Coca-Cola's campaign “Change the World With A Smile” is popping up on floating billboards along beaches, reaching swimmers, sunbathers, boaters and coastal crowds.

Malibu, CA -- (SBWIRE) -- 03/20/2012 -- Coca-Cola has selected bbi Displays alternative outdoor advertising products to launch it's newest campaign in Spring 2012. The Coca-Cola slogan "In 2012 Change the World With A Smile" appears on floating inflatable billboards along the beaches of Ecuador.

The Coca-Cola floating billboard graphics depict Coca-Cola bottle caps forming a smile. The billboard ad will be anchored on the water 100 feet from the shore outside the swim zone and also appear on the sandy beaches. The inflatable billboards will be displayed for 3 months in Salinas and are expected to reach upwards of 250,000 viewers.

Coca-Cola contracted Imaginarios Publicidad Movil (IPM), an alternative advertising supplier based in Quito, to provide the 24' x 14' amphibious billboards. In addition to the aquatic billboards, Imaginarios Publicidad arsenal of media includes standard billboards, bus banners, taxi tops, bicycle banners, vehicle wraps, and other below-the-line niche advertising.

The amphibious outdoor billboard displays, patented, produced and distributed by bbi Displays USA, can be placed on the ocean, lakes, rivers and other various waterways. The out-of-home billboard structures are linkable to create multiple advertising sizes. The billboard boats are commonly used to reach coastal audiences, boaters, bridges, roadways and events near the sea.

About bbi Inflatable Display Systems
bbi Inflatable Displays is recognized as the global leader of on-water advertising and inflatable billboards. The amphibious billboard products provide a wide variety of advertising applications - on the ocean, on the beach, bridges, golf courses, rooftops, highways, parking lots - and are operated globally in over 50 countries. For more information, please visit bbidisplays.com

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Cervecia Nacional brand, Atlas Beer, has launched a 2000 square foot floating billboard on the seas of Panama Bay. The inflatable billboard branding, supplied by Panama Portable Billboards and designed by bbi Displays, promotes the "El Sabor Por Mi Gente" campaign.

Santa Monica, CA -- (SBWIRE) -- 02/06/2012 -- A massive amphibious inflatable billboard is being towed by a boat in Panama Bay for Atlas, the most popular beer in Panama. The "El Sabor Por Mi Gente" campaign appears on the water amongst the commercial and residential skyscrapers and beaches of Panama City.

Cerveceria Nacional teamed up with Panama Portable Billboards, a division of In & Out Media Group, to supply the 72' floating inflatable billboard. In & Out Media Group offers a variety of nontraditional advertising services throughout Panama including portable billboards, taxi tops, and event domes. The Panama Portable Billboards division installed the 72' billboard and posters at the beginning of January and it is set to run for 15 consecutive days. The billboard has generated significant buzz and appeared on several local news broadcasts.

"The mobile floating billboard is towed by boat along popular Panama City beaches and commercial areas, exposed to thousands each day. With no visual clutter on the water, the 72' Atlas floating billboard is eye catching," says Pedro Ochoa, President of In & Out Media Group.

The 72' amphibious billboard structure, featuring over 2100 square feet of outdoor advertising space, is comprised of 6 modular sections is designed, patented and globally distributed by the USA company, bbi Display Systems. The 72' Atlas inflatable billboard sets a new bbi Displays record for largest amphibious mobile billboard. The modular billboard sections link together and any length desirable can be created. In addition to the water capabilities, bbi Display's inflatable billboards are commonly utilized for land advertising applications such as events, parking lots, rooftops and beaches. The displays are portable and not limited to the standard locations of traditional outdoor advertising.

Atlas beer is owned by Cerveceria Nacional, who was purchased by SAB Miller in 2005. Atlas beer is the number one beer brand in Panama followed respectively by Balboa, another Cerveceria Nacional beer. Full size inflatable billboard photos can be found at http://www.bbidisplays.com/gallery3/index.php/Atlas-Floating-Billboard-Display-Central-America

About bbi Inflatable Display Systems
bbi Inflatable Displays is recognized as the global leader of on-water advertising and inflatable billboards. The amphibious billboard products provide a wide variety of advertising applications - on the ocean, on the beach, bridges, golf courses, rooftops, highways, parking lots - and are operated globally in over 50 countries. For more information, please visit http://www.bbidisplays.com

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

bbi Display's amphibious billboards provide advertisers with a unique ambient medium to reach the massive crowds at beaches. The floating billboards, operated in over 60 countries, are making their first appearances along numerous South America beaches and coastlines.

Malibu, CA -- (SBWIRE) -- 04/14/2011 -- Amphibious floating billboards are beginning to make frequent appearances along the coast and beaches of South America. bbi Display Systems, the patent holder and global distributor of the amphibious inflatable signs, has reached agreements with Grupo Big to exclusively represent the product in several South American markets including Chile, Argentina and Peru. Grupo Big, a leader of out-of-home marketing and nontraditioanl advertising in the region, is based in Concepcion, Chile.

bbi Display's inflatable billboard products made their first appearance in Pucon Town, Chile on Villarrica Lake. A 36' floating billboard, commissioned by Outdoor Media Group and operated by Grupo Big, was pulled along lake beaches for telecommunications company, Entel. The bbi inflatable beach billboards were seen by thousands of tourists and locals who packed the shoreline.

bbi Display Systems also made their land and water debut in Ecuador the same weekend. 24' x 14' amphibious inflatable signs were pulled by boats along the summer tourism town of Salina. The billboard boats, operated by Imaginarios, featured telecommunications company, Movistar, a division of the Spanish worldwide phone company Telefonica.

bbi's inflatable advertising products provide companies with the ability to advertise in virtually any location. The portable signs are not limited to a specific location, making standard steel billboards limited locations obsolete. In addition to water placement, the inflatable billboards are commonly displayed on beaches, golf course lakes and driving ranges, rooftops, parking lots and structures, busy street corners and virtually any other location a billboard is desired. The patented display systems are now operated in over 60 countries.

About bbi Inflatable Display Systems
bbi Displays is recognized as the global leader of on-water advertising and inflatable billboards. For more information, please visit www.bbidisplays.com

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Los Angeles, CA -- (SBWIRE) -- 10/29/2010 -- Red Bull tapped bbi Display Systems for nontraditional advertising solutions to promote the 2010 US Red Bull Flugtag tour. bbi supplied a series of 24' floating billboards and custom props that were towed along beaches on the Pacific and Atlantic Ocean by boats and jet skis.

The 24' billboard boats featured the message "Defy the Laws of Gravity and Sanity." Additional units trailed with banners listing the event details. Also included in the marketing mix were 2 custom props affixed to bbi Display pontoon platforms. The props included a pig with wings and a foot with wings.

The billboards and props first appeared in Miami to promote the first 2010 Red Bull North American Flugtag stop in Bayfront Park. The units were towed along South Beach and throughout the intercoastal leading up to the event. On event day, over 85,000 spectators showed up.

The portable bbi Display Systems were then shipped to the West Coast to promote the Long Beach Rainbow Harbor event. The billboards were towed on water for 10 days leading up to the event. The inflatable displays appeared along Manhattan, Hermosa and Redondo beaches for the initial 4 days. The following 6 days were spent targeting the Long Beach area and surrounding marinas, beaches and piers.

The event attracted over 105,000 spectators. According to the Red Bull website, "The crowd was so enormous that the 710 freeway's exit ramp to the area was closed, all parking garages were at capacity and traffic was gridlocked throughout the downtown area."

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm