23 Domain Endings, Including .LINK & .GAME, to be Offered with No Reserve

Grand Cayman, KY -- (ReleaseWire) -- 01/27/2021 -- Uni Naming & Registry ("UNR"), a leading domain name registry operator and backend services provider, announced today that it will be holding a one-day auction event for ownership rights to 23 Top Level Domains ("TLDs") it operates. The event will consist of separate no-reserve auctions for each of the 23 assets, giving bidders the flexibility to only acquire the Top Level Domains that fit their strategies or budgets. To give bidders complete confidence in this fully-transparent event, the auctions will be conducted by industry-leader Innovative Auctions, who has consistently proven itself as the de facto clearinghouse for this asset class, and the founders of UNR will not be bidding.

Due to their scarcity, the sale of even one TLD on the open market is considered extraordinary. These fundamental building blocks of the internet are online real estate that rarely trade hands - and almost exclusively via closed or private transactions. Even industry insiders are typically caught off guard when transactions around Top Level Domains occur. UNR is breaking new ground with this auction event due to both its scale and accessibility. For the first time ever, the general public will have the ability to acquire any of these highly-coveted assets in an a-la-carte purchase format:

.audio, .blackfriday, .christmas, .click, .country, .diet, .flowers, .game, .guitars, .help, .hiphop, .hiv, .hosting, .juegos, .link, .llp, .lol, .mom, .photo, .pics, .property, .sexy, .tattoo

The move to sell its Top Level Domain portfolio follows UNR's decision to singularly focus on its growing registry services division and IP rights protection technology, which already supports numerous third-party gTLDs and ccTLDs. In an effort to democratize TLD ownership to businesses, individuals, and groups outside of the domain name industry, UNR will offer winning bidders the option of subscribing to its "Registry in a Box" and Trustee services, or to move their extensions to the service provider of their choosing. Optional consulting is also available to help newcomers navigate ICANN policies, transition planning, and business development functions.

"Over the last 20 years, I have established myself as both an active buyer and seller across the entire domain name ecosystem. The UNR TLDs have been stronger performers within my diverse investment portfolio, and it is now time to reinvest that value into our core business as a dedicated registry services provider," said Frank Schilling, Founder and CEO of UNR. "I've always been an innovator who has tried to move the industry forward for the next generation of participants. This event is truly unprecedented in its scale and in the magnitude of the opportunity available to participating bidders."

In a similar but more certain way to owning a regular domain name, auction winners will receive full ownership rights and control of the Top Level Domains won at auction, including their debt-free and royalty-free subscription-based revenue streams. Purchasers will have the ability to further develop the extensions, manage all registry-reserved and premium names, and register and use unlimited domains within their namespaces. Winning bidders are free to implement their own business models to innovate, serve registrants, and grow the namespaces, without limitations by the seller.

Like other TLD sales, UNR's auctions will not affect website uptime for registrants, disrupt registrar connectivity, change domain name availability, or impact any other registry obligations or policies. All third-party TLDs on UNR's backend, including .trust and .ky, will continue operating without any changes in ownership or management.

For more information about UNR's auction event on April 28, 2021, or to register to bid in this never to be repeated event, please visit https://auction.link.

About UNR
Uni Naming & Registry is a technology and services company that owns and operates 25 new domain extensions, including .link, .help, .game, and .photo, on one of the most advanced registry backend platforms. UNR also provides registry services for a dozen third-party TLDs. Founded by internet visionary Frank Schilling, and supported by an incredible team of technology knights, UNR has experience launching and operating more than 160 domain extensions which are sold through 200+ retail partners worldwide, including Namecheap, GoDaddy, and MarkMonitor. Learn more about UNR registry services at https://unr.link.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

With 25 TLDs in its Portfolio, UNR Strengthens its Position as a Leading Registry Operator

Grand Cayman, Cayman Islands -- (ReleaseWire) -- 11/17/2020 -- Uni Naming & Registry, a leading registry operator with over 20 independently owned and operated domain endings, today announced the acquisition of the .Trust and .LLP Top Level Domains (TLDs). Both are scheduled to launch in 2021, starting with .Trust in January. Pre-orders for web addresses ending with ".Trust" are being accepted now by registrars like MarkMonitor, CSC, and Safenames.

As an unrestricted domain ending, .Trust is the professional namespace for any business or individual to demonstrate integrity or build credibility. With over 47,000 sites on the internet already emphasizing trust on their homepages, upcoming .Trust domains are ideal for pages centered around corporate transparency, community involvement, environmental sustainability, workplace safety, and consumer privacy.

The forthcoming launches of .Trust and .LLP reflect UNR's continued commitment to expanding the internet with unique naming options that represent the diverse interests of business and individuals worldwide. They join an array of popular UNR domain extensions, such as .link, .click, .game, .help, and .photo. With over 250,000 UNR domains registered in 200 countries and territories, the company's extensive client list is headlined by President-elect Joe Biden (Joe.link), Tetris (TetrisEffect.game), and Coursera (Learner.Coursera.help).

Today's announcement comes during a year of repeated achievements for UNR. In April, the company sold its registrar and marketplace to GoDaddy. UNR's registry operations, which were excluded from the deal, have since seen 400% growth in monthly sales. Most recently, UNR sold its stakes in .Cars, .Car, and .Auto after building them into one of the most lucrative gTLD namespaces on the internet.

"Eight years into ICANN's gTLD program, UNR is one of the few operators that has actively acquired and sold gTLDs, as well as other businesses integral to the domain industry, while remaining completely independent," said Frank Schilling, Founder and CEO of UNR. "We are uniquely positioned and will continue to make deals as both a buyer and seller - and at the same time, support any TLDs in need of a modern backend service infrastructure."

For more information about .Trust and .LLP, including launch dates and pricing, subscribe to UNR's newsletter at www.unr.link. To immediately register a web address in one of UNR's 20+ available domain endings, take advantage of special holiday offers at global retailers like Namecheap, Name.com, and Porkbun.

About UNR
Uni Naming & Registry is a technology and services company that independently owns and operates 25 new domain extensions, including .link, .help, .game, and .photo, on one of the most advanced registry backend platforms. UNR also provides registry services for a dozen TLDs, including .inc and .ky. Founded by internet visionary Frank Schilling, UNR's veteran team has experience launching and operating over 160 domain endings that are sold through over 200 retail partners worldwide, including Namecheap, GoDaddy, and MarkMonitor. Learn more about UNR registry services at www.unr.link.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Following GoDaddy’s Acquisition of Uniregistry’s Registrar Business and Other Business Units, UNR is Singularly Focused on Registry Expansion

Grand Cayman, KY -- (ReleaseWire) -- 04/09/2020 -- Uni Registry, the registry operator and backend service provider of more than 25 new domain extensions, today announced the rebranding of its business to Uni Naming & Registry (UNR). The sunsetting of the "Uniregistry" brand related to the registry and backend services coincides with today's acquisition of several business units by GoDaddy. The company originally announced that its Registrar, Marketplace, and Domain Portfolio were joining GoDaddy in February.

As a technology and services company, UNR is the only modern, future-focused, and privately-driven registry service provider. The company owns valuable infrastructure, like .link, .help, .game, and .photo on a debt-free balance sheet, and also participates in about a half-dozen joint ventures, including .car, .cars and .auto. UNR's industry-leading assets, modern backend, and patent-pending innovations offer a suite of tailored services to registries that are tired of being "just one more string" with other complacent backend providers. Specifically, dotBrands, generics, community gTLDs, and country-code TLDs (ccTLDs) can leverage UNR's sales team and technology to help them finally realize significant ROIs.

UNR's backend services division distinguishes itself by offering remarkable user capabilities, robust reporting tools, and advanced a la carte solutions tailored to the needs of each registry operator. The knights of the naming industry constitute UNR's dream team. Veteran leadership, coupled with more than 120 years of combined team experience, are available to guide and serve customers:

Joining UNR as its Chief Operating Officer, UNR welcomes Raedene McGary. McGary previously served as the Group Policy Director of CentralNic Group plc, where she was responsible for the growth of CentralNic's TLD portfolio. Her vast experience in the domain industry spans over 20 years, having served as legal counsel and consultant to top TLD registries, legally advising several government Ministries and Regulators, and CEO for LA Registry (.LA).

Jean-Christophe Vignes, the company's Chief Legal Officer, has shaped top-level domain policy for nearly 20 years. As the co-founder of a dedicated backend service provider in 2012, JC successfully supported the applications of several dotBrands, dotCity TLDs, and generics. He also played a pivotal role in creating the .SX ccTLD for the territory of Sint Maarten. An IP counsel by training, JC has helped shape, and will champion, UNR's blocking solutions.

Shayan Rostam recently joined UNR as its Chief Growth Officer. Shayan has already proven he can scale UNR's 25+ gTLDs. Formerly Chief Registry Officer of the .INC Registry and Global Director of XYZ, Shayan has delivered 11 new domain endings to market across 180+ retail channels and 200+ countries and territories since 2014. Shayan leads a single-minded focus to collaborate with UNR's registrar partners to drive its global domain registration business.

As a founding member of Uniregistry, Francisco Obispo stays on as the Chief Technology Officer of UNR. With over 20 years of industry experience, Francisco was the Chief Officer of the .VE ccTLD, Director of the Venezuela NREN, and Director of Services at Internet Systems Consortium, where he contributed to 58 applications for the 2012 ICANN gTLD Program. He and his team continue to develop innovative registry services such as UNR's blocking solutions, as well as integrate new registries to the UNR backend, including .inc and .dealer.

"UNR has the people, passion, technology, and capital to unlock the full utility of Top Level Domains. With the new technology our team is introducing, UNR is paving the way for Registries to finally capitalize on the valuable assets they acquired," reflects Frank Schilling, Founder and CEO of UNR. "One of our core missions is to help corporations discover what a personalized dotBrand TLD can do for them, so that every major company in the world operates at least one. We want to provide outsized value on all fronts by making the customer journey faster and more streamlined, while delivering greater utility and value, for any extension."

With hands-on leadership, expanded resources, and renewed focus, UNR is well positioned for expansion and looks forward to supporting more Registries immediately, as well as helping others prepare for the second round of ICANN gTLD applications. The company is fully engaged in the naming spectrum to leverage its innovative backend technology, IP protection solutions, anti-fraud initiatives, and industry expertise. To learn more, visit www.unr.link or contact partners@unr.com.

About UNR
Uni Naming & Registry is a technology and services company that independently owns and operates over 20 new domain extensions, including .link, .help, .game, and .photo, on one of the only modern registry backend platforms. UNR also provides registry services for a dozen TLDs, including .inc, .cars, and .ky. Founded by internet visionary Frank Schilling, UNR's veteran team has more than 120 years of combined domain industry experience to service over 200 retail partners worldwide, including Network Solutions, GoDaddy, and CSC. Learn more about UNR registry services at unr.link.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm