Santa Clara, CA -- (SBWIRE) -- 04/13/2011 -- LeadFormix, a provider of next-generation marketing automation solutions which help align Marketing and Sales teams in B2B organizations announced today that it is making available its research report "Impact Of Google Algorithm Change On B2B Companies".

The report analyzes the immediate impact of Google's recent algorithm change, known as the Farmer/Panda update on search results and organic traffic of B2B websites.

Google's algorithm change was to eliminate content farms and similar sites which were hogging the first few results for certain queries and replace them with more relevant content. This change which has currently been rolled out in the US and impacts 11.8% search queries, resulted in a lot of speculation as marketers worried about how it will affect their marketing efforts and their business at large.

The LeadFormix study documents, how this change in Google search algorithm impacted its B2B clients in the US. The study measured and tracked significant changes in the overall web traffic, search ranking results and keyword positions for some of its clients.

This report is based on actual data gathered from across LeadFormix client base.

The highlights of this research report are –

The change in Google's algorithm has worked in favor of B2B Companies.

Google has rewarded websites with relevant and useful content by improving their rankings in the search result.

For most companies in this report, the website traffic has either improved or remained constant.
 
If you would like to read the complete research report, please visit:
http://www.leadformix.com/research-impact-google-alogorithm/

About LeadFormix
LeadFormix is a leader in next-generation marketing automation and sales enablement, providing a game-changing, real-time solution that delivers a new level of enriched lead data, enabling enterprise sales and marketing teams to uncover hidden opportunities, accurately identify online visitor intent and decision-makers, and deliver powerful, targeted, real-time responses to qualified prospects. LeadFormix was founded by experienced software executives from Microsoft, Yodlee, Autonomy, and Healtheon. LeadFormix has offices in California, Michigan, England and India.

For more information, please visit -- http://www.leadformix.com

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Santa Clara, CA -- (SBWIRE) -- 03/21/2011 -- LeadFormix, a provider of next-generation marketing automation solutions which help align Marketing and Sales teams in B2B organizations announced today, that it would be hosting a webinar on - How to Turn More of Your Web Traffic Into Qualified Sales Leads.

The Webcast will be presented by Henry Whitfield, VP – Sales, LeadFormix on Thursday March 24, 2011 from 11:00 am – 12:00 noon (PST).

Over the last five years, web marketing has become an essential element in the marketing mix for virtually all B2B companies. B2B web marketing programs are now measured in the Billions of dollars spent annually on SEO, SEM, and social media initiatives. All this effort is designed to do one thing: drive potential customers to the company website.

Yet, a typical B2B company can identify and qualify less than 10% of their web site visitors - if they're lucky!

And as the battle to stand out on the web grows ever more intense, visitors are less and less identifying themselves by filling out forms or downloading white papers. The result: the cost per web lead is getting more expensive every year.

In this webinar, Henry will demonstrate how B2B Companies can double, triple, or quadruple their website ROI and provide an ongoing flow of qualified leads for their sales teams.

If interested, please register for the webinar here - http://www.leadformix.com/webinar/mar22_11/index.html

About LeadFormix
LeadFormix is a leader in next-generation marketing automation and sales enablement, providing a game-changing, real-time solution that delivers a new level of enriched lead data, enabling enterprise sales and marketing teams to uncover hidden opportunities, accurately identify online visitor intent and decision-makers, and deliver powerful, targeted, real-time responses to qualified prospects. LeadFormix was founded by experienced software executives from Microsoft, Yodlee, Autonomy, and Healtheon. LeadFormix has offices in California, Michigan, England and India.

For more information, please visit -- http://www.leadformix.com

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

San Francisco, CA -- (SBWIRE) -- 02/09/2011 -- LeadFormix, a provider of next-generation marketing automation solutions which help align Marketing and Sales teams in B2B organizations announced today, that award-winning B2B marketing expert Paul Dunay, has joined LeadFormix as a member of its Strategic Advisory Board.

Paul has more than 20 years of success in generating demand and creating buzz for leading technology, consumer products, financial services and professional services organizations.

Paul is Global Managing Director of Services and Social Marketing for Avaya, a global leader in enterprise communications, and author of 3 Dummies books: Facebook Marketing for Dummies (Wiley 2009), Social Media and the Contact Center for Dummies (Wiley 2010) and Facebook Advertising for Dummies (Wiley2010).

His unique approach to integrated marketing has produced significant revenue and cost-savings for his clients and won him many prestigious industry awards like, BtoB Magazine Top 25 B2B Marketer of the Year for 2009, The DemandGen Award for Utilizing Marketing Automation to Fuel Corporate Growth in 2008 and a Gold Award at 2005 Marketing Excellence Awards by Information Technology Services Marketing Association (ITSMA).

Talking of his new role Paul Dunay said, "Marketing automation has become one of the most important areas to the CMO these days because of their need to prove the ROI of their marketing spend." "And with LeadFormix knowing how critical this is to today's real time marketing and what it takes to optimize that spend on high performing activities, there was no better Marketing Automation platform to associate with and share my expertise," he added.

"Social Media is fast becoming a critical part of marketing campaigns. Automating social media campaigns has been an important part of the LeadFormix product suite. We could not think of a person better than Paul Dunay to help us establish leadership in this important area", said, Srihari Kumar, CEO, LeadFormix.

Paul Dunay, holds an Executive Certificate in Strategy and Innovation from MIT's Sloan School of Management and a bachelor's degree in Marketing and Computer Science from Ithaca College.

About LeadFormix
LeadFormix is a leader in next-generation marketing automation and sales enablement, providing a game-changing, real-time solution that delivers a new level of enriched lead data, enabling enterprise sales and marketing teams to uncover hidden opportunities, accurately identify online visitor intent and decision-makers, and deliver powerful, targeted, real-time responses to qualified prospects. LeadFormix was founded by experienced software executives from Microsoft, Yodlee, Autonomy, and Healtheon. LeadFormix has offices in California, Michigan, England and India.

For more information, please visit -- http://www.leadformix.com

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Santa Clara, CA -- (SBWIRE) -- 01/14/2011 -- LeadFormix, a provider of next-generation marketing automation solutions which help align Marketing and Sales teams in B2B organizations, launched two new features: the LeadFormix Workflow and the LeadFormix Labels for the users of its marketing automation platform.

"At LeadFormix, we believe, precise qualification and management of Leads is crucial to successful sales closure and hence we continuously strive to come up with features which make the process of Lead qualification and management more accurate and intuitive. Both the Workflow and the Labeling features being launched by LeadFormix today are based on our patent pending, Intent Inference Technology, and promise a more enhanced user experience," said Srihari Kumar, CEO, LeadFormix.

LeadFormix's Workflow targets campaign emails based on visitor intent, making planning and management of email campaigns easier and more effective.

The LeadFormix Workflow initiates email campaigns based on a trigger that is setup by the user. Users can use any one of several triggers, for instance, an email campaign can be initiated when a visitor to the website fills out a form, when the prospect reaches a particular lead score, or when the visitor opts to obtain specified information. Following the trigger, the visitor receives a personalized email (personalized by the Workflow user depending on the type of trigger) and clicks on a link provided in this personalized email and comes back to the website. The Workflow user can get more information on the visitor, his contact information and his intent. Making it easier for the Workflow user to track and observe the behavior of the visitor thereafter. This enables a deeper level of qualification for each sales prospect.

The LeadFormix 'Label' feature is a game changer in terms of providing flexibility to marketers to configure the LeadFormix platform to their Sales & Marketing processes. Some of the benefits of this new feature include:

- Users of LeadFormix Label can easily categorize their website visitors into different lead buckets based on their intent. Some examples of the types of labels used often are: customers, opportunities, media, prospects, vendors, analysts, investors, etc.

- Users can also track these leads as they move through the sales funnel and receive daily reports on certain label stages.

- For CRM users, the added advantage is that they can synchronize their leads and their status with the CRM platform they use.

- Label Users can add labels at a company level as well as at an individual lead level.
LeadFormix users can access these new features simply by logging into their customer accounts.

About LeadFormix
LeadFormix is a leader in next-generation marketing automation and sales enablement, providing a game-changing, real-time solution that delivers a new level of enriched lead data, enabling enterprise sales and marketing teams to uncover hidden opportunities, accurately identify online visitor intent and decision-makers, and deliver powerful, targeted, real-time responses to qualified prospects. LeadFormix was founded by experienced software executives from Microsoft, Yodlee, Autonomy, and Healtheon. LeadFormix has offices in California, Michigan, England and India.

For more information, please visit -- http://www.leadformix.com

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Santa Clara, CA -- (SBWIRE) -- 10/28/2010 -- LeadFormix, a provider of next-generation marketing automation 2.0 solutions, announced today that it is making available its white paper, "Marketing Automation 2.0 - Closing the Marketing and Sales Gap with a Next-Generation Collaborative Platform".

The study addresses the issues with the existing marketing automation 1.0 solution, which is all about automating the process within the marketing departments to set up and measure online marketing campaigns. The white paper discusses how marketing campaign automation, when done in a vacuum, is not very meaningful, since there is no integration with the other moving parts within the overall marketing and sales process, making the existing marketing automation 1.0 business segment perfect for disruption.

The study elaborates that marketing automation 2.0 is all about 'collaboration' to produce leads and accelerate the marketing and sales process at multiple levels. Rather than existing in silos, marketing, sales, channels, and partners can all share a unified 'opportunity view', establish a more productive deal-flow, and drive success as measured in leads converted to sales opportunities.

This white paper describes the advantages and capabilities of the next-generation marketing automation 2.0 platform, which is built on the basics of the web 2.0 world.

Topics covered in the white paper include:
- Defining Marketing Automation 2.0
- Marketing Automation 1.0: Current Challenges
- Marketing Automation 2.0: Next-Generation
- Marketing Automation 2.0 Architecture
- Benefits of Marketing Automation 2.0

If you would like to download a copy of the white paper, please visit: http://www.leadformix.com/whitepapers.html

About LeadFormix
LeadFormix is a leader in next-generation marketing automation and sales enablement, providing a game-changing, real-time solution that delivers a new level of enriched lead data, enabling enterprise sales and marketing teams to uncover hidden opportunities, accurately identify online visitor intent and decision-makers, and deliver powerful, targeted, real-time responses to qualified prospects. LeadFormix was founded by experienced software executives from Microsoft, Yodlee, Autonomy, and Healtheon. LeadFormix has offices in California, Michigan, and India.

For more information, please visit -- http://www.leadformix.com

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm