Strategy is about selecting the best tools for the job. SEO and PPC Ads are both extremely effective, but they yield different outcomes.

San Diego, CA -- (SBWIRE) -- 08/27/2020 -- How should a digital marketing strategy look like during the COVID-19 pandemic? Is it better for a business to invest more in paid search or in organic search or try a combination of both?

At Runningfish, decisions are based on the client's prospective customers and how they use the web. Analytics and consultation are provided on the type of products or services the client wants to sell and the objectives of their marketing campaign.

Ahead of the curve SEO
A successful SEO strategy will bring consistent organic traffic to a website, which has more staying power than paid traffic. Once they consider a website relevant, the prospective customers return to it.

In the long-term, it has been proven that SEO delivers more customers and more sales at better costs, having a good return on investment. Investing time and expertise into an SEO strategy without a worrying about a direct charge for each click.

Visibility in search engines drives brand awareness and credibility. Many web users skip the ads and hold the organic search results in higher regards.

However, implementing an SEO strategy takes time ranging from a couple of months to a year. Also, there is a need to constantly generate unique, relevant, and authoritative content on the website.

PPC backed by analytics
With so many types of PPC ads out there like Search Ads, Display Ads, Social Media Ads, Remarketing, Sequential remarketing, and Google Shopping, there are lots of options to explore and combine for best results.

There is no faster way to get in front of prospective customers than PPC. A PPC campaign can be developed in a couple of days and ran immediately for a specified period.

PPC Ads allow for targeted audiences by using different types of data like demographics, geography, and age groups. In other words, the campaigns only pay for the type of audience the company wants.

Ads are faster to master than an SEO strategy. PPC ads are just ads in the end which include calls, locations, site links, pricing, and some visuals for a product or service.

A well-designed landing page can lead to immediate positive results in the number of new customers and sales figures. Targeting more keywords or increasing the daily budget for the already selected keywords can be done easily to scale up the marketing efforts.

However, for a PPC campaign, there is a need to invest more funds in a short period of time. Also, it is imperative to constantly manage and refresh the campaigns to avoid ad blindness. When customers see an ad too often, they stop seeing it anymore.

 
So, SEO or PPC?
For a one-time and quick results, a PPC strategy might serve a business better in the short term than an SEO strategy. PPC ads are a good way to promote a new product or service.

If the end game is good brand awareness, long-term results, loyal website visitors and customers, and a better ROI, then the answer is an SEO strategy. There is also the option of combining both PPC and SEO for maximum effect.

Runningfish does a holistic audit of your business, your goals, your budget and helps you craft a cost-efficient strategy to reach your target audience no matter where they are.

About Runningfish
Runningfish is a branding, web design, and digital marketing boutique agency that has been in the business since 2003. Based in San Diego's historic Gaslamp District, the agency has worked with different types of industries all over the country.

They specialize in designing lead generating and mobile-friendly websites for corporations, law firms, medical offices, and e-Commerce businesses. Marketers first, they are responsive, focused on building long-term work relationships, and they create digital marketing strategies on which a company can sustainably grow. You can review their latest work on their website's portfolio section.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

A plumbing company in San Diego is taking COVID safety measures very seriously by showing plumbers' temperature in real-time.

San Diego, CA -- (SBWIRE) -- 08/19/2020 -- Plumbing is definitely on the list of essential services, as leaks and other plumbing emergencies can happen at any moment. If left unrepaired, they can cause more or less hidden flood damage to your property that would cost immensely more time and money to fix and lots of restoration companies to vet through.

Luckily, there is a company in San Diego called 1st Response Plumbing and Flood Damage that can handle all of that and help you get the most out of your insurance claim.

The emergency plumbing and restoration company has remained open for business all throughout the COVID-19 pandemic by keeping up to date with strict safety protocols and precautions. All the standard procedures include sanitizing the equipment and trucks at frequent intervals. Employees have been retrained to follow the best practices to keep themselves and homeowners safe. They have been instructed to wear gloves, wash their hands often, wear the provided safety equipment along with masks and gloves, and avoid close contact with others.

What makes 1st Response Plumbing and Flood Damage employees stand out is the Temp n Toss strips. These strips are placed on visible parts of their skin to monitor the employee's temperature in real time so you can feel safe and know without a doubt that you haven't been exposed to anyone infected.

When it comes to water leak detection, flood damage repair, and restoration, homeowners can count on 1st Response Plumbing and Flood Damage. Professional and well put together services while staying ahead of the curve are the hallmark of 1st Response Plumbing and Flood Damage. Quick responses and affordable quotes have made them a staple in San Diego.

1st Response Plumbing and Flood Damage is comprised of experts with over 15 years of experience in the plumbing and restoration services industry. Their goal is to provide high quality and speedy services because that is what homeowners need. The company has been a local favorite due to its fast response, ongoing client communication, and dedication to helping owners get the most out of their insurance claims.

To learn more about 1st Response Plumbing and Flood Damage or get a free quote from them, make sure to visit their website at www.1stresponseplumber.com.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm