Gurgaon, Haryana -- (SBWIRE) -- 10/43/2010 -- Desimartini.com, HT Media's social networking site has relaunched itself as a movie reviews and ratings site- to democratize the concept of rating & reviewing movies- by the people, for the people.

Desimartini.com is now a platform to share movie reviews and ratings, covering both Bollywood and Hollywood movies, and has a host of audience reviews & ratings on all the latest movies, photos, trailers and lots more.

Speaking about the launch, Amit Garg, Business Head of Firefly, HT Media's internet arm said, "We are very excited about the space Desimartini is expanding into. Bollywood is the pulse of India and a passion that cuts across age groups. Desimartini Movie Reviews empowers the average movie goer to express his verdict on the box office."

Desimartini.com has over 1000 movies listed on the site and adding more every day. Its social networking angle helps bring in interactivity to this forum and one can not only read and write reviews, one can connect with like-minded movie goers, follow their favourite reviewers, comment on reviews and most importantly, rate movies!

By becoming a repository of the audiences' views on movies, Desimartini.com aims to become the people's voice on cinema, in the language of the people. Movie Reviews, aapke ishtyle mein.

About Firefly e-Ventures
Firefly e-Ventures Ltd., a 100% HT Media subsidiary, focuses on creating and building brands and businesses in the Internet media space. Firefly aims to combine Hindustan Times' 84 year old legacy as one of India's largest and most respected names in the media industry, with the innovation and energy that characterize the Internet space.

Compelling product ideas, creative use of design and intuitive user interface, backed by a knowledgeable sales force and customer service are the hallmarks of Firefly products. Managing offerings such as http://www.Shine.com , http://www.DesiMartini.com , http://www.HTCampus.com,www.Hindustantimes.com , http://www.Livemint.com and HT Mobile Solutions Firefly spearheads HT Media's foray in the new media space.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Gurgaon, Haryana -- (SBWIRE) -- 09/24/2010 -- Desimartini.com, India's popular social networking site from HT Media has partnered with renowned celebrity, DJ Aqeel, in launching an all India model hunt, to select 2 fresh faces for DJ Aqeel's upcoming music video.

The model hunt, exclusively hosted on Desimartini.com, gives aspiring models an opportunity to audition for DJ Aqeel's music video from his latest album release- Forever. Started on 8th Sept, the contest already sees 1700+ aspiring models on the site and invites models to simply upload their portfolio on the site to participate. Basis this, the DJ Aqeel team will shortlist models and host an on-ground audition as a second phase.

The Model Hunt is sponsored by Womsee Colour Cosmetics and is being promoted across print, radio, online and on ground. Interested participants just need to log on to forever.desimartini.com and upload their pictures by 28th September, 2010.

About Firefly e-Ventures
Firefly e-Ventures Ltd., a 100% HT Media subsidiary, focuses on creating and building brands and businesses in the Internet media space. Firefly aims to combine Hindustan Times' 84 year old legacy as one of India's largest and most respected names in the media industry, with the innovation and energy that characterize the Internet space.

Compelling product ideas, creative use of design and intuitive user interface, backed by a knowledgeable sales force and customer service are the hallmarks of Firefly products. Managing offerings such as http://www.Shine.com , http://www.Desimartini.com , http://www.Hindustantimes.com , http://www.Livemint.com and HT Mobile Solutions Firefly spearheads HT Media's foray in the new media space.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm