San Diego, CA -- (ReleaseWire) -- 03/02/2007 -- According to Hotel and Motel Management more than 20% of guests who have spent more than $250 a night said that they had experienced some sort of problem during their visit. Furthermore, guests who experience a problem are 43% less likely to return in the future.

With this relationship between problems reported and decreased guest loyalty, it is pertinent to keep service up to par to avoid losing market share. Unhappy guests tend to tell others about their experience even more than guests who have had a positive experience. This means that negative word of mouth spreads faster than positive word mouth and has the potential to significantly hurt occupancy rates.

The solution: Keep as many guests satisfied as possible. As a hotel manager you should be sure to know about your guests experiences. Make note of both the good experiences and the bad in order to pinpoint areas of improvement and reward employees for exceptional behavior.

"The solution to keeping on top of guest experiences lies in having a consistent system in place to monitor their satisfaction" commented Tori Stetson, Account Manager at Advanced Feedback, a San Diego based Customer Experience Management firm. "Mystery Shopping and Guest Surveys are a great place to start. Here at Advanced Feedback we even customize the program to suit not only the needs of your particular property, but also your budget, eliminating obstacles to getting started".

For read more about the importance of maintaining excellent guest relations visit the Advanced Feedback website at http://www.AdvancedFeedback.com.

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San Diego, CA -- (ReleaseWire) -- 01/05/2007 -- Advanced Feedback is pleased to announce the addition of Holiday Inn Express Grover Beach, Doubletree Guest Suites Anaheim, and The Glorietta Bay Inn to their current client base. Each of these clients has opted to utilize one of Advanced Feedback's Mystery Shopping programs to monitor and improve their Customer Experience.

Advanced Feedback has been in the Customer Experience Management business since 1991 serving a variety of industries from automotive dealerships to hotels. "We have always stressed the importance of customer service", commented Zachary Hooker, President of the company. "It is impossible to maintain a competitive advantage in any business if your service is less than satisfactory".

With the addition of the three hotels to Advanced Feedback's client base, it shows that hotels are too concentrating on improving service. This is no surprise since the hospitality industry keeps afloat by providing a place for guests to escape from the everyday hustle and bustle of today's strenuous work environment.

Advanced Feedback offers many services for the hospitality industry including Onsite Mystery Shopping, Telephone Mystery Shopping, Customer Follow up, and both Employee and Customer Satisfaction Surveying. For more information and up to date news about how to improve your customer experiences visit www.advancedfeedback.com.

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San Diego, CA -- (ReleaseWire) -- 08/25/2006 -- Mystery shopping has been used to enhance customer engagement initiatives in most service industries, such as Hospitality, Retail, Automotive, and Financial Services for a very long time now. Is the Healthcare community finally embracing the benefits of this vital service and sales improvement tool as well? The answer appears to be yes.

Healthcare has traditionally limited itself to long-term approaches such as customer surveys or physician surveys. However, due to the competitive nature of today's technologically savvy and demanding "shopper", it seems the industry as a whole has woken to more aggressive techniques for fast acting monitoring and feedback such as mystery shopping.

Zachary Hooker, President of San Diego based Advanced Feedback, a leader in mystery shopping says, "Though we have been servicing almost all areas of the service industry for more than a decade now, this is the first time we have seen some activity on the Healthcare front. It looks to be pretty promising and long term."

"Mystery shoppers" posing as patients evaluate the facility by placing appointment calls, information calls for pricing, visiting the facility, faking symptoms, making special requests and sometimes staying in the facility overnight. The medical centers and facilities who have undertaken the services lately, believe that a number of changes have been made as a result of the practice including improvement in employee behavior, change in ambience of waiting room and reception areas, more concern towards patient privacy and lesser wait times.

While like most other research techniques, mystery shopping gives insights into ways to improve patient interaction, identifies problems in service, and increases customer loyalty, one of its most effective uses is the aid it provides in explanation of customer survey results, that is, its ability to explain the customer feedback or response.

The "Mystery Shopping" approach seems to be particularly popular amongst mid size and small size segment of the industry. This is possibly due to the stiff competition and evaluation the smaller clinics and nursing homes face. Larger organizations also benefit from the service by using mystery shoppers from within their patient database, as well as those out-of-plan. Certainly, the fast turn around time, immediate results and comparatively lower cost of service makes it an attractive feedback and training tool.

"The foray of Healthcare into the Mystery Shopping arena is a welcome move and we look forward to the customer service initiatives it will promote in the sector." Comments Zachary Hooker from Advanced Feedback.

Advanced Feedback has over 15 years of experience in doing mystery shopping and customer engagement surveys. For more information, please visit www.advancedfeedback.com or write to Zhooker@advancedfeedback.com.

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San Diego, CA -- (ReleaseWire) -- 08/11/2006 -- Advanced Feedback, Inc. is pleased to announce the launch of it's entirely redesigned website located at www.advancedfeedback.com. The site not only has a completely new look, it provides users with a comprehensive overview of all customer experience management tools.

Advanced Feedback, Inc. provides valuable services to growing businesses in a wide variety of industries including automotive, hospitality, education, financial services and virtually any other customer-driven industry. Zachary Hooker, President of Advanced Feedback Inc. commented, "With the addition of many new services, now covering all customer revenue channels it is time to update our web presence. We are very excited about the new website and look forward to regularly updating it with our latest developments." The revamped website showcases services including Mystery Shopping, Customer Follow Up, Web Hosted Surveys, Competitive Research and Website Video Streaming.

Advanced Feedback, Inc. is located in San Diego, California and has been doing business for over 15 years. The objective of Advanced Feedback, Inc. is to improve customer experiences by providing customer and operational feedback and training to businesses looking to gain a competitive advantage in their market.

For additional information about Advanced Feedback, Inc. or the launch of www.advancedfeedback.com contact Tori Stetson or visit www.advancedfeedback.com. In celebration of the launch of the new website Advanced Feedback, Inc. is offering many discounts and free samples to those who contact the company through the website.

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