FPDA Conference to Include Commence CRM President

Tinton Falls, NJ -- (ReleaseWire) -- 04/30/2007 -- FPDA is the Association serving motion solution providers who offer Fluid Power, companion technologies and distribution services to enhance customer performance and profitability. The association is committed to helping members improve profitability and increase value to customers by providing member education, industry data, and networking opportunities. Commence (www.commence.com) is the leading CRM system for manufacturing and distribution recently became a member of the Fluid Power Distributor Association. Larry Caretsky, President of Commence Corporation, will be speaking on the subject of using CRM Technology to Optimize Sales Execution at the FPDA annual convention in New Mexico on May 2, 2007.

Caretsky supports the following goals of the FPDA:

• To provide industry information, trends and developments that impact members' businesses
• To enhance our members' profitability and value in the motion technology distribution channel
• To help members attract, develop and retain talented individuals to perpetuate growth and prosperity
• To foster communication and understanding among channel partners
• To promote FPDA Distributor Members as the fluid power and motion technology channel of choice
• To maintain a significant membership presence of providers of fluid power and motion technology solutions

Like the FPDA, Commence is committed to the following core values:

• Understanding Future Trends in Distribution
• Accelerating Business Development
• Pursuing Long Term Viability
• Understanding Channel Relationships

Commence offers industrial companies complete "Freedom Of Choice" to select the solutions and platform that best meets the business requirements of manufacturers and distributors. The comprehensive CRM Industrial application suite is available for use on premise or on-demand as a hosted service. Industrial leaders often build departmental CRM solutions with the award winning Commence Industrial CRM Framework. These choices are why so many industrial companies choose Commence as the solution for managing customer relationships. All Commence Industrial solutions support mobile or wireless connectivity and integration to back-office accounting and ERP systems.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

One Stop CRM Shopping Fails Manufacturers and Distributors

Tinton Falls, NJ -- (ReleaseWire) -- 04/24/2007 -- According to Larry Caretsky, President of Commence Corporation, "Today's industrial sales environment is characterized by intense competition, strategic sourcing contracts, online auctions, customer pressure for self-service, and the ongoing debate over fee-based services. To thrive in this environment, industrial distributors and manufacturers need more than leading technology or efficient warehouses to achieve long-term growth."

Leading industrial organizations are looking outside their four walls to their customers for growth ideas. By leveraging the voice of the customer, these organizations achieve a competitive advantage in redefining sales and marketing, the all-important customer-facing portion of their operations.

In an effort to help industrial distributors and manufacturers sell more, more effectively, Commence Corporation has developed this compendium of more than 40 smart practices in industrial selling, culled from interviews with leading executives within high-growth companies, and building on a comprehensive review of published perspectives on smart industrial selling.

Entitled "Smart Practices That Pay: Leveraging Information to Achieve Industrial Selling Results", this compendium focuses on the three key elements of a successful industrial sales effort: marketing strategy, sales management, and sales optimization through technology.

To learn more about industrial CRM for manufacturers and distributors interested organizations are directed to http://www.commence.com/MDCRM.asp, which offer a wealth of information about the subject as well as the ability to request the guide.

Commence Corporation knows that the information technology investments of sales departments are often wasted due to failed implementations. This study focuses on the keys to successful industrial selling, all of which can be enhanced with proper application of technology. Based on extensive experience, Commence Corporation believes that the only path to success is to first develop consistent marketing and sales processes, then utilize these processes in a disciplined manner reinforced by dynamic training and carried forward through effective coaching.

Commence (http://www.commence.com) offers lean industrial companies complete "Freedom Of Choice" to select the solutions and platform that best meets the business requirements of manufacturers and distributors. The comprehensive CRM Industrial application suite is available for use on premise or on-demand as a hosted service. Industrial leaders often build departmental lean CRM solutions with the award winning Commence Lean Industrial CRM Framework. These choices are why so many industrial companies choose Commence as the solution for managing customer relationships. All Commence Industrial solutions support mobile or wireless connectivity and integration to back-office accounting and ERP systems.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Manufacturing Journalist TR Cutler Profiles Commence CRM Leader

Tinton Falls, NJ -- (ReleaseWire) -- 01/31/2007 -- Commence offers lean industrial companies complete "Freedom Of Choice" to select the solutions and platform that best meets the business requirements of manufacturers and distributors. The comprehensive CRM Industrial application suite is available for use on premise or on-demand as a hosted service. Industrial leaders often build departmental lean CRM solutions with the award winning Commence Lean Industrial CRM Framework. These choices are why so many industrial companies choose Commence as the solution for managing customer relationships. All Commence Industrial solutions support mobile or wireless connectivity and integration to back-office accounting and ERP systems.

Customer Relationship Management (CRM) systems allow businesses to capture, track, and manage vital customer information. The explosive growth of CRM technology has attracted numerous companies, however the industry has been plagued by vendors offering overly complex solutions to solve basic business problems. "This has resulted in a low adoption rate and failed customer expectations" says Larry Caretsky, CEO of Commence Corporation. "The concern of most businesses today is not the lack of technology, but rather how they can leverage technology to improve their internal processes and ultimately their bottom line."

For the past ten years the role of maximizing lifetime value of customers has dramatically changed with the implementation and utilization of CRM. Generic CRM solutions have failed, and core issues of leveraging technology to improve internal processes and ultimately the bottom line, are still at the forefront of the CRM efficacy discussion. Larry Caretsky, CEO of Commence Corporation, a leading CRM provider, is the software executive profiled in The Software Professional Journal by manufacturing Journalist TR Cutler. The entire feature can be read at http://www.softwareprofessionalpeople.com/article1.htm.

Caretsky's company has been providing software solutions to growing businesses for seventeen years and has witnessed all the trends in CRM. With this vast experience, Caretsky discovered long ago that rapidly deployable, cost effective solutions were the only way for customers to quickly and affordably reap the benefits of their investment.

Few CRM firms have taken the unique approach to meeting the key objectives businesses by streamlining internal business processes, improving sales processes, and delighting customers. Caretsky refers to this proven implementation methodology as S.T.E.P., the System Technology Execution Process. S.T.E.P begins with the fundamental knowledge that most customers must first deal with the problem of data capture, data consolidation and data management. Typically, vital customer data is spread throughout the organization in contact managers, back office systems and spreadsheets. Employees spend a significant amount of time trying to determine where or who in the organization has the information they need to address customer inquiries. The inability to gain access to a complete customer profile only serves to rob people of precious time that should be spent selling to or servicing customers. Management is clearly aware of this and they realize that in order to become a more efficient sales and service organization they must get the right information in the hands of the right people at the right time.

"Many companies are entering the CRM market with generic solutions designed under a one-size fits all approach," says Caretsky. "Their business model is to try and sell the same solution to as many companies as possible regardless of the industry their in. This may have worked ten years ago, but it won't today. You simply cannot expect to sell your solution to a bank then walk across the street and sell it to an insurance company. You have to respect the complexity of their businesses and be prepared to understand and address their unique business requirements."

Commence has taken a unique approach to meeting these objectives beginning with the fundamental knowledge that most small to mid-size manufacturers and distributors must first address the problem of data capture, data consolidation and data sharing. The issue they face is that vital customer information is spread throughout their organization in contact managers, back office systems and excel spreadsheets and is often difficult to attain. Employees spend a significant amount of time trying to determine where or who in the organization has the information they need to address customer inquiries. This robs sales and service people of precious time during their day.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Commence CEO Caretsky Shares Change Management Plan for Distributors

Tinton Falls, NJ -- (ReleaseWire) -- 01/30/2007 -- One of the best ways that industrial organizations have found to make sure implementations "stick" is to have the management involved. When sales training is reinforced by management, the sales skills taught during training produced a 15% permanent increase in productivity.

Management needs to be involved in more than a cosmetic fashion. A senior member of the management team needs to attend the training, and this same manager should inspect the sales activities for a period of time to make sure they continuously are consistent with the new sales skills introduced during the training.

According to Larry Caretsky, President of Commence Corporation (www.commence.com/mfg/), "By implementing a formalized sales process, distributors and manufacturers are fundamentally changing the way people do their jobs on a daily basis. There will be natural resistance." Caretsky suggests to develop a lean change management plan, the following questions should be answered:

• What motivation do sales people have to use the new system?
• What potential barriers are there to implementation?
• How can I overcome those barriers?
• How will I know if the implementation is successful?
• What do I expect during the transition?
• Who can people go to if they have questions?

In an effort to help industrial distributors and manufacturers thrive, Commence Corporation presents Practices That Pay: Leveraging Information to Achieve Industrial Selling Results, a compendium of smart practices from the leading industrial sales and marketing experts and organizations that are growing in today's challenging environment.

Commence offers industrial companies complete "Freedom Of Choice" to select the solutions and platform that best meets the business requirements of manufacturers and distributors. The comprehensive CRM Industrial application suite is available for use on premise or on-demand as a hosted service. Industrial leaders often build departmental CRM solutions with the award winning Commence Industrial CRM Framework. These choices are why so many industrial companies choose Commence as the solution for managing customer relationships. All Commence Industrial solutions support mobile or wireless connectivity and integration to back-office accounting and ERP systems.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Industrial CRM Focuses on Sales

Tinton Falls, NJ -- (ReleaseWire) -- 01/12/2007 -- The CRM industry has been plagued by vendors offering overly complex solutions to solve basic business problems. This has resulted in a low adoption rate and failed customer expectations. The concern for most businesses today is not a lack of technology, but rather how they can leverage technology to improve their internal processes and ultimately their bottom line.

According to Larry Caretsky, President of Commence Corporation (www.commence.com/mfg/), "Contrary to popular belief all CRM solutions are not alike. Manufacturers and distributors are beginning to realize that they don't' need overly complex or costly solutions to efficiently manage customer relationships. These organizations are beginning to turn their attention to more affordable, easier to use solutions that address their industry specific business requirements."

Commence offers a customer relationship management solution that is focused on solving the issues facing today's manufacturers and distributors.

The Commence solution is designed to meet the following objectives:

• Streamline internal business processes
• Execution of a structured approach for optimizing the sales process
• Delight your customers with world-class customer service

Commence has taken a unique approach to meeting these objectives beginning with the fundamental knowledge that most small to mid-size manufacturers and distributors must first address the problem of data capture, data consolidation and data sharing. The issue they face is that vital customer information is spread throughout their organization in contact managers, back office systems and excel spreadsheets and is often difficult to attain. Employees spend a significant amount of time trying to determine where or who in the organization has the information they need to address customer inquiries. This robs sales and service people of precious time during their day.

Caretsky assures that "Industrial management recognizes this problem and realizes that in order to become a more efficient sales and service organization they must get the right information in the hands of the right people at the right time."

Commence offers lean industrial companies complete "Freedom Of Choice" to select the solutions and platform that best meets the business requirements of manufacturers and distributors. The comprehensive CRM Industrial application suite is available for use on premise or on-demand as a hosted service. Industrial leaders often build departmental lean CRM solutions with the award winning Commence Lean Industrial CRM Framework. These choices are why so many industrial companies choose Commence as the solution for managing customer relationships. All Commence Industrial solutions support mobile or wireless connectivity and integration to back-office accounting and ERP systems.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Distributors and Manufacturers Share CRM Concerns

Tinton Falls, NJ -- (ReleaseWire) -- 12/27/2006 -- The role of manufacturing and distribution continue to meld. The common element is the need to customize and expand its system as business challenges require.

"Companies experiencing rapid growth in distribution are seeking a well structured system that enables the company to manage the many precise details of their business. Commence CRM for manufacturing and distribution enables expanded industry-specific customizations and material tracking capabilities," according to CEO Larry Caretsky.

There are so many players in the process before manufacturers and distributors ultimately make the sale. ACT! can only take an organization so far and there is often a natural progression to continue driving business growth. Caretsky notes, "Data in the Commence CRM system allows clients to achieve instant credibility with customers, and manage the many variables involved with samples, materials and partners efficiently."

Hundreds of employees or a handful must be able to effectively manage the full scope of customer relationships, including lead generation, sales opportunity management, support and accounting.

Leading Commence CRM clients suggest that while a variety of people use the CRM system, there are automated aspects that run once a parameter is set. Previously MIS personnel had to run the routines; now, the Commence introduces a sophisticated level of efficiency to handle many of these tasks. At the end of the process the goal is simple," according to Caretsky; "To manage margins by being more efficient, in most cases though effective CRM technology."

Commence (www.commence.com/mfg) offers lean industrial companies complete "Freedom Of Choice" to select the solutions and platform that best meets the business requirements of manufacturers and distributors. The comprehensive CRM Industrial application suite is available for use on premise or on-demand as a hosted service. Industrial leaders often build departmental lean CRM solutions with the award winning Commence Lean Industrial CRM Framework. These choices are why so many industrial companies choose Commence as the solution for managing customer relationships. All Commence Industrial solutions support mobile or wireless connectivity and integration to back-office accounting and ERP systems.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Commence Industrial CRM Achieves Sales Optimization

Tinton Falls, NJ -- (ReleaseWire) -- 12/21/2006 -- Commence offers a customer relationship management solution that is focused on solving the issues facing today's manufacturers and distributors.

The Commence solution is designed to meet the following objectives:

• Streamline internal business processes
• Execution of a structured approach for optimizing the sales process
• Delight your customers with world-class customer service

According to Larry Caretsky, President of Commence Corporation (www.commence.com/mfg/), "Contrary to popular belief all CRM solutions are not alike. Manufacturers and distributors are beginning to realize that they don't' need overly complex or costly solutions to efficiently manage customer relationships. These organizations are beginning to turn their attention to more affordable, easier to use solutions that address their industry specific business requirements."

The CRM industry has been plagued by vendors offering overly complex solutions to solve basic business problems. This has resulted in a low adoption rate and failed customer expectations. The concern for most businesses today is not a lack of technology, but rather how they can leverage technology to improve their internal processes and ultimately their bottom line.

Commence has taken a unique approach to meeting these objectives beginning with the fundamental knowledge that most small to mid-size manufacturers and distributors must first address the problem of data capture, data consolidation and data sharing. The issue they face is that vital customer information is spread throughout their organization in contact managers, back office systems and excel spreadsheets and is often difficult to attain. Employees spend a significant amount of time trying to determine where or who in the organization has the information they need to address customer inquiries. This robs sales and service people of precious time during their day.

Caretsky assures that "Industrial management recognizes this problem and realizes that in order to become a more efficient sales and service organization they must get the right information in the hands of the right people at the right time."

Commence offers lean industrial companies complete "Freedom Of Choice" to select the solutions and platform that best meets the business requirements of manufacturers and distributors. The comprehensive CRM Industrial application suite is available for use on premise or on-demand as a hosted service. Industrial leaders often build departmental lean CRM solutions with the award winning Commence Lean Industrial CRM Framework. These choices are why so many industrial companies choose Commence as the solution for managing customer relationships. All Commence Industrial solutions support mobile or wireless connectivity and integration to back-office accounting and ERP systems.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Customer Relationship Management Leader Larry Caretsky Profiled

Tinton Falls, NJ -- (ReleaseWire) -- 12/19/2006 -- For the past ten years the role of maximizing lifetime value of customers has dramatically changed with the implementation and utilization of CRM. Generic CRM solutions have failed, and core issues of leveraging technology to improve internal processes and ultimately the bottom line, are still at the forefront of the CRM efficacy discussion. Larry Caretsky, CEO of Commence Corporation, a leading CRM provider, is the software executive profiled in The Software Professional Journal by manufacturing Journalist TR Cutler. The entire feature can be read at http://www.softwareprofessionalpeople.com/article1.htm.

Customer Relationship Management (CRM) systems allow businesses to capture, track, and manage vital customer information. The explosive growth of CRM technology has attracted numerous companies, however the industry has been plagued by vendors offering overly complex solutions to solve basic business problems. "This has resulted in a low adoption rate and failed customer expectations" says Larry Caretsky, CEO of Commence Corporation. "The concern of most businesses today is not the lack of technology, but rather how they can leverage technology to improve their internal processes and ultimately their bottom line."

Caretsky's company has been providing software solutions to growing businesses for seventeen years and has witnessed all the trends in CRM. With this vast experience, Caretsky discovered long ago that rapidly deployable, cost effective solutions were the only way for customers to quickly and affordably reap the benefits of their investment.

Few CRM firms have taken the unique approach to meeting the key objectives businesses by streamlining internal business processes, improving sales processes, and delighting customers. Caretsky refers to this proven implementation methodology as S.T.E.P., the System Technology Execution Process. S.T.E.P begins with the fundamental knowledge that most customers must first deal with the problem of data capture, data consolidation and data management. Typically, vital customer data is spread throughout the organization in contact managers, back office systems and spreadsheets. Employees spend a significant amount of time trying to determine where or who in the organization has the information they need to address customer inquiries. The inability to gain access to a complete customer profile only serves to rob people of precious time that should be spent selling to or servicing customers. Management is clearly aware of this and they realize that in order to become a more efficient sales and service organization they must get the right information in the hands of the right people at the right time.

"Many companies are entering the CRM market with generic solutions designed under a one-size fits all approach," says Caretsky. "Their business model is to try and sell the same solution to as many companies as possible regardless of the industry their in. This may have worked ten years ago, but it won't today. You simply cannot expect to sell your solution to a bank then walk across the street and sell it to an insurance company. You have to respect the complexity of their businesses and be prepared to understand and address their unique business requirements."

Commence has taken a unique approach to meeting these objectives beginning with the fundamental knowledge that most small to mid-size manufacturers and distributors must first address the problem of data capture, data consolidation and data sharing. The issue they face is that vital customer information is spread throughout their organization in contact managers, back office systems and excel spreadsheets and is often difficult to attain. Employees spend a significant amount of time trying to determine where or who in the organization has the information they need to address customer inquiries. This robs sales and service people of precious time during their day.

Commence offers lean industrial companies complete "Freedom Of Choice" to select the solutions and platform that best meets the business requirements of manufacturers and distributors. The comprehensive CRM Industrial application suite is available for use on premise or on-demand as a hosted service. Industrial leaders often build departmental lean CRM solutions with the award winning Commence Lean Industrial CRM Framework. These choices are why so many industrial companies choose Commence as the solution for managing customer relationships. All Commence Industrial solutions support mobile or wireless connectivity and integration to back-office accounting and ERP systems.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Strategic Targeted Execution Process for Industrial Customer Relationship Management

Tinton Falls, NJ -- (ReleaseWire) -- 12/15/2006 -- The deployment of any CRM system takes proper planning. In order to assist customers during this process, Commence has developed S.T.E.P., (Strategic Targeted Execution Process). a proven methodology for the successful implementation of the Commence CRM solution.

S.T.E.P is the result of more than a decade of experience in providing high quality business solutions to small and mid-size businesses. By working with hundreds of companies around the world, the company acquired the knowledge and skills necessary to design and deliver business solutions that are easy to implement and easy to use. This has allowed customers to realize the maximum value from products and an immediate return on their investment.

S.T.E.P outlines the key areas of responsibility, resource requirements and timeframes for implementation. This helps the implementation team guarantee a timely, cost effective and successful installation process.

Outlined below is a brief overview of S.T.E.P

STEP I: Needs Analysis

Before the process begins it imperative to review the strategic objectives of the CRM implementation and to gain management acceptance and commitment to begin the project. During this phase we clearly define the policies and procedures for managing customer interaction and discuss how the system will automate this workflow.

STEP II: Project Planning

A detailed implementation plan will be created and finalized during this phase. It will outline the responsibilities of the implementation team and those of in-house personnel. A system administrator will be selected, as well as team members from each department, who will work in conjunction with the vendor or system integrator managing the implementation process.

STEP III: Implementation

It is during this phase that the software implementation will begin. System configuration and administration will be completed such as setting up security profiles, e-mail accounts, data entry for drop down menus and data migration from disparate systems. Administrative training will also begin at this time.

STEP IV: Testing & Quality Assurance

An operational prototype of the system is up and running at this time. Operational issues are identified and resolved and basic modifications will be made to tune the solution to the customers' specific requirements.

STEP V: Deployment & Training

During this phase the CRM system will be completely operational. Training will begin for all end users. Ongoing support will be provided by the system administrator with assistance from Commence Corporations support staff.

Commence offers lean industrial companies complete "Freedom Of Choice" to select the solutions and platform that best meets the business requirements of manufacturers and distributors. The comprehensive CRM Industrial application suite is available for use on premise or on-demand as a hosted service. Industrial leaders often build departmental lean CRM solutions with the award winning Commence Lean Industrial CRM Framework. These choices are why so many industrial companies choose Commence as the solution for managing customer relationships. All Commence Industrial solutions support mobile or wireless connectivity and integration to back-office accounting and ERP systems.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Commence Industrial CRM Profiled by leading Manufacturing Journalist

Tinton Falls, NJ -- (ReleaseWire) -- 12/14/2006 -- According to Larry Caretsky, President of Commence Corporation (www.commence.com/mfg./), "There is rarely one central database of customer information that can be accessed and shared among the people who need it to efficiently do their jobs. As a result, acting less like a team, these people act independently when conducting business and are far less effective.

Caretsky, noted in the feature article that "CEOs of these companies often share how their new enterprise resource planning (ERP) system provides them all the information they need, but fail to recognize that ERP systems provide information after the sale, not before or during the sales process. ERP systems provide no value for improving the efficiency of how to sell and service customers. This is one reason that forecast reports are always inaccurate."

According to Thomas R. Cutler, Manufacturing Journalist in a recent issue of Industrial Focus, "The foundation of any quality sales organization starts with the implementation and management of a sales process. These are the steps required by the sales representative to move the prospect from the initial introduction stage to the closing stage. Few industrial CRM systems provide manufacturers with a structured proven sales process or methodology for evaluating and managing each stage of the sales cycle. A pro-active approach to managing the sales process allows the sales manager to monitor and provide guidance during the cycle, as well as help sales representatives focus on the best opportunities." The article may be read in its entirety at http://www.trcutlerinc.com/54-55.pdf.

Commence offers industrial companies complete "Freedom Of Choice" to select the solutions and platform that best meets the business requirements of manufacturers and distributors. The comprehensive CRM Industrial application suite is available for use on premise or on-demand as a hosted service. Industrial leaders often build departmental CRM solutions with the award winning Commence Industrial CRM Framework. These choices are why so many industrial companies choose Commence as the solution for managing customer relationships. All Commence Industrial solutions support mobile or wireless connectivity and integration to back-office accounting and ERP systems.

In an effort to help industrial distributors and manufacturers thrive, Commence Corporation presents Practices That Pay: Leveraging Information to Achieve Industrial Selling Results, a compendium of smart practices from the leading industrial sales and marketing experts and organizations that are growing in today's challenging environment.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Industrial CRM Is Not Generic CRM

Tinton Falls, NJ -- (ReleaseWire) -- 12/18/2006 -- Commence offers lean industrial companies complete Freedom Of Choice to select the solutions and platform that best meets the business requirements of manufacturers and distributors. The comprehensive CRM Industrial application suite is available for use on premise or on-demand as a hosted service. Industrial leaders often build departmental lean CRM solutions with the award winning Commence Lean Industrial CRM Framework. These choices are why so many industrial companies choose Commence as the solution for managing customer relationships. All Commence Industrial solutions support mobile or wireless connectivity and integration to back-office accounting and ERP systems.

Unlike generic CRM (Customer Relationship Management) software solutions, The Commence Contact Management module is designed to increase employee productivity by enabling them to capture, track, manage and share all client specific or prospect specific information. The information is stored in a single unified database where is it immediately accessible to all authorized employees without having to move from system to system. This results in a manufacturer's ability to significantly improve the process of marketing, selling and servicing customers.

Key Features according the Commence President & CEO, Larry Caretsky, include the following:

• Account/Contact Management Capture, manage and share a complete account and contact
• profile including history with others throughout the organization.
• Calendar & Activity Management (Notes, History, Attachments)

Synchronize calendars and address books, manage activity remotely. (personal & groups)

• Time Management View pending appointments and to-dos by due date and action type. Receive reminders when appointments and to-dos are due.
• Advanced Desktop Integration MS Outlook/Word/Excel Utilize desktop tools to help manage your daily business, e-mails, e-mail logging, letter templates, proposals, quotes and contracts.
• Activity Tracking Associate all correspondence including, calls, meetings, emails, and service history with the account, contact and responsible employee.
• File Attachments Track external documents and files associated with an account, contact, opportunity, and service ticket.
• Mail merges /Letter Templates Create email, printed, or fax mailings to select contacts or a list of accounts.
• Business Process Automation Automate specific business task and functions based on selected criteria.
• Business Alerts/Alarms/Notification Automatically receive notification when specific business conditions are met.
• Mobile Stay in touch and manage activity while away from the office. Synchronize and work off-line.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

SaaS for Industrial CRM Lead by Commence

Tinton Falls, NJ -- (ReleaseWire) -- 12/08/2006 -- Commence CRM On-Demand is delivered over the Internet at a fixed monthly fee per user and requires no upfront IT infrastructure cost.

Commence CRM On-Demand is a web-based CRM solution that enables businesses to manage customer relationships in an organized and efficient manner. An intuitive set of ready to use applications automates the customer facing aspects of manufacturing that directly impacts sales execution and customer service. Commence On-Demand is customizable and offers extensive reporting and graphical analysis.

Solutions are available for the following:

Contact Management
Sales Force Automation
Marketing and Campaign Management
Customer Service/Support
Project Management Accounting

Commence offers lean industrial companies complete "Freedom Of Choice" to select the solutions and platform that best meets the business requirements of manufacturers and distributors. The comprehensive CRM Industrial application suite is available for use on premise or on-demand as a hosted service. Industrial leaders often build departmental lean CRM solutions with the award winning Commence Lean Industrial CRM Framework. These choices are why so many industrial companies choose Commence as the solution for managing customer relationships. All Commence Industrial solutions support mobile or wireless connectivity and integration to back-office accounting and ERP systems.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Industrial CRM by Commence Spells out Competitive Advantages

Tinton Falls, NJ -- (ReleaseWire) -- 12/01/2006 -- Key Industrial CRM features according the Commence President & CEO, Larry Caretsky, include the following:

Account/Contact Management Capture, manage and share a complete account and contact profile including history with others throughout the organization.

Calendar & Activity Management (Notes, History, Attachments) Synchronize calendars and address books, manage activity remotely. (personal & groups)

Time Management View pending appointments and to-dos by due date and action type. Receive reminders when appointments and to-dos are due.

Advanced Desktop Integration MS Outlook/Word/Excel Utilize desktop tools to help manage your daily business, e-mails, e-mail logging, letter templates, proposals, quotes and contracts.

Activity Tracking Associate all correspondence including, calls, meetings, emails, and service history with the account, contact and responsible employee.

File Attachments Track external documents and files associated with an account, contact, opportunity, and service ticket.

Mail merges /Letter Templates Create email, printed, or fax mailings to select contacts or a list of accounts.

Business Process Automation Automate specific business task and functions based on selected criteria.

Business Alerts/Alarms/Notification Automatically receive notification when specific business conditions are met.

Mobile Stay in touch and manage activity while away from the office.

Synchronize and work off-line.
Unlike generic CRM (Customer Relationship Management) software solutions, The Commence Contact Management module is designed to increase employee productivity by enabling them to capture, track, manage and share all client specific or prospect specific information. The information is stored in a single unified database where it is immediately accessible to all authorized employees without having to move from system to system. This results in a manufacturer's ability to significantly improve the process of marketing, selling and servicing customers.

Commence offers lean industrial companies complete "Freedom Of Choice" to select the solutions and platform that best meets the business requirements of manufacturers and distributors. The comprehensive CRM Industrial application suite is available for use on premise or on-demand as a hosted service. Industrial leaders often build departmental lean CRM solutions with the award winning Commence Lean Industrial CRM Framework. These choices are why so many industrial companies choose Commence as the solution for managing customer relationships. All Commence Industrial solutions support mobile or wireless connectivity and integration to back-office accounting and ERP systems.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Industrial CRM via the STEP System

Tinton Falls, NJ -- (ReleaseWire) -- 11/30/2006 -- Commence offers lean industrial companies complete "Freedom Of Choice" to select the solutions and platform that best meets the business requirements of manufacturers and distributors. The comprehensive CRM Industrial application suite is available for use on premise or on-demand as a hosted service. Industrial leaders often build departmental lean CRM solutions with the award winning Commence Lean Industrial CRM Framework. These choices are why so many industrial companies choose Commence as the solution for managing customer relationships. All Commence Industrial solutions support mobile or wireless connectivity and integration to back-office accounting and ERP systems. The deployment of any CRM system takes proper planning. In order to assist customers during this process, Commence has developed S.T.E.P., (Strategic Targeted Execution Process). a proven methodology for the successful implementation of the Commence CRM solution.

S.T.E.P is the result of more than a decade of experience in providing high quality business solutions to small and mid-size businesses. By working with hundreds of companies around the world, the company acquired the knowledge and skills necessary to design and deliver business solutions that are easy to implement and easy to use. This has allowed customers to realize the maximum value from products and an immediate return on their investment.

S.T.E.P outlines the key areas of responsibility, resource requirements and timeframes for implementation. This helps the implementation team guarantee a timely, cost effective and successful installation process.

Outlined below is a brief overview of S.T.E.P

STEP I: Needs Analysis

Before the process begins it imperative to review the strategic objectives of the CRM implementation and to gain management acceptance and commitment to begin the project. During this phase we clearly define the policies and procedures for managing customer interaction and discuss how the system will automate this workflow.

STEP II: Project Planning

A detailed implementation plan will be created and finalized during this phase. It will outline the responsibilities of the implementation team and those of in-house personnel. A system administrator will be selected, as well as team members from each department, who will work in conjunction with the vendor or system integrator managing the implementation process.

STEP III: Implementation

It is during this phase that the software implementation will begin. System configuration and administration will be completed such as setting up security profiles, e-mail accounts, data entry for drop down menus and data migration from disparate systems. Administrative training will also begin at this time.

STEP IV: Testing & Quality Assurance

An operational prototype of the system is up and running at this time. Operational issues are identified and resolved and basic modifications will be made to tune the solution to the customers specific requirements.

STEP V: Deployment & Training

During this phase the CRM system will be completely operational. Training will begin for all end users. Ongoing support will be provided by the system administrator with assistance from Commence Corporations support staff.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Commence Industrial CRM Profiled by Manufacturing Journalist Thomas R. Cutler

Tinton Falls, NJ -- (ReleaseWire) -- 11/29/2006 -- According to Thomas R. Cutler, Manufacturing Journalist in a recent issue of Industrial Focus, "The foundation of any quality sales organization starts with the implementation and management of a sales process. These are the steps required by the sales representative to move the prospect from the initial introduction stage to the closing stage. Few industrial CRM systems provide manufacturers with a structured proven sales process or methodology for evaluating and managing each stage of the sales cycle. A pro-active approach to managing the sales process allows the sales manager to monitor and provide guidance during the cycle, as well as help sales representatives focus on the best opportunities." The article may be read in its entirety at http://www.trcutlerinc.com/54-55.pdf.

According to Larry Caretsky, President of Commence Corporation (www.commence.com/mfg./), "There is rarely one central database of customer information that can be accessed and shared among the people who need it to efficiently do their jobs. As a result, acting less like a team, these people act independently when conducting business and are far less effective.

Caretsky, noted in the feature article that "CEOs of these companies often share how their new enterprise resource planning (ERP) system provides them all the information they need, but fail to recognize that ERP systems provide information after the sale, not before or during the sales process. ERP systems provide no value for improving the efficiency of how to sell and service customers. This is one reason that forecast reports are always inaccurate."

Commence offers industrial companies complete "Freedom Of Choice" to select the solutions and platform that best meets the business requirements of manufacturers and distributors. The comprehensive CRM Industrial application suite is available for use on premise or on-demand as a hosted service. Industrial leaders often build departmental CRM solutions with the award winning Commence Industrial CRM Framework. These choices are why so many industrial companies choose Commence as the solution for managing customer relationships. All Commence Industrial solutions support mobile or wireless connectivity and integration to back-office accounting and ERP systems.

In an effort to help industrial distributors and manufacturers thrive, Commence Corporation presents Practices That Pay: Leveraging Information to Achieve Industrial Selling Results, a compendium of smart practices from the leading industrial sales and marketing experts and organizations that are growing in today's challenging environment.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Commence Industrial CRM Profiled by Manufacturing Journalist TR Cutler in Manufacturing & Logistics IT

Tinton Falls, NJ -- (ReleaseWire) -- 11/27/2006 -- According to Thomas R. Cutler, Manufacturing Journalist, in a recent issue of Manufacturing and Logistics IT, Industrial CRM is experiencing huge growth. The article may be read in its entirety at http://www.logisticsit.com/absolutenm/templates/article-manufacturing.aspx?articleid=2428&zoneid=2.

Commence offers industrial companies complete "Freedom Of Choice" to select the solutions and platform that best meets the business requirements of manufacturers and distributors. The comprehensive CRM Industrial application suite is available for use on premise or on-demand as a hosted service. Industrial leaders often build departmental CRM solutions with the award winning Commence Industrial CRM Framework. These choices are why so many industrial companies choose Commence as the solution for managing customer relationships. All Commence Industrial solutions support mobile or wireless connectivity and integration to back-office accounting and ERP systems.

According to Larry Caretsky, CEO of Commence Corporation, "CRM for manufacturers must streamline sales processes by ensuring sales opportunities are tracked and closed consistently and efficiently with customizable workflow rules that automate stages in the selling process." As part of the lean manufacturing initiative, effective industrial CRM solutions will reduce errors by creating and modifying accurate quotes for prospects and existing clients using a full-featured product catalog that supports complex pricing levels, units of measure and discounts. The technology must allow quotes to be converted to orders, as well as modifying and saving orders until they are ready to be billed as invoices.

Caretsky suggested that another advantage of sector specific CRM is, "The ability improve demand management with sales pipeline visibility allows manufacturers to implement a sales forecasting process that delivers objective insights on sales activity, rather than subjective guessing."

Decreased client response times are also achieved when there is heightened visibility to manufacturing order status, inventory quantities, and current pricing; this empowers customer service staff with critical customer information.

Aftermarket sales are driving significant industrial CRM technology solutions because manufacturers recognize the value-added profit opportunities available with increased service and aftermarket sales. Only when the minutia of industrial customers' content is detailed in a CRM system can aftermarket sales opportunities be effectively exploited.
Understanding the idiosyncratic nature of manufacturing processes, industrial enterprises, and lean manufacturing principles mandates that CRM technology solutions recognize these unique sector traits to realize optimal benefits.

In an effort to help industrial distributors and manufacturers thrive, Commence Corporation presents Practices That Pay: Leveraging Information to Achieve Industrial Selling Results, a compendium of smart practices from the leading industrial sales and marketing experts and organizations that are growing in today's challenging environment.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Commence Lean Industrial CRM Teaches Methods to Avoid Dirty Data

Tinton Falls, NJ -- (ReleaseWire) -- 11/22/2006 -- In an effort to help industrial distributors and manufacturers thrive, Commence Corporation presents Practices That Pay: Leveraging Information to Achieve Industrial Selling Results, a compendium of smart practices from the leading industrial sales and marketing experts and organizations that are growing in today's challenging environment.

According to Larry Caretsky, President of Commence Corporation (www.commence.com/mfg./), "One of the most important things you can do when you decide to automate sales is to have one person responsible for the administration of your database. Unless you have a particularly business savvy IT department with hours to spare, you should probably look for an employee within your marketing and sales team. This person would maintain the data quality, reviewing new data that your team enters, and adjusting it as necessary. These people typically become experts at other valuable skills, such as creating reports, making minor customizations, and can be great at training new employees to use the system."

Caretsky suggests that Lean CRM is has many important variables. "With unreliable data, industrial distributors and manufacturers have reported they were unable to reap most of the benefits of a sales and marketing database. Salespeople will quickly realize the data is inaccurate, and revert to old habits to make sure they have the information they need to service customers. Another potential downfall is reduced customer service. The last thing you want is for customers to feel like you don't know them, especially if you've been doing business with them for years. But this is exactly what can happen if customer data is entered incorrectly, out of date, or mismanaged. This is problem is exacerbated by the prevalence of legacy systems in industrial organizations with decades of "dirty data". "

Commence offers lean industrial companies complete "Freedom Of Choice" to select the solutions and platform that best meets the business requirements of manufacturers and distributors. The comprehensive CRM Industrial application suite is available for use on premise or on-demand as a hosted service. Industrial leaders often build departmental lean CRM solutions with the award winning Commence Lean Industrial CRM Framework. These choices are why so many industrial companies choose Commence as the solution for managing customer relationships. All Commence Industrial solutions support mobile or wireless connectivity and integration to back-office accounting and ERP systems.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

CRM on Demand Provides Unique Platform Benefits

Tinton Falls, NJ -- (ReleaseWire) -- 11/13/2006 -- Commence CRM On-Demand provides breakthrough technology for Manufacturers and distributors with greater functionality and flexibility than traditional application service offerings. Using the industrial strength JAVA (J2EE) platform, Commence CRM On-Demand offers robust functionality, ease of use and limitless scalability. Customization capabilities allow user-defined fields, custom reports, queries, filters; even personalized desktop settings.

Platform Highlights

Enterprise Class Platform
Encrypted Database Security
Automated Processes
One-to-Many Data Relationships
Remote Synchronization
Built-in Report Writer
Multi-level Security
Centralized File management
Mail Merge with MS Office
Web E-Mail Client
Global Search
On-Line Help and Knowledgebase Facility
Support for Handheld Devices
Project Tracking
Group Calendar & Scheduling
E-mail Integration
Web Integration
Application Programming Interface (API)

Platform Benefits include:

Scalable enterprise class platform Flexible architecture that promotes customization and add-on functionality. Operate quickly without IT infrastructure cost. Customizable without the headaches of traditional On-Demand offerings. Integrate people, processes and technology for improved performance and agility.

Commence CRM On-Demand allows manufacturers and distributors to focus on sales efficiency and customer service, monitor and improve business performance and drive higher profits by bringing down cost through streamlining processes.

Commence offers lean industrial companies complete "Freedom Of Choice" to select the solutions and platform that best meets the business requirements of manufacturers and distributors. The comprehensive CRM Industrial application suite is available for use on premise or on-demand as a hosted service. Industrial leaders often build departmental lean CRM solutions with the award winning Commence Lean Industrial CRM Framework. These choices are why so many industrial companies choose Commence as the solution for managing customer relationships. All Commence Industrial solutions support mobile or wireless connectivity and integration to back-office accounting and ERP systems.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

S.T.E.P. Formula Changes Industrial CRM Efficiency

Tinton Falls, NJ -- (ReleaseWire) -- 11/10/2006 -- The deployment of any CRM system takes proper planning. In order to Assist customers during this process, Commence has developed S.T.E.P., (Strategic Targeted Execution Process). A proven methodology for the successful implementation of the Commence CRM solution.

S.T.E.P is the result of more than a decade of experience in providing High quality business solutions to small and mid-size businesses. By Working with hundreds of companies around the world, the company Acquired the knowledge and skills necessary to design and deliver Business solutions that are easy to implement and easy to use. This Has allowed customers to realize the maximum value from products and An immediate return on their investment.

S.T.E.P outlines the key areas of responsibility, resource Requirements and timeframes for implementation. This helps the Implementation team guarantee a timely, cost effective and successful Installation process.

Outlined below is a brief overview of S.T.E.P

STEP I: Needs Analysis

Before the process begins it imperative to review the strategic Objectives of the CRM implementation and to gain management acceptance And commitment to begin the project. During this phase we clearly Define the policies and procedures for managing customer interaction And discuss how the system will automate this workflow.

STEP II: Project Planning

A detailed implementation plan will be created and finalized during This phase. It will outline the responsibilities of the Implementation team and those of in-house personnel. A system Administrator will be selected, as well as team members from each Department, who will work in conjunction with the vendor or system Integrator managing the implementation process.

STEP III: Implementation

It is during this phase that the software implementation will begin. System configuration and administration will be completed such as Setting up security profiles, e-mail accounts, data entry for drop Down menus and data migration from disparate systems. Administrative Training will also begin at this time.

STEP IV: Testing & Quality Assurance

An operational prototype of the system is up and running at this time. Operational issues are identified and resolved and basic modifications Will be made to tune the solution to the customers specific Requirements.

STEP V: Deployment & Training

During this phase the CRM system will be completely operational. Training will begin for all end users. Ongoing support will be Provided by the system administrator with assistance from Commence Corporations support staff.

Commence offers lean industrial companies complete "Freedom Of Choice" To select the solutions and platform that best meets the business Requirements of manufacturers and distributors. The comprehensive CRM Industrial application suite is available for use on premise or On-demand as a hosted service. Industrial leaders often build Departmental lean CRM solutions with the award winning Commence Lean Industrial CRM Framework. These choices are why so many industrial Companies choose Commence as the solution for managing customer Relationships. All Commence Industrial solutions support mobile or Wireless connectivity and integration to back-office accounting and ERP systems.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Informing Business Decisions with Lean CRM

Tinton Falls, NJ -- (ReleaseWire) -- 11/08/2006 -- According to Larry Caretsky, President of Commence Corporation (www.commence.com/mfg./), "Analyze and review the data to inform business decisions is critical for Industrial executives. It is one of the most valuable parts of lean CRM sales automation system is the data accumulated after a few months of use."

To mine this data, smart industrial distributors and manufacturers have followed these steps.

1. Identify the business problem.
2. Mine data to transform data into actionable information.
3. Act on the information.
4. Measure the results.

Caretsky cites an example: A sales manager at an electrical distributor instinctively knew that some customers were getting too much service based on their volume of annual sales. To verify his gut feeling, he mined data in his sales and marketing database to see the number of quotes, calls, and service tickets for each customer and compared it to the total volume of sales in the previous 12 months. A list of 25 customers were obviously taking a lot of the sales team's effort, but delivering comparably little revenue. The sales manager then worked with each account's sales rep to come up with a plan to either increase the revenue from these customers or reduce the time spent servicing them. After 3 months of their efforts, he reviewed the data, and found that significant profitability improvements had been made.

In an effort to help industrial distributors and manufacturers thrive, Commence Corporation presents Practices That Pay: Leveraging Information to Achieve Industrial Selling Results, a compendium of smart practices from the leading industrial sales and marketing experts and organizations that are growing in today's challenging environment.

Commence offers lean industrial companies complete "Freedom Of Choice" to select the solutions and platform that best meets the business requirements of manufacturers and distributors. The comprehensive CRM Industrial application suite is available for use on premise or on-demand as a hosted service. Industrial leaders often build departmental lean CRM solutions with the award winning Commence Lean Industrial CRM Framework. These choices are why so many industrial companies choose Commence as the solution for managing customer relationships. All Commence Industrial solutions support mobile or wireless connectivity and integration to back-office accounting and ERP systems.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Manufacturers Admit Need for Sales Process

Tinton Falls, NJ -- (ReleaseWire) -- 11/06/2006 -- Commence offers industrial companies complete "Freedom Of Choice" to select the solutions and platform that best meets the business requirements of manufacturers and distributors. The comprehensive CRM Industrial application suite is available for use on premise or on-demand as a hosted service. Industrial leaders often build departmental CRM solutions with the award winning Commence Industrial CRM Framework. These choices are why so many industrial companies choose Commence as the solution for managing customer relationships. All Commence Industrial solutions support mobile or wireless connectivity and integration to back-office accounting and ERP systems.

According to Larry Caretsky, President of Commence Corporation (www.commence.com/mfg./) "Countless experts and industrial executives have discussed the reasons for the recent changes in industrial sales – increased price pressure, global competition, and reverse auctions, to name a few. Some blame the Internet and its wealth of information, others blame cheap labor and the associated exodus to China and other countries. Instead of focusing on blame, the smartest industrial distributors and manufacturers view the current climate as a business challenge and focus on how to remedy the problem. And the solution is clear to leading industrial distributors and manufacturers, industrial consultants, and sales trainers: get a sales process."

Industrial distributors and manufacturers are not strangers to processes, reengineering, and systems. Plants and warehouses could not operate profitably without them. Manufacturers would not let accounting and purchasing departments improvise. Caretsky insists, "The more important and complex the task, the more likely that the effective principles and processes for successfully completing that task have been defined and codified. Yet, few have systematized their sales departments. Eighty-eight percent of distributor respondents to The Growth Portfolio Study, conducted by Sales Effectiveness Inc. and the YPS Group, do not have a documented, formal sales process. "

In an effort to help industrial distributors and manufacturers thrive, Commence Corporation presents Practices That Pay: Leveraging Information to Achieve Industrial Selling Results, a compendium of smart practices from the leading industrial sales and marketing experts and organizations that are growing in today's challenging environment.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Lean CRM Functionality in Automation.com Features Commence Corporation

Tinton Falls, NJ -- (ReleaseWire) -- 10/24/2006 -- Larry Caretsky, President of New Jersey-based Commence, (www.commence.com/mfg) developers of a stand alone industrial CRM solution, suggested that most ERP companies offering CRM have short-falls. According to Caretsky, "Managing the sales cycle and sales representative performance, marketing campaign management and integration with customer support are not provided by ERP tools."

According to Caretsky, "Smart industrial organizations gather several key data points during customer research, which all helps to define a CRM profile.

• How clearly can customers articulate your value proposition?
• How well do customers know products or services?
• What is the customers preferred method of purchasing products and services supplied?
• Who do customers consider to be the preferred supplier products and services?
• When do customers typically purchase products and services?
• Why do customers typically purchase products and services?
• How do customers use products and services?
• Who is the decision maker? Who else influences the purchase?
• How do customers evaluate suppliers?

According to the leading manufacturing journalist, Thomas R. Cutler at Automation.com Lean Industrial CRM is the fastest technology growth element in the manufacturing sector. Cutler asserts, "With up to ten years of continued process improvements on the plant floor, back office, and distribution operations, manufacturers have finally arrived at the front door of customer relationship management (CRM). Still engineering and operations focused, many senior manufacturing executives are strongly resistant and visibly uncomfortable in approaching lean CRM."

Commence offers industrial companies complete "Freedom of Choice" to select the solutions and platform that best meets the business requirements of manufacturers and distributors. The comprehensive CRM Industrial application suite is available for use on premise or on-demand as a hosted service. Industrial leaders often build departmental CRM solutions with the award winning Commence Industrial CRM Framework. These choices are why so many industrial companies choose Commence as the solution for managing customer relationships. All Commence Industrial solutions support mobile or wireless connectivity and integration to back-office accounting and ERP systems.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Lean Industrial CRM Data Integration Lean by Commence Corporation

Tinton Falls, NJ -- (ReleaseWire) -- 10/23/2006 -- According to Larry Caretsky, President of Commence Corporation (www.commence.com/mfg./), "Integration is a word many vendors are afraid of, and with good reason if their software can't support it. But industrial distributors and manufacturers need to carefully think about integration before they write it off as a "nice-to-have". Depending on your functional requirements, integration may be a necessity."

There are two main kinds of integration to consider: back-end and contact management. If manufacturers choose to integrate sales and marketing database with back-end accounting, ERP, or manufacturing software, then the ability to provide the sales team with a complete view of the customer, potentially including order history, pricing requests, and ship dates. Integration can also significantly help with quote entry, follow-up, and tracking. By increasing the availability of product and pricing information, important tools are given to an industrial sales force to serve customers while gaining efficiencies. Once a manufacturers has a significant volume of reliable data, it can start to feed the data entered in the sales system to the back-end system to facilitate improved purchasing and manufacturing forecasting.

Caretsky suggests that Lean CRM is has many important variables. "If you choose to integrate contact management, then all relevant contact-related data, including calendar, will be available in software such as Microsoft Outlook and able to synchronize to the sales team's PDAs or Pocket PCs. The main driver behind contact management integration is to make sure users don't have to type the same piece of data more than once, an obvious waste of time, and something that most sales people are unlikely to actually do. "

In an effort to help industrial distributors and manufacturers thrive, Commence Corporation presents Practices That Pay: Leveraging Information to Achieve Industrial Selling Results, a compendium of smart practices from the leading industrial sales and marketing experts and organizations that are growing in today's challenging environment.

Commence offers lean industrial companies complete "Freedom Of Choice" to select the solutions and platform that best meets the business requirements of manufacturers and distributors. The comprehensive CRM Industrial application suite is available for use on premise or on-demand as a hosted service. Industrial leaders often build departmental lean CRM solutions with the award winning Commence Lean Industrial CRM Framework. These choices are why so many industrial companies choose Commence as the solution for managing customer relationships. All Commence Industrial solutions support mobile or wireless connectivity and integration to back-office accounting and ERP systems.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Lean Industrial Selling Results Offered by Commence

Tinton Falls, New Jersey -- (ReleaseWire) -- 09/22/2006 -- Four key elements – marketing, selling, sales management, sales automation - are touted as the key to a "high-performance sales culture". All four are critical to success, and therefore all four are addressed in this compendium including specific examples of smart practices from twelve of leading industrial distributors and manufacturers.

In an effort to help industrial distributors and manufacturers thrive, Commence Corporation presents Practices That Pay: Leveraging Information to Achieve Industrial Selling Results, a compendium of smart practices from the leading industrial sales and marketing experts and organizations that are growing in today's challenging environment.

According to Larry Caretsky, President of Commence Corporation (www.commence.com/mfg./) "In order to thrive in today's industrial environment, characterized by intense competition, strategic sourcing contracts, customers' pressuring for self-service, and the ongoing debate on fee-based services, industrial distributors and manufacturers need more than leading technological products or an efficient warehouse or plant to achieve long-term growth. Leading industrial organizations are looking outside of their four walls to the customer for growth ideas. Differentiating sales and marketing, the business customer-facing part of any company, is viewed as the way to achieve a competitive advantage. "

Commence offers industrial companies complete "Freedom Of Choice" to select the solutions and platform that best meets the business requirements of manufacturers and distributors. The comprehensive CRM Industrial application suite is available for use on premise or on-demand as a hosted service. Industrial leaders often build departmental lean CRM solutions with the award winning Commence Lean Industrial CRM Framework. These choices are why so many industrial companies choose Commence as the solution for managing customer relationships. All Commence Industrial solutions support mobile or wireless connectivity and integration to back-office accounting and ERP systems.

Commence Corporation
www.commence.com/mfg/
Larry Caretsky
Marketing@commence.com
732-380-9100

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Commence Corporation Profiles Lean Change Management Plan

Tinton Falls, NJ -- (ReleaseWire) -- 09/18/2006 -- According to Larry Caretsky, President of Commence Corporation (www.commence.com/mfg./), "By implementing a formalized sales process, distributors and manufacturers are fundamentally changing the way people do their jobs on a daily basis. There will be natural resistance." Caretsky suggests to develop a lean change management plan; the following questions should be answered:

• What motivation do sales people have to use the new system?
• What potential barriers are there to implementation?
• How can I overcome those barriers?
• How will I know if the implementation is successful?
• What do I expect during the transition?
• Who can people go to if they have questions?

One of the best ways that industrial organizations have found to make sure implementations "stick" is to have the management involved. When sales training is reinforced by management, the sales skills taught during training produced a 15% permanent increase in productivity.

Management needs to be involved in more than a cosmetic fashion. A senior member of the management team needs to attend the training, and this same manager should inspect the sales activities for a period of time to make sure they continuously are consistent with the new sales skills introduced during the training.

In an effort to help industrial distributors and manufacturers thrive, Commence Corporation presents Practices That Pay: Leveraging Information to Achieve Industrial Selling Results, a compendium of smart practices from the leading industrial sales and marketing experts and organizations that are growing in today's challenging environment.

Commence offers industrial companies complete "Freedom Of Choice" to select the solutions and platform that best meets the business requirements of manufacturers and distributors. The comprehensive CRM Industrial application suite is available for use on premise or on-demand as a hosted service. Industrial leaders often build departmental CRM solutions with the award winning Commence Industrial CRM Framework. These choices are why so many industrial companies choose Commence as the solution for managing customer relationships. All Commence Industrial solutions support mobile or wireless connectivity and integration to back-office accounting and ERP systems.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm