modular software solutions for online photo services, web portals, photo labs and purchasing associations at the international Photokina exhibition in Cologne in September 2006, including releases currently being prepared. As a Photokina highlight, the company will also publish its complete 'Transfer Ordering Network' protocol for free usage.

Photo2Lab
The ECCE TERRAM Photo2Lab solution is unique in allowing photo services to receive and allocate print orders to their own photo printers, to third party central labs, to photo gift specialists or to channel orders on a case by case basis. Photo processing web solutions from large central labs have been developed for them to create an unbreakable tie between shops or portals and the supplying photo lab. As published by The Grocery Trader, Europe's largest central lab claims to have extended "its market share yet further on the European continent to more than 40%". Such large central labs are building a dominant position, weakening smaller photo service's negotiation power. ECCE TERRAM's Photo2Lab is ready to plug into different photo labs, guaranteeing photo stores and web portals independence from dominant labs. With solutions developed using Web 2.0 technologies like SOAP, WSDL, Ajax etc, ECCE TERRAM offers a diverse range of components for photo portals.

Photo Lab Software Solutions
Together the Photo2Lab processing components built flexible, state-of-the-art solutions. These range from order processing using online stores, point-of-sale terminals and offline software clients for Windows, Macintosh and Linux using an open protocol connecting to any photo lab or printer. The 'Photo2Lab' middleware processes the orders using a central user database, which allows splitting orders to cover production requirements (e.g. mixed orders for standard prints, posters and gift items). Lab plug-ins built the third layer in ECCE TERRAM's 'Photo2Lab' solution. The lab plug ins currently support for example DPL, Allcop, ORWO, CeWeColor, DWM and Frontline. Increasingly specialists from the growing sector of photo book, calendar and gift item printing, like Ifuse, Snapmania are supported by ECCE TERRAM.

The offline photo ordering clients (Windows, MacOS and Linux) are brandable through graphics, logos and colours and are used by labs and services of different sizes, like large central labs by the likes of Allcop, DPL, CeWe Color AG, ORWO, http://FotoInsight.com/ or mini labs (Frontline). Catering for European and international businesses ECCE TERRAM's applications are easy to localise and are available in several European languages.

A photo service for any site or store
With Photo2Lab ready made solutions any store or website can become an independent online photo service. ECCE TERRAM founder Frank Simon points out: "ECCE TERRAM endeavours with Photo2Lab software to allow photo services to allocate production orders, moving the control over the process from the large central labs back to the photo service. When you start your photo service make sure that you own your customer data and route to lab. ECCE TERRAM is a ready made solution proven to work and committed to serving its customer's independence."

ECCE TERRAM announces to make public its Transfer Ordering Network Protocol
In an unusual step ECCE TERRAM announced it will publish at Photokina (Cologne, September 2006) the complete protocol of its 'Transfer Ordering Network' (TRON), allowing photo services and image content management solution developers to integrate the Transfer Ordering Network protocol and the libraries published by ECCE TERRAM free of charge. Similar to an OpenSource license, this is subject to mentioning the source of the protocol in the copyrights. Managing Director Frank Simon: "Our call for transparent processes and rights, the use of modular software with independence for licensees does not stop with the large central labs. ECCE TERRAM practices these values with its solutions and our presence at Photokina in hall 10.2, Stand A 020 to 022 is a the opportunity to proof it."

Photokina – hall 10.2 – Stand A 020 to A022
With online advertising growing 30% year on year, ECCE TERRAM's will highlight the bi-directional communication capability of their solution during Photokina. Its solutions allow for online software updates, promotions, implementation of vouchers and rebates as well as the transmission of advertising and links to the offline client on the end user's desk top.

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Website: http://www.ecce-terram.com/
Press Release Text: http://www.ecce-terram.de/com/photokina-eng.html
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