SocialPeta is gaining increasing recognition in mobile game marketing and partners with leading developers.

New Delhi, India -- (ReleaseWire) -- 09/02/2021 -- The gaming industry is becoming more competitive when in-depth involution is the norm. Tightening domestic policies, Apple's strict privacy protections, and the growing maturity of player habits are constantly putting pressure on game developers, forcing the entire gaming industry, including the old big players, to deeply optimize development and promotion at all levels. As an extremely important element in the game promotion strategy, creatives and data analytics (CPA, CPI, CPM) have naturally come into the spotlight. The use of professional data analysis tools such as SocialPeta in making marketing decisions is gaining increasing recognition and attracting leading producers, such as NetEase Games.

Optimizing ad creatives to avoid involution
 
When looking at the game advertising market, all the top players in the market are good at ad creatives, but how to introduce the game in different formats and styles is critical, it's still a big challenge to game companies.

From the case of NetEase Games, it knows the importance of the database and shared its experience working with a professional advertising analytics tool, SocialPeta. They use SocialPeta to analyze the creative data and gain insight into market trends.

SocialPeta's creatives analysis features cover Creative Chart, Ad Creatives Database with analysis details. Users can search through a wide range of filters to find the information they want, such as hot creative ideas, competitor advertising strategies, media buying data in different networks, etc.

On the other hand, game developers are investing a big amount of money in marketing, it is common that spending more on marketing than developing in the game industry. This year NetEase Games decided to acquire SocialPeta's "cost analysis" feature to help control costs and optimize promotion strategies.

Ad cost intelligence is an added feature to SocialPeta in 2020, and many clients have already had the access to the key metrics such as CTR, CPC, CPM, etc. NetEase Games has decided to keep the cooperation and use SocialPeta for data analysis.
 
Upgrade product features to increase the data value

As a powerful tool, SocialPeta is widely trusted and recognized because of its features in market trends, latest creatives, spying on competitors, etc. To keep adding new features to help more companies improve their marketing performance, SocialPeta always adheres to rapid updates, such as optimization functions, adding more data, etc.

Since 2020, SocialPeta has experienced three major updates
 
- Adding two features, Cost Intelligence and Audience Analysis, to allow companies to check more data details in the marketing operation.

- Providing more advanced filters to meet the diverse needs of different companies.

- Dividing into three main parts – Global versions, Chinese version, and E-commerce version to facilitate the focus on corporate needs.

Undoubtedly, in the data-driven world, the ability to operate with data is becoming one of the core competencies of companies. More and more companies, such as NetEase Games, are emerging the value of big data. As a data service provider, SocialPeta will keep building its competence to cater to more companies in marketing campaigns and user acquisition.

About SocialPeta
Since founded in 2016, SocialPeta is committed to providing ad creatives for business companies globally and help in their marketing campaign. Now it has been one of the world's largest advertisement intelligence platforms. Its huge database has over a billion ad creatives from over 60+ countries, and its collection comes from 80 advertising platforms such as Unity, Twitter, Youtube, Facebook, TikTok. It also includes more than 40 Asian market-exclusive platforms, such as Zucks & Akane in Japan, Daum in Korea,  Pangle, and etc. 

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

A super assistant is waiting for your attention!

Singapore -- (ReleaseWire) -- 03/20/2020 -- Many enterprises and brand owners choose to broaden sources of income and reduce expenditure in response to this special period. More than ever before, they hope to spend every cent of the advertising budget where it matters most. With its advertising database and technical capacity, SocialPeta is deeply aware of the current dilemmas and anxieties of enterprises, and therefore it quickly responds and upgrades in a short time. The latest AD Cost Intelligence is launched to ease the operational pressure of enterprises and surmount the current difficulties together.

AD Cost Intelligence Helps Check the Average Index of Key Costs Intuitively

What is AD Cost Intelligence? This function can allow people to conveniently and intuitively check the average index of key costs in the advertising industry, such as CTR, CPC, and CPM, etc. At the segmentation level, it can now support three types of data trend analysis, including App, Web, and Page, which is currently a popular web media buy form on social media. In the future, more categories will be added to meet advertisers' diverse needs.

Besides, this function also provides advanced filtering items, including the causal choice of different edition positions, countries & regions, and CTA types on the channel platform. For instance, if you want to understand the advertising cost performance of different CTAs, such as Play Game, Download, or Shop Now, you can causally screen and check its CTR and CPC. The same is true for the application of edition positions and regions.

AD Cost Intelligence offers crucial reference data for advertisers, optimization designs, and a number of advertising practitioners. We can say that it is a great helper in terms of program budgeting. One thing to be reminded is that this function now is mainly used to check the advertising cost intelligence on Facebook and its sub media Instagram, Audience Network, and Messenger, while other platforms have yet to be developed.

Through Industry Secrets and Obtain the Golden Rule of Adjusting Advertising Expenditure

Lots of enterprises have become increasingly alert on their annual advertising expenditure. They have focused more on the effect and hidden rules behind it, which seems to be more and more prominent in the current situation. Advertising cost data has always been an industry secret, so inexperienced advertisers can do nothing but move forward with blindness. Fortunately, the AD Cost Intelligence nowadays can allow deeply buried stones to surface.
What can AD Cost Intelligence bring to us?
1) Check the market average cost index, optimize the advertising strategy or adjust the expenditure ratio in time, as well as balance the excessive expenditure or the substandard advertising effect.
2) Observe the tendency of cost and time, find out the law of advertising cost change, and obtain the golden rule of distribution through web media buy.
3) Observe emergencies or unconventional alterations, probe into market reaction, and discover hidden contradictions.

Just like the principle of the navigation map, if more users use the navigation in the same route, its electronic data will be calibrated more accurately. SocialPeta owns a great deal of advertising case data and advertising automation company data. Through powerful computing capacity and security desensitization rules, it ensures the data provided by AD Cost Intelligence has reference value.

In brief, AD Cost Intelligence will be a great helper for marketing work, and this function module is also in continuous optimization. For instance, adding the functions of games and e-commerce classification may be considered preferentially. Amid the epidemic, the enterprises aiming to control cost and improve efficiency might as well learn more about it, and perhaps more surprises will be discovered.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

SocialPeta cooperate with 37 Interactive Entertainment to create a much brighter future through interactive entertainment industry.

Hong Kong, China -- (ReleaseWire) -- 02/26/2020 -- Along with the advancement of network technologies and the changes in the consumption views, the cultural and entertainment industry witnesses significant growth. Having a data insight is therefore crucial for the industry's insiders to realize more refined management, the key of which lies in the timely acquisition of the thorough and in-depth information on market and user updates.

As a globally leading game operator and developer, 37 Interactive Entertainment acknowledges the importance of data and hence decided to work with SocialPeta, a company that focuses on empowering businesses with ad data, to explore the potentials and opportunities in cultural and entertainment marketing by leveraging the SocialPeta Intelligent Data Analysis Platform.

Empower the future of the cultural and entertainment industry with data

37 Interactive Entertainment is top 25 global public game company. The company's subsidiaries and brands include the globally-reputed professional game operating platforms such as 37Games, 37Mobile, 37Online. In order to build a globally-leading entertainment company, 37 Interactive Entertainment is expanding their business to other areas such as film and music production, artist agency, animation, VR content, cultural and healthcare content and online education.

SocialPeta provides over 600 million pieces of data from mainstream regions and over 70 networks. The main features of SocialPeta include Top Leading Advertisers, Top New advertisers, and New Advertisers rankings, offering analytical services for ad creatives, popular texts, publishing networks, target audience groups, and joint-operator companies.

Embracing the future through continuous technological updating

Through the data platform cooperation, 37 Interactive Entertainment and SocialPeta allows game development and operating to better cater to the users' demands and the market environment, thereby facilitating the consumption upgrade of cultural and entertainment products. At the same time, the collaboration efforts advance the globalization of the cultural and entertainment industry by adjusting strategies based on the changes in the global market.

Technology innovation capacity is a major reason why 37 Interactive Entertainment decides to work with SocialPeta. Both sides believe that their subsidiaries cannot only constantly explore for new potentials, but also create a much brighter future through them, hence helping the company enter the global market via technical confidence and independently-optimized products.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm