Pleasanton, CA -- (SBWIRE) -- 05/23/2012 -- Callidus Software Inc. (NASDAQ: CALD), the leader in sales effectiveness and cloud computing, announced today that DAX Systems, a leading provider of VOIP and CTI telecom equipment, has selected the CallidusCloud™ LeadFormix Marketing Automation platform to optimize its lead generation capabilities and improve the effectiveness of its marketing organization.. The agreement was signed in the first quarter of 2012.

DAX Systems will leverage the LeadFormix platform to optimize its marketing campaigns and drive sales with higher lead volumes, better lead quality, and better lead insight.

"The LeadFormix platform will enable us to effectively implement our marketing campaigns and better follow through to maximize their impact on our sales pipeline," said Ernie Kaminaris, President and CEO, DAX Systems. "The insights provided by the platform will enable our sales team to focus on the right opportunities, connect with the decision makers and close deals faster than ever before."

CallidusCloud's LeadFormix provides an easy-to-use, collaborative SaaS platform designed for Inside Sales, Sales, Marketing, and Web Optimization teams to optimize their sales pipeline growth.

The LeadFormix platform goes beyond demand generation and workflow automation to provide real insight into a website visitor's intent, deriving actionable intelligence to convert a visitor into a qualified sales lead. The solution uses effective collaboration methodologies and enables knowledge sharing within communities across an organization's internal and external networks to bridge the gap between sales and marketing and boost revenues

The LeadFormix platform is delivered as part of the CallidusCloud platform, an award-winning, multi-tenant SaaS infrastructure that includes the Hiring Cloud, the Marketing Cloud, the Sales Effectiveness Cloud, and the Learning Cloud.

About Callidus Software
Callidus Software Inc. (NASDAQ:CALD) is the market and technology leader in sales effectiveness and cloud computing. Our customers gain a competitive advantage by maximizing sales cost efficiencies and driving improvements in sales effectiveness. CallidusCloud's award-winning multi-tenant SaaS applications set the standard for performance management of a company's sales force and channel partners. Over 2.5 million users rely on our solutions to power their performance. For more information, please visit http://www.calliduscloud.com.

About DAXSystems
DAX Systems Inc. is a leading provider of purpose-built telephony applications servers for the SMB and Enterprise marketplaces. DAX Systems telephony applications servers provide independent software vendors (ISVs), developers, systems integrators, telecom distributors and interconnect companies with the performance and reliability necessary to deliver world-class telecommunications solutions. DAX is one of two select server providers to be certified for the AVAYA IP OFFICE line of products. Information about DAX Systems is available at http://www.daxsystems.com.

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Santa Clara, CA -- (SBWIRE) -- 11/12/2010 -- LeadFormix, a provider of next-generation marketing automation 2.0 solutions, announced today that it is making available its white paper, "Email Campaign Best Practices".

Email as a marketing channel is known to be an effective marketing medium as it offers flexibility, quicker results and higher ROI. It continues to be an intrinsic part of most B2B enterprises' sales and marketing strategies and a critical channel for lead generation and lead nurturing campaigns. However, companies often fail to derive desired results from their email marketing campaigns, due to the lack of knowledge of what works with their target audience and the laws that govern such email marketing campaigns.

This white paper by LeadFormix explains the Best Practices in Email Marketing and the Do's and Don'ts of Email Marketing.

Topics covered in the white paper include:

- Can Spam Act of 2003
- Types of Email Campaigns
- Top 4 points for Lead Generation Email Campaigns
- How to build opt-in mailing lists for Lead Nurturing
- Purchased and rented mailing lists
- Email list hygiene and its importance
- Email messaging practices
- List segmentation
- Bounce management
- Unsubscribe management
- Strategies for designing a good email campaign
- Email as a Sales tool – Do's & Don'ts

If you would like to download a free copy of the white paper, please visit: http://www.leadformix.com/whitepapers.html

About LeadFormix
LeadFormix is a leader in next-generation marketing automation and sales enablement, providing a game-changing, real-time solution that delivers a new level of enriched lead data, enabling enterprise sales and marketing teams to uncover hidden opportunities, accurately identify online visitor intent and decision-makers, and deliver powerful, targeted, real-time responses to qualified prospects. LeadFormix was founded by experienced software executives from Microsoft, Yodlee, Autonomy, and Healtheon. LeadFormix has offices in California, Michigan, United Kingdon, Scotland and India.

For more information, please visit --http://www.leadformix.com

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Berkshire, England -- (SBWIRE) -- 11/08/2010 -- LeadFormix, the United States based provider of next-generation marketing automation 2.0 solutions, announced today the launch of its marketing automation 2.0 product platform in the United Kingdom.

With a breakthrough, next-generation approach (patent-pending) which dramatically improves the volume of qualified leads, increases sales pipeline velocity, and connects sales teams with qualified prospects in real-time, LeadFormix is fast becoming the marketing automation platform of choice for most B2B companies in the United States and India.

Over 350 organisations currently rely on LeadFormix's proven, collaborative sales and marketing platform to achieve sales and marketing alignment, to drive sales goals and to derive marketing metrics.

According to Damon Young, Vice President of Sales, United States & Europe, G2iX, "We were eager to try LeadFormix, and it did not disappoint. By granting our Mac-enabled sales team and PC-using marketing team equal access to the website & business intelligence, we've been able to build tighter integration across the company, building stronger campaigns and uncovering sales leads & opportunities we'd never known even existed. I cannot express enough the value LeadFormix has brought to our pipeline."

"Symphony was looking for a lead generation solution which can proactively discover potential prospects from its web site and provide the required intelligence to reach out to these prospects with targeted responses. While we were already using a marketing automation solution, it was limited only to the leads resulting from Form-Fills.

LeadFormix presented an innovative solution to grow our lead generation many fold and we signed up. They have a compelling value proposition and implementation is quick. It has opened new doors for our business and would happily recommend it to anyone looking for a smart and cost effective lead generation solution," adds Heather Dalloul, AVP, Marketing, Symphony Services

The LeadFormix marketing automation platform offers the unique benefit of being able to determine an online visitor's interests and intent, through using advanced behavioural analysis. Marketing and sales teams can now precisely manage lead nurturing programs and effectively target messages and offers customised around the interests of each individual lead.

LeadFormix automated capabilities include:

- Prospect profile completion, with identification of individuals and group decision-makers
- Intent driven, enterprise-class email marketing with automated customisation
- Lead scoring and workflow automation, drip marketing, and landing page creation
- Integrated call-back for real-time connection to prospects

On the occasion of this launch, Srihari Kumar, CEO, LeadFormix said, "The UK is an important emerging market for the Marketing Automation Industry. The growing popularity for CRM systems in the UK gives us confidence that B2B companies here are ready and open to adopting more advanced technologies which go beyond traditional CRM and offer deeper insight into the actions and motivations of their prospects. We believe our next generation Marketing Automation 2.0 platform, with its path-breaking intent inference technology, will redefine the process of generating and closing business Leads."

About LeadFormix
LeadFormix is a leader in next-generation marketing automation and sales enablement, providing a game-changing, real-time solution that delivers a new level of enriched lead data, enabling enterprise sales and marketing teams to uncover hidden opportunities, accurately identify online visitor intent and decision-makers, and deliver powerful, targeted, real-time responses to qualified prospects. LeadFormix was founded by experienced software executives from Microsoft, Yodlee, Autonomy, and Healtheon and has offices in California, Michigan, India and now in Reading in England.

For more information, please visit -- http://www.leadformix.com

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Santa Clara, CA -- (SBWIRE) -- 11/01/2010 -- LeadFormix, a provider of next-generation marketing automation 2.0 solutions, announced today the launch of its expanded partner program. LeadFormix already has a diversified network of partners in Scotland, UK, India, Canada and Taiwan.

The company's expanded program is designed for marketing, demand generation, outsourced calling agencies, marketing professionals and consultants who assist B2B companies and clients with lead generation.

The expanded partner program, offers the following benefits –

Free access to the full version of LeadFormix marketing automation 2.0 platform.

Partners will be promoted as Lead Accelerators to LeadFormix's 350 clients worldwide.

LeadFormix applications can be co-branded, Partners can use their own logo on the applications.

LeadFormix will use its marketing programs to promote its partners – for example: through joint press releases, joint webinars, joint video promotions, etc.

Partners will be provided access to all LeadFormix marketing assets including lead generation frameworks, best practices documents, successful marketing campaigns, etc.

Access to a customized customer success roadmap for every partner.

Assistance with promotions across social media assets and channels.

According to Shreesha Ramdas, COO, "Under the LeadFormix partner program we are looking for partners who extend the value of our marketing automation platform.

Our partner ecosystem is carefully designed to create the most value for our customers and at the same time is structured to create significant incremental revenue for each partner. Our partnerships are aimed at providing customers around the world with industry-leading solutions and services that address business needs."

Chris Herbert, Founder and CMO, Mi6, says, "Mi6 partnered with LeadFormix for two critical reasons. First, marketing ROI is a core requirement for all marketing and business development programs. Lead management systems, like LeadFormix, are delivering the metrics that our clients need to become more effective, efficient and successful. Second, is their approach to partnering with agencies like Mi6 where flexibility, responsiveness and joint go to market lead generation programs are important to our success."

About LeadFormix
LeadFormix is a leader in 2.0 marketing automation and sales enablement, providing a real-time solution that delivers a new level of enriched lead data LeadFormix enables enterprise sales and marketing teams to uncover hidden opportunities, accurately identify decision-makers and assess their buying potential. LeadFormix has designed its automation platform to work CRM, analytics, and data management technologies, supported by leading vendor partners.

LeadFormix was founded by experienced software executives from Microsoft, Yodlee, Autonomy, and Healtheon, and has offices in California, Michigan, and India.

For more information, please visit http://www.leadformix.com

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Santa Clara, California -- (SBWIRE) -- 10/20/2010 -- LeadForce1, a provider of next-generation marketing automation 2.0 solutions, announced that it has changed its corporate name from LeadForce1 to LeadFormix Inc.

The name change was prompted by consistent customer feedback, stating that the old name LeadForce1 did not reflect the true strength and capabilities of the entire range of products and services offered by the company.

The name change is already in place and visible on all existing marketing collaterals of the company.

On the occasion, Srihari Kumar, CEO, LeadFormix said, "To us the feedback of our customers is very important, as it shows how strongly they feel about our brand. The decision to take our customer feedback positively and re-brand ourselves was a conscious and unanimous one for all our stakeholders. Sometimes growth demands change and brands need to re-invent themselves to capture the endless possibilities their technology offers.

LeadForce1 was at such a crossroads - our growth demanded a makeover and now we are ready to resume our journey as LeadFormix."

Founded in 2008 and launched in March of this year, LeadFormix is the winner of the TiE50 Award for top 2010 Start-up and the SiliconIndia Best Start-up 2010 award. Having signed-up more than 200 clients in less than 6 months, LeadFormix, is one of the fastest growing companies in the marketing automation space.

About LeadFormix
LeadFormix is a leader in next-generation marketing automation and sales enablement, providing a game-changing, real-time solution that delivers a new level of enriched lead data, enabling enterprise sales and marketing teams to uncover hidden opportunities, accurately identify online visitor intent and decision-makers, and deliver powerful, targeted, real-time responses to qualified prospects. LeadFormix was founded by experienced software executives from Microsoft, Yodlee, Autonomy, and Healtheon. LeadFormix has offices in California, Michigan, and India.

For more information, please visit --http://www.LeadFormix.com

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