Joe Dager of Business901 will present Marketing with Lean.

Fort Wayne, IN -- (SBWIRE) -- 03/04/2011 -- The theme of the ASQ Columbus Spring Conference 2011 is Leadership through Quality. After enjoying morning and after-lunch key-note speakers, attendees will have the opportunity to choose from both morning and afternoon tracks covering more than 14 different topics!.

The conference is held at The Columbus State Conference Center, 315 Cleveland Avenue, Columbus, Ohio 43215. It is a one day event on March 24th with registration beginning at 7:30 AM and the conference from 8:30 AM to 5:00 PM. Additional information and registration can be obtained at http://www.asq-columbus.org.

Joe Dager says of the Marketing with Lean program, "This requires re-thinking about the way you do business and the way you think about your markets. More importantly, the way you think about value. Value in terms of how your market defines it. Stop thinking about product or even product benefits. Your marketing systems must support the delivery of value to your customer at a much higher rate than your competitor's. It is a moving target and the principles of Lean and PDCA facilitate the journey to customer value. Learn what the terms Agility, Speed and Relevance fit into the marketplace today and in the future."

ASQ is a global community of experts and the leading authority on quality in all fields, organizations, and industries.

* As a professional association, ASQ advances the professional development, credentials, knowledge and information services, membership community, and advocacy on behalf of its more than 85,000 members worldwide.

* As champion of the quality movement, ASQ members are driven by a sense of responsibility to enrich their lives, to improve their workplaces and communities, and to make the world a better place by applying quality tools, techniques, and systems.

Joe Dager, owner of Business901 takes his process thinking of over thirty years in marketing within a wide variety of industries and applies it through Lean Marketing Concepts. He has owned and operated companies involved in retail, manufacturing and professional services that include several turnarounds and growth companies. He has authored the books the Lean Marketing House, Marketing with A3 and soon to be released Marketing with PDCA. The highly rated Business901 Blog and Podcast includes many leading edge thinkers and has been featured numerous times for its contributions to the Bloomberg's Business Week Exchange. Joe is president of Business901, a firm specializing in bringing the continuous improvement process to the sales and marketing arena.

If you visit the Business901.com website, you can download and introduction to Lean Marketing Concepts in a 30-page eBook format. Dager's experience includes numerous start-ups, several turnarounds in variety of industries to include manufacturing, retail, and professional services to include marketing.

Contact :
Joseph T. Dager
Business901
Lean Sigma Marketing
Achieving Expert Status
Fort Wayne, IN
260-438-0411
jtdager@business901.com
http://business901.com
http://marketingwithlean.com
http://marketingwitha3.com

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Value Stream Marketing, Marketing your Black Belt and more.

Fort Wayne, IN -- (SBWIRE) -- 01/05/2011 -- Business901 announces their January Training Programs. The schedule includes three 28 day programs and the 90 day - Achieving Expert Status. The 28 day programs are:

1. Marketing your Black Belt
2. Get Clients NOW!
3. Value Stream Marketing

Marketing your Black Belt is a 28-day program starting January 7th. Marketing your Black Belt is based specifically on addressing these issues: Customer Acquisition, Marketing, Customer Retention and Communication & Collaboration. Program is specifically designed for Quality consultants.

Get Clients NOW – 28 Day Program: Program starting on first Monday of every month: 3:00 PM to 4:00 PM (GMT-0500).Program Structure and Agenda: During the first three sessions you will receive all the tools and training needed to design your individual 28-day marketing action plan. The listing above is the starting date for the program. You have signed up to start on that Monday and for the following 28 days.

Value Stream Marketing: is a 28-day program starting Thursday, January 13th, 2010 from 1:00 PM – 2:00 PM (ET). We want our participants to learn how to utilize a Sales and Marketing Value Stream implement through the use of a Marketing Kanban. Implementing Value Stream Marketing is a complete 28-day program based specifically on addressing these issues:

1. Lean Six Sigma Marketing Principles
2. Creating a Current State Map
3. Simplifying and removing waste in your marketing
4. Controlling your Work in Process
5. Creating a Customer Centric Budget
6. Creating your Marketing Kanban
7. Determining your Constraint
8. Putting your Value Stream into Action

Business901 provides effective but easy to use methodologies. It is flexible enough to allow you to apply your own ideas, while giving you guidance before, during and after. We will provide practical, information-rich, immediately applicable direction that can have immediate impact on the success of your organization.

About Joe Dager
Business901 provides direction in areas such as Lean Six Sigma Marketing and Achieving Expert Status. Business901 has designed their services and product offerings so that they are implementable systems that work in the real, not enough time, not enough people world we operate in. We provide tools that simplify the marketing process, not complicate it. Joe, the owner of Business901 is a Lean Six Sigma Black Belt and author of the Lean Marketing House and Marketing with A3.

If you visit the Business901.com website, you can download and introduction to Lean Marketing Concepts in a 30-page eBook format. Dager's experience includes numerous start-ups, several turnarounds in variety of industries to include manufacturing, retail, and professional services to include marketing.

Contact:
Joseph T. Dager
Business901
Lean Marketing House Author
Marketing with A3 Author
Achieving Expert Status
Fort Wayne, IN
260-438-0411
jtdager@business901.com
http://business901.com/

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

The eBook is part of the Marketing with Lean Series.

Fort Wayne, IN -- (SBWIRE) -- 12/27/2010 -- Released as an eBook, Marketing with A3 authored by Joseph T. Dager is now available on the Business901 website. Using A3 in the marketing process will provide you a standard method of developing and creating your marketing programs. It will recap the thoughts, efforts, and actions that take place for a particular campaign, such as advertising or public relations or even a launch.

The methods described in this eBook can really highlight the value that marketing supplies. The tools are explained and ten examples are given by the author and five other contributors. The important part is that you will learn how to format your A3 report in any way that most effectively communicates your story to your team and others.

Dager says, "Marketing with A3 is my attempt to improve the problem solving process of sales and marketing. If you don't know what an A3 is, it is a one- page document used to capture the dialogue in a problem solving process. Sending your marketing through such a process will enable you to create clarity to areas such as CRM, Social Media, Joint Ventures, Client Retention, Client Acquisition, and more. It is a tool that can be used both strategically and tactically. It has developed in its own right to become a thinking process."

Table of Contents
Chapter 1 : Marketing with A3 Introduction
Chapter 2 : Transforming to Marketing with A3s
Chapter 3 : What is an A3?
Chapter 4 : Using A3 in your Marketing Process
Chapter 5 : Types of A3
Chapter 6 : Description of the Components of the A3
Chapter 7 : Tools used in A3

Resources, Contributors
Marketing with Lean Series

Appendix A A3 Templates
Appendix B A3 Examples

The book is the fourth part in the series of the Marketing with Lean Program: This series consist of the five individual products.
1. Lean Marketing House
2. Driving Market Share
3. Value Stream Marketing (coming soon)
4. Marketing with A3
5. Marketing your Black Belt (coming soon)

Business901 provides direction in areas such as Lean Six Sigma Marketing and Achieving Expert Status. Business901 has designed their services and product offerings so that they are implementable systems that work in the real, not enough time, not enough people world we operate in. We provide tools that simplify the marketing process, not complicate it. Joe Dager is President of Business901 and a Lean Six Sigma Black Belt. If you visit the Business901.com website, you can download the Value Stream Marketing eBook.

Contact:
Joseph T. Dager
Business901
Lean Sigma Marketing
Achieving Expert Status
Fort Wayne, IN
260-438-0411
jtdager@business901.com
http://business901.com/
http://MarketingwithA3.com/
http://business901.com/lean/

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Lean Marketing is the Future of Marketing says the author.

Fort Wayne, IN -- (SBWIRE) -- 12/01/2010 -- Released as an ebook, Lean Marketing House is now available on the Business901 website. "When you first hear the terms Lean and Value Stream most of our minds think about manufacturing processes and waste. Putting the words marketing behind both of them is neither creative nor effective. But the future of marketing may be closely related more to these terms than you may first think. Whether Marketing meets Lean under this name or another it will be very close to the Lean methodologies developed in software primarily under the Agile connotation," says author Joe Dager.

Dager also adds, "This book is about bridging that gap. It may not bring all the pieces in place, but it is a starting point for creating true iterative marketing cycles based on Lean principles and more importantly Customer Value. It scares many. It is not about being in a cozy facility or going to Gemba on the factory floor. It is about starting with collaboration with your customer and not ending there. It is about creating Sales Teams that are made up of different departments not other sales people. It is about using PDCA and A3s. It is simply about being Lean."

The book uses the symbolic Lean House to symbolize the five basic principles of Lean:
1. Identify Value (Roof)
2. Map Value Stream (Header)
3. Create Flow (Value Stream – Pillars)
4. Establish Pull (Foundation)
5. Seek Perfection (Base)

In addition to these five sections, the book also includes a section on Lean Tools and Tips for the marketing process. The book consist of 112 pages and over 40,000 words. The book is the first in the series of the Marketing with Lean Program: This series consist of the five individual products.

1. Lean Marketing House
2. Driving Market Share
3. Value Stream Marketing
4. Using A3 in Marketing
5. Marketing your Black Belt

Business901 provides direction in areas such as Lean Six Sigma Marketing and Achieving Expert Status. Business901 has designed their services and product offerings so that they are implementable systems that work in the real, not enough time, not enough people world we operate in. We provide tools that simplify the marketing process, not complicate it. Joe Dager is President of Business901 and a Lean Six Sigma Black Belt. If you visit the Business901.com website, you can download the Value Stream Marketing eBook.

Contact :
Joseph T. Dager
Business901
Lean Sigma Marketing
Achieving Expert Status
Fort Wayne, IN
260-438-0411
http://business901.com
http://drivingmarketshare.com/
http://business901.com/lean/

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Value Stream Marketing - 28 Day Program.

Fort Wayne, IN -- (SBWIRE) -- 11/11/2010 -- Business901 introduces Value Stream Marketing, a 28 day program for organizations that want to apply Lean to Sales and Marketing and implement Lean(http://business901.com/lean)through the Value Stream Marketing process. This program will specifically address issues such as Customer Value, Market Segmentation by Customer Markets, Value Stream Managers and applying the principles of the Marketing Kanban.

Joe Dager, a Lean Six Sigma Black Belt will be hosting the 28 days of training and implementation. If you are interested in participating, you can find out more at Business901.com. All Attendees will receive the Value Stream Marketing Workbook.

Value Stream Marketing is a 28-day program starting Thursday, November 11th, 2010 from 1:00 PM – 2:00 PM (ET). We want our participants to learn how to utilize a Sales and Marketing Value Stream implement through the use of a Marketing Kanban. Implementing Value Stream Marketing is a complete 28-day program based specifically on addressing these issues:

1. Lean Six Sigma Marketing Principles
2. Creating a Value Stream Map(http://business901.com/value-stream-mapping)
3. Simplifying and removing waste in your marketing
4. Controlling your Work in Process
5. Creating a Customer Centric Budget
6. Creating your Marketing Kanban
7. Determining your Constraint
8. Putting your Value Stream into Action

Business901(http://business901.com)provides effective but easy to use methodologies. It is flexible enough to allow you to apply your own ideas, while giving you guidance before, during and after. We will provide practical, information-rich, immediately applicable direction that can have immediate impact on the success of your organization.

About Joe Dager
Business901 provides direction in areas such as Lean Six Sigma Marketing and Achieving Expert Status. Business901 has designed their services and product offerings so that they are implementable systems that work in the real, not enough time, not enough people world we operate in. We provide tools that simplify the marketing process, not complicate it.

If you visit the Business901.com website, you can download the Value Stream Marketing eBook. Dager's experience includes numerous start-ups, several turnarounds in variety of industries to include manufacturing, retail, and professional services to include marketing.

Contact:
Joseph T. Dager
Business901
Lean Sigma Marketing
Achieving Expert Status
Fort Wayne, IN
260-438-0411
http://business901.com

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Value Stream Marketing, Marketing your Black Belt and more.

Fort Wayne, IN -- (SBWIRE) -- 10/29/2010 -- Business901 announces their November Training Programs. The schedule includes three 28 day programs and their 90 day - Achieving Expert Status. The 28 day programs are:

1. Marketing your Black Belt
2. Get Clients NOW!
3. Value Stream Marketing

Marketing your Black Belt(http://business901.com/expert-status/marketing-your-black-belt/)is a 28-day program starting November 5th. Marketing your Black Belt is based specifically on addressing these issues: Customer Acquisition, Marketing, Customer Retention and Communication & Collaboration. Specifically designed for Quality consultants.

Get Clients NOW(http://business901.com/expert-status/get-clients-now/)– 28 Day Program: Program starting on first Monday of every month: 3:00 PM to 4:00 PM (GMT-0500).Program Structure and Agenda: During the first three sessions you will receive all the tools and training needed to design your individual 28-day marketing action plan. The listing above is the starting date for the program. You have signed up to start on that Monday and for the following 28 days.

Value Stream Marketing(http://business901.com/implementation/vsm-registration/): is a 28-day program starting Thursday, November 11th, 2010 from 1:00 PM – 2:00 PM (ET). We want our participants to learn how to utilize a Sales and Marketing Value Stream implement through the use of a Marketing Kanban. Implementing Value Stream Marketing is a complete 28-day program based specifically on addressing these issues:

1. Lean Six Sigma Marketing Principles
2. Creating a Current State Map
3. Simplifying and removing waste in your marketing
4. Controlling your Work in Process
5. Creating a Customer Centric Budget
6. Creating your Marketing Kanban
7. Determining your Constraint
8. Putting your Value Stream into Action

Business901 provides effective but easy to use methodologies. It is flexible enough to allow you to apply your own ideas, while giving you guidance before, during and after. We will provide practical, information-rich, immediately applicable direction that can have immediate impact on the success of your organization.

About Joe Dager
Business901 provides direction in areas such as Lean Six Sigma Marketing and Achieving Expert Status. Business901 has designed their services and product offerings so that they are implementable systems that work in the real, not enough time, not enough people world we operate in. We provide tools that simplify the marketing process, not complicate it. Joe, the owner of Business901 is a Lean Six Sigma Black Belt.

If you visit the Business901.com website, you can download the Value Stream Marketing eBook. Dager's experience includes numerous start-ups, several turnarounds in variety of industries to include manufacturing, retail, and professional services to include marketing.

Contact :
Joseph T. Dager
Business901
Mississippi, USA
260-438-0411
jtdager@business901.com
http://business901.com

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Atten: Lean Six Sigma Consultants and Organizations

Fort Wayne, IN -- (SBWIRE) -- 09/27/2010 -- Business901 introduces Marketing your Black Belt, a 28 day program for Lean Six Sigma Consultants and Organizations. This program will specifically address issues such as customer acquisition, retention and how you effectively communicate and collaborate with them. Joe Dager, a Lean Six Sigma Black Belt will be hosting the 28 days of training and implementation. If you are interested in participating, you can find out more at http://Business901.com or http://MarketingYourBlackBelt.com. All Attendees will receive a Free download of How to Achieve Expert Status.

Dager also added, "This program is designed to give Lean Six Sigma practitioners a simple, effective, affordable and measurable approach to marketing. The question I ask many black belts: How Good are you at Marketing Yourself? I believe that Lean Six Sigma Consulting has the greatest opportunity ever and in my terms, opportunity = NEED. What we need is the greatest transformation of efficiencies from know-how to implementation, and I think Lean Six Sigma is ideally suited to fulfill that need. Marketing your Black Belt is based specifically on addressing these issues:

1. Customer Acquisition: The process of finding new customers is expensive.

2. Marketing: Advertising is expensive, and you may not have the specialized skills or time to create sophisticated websites or professional-looking marketing materials.

3. Customer Retention: It is hard to stretch limited resources in order to spend time with existing customers while trying to acquire new ones.

4. Communication & Collaboration: Your customers need to be able to stay in touch with you from anywhere.

5. Covering All Aspects Of Marketing: You don't have time to become an expert in every role required to market your business.

Designed to give Lean Six Sigma practitioners a reliable, effective and affordable approach to marketing, this is not about coaching you to make better decisions or better use of your time; it is about installing a repeatable process that becomes part of your culture.  Use of proven methodologies enables customers to build applications in a very short amount of time. The result is increased development speed, higher customer satisfaction and decreased time. Utilizing this method, you spend your time on the need versus the plan. The simplicity of a single flexible model will create clarity for you and/or staff and as a result better execution.

Program Structure and Agenda: During the first three sessions you will receive all the tools and training needed to design your individual 28-day marketing action plan.

You will sign up to start on the 2nd Thursday and for the following 28 days. There are a limited number of seats.

Session 1: 60 minutes(Friday@ 11:00AM)
Session 2: 60 minutes(Monday@ 11:00AM)
Session 3: 60 minutes(Tuesday@ 11:00AM)
Session 4, 5, 6: 45 minutes(Friday@ 11:00AM)

In addition to the six live webinars and coaching sessions, the program includes:
1. White papers and resources
2. Website where participants can interact, form referral groups and find additional training resources
3. Weekly email support between class sessions
4. Review of individual marketing action plans with feedback
5. All class sessions are recorded so participants who miss a session, or wish to review, may listen and review at their convenience.

About Joe Dager
Joe, the owner of Business901 is a Lean Six Sigma Black Belt. Business901 provides direction in areas such as Lean Six Sigma Marketing and Achieving Expert Status. Business901 has designed their services and product offerings so that they are implementable systems that work in the real, not enough time, not enough people world we operate in. We provide tools that simplify the marketing process, not complicate it. If you visit the Business901.com website, you can download the Value Stream Marketing eBook. Dager's experience includes numerous start-ups, several turnarounds in variety of industries to include manufacturing, retail, and professional services to include marketing.

Contact:
Joe Dager
Business901
Fort Wayne, IN 46845
Phone: 260-438-0411
Fax: 260-818-2022
Email: jtdager@business901.com
Website:http://www.Business901.com
Twitter:http://www.twitter.com/business901
LinkedIn: http://www.linkedin.com/in/business901

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm